Living with the M Word

Promoting your writing doesn’t have to be drudgery. Scott Francis, Marketing Manager for F+W Publications/Writer’s Digest Books, offers marketing and publicity tips, advice based on his daily interactions with working authors, and ideas for achieving balance between the business and creative aspects of your craft.


Christina Katz Post #4

Hi all, Here is the fourth installment of author platform advice from Get Known Before the Book Deal author Christina Katz. Enjoy, Scott 20 Dual Questions About Your Author Platform #4: Where is the best place to build a platform? / Where will you build your platform? By Christina Katz   A lot of...

Tough Times

Hi everyone, Sorry for the lapse in blogging. I haven’t had a lot of spare time lately. With the suffering economy, my work hours are spent scurrying to put together marketing pieces in hopes of generating revenue for my company. I’m sure many of you can relate in your own respective jobs. As the...

Hard Truths

Hi Writers, I wanted to share with you a few thoughts about some of the things I’ve been going through in my own job as Marketing Manager over the past few weeks. A lot of what I’ve written about before touches on this topic already, but I hope you’ll bear with me, as I...

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Hi Writers,   Here’s the third installment of author Christina Katz’s guest posts on author platforms. Christina’s new book Get Known Before the Book Deal will be available next month.   Enjoy,   Scott   __________________________________________     20 Dual Questions About Your Author Platform #3: When Does a Platform Make Sense? / When...

A Day in The Life…

Ever wonder what it’s like to work for a publisher? Well, some of the staff here at F+W media started a new blog about the life. You’ll get some insights, maybe some good advice here and there, but mostly you’ll get a look behind the scenes (which may prove inspirational or helpful in your...

Media Kits

A media kit can be a great tool for promoting your work and can be used to try to get mentions in publications or to try to get speaking engagements or  spots on radio or TV.  A few do’s and don’ts: Do include your complete contact information as well as your website/blog address Do include a...

Christina Katz continues her author platforms advice

20 Dual Questions About Your Author Platform #2: Who Needs a Platform? / Do You Need a Platform? By Christina Katz   Without a platform, your writing career is invisible. Since visibility for the right reasons is always good for your writing career, you really can’t afford to be an isolated, eccentric soul waiting...

Guest Post from Author Christina Katz

Hi Writers, Apologies again for my failure to keep up with the blog as of late. We’ve been going through a marketing restructuring at F+W Media, the parent company of Writer’s Digest, so I’ve been assigned some new duties and am figuring out my new work flow. Since I’ve been so busy I’ve enlisted...

Thanks for the Great Comments

Hi Writers, Apologies for my lapse in postings. I’ve had a couple of busy weeks, but wanted to assure you haven’t forgotten about the blog. I’ve been reading everyone’s comments, which have been great… lot’s of good things to think about. I’m hoping soon to have a chance to post some answers to some...

Setting Realistic Goals

One important thing to keep in mind as you market your work is to set realistic achievable goals for yourself. Having a “pie in the sky” dream is great, but make sure that you have a realistic plan for getting there. I’ve worked with authors who when I first talk with them want to...

Using Free Content to Promote Yourself Online

Hi Writers, Sorry for the lapse in posts. I’ve had a lot of catch up work to do at work after being out of the office for some travel, and for a few days of vacation. But, I’m getting back in the swing of things. I just finished some work on a promotion for...

John Howe Interview

Check out this interview with renowned fantasy artist John Howe, author of Fantasy Art Workshop from IMPACT Books. John is a widely recognized Tolkien artist and the conceptual designer for the Lord of the Rings movies. I had a chance to meet John at Comic-Con and talk to him about the blending of movies and comics in popular...

Podcasting

Hi Writers, Podcasting is a great way to spread the word about the work that you do. Try finding a blogger who writes about the kind of stuff you write about and approach them about a possible interview. Bloggers are always looking for good material. Another thing you can try is posting podcasts on...

Peter David Interview

Check out the following interview with renowned comics writer Peter David, author of Writing Comics with Peter David as well as numerous comic titles including The Hulk, The Dark Tower, X-Men and many others. IMPACT Books and Writer’s Digest Books Publicity Manager Greg Hatfield catches up with Peter at Comic-Con and talks about Peter’s favorite...

Comic-Con Aftermath

Hi Writers, I’m back in the office after an awesome Comic Con. I’ve got lots of stuff to share with you, which I plan to do in bite sized chunks. The show was great, both from the perspective of a writer and also as someone who just loves comics and popular culture. I attended...

Comic Con Saturday

It’s Saturday morning and I’m getting ready to head to the Con. Yesterday was a whirlwind… lots of great stuff going on.  We kicked off the day with a signing from Peter David, author of Writing for Comics with Peter David, who was great fun. IMPACT Books Publicity Manager Greg Hatfield got a chance...

Comic Con Day 1

Yesterday was the first actual day of Comic Con. I spent a lot of time selling books in the IMPACT books booth, and trying to interview authors. I attended a panel by renowned comics editor Andy Schmidt who runs www.comicsexperience.com where aspiring comic writers and artists can take classes to learn the ropes and...

Comic Con Preview Night

Yesterday was the first day at Comic Con. Spent the day setting up the IMPACT Books booth. Preview night at the con was insanely crowded. The show is sold out everyday and the floor is packed with people. I mostly worked at our booth last night. Comic writers Peter David and Marv Wolfman stopped...

On a Plane Tomorrow

Hi Writers, Again, I must apologize for my lack of posting this week. I’ve had lots to do at work in preparation for my Comic-Con trip. I’m getting on plane tomorrow to head out to San Diego to commune with comic fans, artists, writers and… well, nerds (I can say it, because I am...

Comic Con, Anyone?

Hi writers, Sorry I haven’t posted yet this week. It’s a pretty busy week for me because I’m getting ready to go to San Diego Comic Con next week. I’m really excited about it. I think everyone needs to pay attention to Comic Con. It’s become more than just a comic convention… it’s really...

And the Bad News…

An important skill to have when promoting your writing is dealing with rejections or bad news well. It’s easy to become frustrated or even angry when you have a manuscript rejected, get some negative feedback about your work, or if you have a scheduled public speaking event or some bit of coverage in the...

Book "Trailers" are all the rage

Hi Writers, As you probably know, online videos are extremely popular. Posting a video promo for you book on Youtube is a great way to generate some buzz about your book. Many of the authors I work with are creating video “trailers” for their books and posting links to them on their websites and...

You Can't Fake It

Have you ever heard advice to the tune of “If you don’t know, then fake it?” That advice only gets you so far. In today’s fast paced, over advertised environment, being honest will get you a lot farther than faking it. People are looking for things that are authentic and genuine… not looking for...

Creative Freelancer Conference

Attention Copywriters: there’s a lot of great info about ways to market your work as a freelancer on the schedule for this conference from HOW Books. Check out the sessions here. You might also like:No Related Posts