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 Tuesday, November 03, 2009
Marketing in a Digital Age
Posted by Jane

More than a year ago, I left a comment on the Booksquare blog by Kassia Krozser, on a post titled "Why Publishers Should Blog." Kassia argued that publishers needed to be more vocal about supporting the titles they publish. I responded:
Definitely agree, but I have to wonder if the lack of enthusiastic
comments direct from publishers is primarily due to lack of time (and
energy, sadly). If an editor (or whomever) is juggling dozens of
projects in a given year, accomplishing just the basics can be
enormously demanding. (Lean staffs!) The “friendly” online marketing or
buzz building has often been left to the authors, rightly or wrongly.
Kassia didn't agree with me then, and now I don't agree with me either.
However: I'm not convinced it's the publishers who need to market and promote as much as the individual people who work at the publisher. That's because Publishers speaking as Publishers may not be very interesting to listen to, and it's hard to develop a relationship or carry on a conversation with the corporate entity "Publisher" unless we're talking about an imprint known for a specific type of work (like Tor), or a publisher focused on a genre (like Harlequin). What is the "voice" or approach of a publisher if they have dozens and dozens of potential target audiences?
Maybe Publishers (as corporations) don't need to "blog," but an imprint and its community of editors must be involved in efforts to spread word to a community of readers, through whatever channels or tools make sense for a particular topic, since editors are unique in their position of knowing the content so intimately (and hopefully the audience too!)—not to mention very influential in how the book performs.
All this to say two things:
First, I'm participating in a free webinar hosted by Digital Book World, Marketing in the Digital Age: Batteries Not Included.
This webinar may not be specifically geared to aspiring writers, but the story I told above is an important one when you're considering who to publish with and what to expect.
Authority and influence no longer lie with traditional media outlets and traditional marketing techniques. The old buttons we all used to press don't work any more. And frankly, many of the new buttons don't work either, depending on how well you use them.
So this webinar promises to be a fascinating discussion about what it means to market books (or content or media) in a digital age. I'll be joined by Guy Gonzalez (Digital Book World), Diana Villibert (Marie Claire), Patrick Boegel (Media Logic), and Dan Blank (Reed Business).
It's an incredible honor to be included, and it's amazing to think how far my company F+W has come in its approach to publishing.
Which leads me to my second point: I recall in 2007 longingly reviewing the first Tools of Change Conference schedule, and wanting to be savvier and more forward-looking in my publishing approach. I recall hearing Mike Shatzkin speak that same year at BEA, and feeling the urgency of his message.
I don't think I would've believed it if God himself had told me: that my company would be hosting Digital Book World in January 2010 (with Shatzkin as program chair), and covering consumer publishing issues in a way that helps me keep Writer's Digest growing and profitable when so many things in the print-based business are changing (often diminishing).
Two sessions I am most looking forward to:
Back-Loaded Book Deals: No (and Low) Advance Contracts, Profit-Sharing and Other Innovative Business Models (with Robert Miller of HarperStudio, Rogert Cooper of Perseus Vanguard, and agent Susan Ginsburg of Writer's House)
New Business Models: Changing the Commercial Rules of Publishing (with Richard Nash, Eoin Purcell, Chris Morrow, and Diane Naughton)
In short, I don't have to be sad about not being able to attend TOC any more.
Conferences/Events | Digitization & New Technology | F+W Life | Industry News & Trends | Marketing & Self-Promotion
Tuesday, November 03, 2009 7:24:22 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Monday, November 02, 2009
Every Writer Needs a Little Salesperson Inside
Posted by Jane

It's not a natural thing for most creative people to sell their work, but when it comes time to publish, you have to know something about how to sell.
You have to put in the effort, make the calls, not get beat down by rejection. (It's why I love this Alec Baldwin video, and my advice based on it.)
I'm definitely not a salesperson by nature. But it didn't take long to learn some basic skills, since my first editorial job depended on convincing salespeople my ideas were worthwhile.
Most writers need a little help in understanding how to pitch their work effectively, and I love being the one to help craft and rework that pitch.
This week I'm teaching an online course that offers an extreme makeover on query letters. You get to submit your 1-page query ahead of time, then you'll see me (in a live session) dissect all the queries into good, OK, and needs revamped.
It's a fun and illuminating process, and you learn the essential principles of selling the story (fiction) or selling an idea (nonfiction).
My goal is that every writer leave this session with a little salesperson inside who can kick into high gear when it's query-writing time.
Go register here if you have a query letter that needs professional attention. The session is this Thurday, November 5, at 1p EDT.
Also:
Conferences/Events | General | Getting Published
Monday, November 02, 2009 6:16:59 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Monday, October 19, 2009
How to Get Your Book Published
Posted by Jane

The No. 1 question we get asked at Writer's Digest is "How do I get my book published?" As the Brazen Careerist has noted, sometimes people don't ask the best or most focused questions if they want a meaningful answer (or if they want to respect the person they're requesting information from).
In my online class this Thursday, I'll be attempting to answer this big-picture question of how one gets a book published. I hope to provide the fundamentals on what it takes, and discuss concrete steps to score a book deal. You can register here for $49.
(Special offer for readers of this blog: If you take this Thursday's class, I'll give you a coupon for $50 off any other online class in November/December, which is a 50% discount.)
One of the first steps in your journey is identifying where exactly you are on the publishing path. At the September event in New York City, I categorized writers into 3 broad areas:
- I AM GOD. You think-know-believe you have what it takes to become the next Stephen King. This takes quite a bit of ego—enough to sustain you across years of rejection—and it also usually takes enthusiasm and energy to keep you going when all other lights have gone out. For novelists, having this goal (bestsellerdom) usually means that you're at the top of your game when it comes to storytelling or information.
- I AM GROWING. Most writers who I meet fall into some version of this. They have manuscripts in progress, may not be sure of what they should write, and seek some kind of validation that they should continue in their efforts. Rejections can be detrimental if not categorized for what they are—part of the business of getting published.
- I AM AN AUTHORITY. This category is especially relevant for authors in nonfiction genres who may be recognized experts in a subject matter, or have successful businesses or careers that can be successfully expressed in book form.
In my class on Thursday, I'll talk about next steps no matter what kind of writer you are, and how to get agents/editors to approach YOU, rather than you begging for their attention.
Conferences/Events | Getting Published
Monday, October 19, 2009 3:13:27 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, October 03, 2009
How Twitter Is Helpful for Aspiring Writers
Posted by Jane
At this weekend's Editors' Intensive, Alice Pope & I were trying to explain how Twitter works and how it can be helpful for writers. There were many skeptics in the audience. So I posed the question to my friends/followers on Twitter: How has Twitter helped you as a writer? I love the responses I received, so I'm sharing with all. Thank you for your generous tips—and if you have more to say beyond 140 characters, you have the comments to elaborate! Twitter's let me meet writers, editors, & agents I might not have,
& helped me understand all aspects of the business better. @littlefluffycat
Contacts, sources and community - it's a digital moveable feast @FictionMatters
I've met editors, agents, big authors, up & coming authors, spread the word about my blog, made wonderful friends! @RachelJameson
The connection/interaction to other writers, editors, even agents has been hugely enlightening. @jdistraction
Twitter helped me meet ppl I wouldn't have had access to otherwise. Casual format makes asking questions less intimidating. @RocchiJulia
Twitter has helped me connect with other writers like me. We encourage each other--writing is no longer a lonely occupation. @TboneJenkins
Twitter has helped me learn more about specific agents and enabled me to make a better decision on if they're right for me. @HeatherMcCorkle
Twitter also keeps me updated on the writing industry & has helped me meet great writers I wouldn't have otherwise met. @HeatherMcCorkle
Met many writers and authors I never would have met on Twitter. @lafreya1
How has Twitter helped? Connected to writers, pubs, opportunities, promotion - gotten more readers on blog, my novel, etc @tericoyne
Twitter helped me find an excellent guide in southern Austria on a research trip for my next historical novel. @KarenEssex
Twitter helps me observe the minds of literary agents! I've discovered those not living in New York are almost normal, almost! @kenkanten
Inspiration: microfiction and poetry at my fingertips, showing how much can be conveyed in 25 words. @amgamble
Networking in a telecommuting industry. Editing for concise: make cuts and preserve meaning. Best clipping service ever. @amgamble
Writing community with support and very imp. info re: today's publishing world. @jessrosenbooks
Twitter gives affirmation of what I know and information about what I don't. Networking allows pub. & unpub. to come together. @jessrosenbooks
I agree with everything @jessrosenbooks says about writers &
twitter. Support, info & encouragement is incredible, even for a
rookie :)
@CafeNirvana
I am learning a lot from twitter friends and people who share info through twitter. And I'm getting to know fantastic people. @mariblaser
Twitter has taught me about platforms, promotion, community, and audience. @alittlesandy
I've had hot scoops from tweeters in other countries, I've met ace journos i never would have otherwise ... I've been filming a Lisbon city guide using nothing more than my phone, mostly twitter, no printed research, guides etc. @UKtraveleditor
Twitter helps me connect with fellow writers in a fun and collegiate way @Debs1
Networking, research, discovering new
things, calling attn to my blog has been ESSENTIAL to my work flow. @jenzug
Learned of an online auction, bid for crit from my dream editor, won, got crit & a request for full! @AuntBirdseed
Still learning Twitter, but like the opportunity to follow info on specific subjects from lots of sources in one place. @meredithrmorgan
From @DavidRozansky: I have acquired more than a dozen potential new authors for our house via Twitter pitches.
Linking to articles via Twitter has increased blog traffic by 900%.
Twitter keeps tabs on rival publishing houses & client bookstores.
By following industry experts, knowledge of books industry grows exponentially.
Links to books on Twitter results in increased book sales.
I've built platform of 2,600 Twitter followers in only 5 months, no gimmicks.
I run #scifichat, a weekly scifi books group discussion, Fri. 2-4 pm.
Twitter gives me ideas for books and marketing before competition.
Through Twitter, I am first to learn of trends and news in the books industry.
The best thing-I make friends with fab people in the industry, like yourself!
Leave your tips and thoughts in the comments!
Best of Twitter | Conferences/Events | Digitization & New Technology
Saturday, October 03, 2009 8:05:17 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, September 28, 2009
Excellent (and Free) Presentation on Self-Publishing
Posted by Jane

At our conference last week, April Hamilton gave an in-depth presentation on the basics of getting started in self-publishing—or as an indie author.
Click here to download her presentation as a PDF file.
I blogged some tips from her session on the Writer's Digest Conference blog, which I'm reposting below.
April's definition of an indie author An indie author is not someone
who is using self-publishing as a desperation move, but as a carefully
considered and conscious decision to self-publish. An indie author is a
businessperson and an entrepreneur.
Some easy ways to create e-books
- Easy-easy (one-click publishing): Scribd
- Easy-easy (one-click publishing): Smashwords
- A little more complicated: Amazon DTP (Kindle)
- Add-on option with POD services like Lulu
Choosing a POD or self-pub service April gets down to brass tacks when it comes to choosing a
publishing/POD service based on the upfront costs and back-loaded fees—plus how you want (or they want!) to price your book. Lots of useful
charts and graphs in her presentation showing how to do the math.
You can get a taste of this by looking at her blog post that compares Lulu and CreateSpace.
If you're considering self-publishing, be sure to check out April's community site devoted to your indie-author options: Publetariat.
(I also recommend Self-Publishing Review.)
Conferences/Events | Digitization & New Technology | Getting Published | Self-Publishing
Monday, September 28, 2009 3:14:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, September 25, 2009
The First Writer's Digest Editor's Intensive (And a Boy's First Snowman)
Posted by Jane

Today's guest post is by the generous Darrelyn Saloom, who has brought numerous new readers to my blog. I thank her and I thank you. Follow Darrelyn on Twitter.
Imagine writing a book (any genre, fiction or nonfiction),
typing away for ages and then opening an e-mail that says Writer’s Digest (a magazine you’ve enjoyed for years) is having an
event (their first) called the Writer’s Digest Editor's Intensive. And, if you
attend, an editor will read fifty pages of your manuscript—fifty pages!—to be read by a professional, not your mother, or
sister who stopped answering her phone.
Excited to receive such an e-mail, I wanted to go. But did I
want to fly to Ohio in December? It gets cold in Ohio, and I live in the South.
So far south it only snows once every five years—at the most. And rarely sticks
to the ground. The cold sort of scared me. And the name of the event scared me,
too: An Editor's Intensive. I imagined a
group of editors, squinting at manuscripts, lines etched between brows, faces frozen
in frowns.
But fifty pages of manuscript! For the past two years I’d
been working with boxing champion, Deirdre Gogarty, on her memoir. And in those (inevitable?) moments of
doubt, we had questions: Are we headed in the right direction? Or wasting our
time? We wanted answers. And if Deirdre and I both signed up, we could submit a
hundred pages!
So we signed up online. And the first thing I did was buy a
Michelin-Man coat. Down-filled and puffy. And warm—make that hot, worn indoors
made me sweat—a lot. I bought gloves and socks, a scarf and wool cap, while
Deirdre (who packed a light jacket) found someone to feed her two cats.
And then we flew to Cincinnati (actually to Kentucky but on
the state line). Into a taxi to Hannaford Suites, no need to rent a car. Okay,
we needed a car. But managed just fine (thank you Sharon Pielemeier and Barbara
Weibel for the rides!). After the first day, Chuck, Jane, and Alice left us
wiser than wise (and their faces were not frozen in frowns or squinting
lines!).
We learned
about Facebook and Twitter, WordPress and blogging, platform and publishing.
And made the kind of friends you keep for life: Other writers from around the
country who were as nervous as Deirdre and I. For the next day was Sunday, the
day of our appointed critique. So Saturday night, a group of us went out to
eat.
And then we
searched for bookstores, which closed by nine. So we pressed our noses to the
windows and visualized: the books of Barbara Weibel, Sean Miller, Kent Ostby,
Caitlin O’Sullivan, Amber Gardner, Mark Benedict, Deirdre Gogarty, and mine. It
was magical, really. Bonded by a desire to publish stories we write. And by
doubts, questions, and obstacles that plague a writer’s life.
On Sunday, we huddled together and waited our turn. We discussed
our manuscripts and scanned faces of fellow writers as they emerged. And every one I talked to went in
nervous but left satisfied. Some were sobered by reality, others floated on
cloud-nine. But questions were answered, and manuscripts were marked with
professional advice: Valuable information that defied any price.
Never wore the down-filled coat at the conference. Turned out Deirdre was right to pack
only a light jacket (though I brought one of those, too). I’ve only worn my
Michelin-Man coat once since I bought it last year. A short time later, the magic I found in Cincinnati seemed
to follow me home—and it snowed. So I bundled up and played outside. And my
grandson, Milas, built the first real snowman of his life. Conferences/Events | Guest Post
Friday, September 25, 2009 6:55:32 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, September 24, 2009
A Note About My Good Friend Earl
Posted by Jane

There's a joke by Jay Leno that goes something like:
Go through your phone book, call people and ask them to drive you to the airport. The ones who will drive you are your true friends.
And
there's another saying, in publishing: Only work with authors who you
wouldn't mind being stranded with in an airport for 8 hours.
In 2003, at my first year speaking at the Midwest Writers Workshop,
I spent a lot of time in an airport with Earl Conn, one of the founders of the
organization.
My airport memory is my fondest memory of him, when we traveled together to Indianapolis, about an hour's drive, to pick up the famous George
Plimpton, the MWW keynote speaker. Plimpton's flight was late, so
Earl and I ended up chatting in the airport for a couple hours until our
VIP arrived. (Read a personal essay I wrote on the experience of meeting Plimpton here.) Earl bought me a pretzel, talked about his years of
teaching and writing and Ball State, and he was also the only person at
MWW who knew the exact location (and claim to fame) of my hometown of
Oakland City, Ind. (That's because he wrote a popular travel column
about Indiana.)
I got news this week that Earl passed away. It's
a great loss for the Midwest Writers Workshop, and he'll be greatly
missed. One of our last conversations was about whether some of his
essays and book ideas should be developed further and taken to
publishers, or whether he should look at independent options. He was a
devoted and energetic writer to the end, and I'll miss his wise and
insightful presence at MWW.
My thanks to Judy Joslin for sending me the above photo of me & Earl at the most recent MWW.
For more that I've written on MWW in general:
Conferences/Events | F+W Life | General
Thursday, September 24, 2009 9:05:24 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, September 22, 2009
How to Succeed in Today's Publishing Industry (Takeaways from Conference)
Posted by Jane

By noon on Saturday, attendees were commenting that they'd already gotten their money's worth. I consider that a big win!
If you missed the event, you can still get some valuable takeaways: And most remarkably, Meryl Evans sent me a note to help attendees make sense of what to do next! See below. My big thanks to her generosity.
—
So You Went to the Writer's Digest Conference. What Are You Going to Do Now? by Meryl Evans
In the Writer's Digest Conference blog, Robert Lee Brewer reported on something he overheard:
So, earlier today, in the hallway, I overheard one writer speaking to another. She said, "I don't have the time to handle all this."
I was not surprised to hear this kind of statement at a conference on publishing and marketing and communicating and podcasting and basically everything we've been going over since Friday. But, of course, I started thinking about how successful writers should be, at least, trying.
Well, after a long pause, she continued speaking to the other (very good listener) writer, "But I have to make the time if I'm serious about making this work."
The writer caught on. Not all of us think about how we're going to make the most of a conference. Or we feel overwhelmed that it paralyzes us preventing us from taking action. We bring home all the notes we took filing them away only to never see them again. Then the least we can hope for is that our brains remembered a few key points while we wrote or typed them and apply them.
Review Your Notes Take five or ten minutes to look over your notes. You can handle that, right? As you review your notes, pick one to three things you want to use. Post them in your to do list or whatever you use on a regular basis so you can remember and practice. Give yourself a deadline—you're a writer, you can handle it. Check off each item as you do them.
Got 'em all done? Great. Now, go back to your notes to cross them off. Pick one to three more things to try. Repeat.
That wasn't so bad, was it? Turning loads of notes into a couple of doable tasks makes a difference.
Write One Article You probably walked away from the conference with a few article ideas. Rather than trying to do it all, I pick one topic and write the article within a couple of days after returning home. You can make it a blog entry, an article for your publication, whatever. In writing the article, those ideas will stick with you. Plus, you gain a bonus of sharing that with others.
When you finish the article, revisit the other article ideas and what you can do with them. Rather than feeling spread thin with all your article ideas, you focus on one article at a time while putting the rest away for later. You've captured the ideas on paper or on your laptop. They won't disappear. Well, unless you delete them, lose them or trash them.
Key Points from WD Conference You can find great tweets from the conference by searching Twitter for WDC09. Here are some highlights worth remembering, captured from tweets and the blog so you don't have to read it all:
- Christina Katz: Platform is everything you do with your expertise. So many tools are available; must prioritize, maximize your time. Do you see yourself as the producer of your writing career and take 100% responsibility for your success?
- Jane Friedman: Platform comes first! Book second. Without a strong platform and topic—creating demand—your book will have a difficult time finding its place in the market. Any changes publishers want to make to the book is what they believe will help increase book sales. They basically want what's economically best for your book—and that's ultimately a good thing.
- Scott Sigler and Seth Harwood: Once you show you can move (sell) books, publishers will take notice. That's why giving away your first book online for free and building up an audience is essential to getting publishers—who have ignored you for years—to wake up and realize your talent and value. "You are the best person to sell your book," says Hardwood.
- Alice Rosengard: Sees organization as a common problem with nonfiction proposals.
- David Mathison (Be the Media) keys: Have a direct relationship with your audience. Control your rights. Repurpose your content.
- Chris Brogan: The best way to get a book published is to not try to get a book published. The whole trick about promoting is to not talk about yourself. Learn to talk about other people. Twitter is not about talking; it's about listening.
- Agent Miriam Kriss: A lot of "overnight successes" are 10 years in the making.
- Agent Panel (Jessica Sinsheimer, Regina Brooks and Michelle Humphrey): Difference between freelanced editing and traditional editor is the latter cares, has a vested interest in the book. Professionally edited, professionally typeset, professionally designed are critical for success via POD.
Agents | Best of Twitter | Building Readership | Conferences/Events | Digitization & New Technology | Getting Published | Guest Post | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
Tuesday, September 22, 2009 5:33:06 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Instant Publishing Tools: Getting Noticed & Visible
Posted by Jane

Today I taught an online class about instant publishing tools that can help you get exposure for your work in digital formats. Thanks to all the participants who joined me today. Here's a summary of some of the sites & tools we reviewed (a handy reference for the attendees, as well as a good peek for others on what we discussed).
You can join me for my next webinar on Thursday, covering 3 secrets to getting your nonfiction book published ($99).
Conferences/Events | Digitization & New Technology | Getting Published | Self-Publishing
Tuesday, September 22, 2009 5:20:35 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, September 17, 2009
Benefit From Our Conference From Afar (or Nearby)
Posted by Jane

It's definitely one the favorite parts of my job: speaking at events and meeting writers and other professionals in the business.
This weekend, Writer's Digest debuts its first stand-alone event in New York City at the Marriott Marquis on Times Square. (And there's still time to register on-site at the event, for just a day or for the whole thing.)
For those who aren't registered, you can still get a piece of the action!
- Read up-to-the-minute reports from our conference floor, by the Writer's Digest staff, at our conference blog.
- Follow the event on Twitter: #wdc09. Here's a direct RSS feed/page if you're feeling a little confused by those instructions.
- Join us at our first-ever Poetry Slam, at the NYC Bowery Club, Friday night, 8p. Mention Writer's Digest at the door, and you can still get in even if you're not registered for the conference.
- Or join us Saturday night! Speakers and staff from the conference are having a NYC Tweetup. At 6p, everyone will meet at the Atrium Cafe (8th floor of Marriott Marquis). At 7:30p, the group moves to Joe Franklin's Comedy Club (713 Eighth Ave at 45th St). $10 cover charge. Here's a link to the Facebook invitation.
For those who are registered, I look forward to meeting you in NYC!
Conferences/Events | F+W Life
Thursday, September 17, 2009 5:32:19 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, September 10, 2009
Book Promotion: Like Shouting Prayers Into Hurricane
Posted by Jane

I first met author N.M. Kelby at the AWP Conference
in Atlanta. The Writer's Digest staff includes many fans of her work,
so it was thrilling to talk with her about a potential book project.
I'm now proud to announce the fruits of our collaboration, new to our list this fall: The Constant Art of Being a Writer. Kelby recently did a Twitter-style Q&A interview for Reckless Hearts, and shared the answers with me.
1. Favorite book as a child? Loved my father’s copy of The Last Days Of Pompeii by Edward "It was a dark and stormy night" Bulwer-Lytton. That explains a lot, doesn’t it?
2. What are you reading right now? The Escoffier Cookbook and Guide to the Fine Art of Cookery. Don’t you want to know why?
3. Read aloud a favorite segment/recipe/poem from your book … Smoke billowed out into the street, blanketed the stars. It tinted the night sepia, as if the moment had already been lived and forgotten.
4. Why that title? TRAVEL GUIDE FOR RECKLESS HEARTS? Who doesn’t have one? Who doesn’t need a guide to travel through the world with that joyous unruly beast?
5. Why independent bookstores matter? For the same reasons that cowboys matter, their wild untamed spirits. They make their own rules. Plus they know bull when they see it.
6. Favorite part of writing a book? To write a book is to begin a conversation. I love to tour and finish that chat face to face. Nothing is more fun than reading for readers.
7. Least favorite part of writing a book? I know it’s now a writer’s job to promote their book but sometimes it feels like you’re shouting prayers into a hurricane.
8. Are you working on anything new? Yes. BTW This could be my first answer under 140 spaces.
9. Do you have any superstitions, lucky charms, or rituals around your writing? I arrive at my desk by 9 a.m., take 30 minutes for lunch, and leave at 6 p.m. It’s a job, after all. A great job––but still, a job.
10. Comment on the writing life... THE CONSTANT ART OF BEING A WRITER: THE LIFE, ART AND BUSINESS OF FICTION is my comment on the life. It’s more than 140 spaces––it’s $17.95.
11. Hardest part of the creation to publication experience? Writers are public dreamers––the work itself is a great joy. Selling dreams twelve to a carton is another story.
12. Why do you write? Asking a writer why they write is like asking a dog why they breathe … they don’t understand the question but they’re still hoping you’ll toss them a bone.
13. When do you write? I write when I am sleeping, lying, eating, flirting, praying, and pulling weeds. Living life is writing. It’s paper optional.
14. When did you know you were a writer? When I was about 7 years old and started creating library books for my dolls to check out.
15. What, or Who, will you dish on, as in gossip about, at dinner? I have a great many Dwight Yoakam stories––some of which involve me being naked, which, surprisingly, is more innocent than it sounds.
16. What will make you a scintillating dinner guest? I believe in fun, gossip, and the well-turned phrase and am a consummate foodie. Heck, even my in-laws like to eat with me.
17. Who is your favorite new author? Chef Auguste Escoffier––although he is dead and only new to me.
18. What is your drink of choice? I drink bourbon and wine, although not usually in the same glass. Of course, there is an exception to every rule.
19. What is your favorite food? If it isn’t moving, fried, fatty and the word “atomic” is not printed before it on the menu, I’m willing to give it a try. I’m all about the food.
20. Will you talk business over dinner? Why would a writer talk business at dinner? That’s like asking your ex who makes the best surveillance cameras.
--
After Kelby's workshop at the Writer's Digest/BEA Conference in 2009, she handed me a print-out of one of her slides. I have it hanging in my office now—see below.
(Hint: Our authors-speakers are always such a delight. You can experience them too at our conference next week in NYC. Register here for the full event or just for a day. Use code PC109 to get $50 off a full registration up until Monday.)
 Conferences/Events | F+W Life | Fun | General | Marketing & Self-Promotion | New Titles From Writer's Digest
Thursday, September 10, 2009 9:58:13 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, September 03, 2009
Back from Alaska Round-Up (3 Tips)
Posted by Jane

I just returned from my 1-week
adventure in Alaska. It is certainly the most foreign place I've ever
been within the United States. You can check out photos here.
Here are 3 tips for your Alaska adventure:
- One glacier experience is probably enough to satiate your curiosity about glaciers.
- You haven't experienced Alaska unless you take advantage of the
ubiquitous bush air services. Air is the most efficient form of
transportation to and within the state; most towns do not have road or
highway access, and that includes the state capital of Juneau.
- Weather is extremely changeable. Think Gore-Tex.
And here are 3 tips on exciting stuff at Writer's Digest that I wasn't able to mention last week since I was completely off the grid (e.g., inside a glacier moulin, as pictured above).
Instant Publishing how-to class (Sep 17) In
one of my last conference workshops, I made the comment that with tools
today, you can instantly publish yourself. One writer piped up,
"Instant Publishing! I want a book on that topic!" In lieu of a book,
I'm teaching a class on Thursday, Sept. 17 that gives you a tour of
sites that provide instant publishing capabilities (free, very little
or no tech experience required). I'll discuss how and when to make your
content free, when to charge, and how to evaluate your success. The
class fee is $79, with an opportunity for live Q&A. Click here for
more info and a link to register.
8 Tips for Writers on Digital Change in Publishing (WD Conference) Our
big NYC event on Sept 18-20 is only a couple weeks away. If you've been on the fence
about it, be sure to check out our very affordable 1-day registration options. You can get
an excellent preview of Mike Shatzkin's keynote, "What do you tell a writer about
digital change in publishing?" over at his blog. Even if you are not going to the event, don't miss his 8 tips.
New MFA Confidential blog Just
launched this week! Check out our newest addition to the Writer's
Digest blog family by Kate Monahan, a 2nd year MFA student at The New
School University in downtown New York City. One of her first posts is about 6 lessons learned during her first year.
More wonderful stuff still to come this week, including a guest post tomorrow by Darrelyn Saloom.
Below: A view of the Hubbard Glacier.
 Conferences/Events | Digitization & New Technology | Fun | General | Getting Published | Self-Publishing
Thursday, September 03, 2009 10:39:06 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, August 13, 2009
Hiring a Professional Editor vs. Getting Amateur Critiques
Posted by Jane

Today I gave a live online class on The First Five Pages—how editors
evaluate your manuscript in an instant. It is one of my favorite
classes to teach because in one page, you can easily show the
tremendous improvement that can be achieved usually by cutting alone.
Here's a small example of what I mean (and thanks to the writers
today who bravely offered up their first pages to my knife!).
[Note: The opening paragraph says that Danny, while off-duty, stumbles into the
restaurant where he works to see a friend.]
Original:
“Hello, Liesel,” Daniel said as he grinned, brushed fresh snowflakes from his wavy brown hair.
“Danny, what are you doing here so late?” Liesel asked from behind the hostess stand. “Look at you. Are you drunk?”
“It’s
wonderful to see you, too. You look exceptionally lovely tonight.
Hey, is Andre still here? What kind of mood is he in?”
“He’s in the back room. He’s bearable tonight,” she whispered. “Danny, seriously, why are you here?”
“Tonight deserves one more. Then I’ll be on my way home,” Danny replied.
“Oh? What’s the occasion? A Christmas party? Your birthday?”
“It
is an anniversary of sorts. But I’m not celebrating. It’s a day to
forget, and so far, alcohol is the only way I’ve found. Just a little
something for the pain, you know?” Looking around, he asked, “Who are
all these people?
Edited:
“Hello, Liesel,” Daniel said as he grinned, brushed fresh snowflakes from his wavy brown hair.
“Danny, what are you doing here so late?” Liesel asked from behind the hostess stand. “Look at you.
"Danny! Are you drunk?” Liesel stood with arms crossed behind the hostess stand.
“It’s wonderful to see you, too. You look exceptionally lovely
tonight. Hey, is Andre still here? What kind of mood is he in?”
“He’s in the back room. He’s bearable tonight,” she whispered. “Danny, seriously, Why are you here?”
“Tonight deserves one more. Then I’ll be on my way home,” Danny replied.
“Oh? What’s the occasion?" A Christmas party? Your birthday?”
“It is an anniversary of sorts. But I’m not celebrating. It’s a day
to forget, and so far, alcohol is the only way I’ve found. Just a
little something for the pain, you know?” Danny looked around.
“Who are all these people? When I do classes like this, it's often the first time writers have seen a professional go through their work with a fine-tooth comb. And so the question arises, "Can you recommend an editor?"
It's always tough to make a recommendation—there are so many variables!—the editor's background/experience, the kind of editing work you need, the editing approach you have in mind, your sensitivity level (yes, it matters!), the personality of the editor, and so on.
But 3 things are critical:
- Make sure you know what kind of editing help you need: developmental, content, copyediting, or proofreading. The editing I've done above could be part of a developmental edit or an extensive content edit, which are far more expensive than a copyedit or proofread. A developmental edit will give you high-level feedback on how to rewrite and revise (on your own), often with major structural changes or complete redirection. A content edit may be just as thorough, but may not require a lot of new material or restructuring. Copyediting and proofreading looks at your material at a surface level (grammar, syntax, punctuation, typos).
Another option is to take online classes with a professional editor/author that includes a critique component (like our own WritersOnlineWorkshops.com—Advanced Novel Writing Workshop is one of the most popular classes).
Never forget: A professional editor can make a good manuscript great, but they can't work miracles if your story line is weak or not marketable. If you want an editor who can speak to market concerns in your work, select one who has a background in published and commercial authors.
Not everyone has the money to hire a professional editor, but many writers, if they put in the time and effort, can benefit from a critique group. (We have a book coming out this December on working with critique groups.)
Some online critique groups and writing communities worth checking out: Do you have recommendations for excellent free (or paid) online critique groups—or how to start a local/regional critique group? Please share in the comments! Conferences/Events | Craft & Technique | Getting Published
Thursday, August 13, 2009 2:23:17 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, August 06, 2009
The Art of Live Pitching (3 Rules)
Posted by Jane

Today I arrived in Portland, Oregon, to participate in the Willamette Writers Conference.
I first came here in 2004 to hear pitches and take appointments, and I often return to Cincinnati with a great author for Writer's
Digest (e.g., Christina Katz and Sage Cohen as the most recent).
Tonight I took part in a "pitch the pros" panel with Jeff Herman (agent), Charlotte Cook (Komenar), and Krista Lyons (Seal Press). More than 20 writers had about 3 minutes to pitch their work and get feedback from the panel. Overwhelmingly, most pitches could have been improved if they followed these three rules:
- Keep it short. (Brevity is your friend!) Just because you have three minutes (or 5 or 10) doesn't mean you should take up all the time. Never talk for as long as possible—it can take a mere 15 seconds to deliver a convincing storyline. The longer you talk, the less time the agent or editor is talking. And isn't that why you're meeting with them—to hear THEIR feedback and reaction?
- Focus on a character and the character's problem. When it comes to fiction, it's much easier to follow a pitch and remain interested when we can connect to a character and immediately understand the problem or conflict facing that character. Why are we going to care? What are the stakes? So what?
- Stop at a moment of tension and wait. Rather than talk and talk (which sometimes happens because you're nervous), remind yourself that it's OK not to explain all the details or the final outcome. It's more effective to stop just as you've established the key stakes or tension, and wait for a reaction from the agent. Let them guide the discussion; find out what's caught their attention or what piece is missing.
In the next few days at Willamette, I'll be taking appointments, sitting on another panel, and also giving an educational workshop. Hope to have another update with some more advice, including tips from the many talented agents/editors who are gathered here.
Agents | Conferences/Events | Getting Published
Thursday, August 06, 2009 1:19:37 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, August 05, 2009
Want a Crystal Ball to See the Future of Publishing? You Have One.
Posted by Jane

I'm often asked by writers what the future of publishing looks like. Will print survive? (Yes.) Will newspapers survive? (A few.)
Will book publishing become a do-it-yourself free for all? (For some.)
Will anyone pay for content, or will a free model reign? (Both.)
Confused yet?
Everyone is.
Amidst the chaos, there is one voice I keep going back to again and again. I
first discovered Mike Shatzkin at the 2007 BookExpo America. Mike gave a speech, "End of General Trade
Publishing Houses: Death or Rebirth in a Niche-by-Niche World." (Click
here for the text of that speech.)
What he said was dead-on true to what I
was experiencing in my job—and felt in my gut—even though the speech was looking
10, 20, even 30 years out.
From that point on, I wanted to know everything this guy was ever going to say, and thank god for the rest of us, he started a blog earlier this year.
So
it was a dream come true for me (personally and professionally) when
F+W (the parent company of Writer's Digest) partnered with Mike on a new event called Digital Book World.
You can read Mike's announcement of the event here. A little of what he says:
In
the trade space, one of the big ebook topics (which we plan to explore
in depth at DBW) is “pricing.” What should ebooks cost the consumer?
The convention among trade publishers has been to peg ebook retail
prices to the least-expensive edition available in print. So if there
is a cloth edition and a paperback edition, the publisher would be
guided on ebook pricing by the paperback (usually setting at or
slightly below the print book price.)
But in academic publishing,
hardcover and paperback editions are often published simultaneously.
The publisher figures that the paperbacks are for the students; the
hardcovers are for the libraries. Since ebooks in the academic space
are considered primarily library items, and because they have often
become part of larger searchable databases, the academic publishers
would set their ebook prices based on the hardcover, the more expensive
print book available. He also said that sometimes they are even more
expensive than the hardcover, because of the additional functionality
they have, like links and embedded video.
This was important
information for our client, who works across publishing segments. But
if presented without a clear contextual frame, it could well be
confusing information to a consumer trade publisher (or an academic
publisher) trying to figure out a pricing strategy. Because we are
tightly focused on consumer trade publishing, our panel(s) at DBW might
not mention a tie-to-hardcover pricing, but if we did, we’d pose the
model and talk about why it made sense in some other context, but not
in ours. We’ll be talking about lots of other things that affect price:
discounts, retailer strategies and control, the impact of the publisher
selling direct to the consumer, and the extent to which there is
enrichment or enhancement, for example. All of those things, as well,
are somewhat different in the consumer space than in the others, where
aggregation and value-added capabilities are critical components of
ebook development.
It would be very easy in an economic climate
like today, where we see newspapers and magazines closing, to
bemoan the state of the industry.
But I continue to be optimistic,
because I feel like I have a small grasp on what the future is like,
and how I can successfully adapt to it (along with my company). And that's what
Digital Book World is all about—adapting in a way
that can positively impact our business today.
Photo credit: Silver ArTiSt
Conferences/Events | Digitization & New Technology | Industry News & Trends
Wednesday, August 05, 2009 5:01:30 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, July 28, 2009
The Four Stages of Marketing & Promotion (and MWW Recap)
Posted by Jane

This past weekend, I spoke at the Midwest Writers Workshop in Muncie, Ind. It was my seventh year speaking there, and remains one of my favorite conferences. (Read my three recaps from last year, starting with Day 1.)
Among other things, I gave a two-part session on essential tools for online marketing and promotion—and did my best to explain what it means to use Twitter, Facebook, sites, and blogs to build meaningful relationships with an audience.
One of the key takeaways: you can't decide it's time to market and promote on the day of your book's release. By that time, it's far too late. You need to establish relationships and connections the day you decide you want a career as an author.
To help break this down into a manageable process for people, I outlined four stages to marketing and promotion, especially when you're entering any online community and trying to be an authentic member:
- Sign up, observe, and educate yourself (sometimes called lurking). Many people stay at this stage for a long time, simply soaking up good information.
- Participate. Start to make yourself known. This could be as simple as making status updates, posting photos or sample writing, or creating a profile.
- Share something and grow relationships. Focus on what you give people or what you can share that's of value. As you participate and share with others in the community, and do things for each other, relationships grow and develop.
- Ask for help. This is when you might actually put your connections to work as a means of soft or hard marketing. Maybe you want to tell people to pre-order your book on Amazon on a specific day. Or you're hoping that your network will spread the word about an upcoming event you're hosting. So you ask.
People who know you and trust you will be more likely to help you. That's why it's important to establish relationships far before you market and promote a product/service. The relationships have to be meaningful before they have value in a marketing/promotion effort, particularly online.
(Because most authors don't realize the importance of marketing/promotion until it's too late, the first annual Writer's Digest Conference is focused on these types of strategies and skills.)
Other notes from the conference:
- Dennis Hensley gave a rousing keynote about the "re-create 8" — or eight ways to be a better creative thinker (e.g., reduce, rearrange, expand, reverse).
- Eric Butterman, an expert freelancer, gave sessions on how to earn more money writing even in a down economy. He struck me as one of the most engaging and prolific freelance writers I've met in a very long time, who really knows his stuff. (If you can manage to find a workshop or class with this guy, jump on the chance.)
Many thanks to the MWW committee (I'm pictured above with members Alan, Jama, and Barb) for another lovely year. I highly recommend the event to all writers for its hands-on craft/technique sessions as well as access to literary agents.
Looking for more?
Conferences/Events | Getting Published | Marketing & Self-Promotion
Tuesday, July 28, 2009 5:01:58 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, July 21, 2009
5 Elements of Query Letters
Posted by Jane
 Earlier this year, I taught an online class where I offered "extreme makeovers" on query letters. To help ensure everyone took away some concrete advice, every attendee was invited to submit a 1-page query for review. It was a successful workshop, so we're repeating it again this Thursday. In preparation for the workshop, I take the query letters that are submitted and categorize their basic elements into "good", "OK", and "needs revamped." The five elements I look at are: - Personalization. What effort has the writer made to ensure this letter has been customized for a particular editor, agent, or publishing house?
- Hook. How effective is the hook? Is it too long? Is it clear? Does it cover everything an editor/agent needs to know to say, "Yes, I've got to see more!"
- Bio. For nonfiction, people often slip up and don't emphasize the right aspects of platform or credentials. For fiction, it can be difficult to know what to mention, if anything, when you're unpublished. So I always give examples showing the best-case scenario, as well as examples when you rely on your hook and overall charm or professionalism to carry you to the finish line.
- Basic info. Have you included the necessary information about title, genre, word count?
- Opening/closing. There are lots of red flags and stumbles that can make it onto the page. Some aren't deal breakers, others are. I show examples of both.
I speak at conferences frequently about query letters, but seeing real examples of what's working and not working can be the best way to learn how to fix your own. Go here for the link to register ($99); after the event has concluded, you'll have access to the recording for a year. Plus I'll share a recap of the event on this blog, offering some takeaways for everyone. In the meantime, here are some excellent query resources. Essential Blogs Great Posts From the Guide to Literary Agents blog
Want to know more about upcoming online events? Click here for more. Conferences/Events | Getting Published
Tuesday, July 21, 2009 12:38:14 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 22, 2009
How to Save Time and Money with Professional Editors
Posted by Jane
This post has been adapted from material by Jim Adams, at his site Migdalin.com. I met the talented Jim this past weekend at the WD Editors' Intensive, and we discussed his passion for editor George H. Scithers.
—
After 30 years of rejection, I finally got tired of not knowing why my writing wasn't working. Before trying to find a publisher or an agent, I sent the novel I'd just finished (or so I thought) off to a professional editor.
The year that followed was expensive (professional editors don't come cheap), but it also taught me things about plot, protagonist, pacing, and novel structure that I hadn't picked up from 15 credit hours of undergraduate creative writing courses, an M.A. in creative writing, and reading untold books on writing (some of them with titles like PLOT).
Professional editors are more efficient than how-to books. They give you feedback specific to your project. It's one thing to read a "rule" in a book, it's another thing to have an editor point to a spot in your opus and say, "Here's where you broke the rule, and here's how your writing was weakened as a result."
Professional editors can be more effective than a degree in creative writing, since half your time in getting that sort of degree will be in ancillary class work. Worse, unless you're careful and choosy, you could easily wind up (as I did) at a university where the creative writing teachers sneer at pedestrian concerns like plot. If you dream of getting an M.A. or M.F.A. in creative writing, you might consider finding a professional editor instead. Not only could you learn more in less time, the editorial route might even be less expensive (depending on the university you're applying to), especially if going back to school means giving up a decent-paying job.
As sold as I am on getting help from professional editors, though, when I started working on a new novel, I faced a real dilemma: an insufficiency of funds. Although I hope this new book will need less editorial hand-holding than the previous one, getting the full manuscript critiqued still represents a major expense.
Also, I never feel I've mastered something until I do it right three times in a row. As such, I still have doubts about my ability to spot major plot holes and plot sidetracks on my own.
My brilliant solution to this conundrum?
I sent my editor a detailed synopsis rather than a complete novel.
Getting a synopsis critiqued is not only less expensive, it can save you a lot of time. In my case, although I already had a complete draft of the novel written, revising generally takes me twice as long (at least) as writing the rough draft. Thus, by spotting major non sequiturs in the synopsis, my editor can save me from tweaking pages, chapters, or even (please God, not that again!) an entire book that needs to be tossed out and rewritten from scratch.
If you like to outline and plan books ahead of time, you could even save yourself time during the drafting stage by getting an editor to look at your story premise and outline straightaway.
While they might tell you things you don't want to hear (such as that your underlying story idea won't hold water), wouldn't you rather find that out before you've spent months or years of your life working on the thing?
Even getting a synopsis edited can cost $200 or more, but it's money well-spent, since this particular $200 could save me weeks, even months, of fruitless revision and polishing. Even better, it could save me several thousand dollars, compared to sending a full manuscript to my editor, only to find that my novel has major structural problems—problems that could have been fixed via a review of my story outline.
Wondering how to find a solid professional editor? Preditors and Editors is a good resource for checking out an editing service before you give them your money or your manuscript. I've been using The Editorial Department, and the editor they assigned me to (Peter Gelfan) is the greatest: cruel, insensitive, tactful, patient, and very insightful.
My first book is still making the rounds of agents and publishers, and may still wind up turning into a trunk novel. While I'm convinced it's technically solid, that isn't enough to make a book sell given the difficult publishing environment these days. But whether my first book makes it or not, I feel much better about what I'm doing. I no longer feel like I'm spinning my wheels fruitlessly, repeating the same mistakes over and over again without realizing it.
—
Have you used a professional editing service that you've had a good experience with? Recommend it in the comments!
You can also check out:
Conferences/Events | Craft & Technique | Getting Published | Guest Post
Monday, June 22, 2009 1:32:31 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 09, 2009
Center for Fiction Writers Conference: June 27
Posted by Jane
Ron Hogan of Galleycat has been working to put together a new writers conference with the Center for Fiction in New York—a conference that deals specifically with the issues that writers face AFTER they've created a great story and found an agent and publisher.
As you've often heard me say, it's as important for authors to know about the business side of publishing as the artistic side. It's nice to see a conference finally taking up this side of the writer's life in a serious and focused way.
The Center for Fiction Writers Conference is one-day only (Saturday, June 27) at Fordham College at Lincoln Center, with panels populated by heavy hitters from mainstream publishers and literary agencies (e.g., Dan Menaker, Jon Karp, Kate Lee, Larry Kirshbaum). The complete lineup of two dozen speakers is available online.
In addition to all that, the Center for Fiction is giving attendees a free month of access to its writers' studio in midtown Manhattan, plus a discount on future membership. The total cost is $200 for the day.
Here's some more information about the conference and why Ron Hogan wanted to produce it.
And more here.
This looks like a fabulous, top-notch event for someone with a publishing deal, especially for those in the NYC area.
For those who may or may NOT have a publishing deal, and are looking for a longer program that would help justify traveling a long distance to NYC, I encourage you to check out WD's new event this September that focuses on the business side of publishing, whether you're going the traditional route, DIY route, or still need to make up your mind.
Conferences/Events
Tuesday, June 09, 2009 6:30:20 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 02, 2009
Persistence Doesn't Matter If You Make This Common Mistake
Posted by Jane

I've talked with thousands of talented writers over the years, and nearly all unpublished writers have 1 thing in common that trips them up, every time.
They rush to submit their work before it's ready or before they are ready—especially those writers who are fresh with the excitement of having just completed their very first book-length manuscript.
A typical example: Countless writers at our BEA pitch slam had just completed their books, and some were so new to the business they didn't realize that their manuscripts of 100,000+ words are a tough sell for a first-time author. (However: Good for them for understanding, maybe by accident, that you can speed your path to publication by meeting agents/editors in-person and learning these lessons more quickly.)
If you've just spent months (or years!) writing a manuscript, why rush it to an agent or editor, and why rush it to just ANY agent or editor? And why rush it if you're new to the publishing business?
When I read Tim Ferriss's Four-Hour Workweek, I loved reading about his process of due diligence in learning what it would take to write and publish a New York Times bestseller. He talked with dozens if not hundreds of people who knew how to achieve the results he was looking for. And he developed an excellent and concrete plan of how to position himself for success.
There are two things to always remember after you complete a manuscript or proposal:
- Is the book really done? Is it really the best you can make it? And have professionals (whether editors, agents, or published authors) encouraged you, because they see and know you are ready? Do you feel confident that it's ready to submit?
- Are you informed enough about the publishing business to understand where to submit the work, how to submit the work, and what obstacles you might face? Does your work break the rules of the industry? (If so, that's OK, but know it going in!)
For beginners, it can be difficult to connect with experts and professionals who can get you moving down that path of readiness. A good place to start? Local writers groups, online writing workshops, and writing conferences. (Shameless plug: Our next Writer's Digest Editor Intensive on June 20-21 will give you an editor's take on your first 50 pages, and teach you about industry expectations.)
You should also find a mentor, someone who has accomplished something you're after.
Your work and your success is worth the wait. Slow down.
Photo credit: aussiegall
Conferences/Events | Getting Published
Tuesday, June 02, 2009 5:47:47 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 01, 2009
Recap of 2009 BEA/WD Writers Conference
Posted by Jane

We had another amazing year at our writers conference hosted in conjunction with BookExpo America. Here are a few places you can find reaction and summaries:
- Literary
agent Janet Reid (and blogger behind QueryShark) helped with pitch slam
practice by entertaining a crowd of nearly 400 writers, showing them
how to tighten and structure their pitches. Here's her inspiring take.
- Conference attendee Michelle Reynoso blogged about her experience here and here.
We were honored to have Ron Hogan from GalleyCat at our conference, where he live-tweeted N.M. Kelby's session:
- Sitting in on N.M. Kelby's Closet Writer's Workshop. She's got 2 books coming out in September.
- N.M. Kelby's advice starts with believing in yourself.
- N.M. Kelby quotes Robert Frost: "No writer has ever been corrected into importance."
- N.M. Kelby has another Frost: "Why have we wings if not to seek friends at an elevation?"
- "write. read. write more. travel. write even more. repeat. And show people your work!"
- "When I say 'get a hobby,' I mean it. There's nothing that will drive you crazier than writing."
- N.M. Kelby also preaches the importance of proper nutrition for writers. Live mindfully!
- "When you write, it's art. Once you send it out, it's business."
- "If you can give the book to your mother-in-law," it can become a bestseller. "But more importantly, if the publisher doesn't treat the book like a bestseller, it's unlikely to be one."
- "Publishing is all about relationships. Play nice." Join writers groups, be active in the literary community.
You can find Ron Hogan's Twitterfeed here.
If you'd like some images from the event, I've posted several on my Picasa account—click here.

Agents | Conferences/Events | Getting Published
Monday, June 01, 2009 6:40:22 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, May 20, 2009
3 Reasons Why You Should NEVER Pitch at BEA
Posted by Jane

I've said it before—and many other people have said it, too—but it always bears repeating.
Do not go to the BookExpo America trade show to pitch your book or self-published book to a traditional publisher or to an agent.
The only exception to this rule are well-known authors who get into the trade show by invitation of a publisher, and are already networking/connecting with publishing professionals.
BEA is not a candyland of publishers and agents offering you a sweet opportunity to get your project noticed. It is NOT like shooting fish in a barrel, it is NOT fun, and it is likely to KILL your chances at a deal.
Three reasons why:
- Agents/editors do not like to be pitched on the show floor. Most have to take care of existing authors/clients and have many other obligations and meetings while at the show. We're also dirt-tired, thirsty, and cranky as the day wears on.
- The trade show is for and by publishing industry professionals. That's why it's called a trade show. You wouldn't go to a trade show for lawyers and prospect for a new lawyer, would you? You don't go to a trade show for publishers and do prospecting, either.
- If you decide you're the exception to the rule, and decide to pitch anyway, you'll have trouble finding the right people to pitch (very few editors actually attend BEA—it's mostly sales/marketing/executives), and once you DO find them, they will likely put a black mark next to your name, diminishing your chances of success later.
I've attended BEA for five years, and each year I am pitched on the show floor by people I don't know. I never enjoy it, and I have never pursued or signed a project as a result. The meetings that HAVE been productive (usually with authors and their agents) are those where an appointment was made well in advance of the show.
Apparently, BEA has recognized there is a contingent of attendees who are not bringing "value," and they have cut down the "miscellaneous industry professional" category by 1,350. You read more on BEA show director Lance Fensterman's blog. (And it will be a smaller show this year, for many reasons.)
Recognizing that many writers were trying to use the trade show in hopes of advancing their careers, BEA partnered with Writer's Digest in 2003 to create a one-day conference for writers with an opportunity to pitch editors and agents. And so the BookExpo America / Writer's Digest Books Conference was born.
This year, even if not attending, you'll be able to follow along on Twitter: #wdbea09
A few of my favorite breakout sessions this year include:
- The Fire in Fiction by Donald Maass — based on Don's all-new book for us this spring. Don is known as a superlative speaker on the craft of fiction. Not to be missed.
- Self-Promotion & Social Networking by Alice Pope — one of our most active editors in social media will teach writers the ropes of using Facebook, Twitter, and blogs to help grow your career.
- The Closet Writer's Workshop: How to Write Fiction That Sells by N.M. Kelby — we're very proud to feature award-winning novelist N.M. Kelby at our conference for the first time this year. Later in 2009, Writer's Digest will release her craft & technique title, The Constant Art of Being a Writer.
The conference will also feature past favorites Christina Katz, with a super session on platform building; editor Chuck Sambuchino, who will help you practice your pitch; and yours truly, speaking on do-it-yourself publishing options. Plus nearly the entire Writer's Digest crew will be there! We can't wait to meet you. Read more about our program and pitch session.
Registration is still open! Click here.
Agents | Conferences/Events | Getting Published
Wednesday, May 20, 2009 1:49:41 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, May 18, 2009
Great Agent Advice from Pennwriters
Posted by Jane

This was my fourth year speaking at the wonderfully run Pennwriters annual conference. I gave a workshop on building platform, critiqued nonfiction with editor Matt Holliday (Pennsylvania magazine) and agent Uwe Stender of TriadaUS Literary Agency, and participated on a nonfiction Q&A panel with Matt.
Aside from Uwe Stender, other agents in attendance were: You can read an account of the conference by one of the agents, Lucienne, who has a blog and posted here. (Colleen also blogs; if she decides to post, you'll find it here.)
Below are my notes from the agent panels (which are adapted from my live Tweets of the event):
Queries/submissions and what they're looking for
- Paige Wheeler gets 35 e-queries/day. Stender gets 135 queries/day. Colleen Lindsay is closed to submissions. Becca Stumpf and Lucienne Diver get queries through an agency system.
- Lucienne Diver: Only thing that matters is VOICE and characters to deeply care about. This can and should come through in the query letter.
- Colleen Lindsay looks for amazing characters she can get excited about every time she reads the story. No self-indulgent navel gazing.
- Colleen Lindsay says granting exclusives can be bad for your career. You can say no. If you say yes, limit to short period (e.g., a week and not a month).
Industry trends
- Uwe Stender has noticed an impact on business due to changes in the industry: two YA books would've sold without a problem a year ago, now there is hesitation and revision before an offer.
- What's? hot: romance!! Harlequin is doing very well.
- Editors seeking middle-grade books suitable for boys (boy voice/protagonist, still accessible for girls)
- Plentiful interest in urban fantasy from publishers
- Market has compressed for mystery. Really need great hook or high concept that WOWS - people MUST read when hearing it.
- Romantic suspense still popular, but tough for a new writer to break in unless you can really blow the agent away.
- Trend is toward DARK and sexy. (Or the polar opposite: inspirational)
- Platform is particularly important for anyone writing literary fiction. You need street cred, placement in great journals and magazines.
- Biggest seller of books is word of mouth, which is often driven by author platform rather than publisher's publicity. (And Jane says: A great author platform spreads word. Platform is developed over life
of career, not a one-time act, not overnight occurrence. A good
resource for platform building? Get Known Before the Book Deal by Christina Katz.)
Tools
- Colleen Lindsay recommends Online SF&F Workshop as a fabulous writing group with lots of success stories. Run by a former book editor.
- Online reviews for genre fiction are key. E.g., Dear Author and Smart Bitches are two of the greatest review sites for romance.
My heartfelt thanks to the conference organizers for another wonderful year, and also to the agents/editors who I had the chance to meet and chat with (and graciously put up with my constant sneezing, sniffling, and tissue trails).
Agents | Conferences/Events | Getting Published
Monday, May 18, 2009 5:06:39 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, May 13, 2009
News, Events, and Free Info at Writer's Digest
Posted by Jane

Today I'm taking a little break to let you know about some other stuff happening at Writer's Digest. Tomorrow I leave for the Pennwriters conference in Pittsburgh and will be Tweeting (@JaneFriedman) and blogging throughout the weekend.
Cool stuff on other WD blogs
- Interview with Poet Justin Marks. Good tidbit where he says, "I've been given such large heaps of bad advice over the years I'm hesitant to offer any of my own. So maybe my advice should be, 'don't take any advice.' Then again, I've also gotten some good advice that has often helped sustain me: Trust yourself. Don't let anyone or anything stop you. Be willing to change. Perservere. Stuff like that."
Free excerpts from new writing books
Upcoming events
- WDB/BEA Writers Conference (May 27). This is the big kahuna where you can pitch to 66 agents and 4 editors during a 2-hour window. Even if you aren't successful in your pitch attempts here, you will learn so many amazing things about what makes an agent or editor jump on a project. The interaction is invaluable and can shave years off your path to publication. The full day costs $199 and includes the pitch session (plus lunch and terrific networking). I'll be there, as will most of my colleagues from Writer's Digest.
- WD Editors' Intensive (June 20-21). Once again, we're opening up Writer's Digest HQ to 50 people for a personalized weekend of writing and publishing instruction. We spend a day coaching you about how to succeed in the changing landscape of publishing, then wrap it up with a one-on-one 30-minute appointment to discuss the first 50 pages of your manuscript or proposal. We've received excellent feedback from writers who've attended who love the up-close-and-personal interaction as well as the practical, hard-working information.
Online education
- Writer's Market editor Robert Brewer (also known for his Poem-a-Day Challenge at Poetic Asides) is hosting a live session on May 29 on how to get your poetry published. You'll never meet a better expert, and you'll get an opportunity to ask him any question you like on the topic during the live event. Again, visit this site for registration links.
- We're launching a new WOW course, Hooked, which is focused on how to craft an amazing beginning to your novel—one that will catch the attention of agents and editors. It's nearly full, but we're still accepting students. Class starts on May 28. Go here for more info.
Competition deadlines
- The deadline for the Writer's Digest International Self-Published Book Awards has been extended to May 20. Enter in 10 different categories, from poetry to humor. You could win $3,000, plus some winners are noticed by agents. (Yep, we have success stories of authors who have been picked up by a traditional house after winning this contest.) Click here for more information or to register your entry online.
- This Friday marks the deadline for our biggest contest of the year: The Writer's Digest Annual Writing Competition, now in its 78th year. Grand prize includes a trip to NYC with a Writer's Digest editor to meet with agents.
As always: You can sign up for the WD newsletter on the homepage and receive a free-book on 70 common writing mistakes. You can also sign up for musings strictly from me, on writing and publishing (launching July 1). Go here to register.
Photo credit: Sister 72
Agents | Conferences/Events | Craft & Technique | General | Getting Published | New Titles From Writer's Digest | Self-Publishing
Wednesday, May 13, 2009 4:49:40 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, April 24, 2009
Avoiding Red-Flag Mistakes on Your First Page
Posted by Jane
 Yesterday, I presented a webinar on how you can critically review your manuscript (particularly the
first pages) for red flags that lead to a rejection from an editor or
agent. My thanks to the 25 participants who were courageous
enough to allow us to critique their first pages. For my blog readers, here are the common problems that we identified during the webinar: - Flashback on first page
- Too much backstory or explanation, slowing story down
- Waiting for the protagonist to appear (or unclear protagonist)
- Starting with an alarm clock or ringing phone
- Lots of characters introduced on first page
- Ordinary day stuff (getting out of bed, walking to kitchen, etc)
- Ordinary crisis moment without distinct voice or twist
- Too much telling about the story, not enough showing
- Nothing happens -- no action or problem
- Interior monologue: in character's head, just lots of thinking, no acting or interaction with anyone else
- Predictable story start or story line without a unique take
- More of a journal entry (stream of consciousness), and not a story
- Wrong starting point; not starting at a point of change
- Too confusing, not enough reason or motivation to figure out what's happening
Here are other excellent resources: Agent/Query ResearchAgentQuery.com QueryShark
If
you attended the webinar, I hope
you found the information you were looking for. Don't forget to network
with me on Facebook, Twitter (@JaneFriedman), and LinkedIn; I regularly
post and share information of interest to writers seeking publication. Check out next online event! How to Land a Literary AgentFuture webinars also include: - The Dreaded Synopsis
- How to Get Your Poetry Published
Click here to view details on all upcoming online events.
Conferences/Events | Craft & Technique | Getting Published
Friday, April 24, 2009 9:47:33 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, April 09, 2009
Thanks to Query Letter Survivors, Plus Free Resources
Posted by Jane
Today I hosted a 90-minute session on query letters, dissecting and revising writers' queries to make the best impact on an agent, so you can get that wonderful request for your partial or full manuscript. For attendees today, as well as readers, here are a few resources to help you along your way while querying/submitting: Essential BlogsGreat Posts From the Guide to Literary Agents blog Agents | Conferences/Events | Getting Published
Thursday, April 09, 2009 6:43:56 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, April 08, 2009
Benefits of the BEA/WD Conference, Plus a Note on Query Letters
Posted by Jane
 Now in its seventh year, the program for the BookExpo America/Writer's Digest Books Conference is now posted! I've been involved in the event for six years; my colleague Kelly Nickell (Twitter: @kmnickell) is the Wonder Woman behind this year's stellar program. As part of the event (open to all attendees), Chuck Sambuchino is hosting what has now been called the Lawn & Garden Scotch Fest (aka the pitch slam with 66 agents and 4 editors). Bring your own scotch (or, in my case, bourbon). You can visit the program page for a full listing of agents and editors in attendance who you can pitch to from 3-5p on May 27. We've had considerable success stories coming out of this event ( see this post from agent Janet Reid), so if you have a completed novel manuscript or polished nonfiction book proposal, you could stand to benefit from quality face time with agents/editors, and get immediate feedback on your pitch. I usually present a session at the conference each year; this year I'll talk about self-publishing and DIY options for the independent-minded author. In past years, I've spoken on changes in the industry, nonfiction book proposals, and query letters. The year I did query letters (in Chicago, for those who were there), the room was packed with 200+ people. I modeled it after the "Extreme Makeover" show that was popular at time, and "gutted" and transformed letters into more sound and savvy pieces. While pitching is often the best way to get feedback on an idea, query letters are still the No. 1 way to approach an agent/editor, and there is a definite art to them. You can visit sites like QueryShark to learn how to craft a great one, and you can also get an interactive class on the topic with me. We're offering a session tomorrow afternoon focused on query letter makeovers, using query examples from writers attending. ( Click here for more info and links to register.) Conferences/Events | Getting Published
Wednesday, April 08, 2009 12:54:51 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, April 03, 2009
Has Publishing Gone Nuts? Interview This Sunday
Posted by Jane
 This Sunday at 4p EST, I'll be on the air with Wordsmitten's Kate Sullivan, who interviews someone from the publishing industry each week on her radio show. You can listen here via BlogTalkRadio. (Also, stay up-to-date at Twitter: @wordsmitten)
The WordSmitten "About the Books" radio broadcast (and podcast) has been
nominated for the 2009 Gracie Awards (George Burns and Gracie Allen)
sponsored by the AWRT.org.
Recent Gracie Award-winners include Oprah's Gayle King radio broadcast.
Recent guests include Pulitzer Prize-winning author Edward P.
Jones, journalist and author Gay Talese (Mr. New York), National Book
Award honorees Fiona Maazel and Sana Krasikov, sportswriter Jeff
Pearlman, and author Natalie Goldberg. Last year, I spent a lovely time in the Florida area with the folks at Wordsmitten, when they hosted a one-day writing conference. When you check out the BlogTalkRadio site, you'll see the following colorful note: During
last year's visit to the WordSmitten event, and the rowdy authors
assembled for that spectacular writing conference (Connie May Fowler,
Robert Tarte, Alison Steele, Kate Sullivan, and Jane Friedman conducted
sessions), Jane Friedman came through unscathed despite flat tires, an
abundance of wine, merriment, and sassy writers.
The WordSmitten team is delighted she survived the writing conference
and authors' parties. Even more interesting, we're glad she still talks
to our editorial staff.
Hope you'll listen in -- and call-in with a question. Conferences/Events | Fun | Getting Published | Industry News & Trends
Friday, April 03, 2009 5:38:46 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Tuesday, March 31, 2009
Free Online PDF Guides: Online Marketing
Posted by Jane
 Today Alice Pope & I gave a webinar on how
authors/writers can effectively market and promote online. (Thanks to
everyone who joined us today!) For webinar attendees as well as
those who didn't join us, I'd like to share the following resources
that are useful for both beginners and advanced writers. Penguin Authors Guide to Online Marketing:
A free 60+ page PDF guide that helps you get online and get noticed, with
info about purchasing domain names, setting up a new site, and using
third-party sites. Get Content. Get Customers:
This is a site based on a book by the same name. You can get the table
of contents and first chapter free as a PDF document. I didn't get a
chance to expand on this topic during the webinar today, but this is a good starting point for learning how to deliver relevant and valuable information
that, according to the book's subtitle, "turns prospects into buyers." Photo credit: cambodia4kidsorg Building Readership | Conferences/Events | Digitization & New Technology | Marketing & Self-Promotion
Tuesday, March 31, 2009 8:48:58 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Monday, March 30, 2009
The Risk of Innovation
Posted by Jane
 I've been silent this past week due a company off-site innovation summit in Iola, Wisconsin (the headquarters of Krause Publications, a division of F+W Media). As part of this off-site, I presented a success story from the Writer's Digest community related to our webinar series that launched in January 2009. (P.S. Next one happens tomorrow, covering online marketing and promotion.) The funny part about innovation is that I'm not convinced it happens on a schedule, in a meeting room, though you certainly walk away from such meetings with more ideas about how to improve and grow than you can possibly execute. Also, innovation carries risk, and not every innovation is destined to be successful. In the case of Writer's Digest, we tried launching a video model in 2008, WritersDigest.tv, but it did not work out as we'd hoped. (In comparison, if you look at the F+W art community, they've been quite successful with their TV model, ArtistsNetwork.tv.) So when we decided to try out writing webinars in 2009, I was a little worried writers wouldn't take to the format. No writer has ever approached me and begged to take a webinar. Most don't even know what a webinar is. (It's a fancy name for a live, online event, and all it requires is an Internet browser and a good Internet connection.) But we do know that writers want personalized and immediate instruction, with definite benefits and results, and lucky for us, the technology behind webinars allows us to accomplish this in a brand-new and effective way. There may not have been much hard evidence that a webinar program would be successful, but the innovation has worked (at least so far) because it provides information and benefits that writers need and want (and can justify spending money on). Thus, one of the most stressed points at the innovation summit, as we evaluated our ideas, was: What consumer need are we meeting? Unfortunately, it's easy to trick yourself into thinking that you are fulfilling a need, especially if you are looking for new ways to make a buck. Photo credit: Photo Mojo Conferences/Events | F+W Life | General
Monday, March 30, 2009 5:39:39 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Saturday, March 21, 2009
WD Editors' Intensive Cheat Sheet
Posted by Jane
A huge thanks to all the wonderful writers who are visiting our offices this weekend for Saturday's educational workshops, plus Sunday's critique day. I hope you took away some useful action steps on your path to publication. As promised, I'm posting some resources and links that we discussed during our time together. If I've missed anything you were hoping for, don't hesitate to comment on the post, and I'll add more info as needed. (And for those attendees who have useful links to share, please post in comments as well.) Agent/Query ResearchChuck's blog (Guide to Literary Agents) AgentQuery.com PublishersMarketplace (fee-based) Miss Snark QueryShark
Community Writing & Publishing SitesAuthonomy WeBook BookRix
DIY/Self-Publishing Sites (Free/Next to Free)Smashwords (partnership with Stanza, the iPhone e-reader) Lulu Blurb CreateSpace (Amazon-related)
Blogging and Site BuildingWordpress GoDaddy (domain registration) Storytlr JaneFriedman.com (example of my lifestreaming homepage using Storytlr)
General Social NetworkingFacebook (I accept all friend requests; also look for Writer's Digest page) Twitter (@JaneFriedman and @WritersDigest) LinkedIn (you can network with me here too) Ping.fm (to coordinate your status updates among all social networking sites)
Previous & Helpful Blog Posts Other Events You Might Want to Try List of AttendeesIf you did not receive an e-mail giving you online access to this list, drop me a note.Interested in the next Writer's Digest Editors' Intensive—on June 20-21? We'll soon be opening for registration here. Building Readership | Conferences/Events | Digitization & New Technology | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
Saturday, March 21, 2009 9:39:01 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Tuesday, March 17, 2009
Hey, Writers: What's Your Online Strategy? What Are You Waiting For?
Posted by Jane
 I recently received this letter from Jane Bretl, an attendee at our Writer's Digest December Editor Intensive event: I attended the Writer's Digest Editor's Intensive in December. I was the
very quiet woman in the back who was soaking up information like a
sponge, all the while trying to put together a cohesive,
intelligent-sounding question in my head. I never did come up with a
satisfactory question to ask; only one nervous joke about twitter, and
an overwhelming feeling that every else in the room had a much better
handle on what was being discussed. I did not know how much I did not
know about the world of publishing until I attended your event. I'm new.
It
took me about a month to digest (no pun intended) all the information
from that day, but by mid-January I was ready to give it a try. I
joined facebook, started a blog and was on my way. Soon, I took your
advice and secured the URL of my name and was posting daily. The more I
wrote, the more I felt the decades-old writing barriers push away --
the ones that had always held me back from a daily writing habit. I
don't want to sound too dramatic, this is just a blog for goodness
sake, but I can say that my writing life is dramatically different
since the day you inspired me to try something new. I don't know where
it will lead me next, but it feels good.
As you have the next Editor's Intensive coming up soon, I wanted say something that may already be obvious, or not -- that everyone who attends, even the quiet lady in the back with the confused look on her face, will walk away with information she can use.
Click here to visit Jane's new site!I
can't tell you what a relief and a delight it was to receive this note,
because when I do discuss online tools with writers, sometimes I wonder
if I'm suggesting the impossible: to dramatically change your thinking
about how you write and interact with readers, agents, editors. Some writers think they can't make the leap — and therein lies the only problem. You
can make the leap (just as Jane did), and it can have a dramatic
improvement in your writing life, whether you're new to the business,
or an old pro who simply hasn't yet taken advantage of all the new
tools available. It simply requires an openness. Looking for some help on the how to part? You can attend one of our intensive events
(there are four scheduled this year), or rather than travel to our
offices in Cincinnati, you can take our interactive online course on
March 31 that teaches you, step-by-step, how to get started with your
online writing life ( see here for more info). And/or you can keep reading this blog; I'm like a broken record when it comes to authors learning to be savvy online. Photo credit: pshutterbug Building Readership | Conferences/Events | Digitization & New Technology | Industry News & Trends | Marketing & Self-Promotion
Tuesday, March 17, 2009 5:09:59 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Thursday, March 12, 2009
The First Five Minutes: How Editors Evaluate Your Manuscript
Posted by Jane
 This
afternoon, I presented a webinar with Alice Pope on how you can critically review your manuscript (particularly the first pages) for red flags that lead to a rejection from an editor or agent. A big thank-you to the first 25 participants who were courageous enough to allow us to critique their first pages! For my blog readers, here are the common problems that we identified during the webinar: - Flashback on first page
- Too much backstory or explanation, slowing story down
- Waiting for the protagonist to appear (or unclear protagonist)
- Starting with an alarm clock or ringing phone
- Lots of characters introduced on first page
- Ordinary day stuff (getting out of bed, walking to kitchen, etc)
- Ordinary crisis moment without distinct voice or twist
- Too much telling about the story, not enough showing
- Nothing happens -- no action or problem
- Interior monologue: in character's head, just lots of thinking, no acting or interaction with anyone else
- Predictable story start or story line without a unique take
- More of a journal entry (stream of consciousness), and not a story
- Wrong starting point; not starting at a point of change
- Too confusing, not enough reason or motivation to figure out what's happening
Participants: Be on the lookout for your critique checklist, Q&As that we didn't have time to answer, as well as the specific notes on your manuscript (if yours was used). Here are other excellent resources: If
you attended the webinar, thank you very much for joining me and Alice, and I hope
you found the information you were looking for. Don't forget to network
with me on Facebook, Twitter (@JaneFriedman), and LinkedIn; I regularly
post and share information of interest to writers seeking publication. Check out next webinar! Online Promotion & Marketing (March 31)Future webinars also include: - Extreme Query Letter Makeover
- How to Negotiate Any Book Publishing Contract
- How to Land a Literary Agent
Click here to view details on all. (Click on "Live Sessions", then on "Upcoming Sessions".) Conferences/Events | Getting Published | Marketing & Self-Promotion
Thursday, March 12, 2009 1:53:28 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Tuesday, March 10, 2009
10 Seats Left for WD Intensive (Visit HQ, Get a Critique)
Posted by Jane
Just a quick reminder that March 11 (tomorrow) is the el cheapo deadline for registering for the Writer's Digest Editors' Intensive on March 21-22. (The late registration fee kicks in March 12.) This is the event where we invite you to our headquarters in Cincinnati for a weekend to participate in a day's worth of instructional workshops (some delivered by yours truly), get a critique on the first 50 pages of your manuscript, and a half-hour appointment with an editor to discuss your work. This time, we're also having a Saturday evening reception. I'm not actually sure if cocktails will be available, but I can promise to bring my flask and share. NB: Only about 10 seats left (we cap registration due to space constraints and to ensure a personalized experience). Click here for more info and links to register.
Conferences/Events
Tuesday, March 10, 2009 6:29:12 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Thursday, February 26, 2009
A Thank-You to Self-Publishing Webinar Participants
Posted by Jane
 This afternoon, I presented a webinar on self-publishing, meant to give an overview of how and why you might self-publish, and how much you should invest (monetarily) in it. If you weren't aware, there are many digital self-publishing options available that don't cost you a dime, and can get your work in front of many people (e.g., Lulu and Smashwords). As part of the webinar, I published a Writer's Digest e-book on both Lulu and Smashwords: the Writer's Digest Red Heart Black Heart Valentine's Day Writing Contest anthology. You can see the fruit of our efforts here: I published both of these within about 30 minutes. (Of course, I had my files ready to go, but they weren't complicated files—a PDF document and a Microsoft Word document, as well as a JPG of the cover.) If you attended my webinar, thank you very much for joining me, and I hope you found the information you were looking for. Don't forget to network with me on Facebook, Twitter (@JaneFriedman), and LinkedIn; I regularly post and share information of interest to authors who are pursuing self-publishing and other alternative models of publication. Also, click here for my interview with the lead guys on Smashwords and Stanza. Conferences/Events | Self-Publishing
Thursday, February 26, 2009 3:43:46 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Friday, February 13, 2009
The Burden, Joy, and Necessity of Networking
Posted by Jane
 I have a confession. I am a lousy networker. I make this admission as I sit behind the Writer's Digest table at the AWP Bookfair,
and watch people walk past. Dozens and dozens, eventually hundreds … then thousands by day three. Some stop to look briefly, some even pick
up a book, but I'm not much of a salesperson. I'm much better at
answering questions and providing information, and listening. I like to
hear about what resources people need or what they are looking for, and
how I can help. Of course, if I were a good networker and/or
salesperson, I could proactively ask, "So what do you write?" and see
where it leads. But I have this thing where I think I'm bothering
people. I've seen some authors (particularly Michael Martone), who can sell a book
in 2 minutes to a complete stranger, simply through good-natured charm
and charisma. It makes me think that much of salesmanship relates to
personality and talent, though I've also been told by very reliable
sources (The Conductor, who moonlights as a Financial Advisor) that
even the least talented salespeople can make up for lack of natural
ability by simply putting in more time, calls, and appointments than
anyone else. When I think of all the excuses I'd like to make, I
think of author Christina Katz, who has described herself as starting
out in life as a shy introvert, but learning over time to connect with
people (she likes the word connect rather than network—less
intimidating). For her, it's more about being open to the idea of
meeting people, finding common ground, and forming connections. (You
can read an entire chapter on this topic in her book Get Known Before the Book Deal.) On
a side note (but very relevant), Christina was at the TOC conference,
and because she's able to put herself out there—without expecting
favors, being pushy, or asking for attention— she was mentioned in Chris Brogan's blog as an example of microfame. Her interactions are authentic and real, and, as she says, she wants to help make good things happen. People respond to that. So even the most introverted of us ( who don't have a salesperson's brass balls to take the abuse of a sit), let's endeavor to say, to believe, that we would like to help make good
things happen. That's why we connect. That's why we take the risk of
reaching out. And in the case of writers and authors, it's essential we
practice this skill, and push the boundaries of what we think we're
capable of. Building Readership | Conferences/Events | Marketing & Self-Promotion
Friday, February 13, 2009 7:13:32 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Wednesday, February 11, 2009
WD Editor Intensives in 2009 (Registration Open for March)
Posted by Jane
After our successful debut of the WD Editors' Intensive in December 2008, we've decided to make it a quarterly event. This event is unique because: - It's run at Writer's Digest headquarters in Cincinnati
- It's run by Writer's Digest editors, whose primary objective is to help you succeed in your writing career
- Everyone receives a WD editor's critique of the first 50 pages of your manuscript, plus a 30-minute appt. with that editor
This event focuses on getting you and your manuscript ready for publication, and we concentrate on giving you concrete next steps, e.g., should you revise further, are you ready to query, do you have a marketable concept? Because our staff and our offices are rather small, we cap attendance at 50 people, so it's a very personalized event, and part of what delighted us with December's group is the amount of networking and camaraderie that developed among the writers who spent the weekend with us. I can guarantee you'll make some new friends if you attend. You can find more info here, as well as links to register. Conferences/Events
Wednesday, February 11, 2009 6:31:59 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Tuesday, February 10, 2009
Headed to AWP in Chicago
Posted by Jane
Conferences/Events
Tuesday, February 10, 2009 5:04:47 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Monday, February 09, 2009
Our Newest Look at Self-Publishing
Posted by Jane
 The March/April 2009 issue of Writer's Digest magazine is now
available, and it has an in-depth focus on self-publishing. There's an
article by yours truly, that shows you where Writer's Digest stands on
the issue, plus we offer insider perspective from people like O'Reilly's
Joe Wikert and literary agent Andrea Hurst. To coincide with
this release of this issue, I'm giving a 90-minute live webinar on
self-publishing on Feb. 26. You'll learn if you have what it takes to
successfully self-publish, and get a personal tour of the popular
online tools and sites that can help you. We limit attendance to the first 100. if you'd like to be walked step-by-step
through what's involved with self-publishing, with an opportunity to ask me questions that pertain to your situation, I encourage you to sign
up. ( Register here. Link fixed.) Conferences/Events | Self-Publishing
Monday, February 09, 2009 1:24:45 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Thursday, January 29, 2009
Nonfiction Webinar Participants: Thank You!
Posted by Jane
Thanks to everyone who participated in today's webinar on getting your nonfiction book published. I hope you found the information and the critiques helpful. (And some of you still have critiques coming.)
Here are a few links mentioned in today's seminar you might find helpful:
If you missed any info during the session, or need clarification on any points, feel free to leave a comment here for me to address. And don't forget to look for me on Twitter and Facebook (just mention the webinar when putting in a friend request). Update: I forgot to mention an excellent resource for those of you asking questions about platform: Get Known Before the Book Deal by Christina Katz. It's a Writer's Digest Book that shows you step-by-step what it takes to build a platform, which is essential for every aspiring author. Conferences/Events | Getting Published
Thursday, January 29, 2009 3:20:57 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Friday, January 23, 2009
Red Heart :: Black Heart Writing Contest
Posted by Jane
 You heard it here first: For the first time in 2009, Writer's Digest is hosting a Valentine's Day writing contest. We're calling it the Red Heart :: Black Heart writing contest, and you can enter for free. Soon we'll have an official page with all the details, but here's the early scoop. Basic ideaDo you feel like you have a red heart at this time of year, or a black heart? We want your poems, essays, and letters about love and heartbreak—your highest moments and your lowest. And we promise we won’t tell you how to feel about this very controversial holiday of the year. Just choose the most appropriate category of submission: - Love Poem
- Black-Hearted Love Poem
- Love Letter
- Rejection Letter (and we don’t mean the editor/agent kind)
- Essay on Love at First Sight
- Essay on Love Lost
Winners and PrizesThe Writer’s Digest staff will choose the best entries from each of the six categories, and post them on the WritersDigest.com forum no later than February 10, 2009. The entry with the most votes on the forum by February 12, 2009, at 5 p.m., determines the contest winner. The winner will receive a $250 shopping spree to the Writer’s Digest Store. Plus Writer’s Digest Publisher Jane Friedman will send the winner a Whitman’s Sampler with a personal, red-heart note of congratulations. The best entry in each category will receive a free 1-year subscription to WritersMarket.com and 50% off any course from WritersOnlineWorkshops. Red Heart :: Black Heart CompilationThe Writer’s Digest staff will select the best entries from this contest for a Red Heart-Black Heart compilation, available for free as a download at WritersDigest.com. Length guidelines1 poem, up to 30 lines 1 letter, up to 750 words 1 essay, up to 750 words Deadline: February 6, 2009How to submit your workNo fee to enter. All work must be original and the author must own all rights to the work. Click here to send your work via e-mail (no attachments!); be sure to include the full text in the body of the e-mail—no attachments! Only one entry per e-mail message, please. Entries beyond the word count or with attachments will be disregarded. We’re sorry, but we can’t confirm receipt of submissions. The fine printWriter’s Digest retains one-time nonexclusive publication rights to the best entries, to be published in a Writer’s Digest compilation. All rights remain with the author. All decisions of the editors are final. Photo credit: carbonnyc Conferences/Events | Fun
Friday, January 23, 2009 5:11:32 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Wednesday, January 21, 2009
Get a Makeover for Your Nonfiction Book Concept
Posted by Jane
 My most popular writing conference session in 2008 was all about creating high-powered nonfiction book concepts. Most people concentrate on writing the proposal, but don't realize that without a salable and compelling hook to anchor it, you can have the best proposal in the word, but it won't sell. Because it's such a popular session, I'm offering it through WritersOnlineWorkshops as a 90-minute webinar on January 29 ($79 fee), where I'll be speaking in live time about how to create a great selling handle for your book. During the webinar, I'll live-critique the first 25 concepts submitted by registrants, plus give the next 25 registrants an offline critique. Consider it an extreme makeover for your nonfiction book. You can register here.To give my blog readers a sneak preview of what this is like, if you leave a summary of your nonfiction book (100 words or less) in the comments section, I'll choose one or two to critique on this blog tomorrow. Photo credit: Striatic Conferences/Events | Getting Published | Marketing & Self-Promotion
Wednesday, January 21, 2009 11:48:48 AM (Eastern Standard Time, UTC-05:00) Trackback
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 Tuesday, January 13, 2009
Information on Writer's Digest Webinars
Posted by Jane
New in 2009, Writer's Digest is launching a series of webinars ( which you may have seen me post about last week). Each webinar has a specific benefit or focus, like how to land an agent or how to write a nonfiction book proposal—the kind of sessions you attend at a writers conference. At first, I wasn't sure if writers would respond well to webinars, but so far, we've been thrilled with the response. We completely filled the initial webinar (offered for free) on how to get published in tough times, and our first paid webinar this Thursday is nearly full (how to land an agent by Chuck Sambuchino, see his blog post here; it also includes a link to register.) We now have a page up at WritersDigest.com that describes all of our upcoming sessions this spring. Soon we'll have it updated to show what's on tap for the entire year. Here's a brief overview: January 15 How to Land a Literary Agent (editor Chuck Sambuchino), 60m, $99
January 29 3 Secrets to Getting Your Nonfiction Book Published (Jane Friedman), 90m, $129
February 12 You Can Write Children's Books (editor Alice Pope), 60m, $99
February 26 Self-Publishing 101 (Jane Friedman), 90m, $129
March 12 The First 5 Minutes: How Editors Evaluate Your Manuscript (Joe Stollenwerk), 60m, $99
March 26 How to Negotiate Any Book Publishing Contract (Jane Friedman), 90m, $129
What you can do in a WD webinar: - Hear the presenter in speak in real time on the topic (through your computer or on the phone)
- See any visuals the presenter wants to share (e.g., PowerPoint presention)
- Interact with the presenter and other attendees of the webinar
- Ask the presenter questions in real time
- Receive any relevant materials from the presentation after it has concluded
If you have reliable Internet access, you should be able to easily participate in a webinar; it is all run through your Web browser—and by phone if you want to call in. Agents | Conferences/Events | Getting Published | Self-Publishing
Tuesday, January 13, 2009 2:47:06 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Thursday, January 08, 2009
 Thursday, November 06, 2008
Visit WD Headquarters and Get a Manuscript Critique
Posted by Jane
 Writer's Digest is offering a brand-new writing event this year (we're
calling it the WD Editors' Intensive), hosted at our palatial estate
headquarters, in the Kenwood area of Cincinnati. Many people have
asked for this type of event, and we're limiting attendance to only
50, so it really is exclusive. Once we sell out, we'll start a waiting
list. This event takes place on December 13-14. You'll get
information on marketing and publishing your work, plus receive a
one-on-one manuscript critique from a WD editor. Visit www.writersdigest.com/university for complete details. WD editors participating include myself, as well as: Chuck Sambuchino, Editor, Guide to Literary Agents Alice Pope, Editor, Children’s Writer’s & Illustrator’s Market Joe Stollenwerk, Director, WritersOnlineWorkshops.com The
event features door prizes and an on-site bookstore with special
discounts and sales. Plus, you’ll take home freebies that include a
subscription to WritersMarket.com and a writer’s resource CD. Conferences/Events
Thursday, November 06, 2008 4:25:30 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Monday, October 27, 2008
Northwest Ohio Writers Conference
Posted by Jane
Conferences/Events | Getting Published
Monday, October 27, 2008 12:27:05 PM (Eastern Standard Time, UTC-05:00) Trackback
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 Wednesday, October 15, 2008
Help Us Name Our 2009 Writing Event
Posted by Jane
I've been working with the F+W events division to concept a new writing conference in 2009 that will focus on helping writers/authors get their work published, marketed, promoted—and ultimately sold—in an industry that's changing by the day. At this conference, we plan on offering educational sessions that will be helpful to both traditionally published authors as well as self-published authors, since the work required on the front-end AND the back-end is becoming much the same. (For example, F+W no longer has a traditional publicity or marketing department, and no publicists.) The WD staff is split down the middle when it comes to the following options. Which one appeals to you, and why? Do you have an even better idea? Send me your feedback, or leave a comment. Writer's Digest University: New Approaches to the Business of Authorship
People seem to like this one because it's short, snappy, and the main title (Writer's Digest University) can be used for many types of events, should we choose to launch more. Writer's Digest Publishing University: New Approaches to the Business of Authorship
Others like adding the word "Publishing" in the key title since, without it, the conference could be construed as very craft-oriented, plus "publishing" is a big objective for most writers. Other favored subtitles included: - New Approaches [or Paths?] to Successful Publishing
- New Approaches [or Paths?] to Successful Authorship
There doesn't seem to be any agreement on whether "authorship" is a word that will catch the attention of writers/authors, and there's not a clear favorite between "paths" and "approaches." As for myself, I think the word "business" seems a little frightening for someone who's new to the industry, but maybe this conference is really suited for the person who already understands that it takes a business mindset to be successful as an author, and is ready to get to work. Thoughts? Conferences/Events
Wednesday, October 15, 2008 11:34:24 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, September 16, 2008
Monthly News from Glimmer Train
Posted by Jane
Glimmer Train just announced the winners of their July Family Matters competition. All winners will be published in an upcoming issue of Glimmer Train Stories. First place ($1,200)Nellie Hermann (Brooklyn, NY) “Can We Let the Baby Go?" Second place ($500)Stefanie Freele (Healdsburg, CA) “Us Hungarians” Third place ($300)Rolf Yngve (Coronado, CA) “Going Back for His Brother” A PDF of the top 25 winners can be found here. This quarterly competition is open to all writers for stories about family (word count range is 1,200–12,000). Submissions may be sent for the October Family Matters using the Glimmer Train online submissions system at www.glimmertrain.org. Also: Fiction Open contest (deadline soon approaching! September 30)
Glimmer Train hosts this contest four times a year, and first place is $2,000 plus publication in the journal. It’s open to all writers and all themes, with a word count range of 2,000–20,000. Click here for complete guidelines. If
you didn't know, Writer's Digest partnered with Glimmer Train to
publish two compilation volumes of the best stuff from their Writers Ask newsletter. Be sure to check them out.  Conferences/Events | General
Tuesday, September 16, 2008 3:57:28 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, September 02, 2008
Writer Mama Back-to-School Daily Giveaway
Posted by Jane
Conferences/Events | Fun | General
Tuesday, September 02, 2008 9:20:41 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 19, 2008
BEA Pitch Slam Success Story
Posted by Jane
 Just received this news from agent Janet Reid (thanks for pointing out, Chuck!) Then there was that BEA Writers Digest Pitch Slam conference. I bitched and moaned and whined so much about going that Chuck forced me, yes FORCED me, to find a great writer, sign her, and sell her book for six figures. I blame Chuck entirely for that failure of expectations.
Chuck comments, "She's being sarcastic, of course, but she DID sign a client there and sell her book for six figures." Conferences/Events | Getting Published
Tuesday, August 19, 2008 5:37:35 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Sunday, August 17, 2008
On the Road: SSU Writers' Workshop (And: Memoir/Storytelling Tips)
Posted by Jane
 Today was the final day of the Sacramento State University Writers' Conference; I arrived on Friday and have been meeting with writers and speaking since early on Saturday morning. This afternoon I was off-duty and walked to a nearby Borders (pictured above)—the first time I've walked into a bookstore flanked with palm trees. But down to business. Saturday (early morning): Manuscript CritiquesBefore the conference, I was sent 20-page manuscript samples from five writers. Four of the five were memoir or life story manuscripts. Let me state right out that memoir is difficult to do well, yet lots of people are attempting it. If you're not a celebrity, then your story has to survive on the art and craft of the writing, or your sharp and unique perspective—no easy feat for a new or inexperienced writer. Of the manuscripts I read, they tended to be: - Very raw and personal. This makes it difficult to revise with the requisite distance. Some of the manuscripts I read used excerpts from journals/diaries, which is usually not a good idea if we're talking about producing publishable work.
- Lacking a story arc. The reader needs to have a reason to keep reading, to feel like they are in the hands of an experienced storyteller. Even the life or the experience seems chaotic and without shape, there needs to be a shape and order on the page.
- Cathartic. Writing is an excellent way to find or make meaning out of painful and confusing experiences. But such writing isn't necessarily publishable. Personal essay and memoir has to go beyond a cathartic experience (that benefits the writer alone) and give the reader a compelling reason to keep reading.
Saturday (mid-morning): Speed PitchingI participated in a two-hour pitch session, where writers had three minutes to pitch their projects to editors/agents, one-on-one. Again, I encountered many writers trying to tell their life stories or family stories. RED FLAG: Memoir & Life StoryI can't begin to tell you how often I hear the following at writer's conferences (and from writers all over the map): - "My friends and family love my stories. They said I should write them down."
- "I wrote this just for my family, but they said it should be a published book."
- "My [family member] had an amazing life. Her stories deserve to be written and published so they're not lost forever."
What I'm about to say may appear cold, unfeeling, or downright mean, but: OK: Your life stories or family stories are unique and deserve to be shared. But do they deserve book publication? Or, more importantly, do you have the talent to tell these stories through the written word so that they do deserve book publication?
Everyone forgets that writing is a craft that takes years of dedication and practice to become skilled at. If you haven't been practicing the craft for years, there is little chance that your initial efforts to write your life story or memoir will be publishable, and even then, only with an incredible amount of hard work and revision. The same is true for fiction writers, of course. Very few novelists ever publish their first manuscript. Or second. Or third. Or fourth. It takes time before you get good—in any genre. The truth is: You could have the most sensational, unusual story ever, or the most boring story ever, but whether it's successful on the page all depends on your skill as a storyteller and as a writer—and not everyone has this skill. Period. Friends and family give bad advice. Don't forget that. They may love your stories, but they also love you (presumably!). That's why they're telling you to write and publish. When I meet discouraged memoirists and personal essayists, I think (unashamedly): Good! It's good that you're getting tired of it, that you're getting frustrated. It means you don't have what it takes, and you need to move onto something else. Book writing and publishing is not a money maker, it is not going to bring you fame and celebrity, and it will not bring in a flood of readers. It will likely disappoint. If you must have something for posterity, self-publish. Or save your money and save your stories in a Word document that you back up on multiple hard drives. OK. Off soapbox. Keynote: Dinah Lenney
Now that I've said my piece about aspiring memoirists (apologies to all memoirists!), let me talk about Dinah, who gave the keynote and has a published memoir. Her talk focused primarily on memoir, and it was the best talk I've ever heard on the genre. Generous, honest, funny. Her main point was that memoir is a performance that's driven by your voice or your presence. It's not necessarily the content, but your "cover" of the content. That is: Memoirists "cover" the past, take on the past, riff on the past, filter it and interpret it for an audience. She also had a great quote from Stendhal, "The heart can make anything seem important." It reminded me of a series on storytelling by Ira Glass. Here's the first in the series. (I may have already referenced this before, but it's worth referencing again.)
My Sessions For those who would like the PowerPoint presentations from my sessions (as PDFs), here they are!
Many thanks to the board members of the Sac State workshop, particularly Amy Ruddell, Verna Dreisbach, and Bill Pieper.
If you'd like to read some blog posts about the conference, visit this site. Conferences/Events | Craft & Technique | Getting Published
Sunday, August 17, 2008 6:12:48 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, August 11, 2008
Another Review of the WDB/BEA Conference
Posted by Jane
 It's a little bit after the fact, but there's a lengthy and well-informed recap of one writer's experience at our 2008 WDB/BEA Writers Conference, from writer Rachel Olivier. An excerpt: I looked through the biographies and found one agent who looked
promising to me, if not now, at least in the future. There were also a
couple of others I was interested in. I sidled into line behind other
writers who stood where my “dream” agent’s name appeared at the table
nervously reviewing what I might say. The session was going to start at
3 pm sharp. Coordinators had stopwatches and bells at the ready after
reiterating the instructions. But there was a glitch and a delay. The
agent I was going to pitch to had not come to the conference after all,
having taken sick on the plane before it took off. (Yes, she was on the
plane, on the runway, when she got violently ill and had to be taken
off the plane.) Therefore, we were going to be pitching to her
assistant, who was running around making sure the rest of the agents in
this, er, agency were settled.
Read the full version over at Mike's Writing Newsletter. (You have to scroll down for it.) Conferences/Events | Getting Published
Monday, August 11, 2008 11:07:09 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 05, 2008
Recap: Willamette Writers (and My New Philosophy for Pitch Feedback)
Posted by Jane
 I am long overdue in sharing some tidbits from my trip to the Willamette Writers Conference last weekend in Portland (Ore.). Here's an overview. Lunch talk by author Christina Katz
WD author Christina Katz delivered Friday's excellent lunch talk; for me, her message was very much about how a writer's attitude and perspective can greatly affect success, and emphasized the many wonderful ways that writers have it better than ever (more ways to get information, more ways to network with other writers, more ways to see your book sold and promoted in the world, and so on). Read Christina's recap of the conference (which includes a photo of yours truly).My talk on The World of Sales
Unlike my previous presentations on this topic that only ran 45–60 minutes, this session was a full 90 minutes. I wondered if I would have enough to say to fill the time, but there were many excellent questions from the audience that helped add valuable discussion, and will certainly inspire some future presentations I give. A few topics that really interested writers: - Marketing and publicity efforts by you vs. your publisher. How do you prepare? How do you work with a publicist? Should you hire your own publicist? (The answer is yes.) What does hiring a publicist cost and what can you reasonably expect from a good publicist? FYI: Industry studies have shown that authors who hire publicists do in fact sell more books!
- How authors can positively affect sell-through numbers. While your publisher may do an excellent job selling your book INTO stores, those books can be returned at any time, for any reason, resulting in a negative number on your royalty statement! So what can authors do to ensure their books sell THROUGH stores into customer's hands? A lot depends on an author's ability to drive traffic to retail outlets to buy books (that is: marketing platform). Think about how you reach readers and how you can grow your direct contact with your readership.
- How authors can find book sales numbers. Unfortunately, you can't. There is a service, Nielsen Bookscan, that tracks book sales through most trade channels (bookstores), but this service is only available to publishers and other members of a fairly exclusive club. You can, however, check a book's copyright page to see what printing it's in. If it's been reprinted many times and it's not very old/dated, that's a sign of a good-selling book. You can also tell how successful a book is by how many copies a chain bookstore stocks at any given time. The more copies on the shelf, the better it sells.
- How often do authors earn out their advance? Actually, no one asked this question during the session, but I did get it afterwards, and it's a very popular topic. I see varying statistics in the industry (e.g., as few as 10% of authors earn out), but definitely the large majority of authors do NOT earn out their advance. That means whatever you're paid upfront is all you will ever receive—no royalties!
My New Philosophy for Pitch Feedback
Most of my conference time was spent taking appointments with writers who were interested in pitching a book for F+W Media. For the most part, the pitches were solid, though most people aren't as familiar with the F+W list as I would like (otherwise they would be spinning their concepts in a different way). After this three-weekend conference extravaganza of pitches and critiques, I've learned something valuable about giving feedback to authors on nonfiction book concepts. Here it is. - I know my F+W categories so intimately that as soon as I hear an idea (within 5 seconds), I know if it's viable, at least on the surface. I know if it's a marketable idea given our strengths or market position at F+W.
- HOWEVER: If I don't think an idea will work, I should NOT respond by saying: "No, that won't work for us" or "That won't sell" (which sparks: "But I know so many people who need this book" or "Everyone tells me this is a great idea" or "I know I could sell it.").
- Instead, my strategy is this: "Let's discuss what's selling in this category right now." Or: "Let's discuss the audiences that F+W can reach right now and how this book could target them." Or: "If that title were on our list at F+W, it would need to overcome these market challenges."
This accomplishes three very important things: - First, it gives people hope, as well as thoughtful consideration from me, that their idea could potentially work. No one, no matter how professional, wants to hear a "no" five seconds after an idea is uttered. It's kind of like: Let's give love a chance here.
- It focuses discussion on the market for the idea rather than the idea itself. This might seem like a small difference, but it's a crucial one. By doing this, no one is saying the idea isn't workable or valuable. We're talking about how the market works, and if there's a big enough market—or if F+W can even reach the intended market. It helps the author think about the project in terms of audience, instead of just their gem of an idea (which they're likely passionate about, and should be!).
- Finally, this helps educate the prospective author about F+W, about the category, and what typically works in the market. We all want to be successful, right? No author wants a book to be published that only sells a handful of copies. Plus, a discussion like this, with the right information or examples, usually spark ideas for how the author could spin the topic to make it appropriate for our list.
Finally, keynote speaker Marc Acito rode a bike through Saturday night's banquet! Video below. See his blog post here.
Conferences/Events | Getting Published | Industry News & Trends | Marketing & Self-Promotion
Tuesday, August 05, 2008 5:15:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, July 30, 2008
On the Road: Willamette Writers Conference
Posted by Jane
 Tomorrow I'm departing for Portland, Oregon, to speak and take appointments at the Willamette Writers Conference. Lots of frenetic energy and familiar faces at Willamette, and I'm very much looking forward to catching up with authors new and old. The WD-related highlights: My Session: The World of Sales (Or: It's All About the Numbers)
Once again I deliver the facts about how books are sold (and returned) on a national level. "Never a Better Time to Be a Writer"WDB author Christina Katz is Friday's lunch speaker! I'm finishing up production on her book for this fall, Get Known Before the Book Deal. She's also presenting "Your Roadmap to the Nonfiction Book Writing Process." "Writing a Killer Mystery" and "Plotting Crime Fiction"
WDB author Hallie Ephron ( Writing & Selling the Mystery Novel)
demystifies the art and artifice of mystery writing. Her Killer Mystery workshop is so popular and helpful it's being offered twice during the weekend. She's also participating on a panel that I've
seen her organize at other conferences, "Why I Stop Reading," which is
not to be missed! "Toning Your Poetry for Power and Precision"WDB author Sage Cohen ( Writing the Life Poetic, forthcoming in 2009 from WDB) offers tips on poetry revision. "Getting at the Gold in Your YA Novel"WDB author Laura Whitcomb ( Your First Novel) offers advice in the young adult genre and marketplace. Laura is at work on a second book for WDB, due to release in 2009: Novel Shortcuts: Ten Techniques That Ensure a Great First Draft. "Fiction's Balancing Act" and "Corpses, Cliffhangers, and Other Remedies for Pacing"WDB author Jessica Morrell ( Between the Lines and the very new Bullies, Bastards, and Bitches) offers her always enlightening and in-depth fiction writing wisdom. Finally: WD's very own Chuck Sambuchino (editor of Guide to Literary Agents) will be in attendance, delivering manuscript critiques and presenting two workshops, "Everything You Need to Know About Agents" and "Building Your Freelance Portfolio." Always love to meet people who are reading this blog, so say hello when you see me wandering the halls of the Sheraton in search of coffee, chocolate, or an evening nightcap. Conferences/Events
Wednesday, July 30, 2008 10:14:15 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, July 26, 2008
Recap (Day 3): Midwest Writers Workshop
Posted by Jane
It's the third and final day of the Midwest Writers Workshop! It started with the traditional buttonhole breakfast, where each faculty member hosts a table with a specific topic. My Buttonhole Topic: Online Marketing and PromotionI spent a couple hours (over some excellent scrambled eggs and coffee, good job BSU catering!) talking about the basics of online author marketing and promotion. The key points that came up again and again: - Yes, an author Web site is mandatory if you're publishing a book. At what point does it become critical? When people start to search for you online (e.g., through Google), wanting more information about who you are and what you do. You don't want them to come up empty handed. In some categories/audiences, if you don't exist online, it's like you don't exist at all.
- A Web site doesn't have to cost you money or be flashy to be effective. How can you figure it out? Go to conferences or writers groups and ask others how they did it.
- No, you don't have to blog, but if you do, make sure you maintain it and feature something useful to your readership.
- The time you spend on online marketing/promotion efforts directly relates to who your audience is. For example, if you're a YA author, then you must spend a lot of time being visible online and promoting online. But if you're marketing to a readership that is not Web savvy, then spend less time online (but you're not off the hook—industry professionals and media professionals will still look for you online).
- Social networking is fun, but not mandatory. I recommend trying it, just to eliminate the fear or ignorance factor. You don't have to continue doing it if it seems unproductive or unfun. If you're trying to reach a younger audience, social networking probably is an essential element of your online marketing.
- Effective marketing (whether online or offline) is that perfect combination of (1) your strengths (2) your audience's needs and (3) the best fit for your content. This leads to authentic and worthwhile marketing efforts.
The Times They Are A-Changin'In the afternoon, I talked about how the publishing world is becoming format- and platform-agnostic, meaning it's all about content, and not the vehicle for the content. Furthermore, there can be more lucrative earning opportunities in other forms of media that are personalized and immediate, such as seminars and events. I quoted Seth Godin before, and I'll quote him again: "The book is becoming the souvenir." Evening Keynote by Jeff StoneA remarkable and delightful children's author. Highlights from his talk: - No. 1 Rule: Have fun. If you don't have fun writing it, no one will have fun reading it.
- Good idea: Write what you know. Better idea: Write what you want to know.
- If you're stuck in your story, do something you've always wanted to do (sail a boat, ride a horse, etc).
- You have to be able to talk about your work and pitch it (condense it).
Finally—I'm Left Speechless
Right before the keynote address, Alan Garinger (from the MWW committee) announced that, in addition to their annual writing awards (Manny Awards & the R. Karl Largent Prize), they were presenting the infrequent and prestigious Dorothy Hamilton Award, which I wasn't familiar with (and I've been attending for six years, so it really is infrequent). As Alan started describing the recipient (a person who had been attending for six years, was a publishing industry insider … well … ) … I am still speechless.  My enormous gratitude to everyone on the MWW committee—Jama, Alan, Ron,
Earl, Barb, Charlotte, Cathy, Holly (and I know others I'm missing here, forgive me!)—who are so loving and generous. It's an incredible blessing to be given an award for doing something that I love and cherish immensely. Thank you very, very much. You're all like family. Postscript (after recovering my faculties!)Now that I've recovered (a little), here's what I would've said about this very touching gesture. To the MWW committee, to MWW faculty, to MWW attendees (of the past six years): thank you, thank you, thank you. Perhaps you believe you are the lucky ones, but any generosity I've offered at MWW has come back to me a thousandfold. I go every year with an open heart, and I find myself unbelievably enriched upon my return home. Anyone who has attended this event knows what I'm talking about; it has the power to change lives, and I always experience people (writers, faculty, and committee members) who touch me indelibly. Again: Thank you. Conferences/Events | Getting Published | Marketing & Self-Promotion
Saturday, July 26, 2008 7:25:32 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, July 25, 2008
Recap (Day 2): Midwest Writers Workshop
Posted by Jane
This morning I met with writers for manuscript critiques. The most common problem? Too much detail and explanation in the openingThat means too much telling and showing. (Do we really need to watch your character move slowly from one place to another, each movement, each gesture, each breath? That's not building momentum. That's usually called boring.) Carefully consider if each detail or action needs to be specifically conveyed. (Is it OK if it is only implied?) Here's a challenge I presented to three different writers: Can you take your first five pages, and condense into 1 page? 1 paragraph? What happens? What stays, what goes? Is it stronger? A Funny Thing Happened on the Way to the Midwest Writers WorkshopBill Fitzhugh delivered the lunch keynote. Highlights of his talk: - There are still dry counties in Mississippi.
- Remember to do the research.
- It's mostly hard work, but sometimes 10,000 butterflies come in through the window, then they leave. And you work to make that happen again.
In the afternoon, I once again delivered my session on crafting a saleable nonfiction book concept that will attract the attention of agents and editors. ( You can go here to download the PowerPoint presentation as PDF file.) If you attended the MWW session and still need the handouts (three pages total), then e-mail me at wdbooks@fwpubs.com, and I'll send them to you as PDF files. Conferences/Events | Craft & Technique | Getting Published
Friday, July 25, 2008 6:09:32 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, July 24, 2008
Recap (Day 1): Midwest Writers Workshop
Posted by Jane
This morning I arrived in Muncie, Ind., in time for my lunch talk on "The World of Sales" (or how publishers sell books into stores/retailers and to distributors/wholesalers). The World of Sales talkWithin the first five minutes, I'd delivered the first hard truth about book publishing (or book sales): all books sold to bookstores are sold on a returnable basis—meaning the books can be returned to the publisher at any time, for any reason. So it's important to distinguish between "sell-in" (how many copies are initially sold into stores) and "sell-through" (how many copies actually sell through the register into readers' hands). Quick intermission (death-bed advice to writers)During the introduction of conference faculty, we were each asked to give one piece of advice to writers if it were the last thing we would ever be able to say on the matter. The themes? - perseverance (my answer)
- keep writing, get it done
- believe in yourself
- forget the market, write your own book
- get the words right
How to Get the Most Out of a Writer's Workshop Author Shirley Jump delivered the evening keynote. She has charming promotional cards that I didn't realize were promotional cards when I first saw them. One one side, it says, WRITER AT WORK Do Not Disturb Note: Will make exceptions for those bearing contracts, chocolates, or margaritas.
On the other side: Picture of Shirley and web site address. Brilliant! Highlights of her advice: - Always be professional. You'll be bumping into agents or editors; you don't where such a meeting will eventually lead. You are interviewing for the job of author.
- Be extroverted even if not by nature. Talk to everyone you can; you're among like people. Network. You need contacts.
- Don't sell yourself (pitch to editors/agents) unless you're asked to.
- Sleep when you get home. Attend everything, go to everything, both formal and informal. (And do the eat-there-stay-there option if available.)
- Take a day to follow-up after the conference; send thank-yous.
- Take time afterward to note what excites you most, then act on it.
Tomorrow: a full day of breakout sessions! ( Click here to view the MWW schedule.) Conferences/Events | Getting Published
Thursday, July 24, 2008 6:48:05 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, July 23, 2008
On the Road: Midwest Writers Workshop
Posted by Jane
 Tomorrow I will be on the campus of Ball State University (Muncie, Ind.), participating in the Midwest Writers Workshop. I've been speaking at this conference since 2003, and it is very near and dear to my heart (particularly since I come from Indiana and spent a couple years attending high school in Muncie). On the agenda: - Thursday lunch speaker: "The World of Sales" (where I explain how books are sold to chain bookstores, online stores, distributors, wholesalers, and specialty accounts). Followed by informal coffee talk that afternoon.
- Friday workshop: “Crafting a High Powered and Saleable
Nonfiction Book Concept." This is the same one I delivered for the first time in Athens. (See previous post.)
- Saturday workshop: “The Times, They Are A-Changin'." I discuss how major
book and magazine publishers are beginning to recreate
themselves into media companies. I help writers make sense of (and navigate) the ongoing transformation of writing and
publishing in the digital age.
Lee Lofland, author of WDB's Police Procedure & Investigation, will also be at speaking on topics related to his book (thinking like a detective, understanding police tools and equipment, writing a realistic crime scene, creating compelling villains). Literary agents will be present, including Anne Hawkins (John Hawkins & Associates), Amy Tipton (FinePrint Literary Management), and Josh Getzler (Writers House). MWW always offers an excellent program and is known for its very friendly and experienced staff. Look for my in-depth recaps each day, starting tomorrow! Conferences/Events
Wednesday, July 23, 2008 6:48:23 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, July 19, 2008
Recap: Harriette Austin Writers Conference
Posted by Jane
I always love journeying to the South for a writing event; aside from getting to hear the regular and charming "Yes, ma'am" near and far, I never have to sigh over yet another ubiquitous conference cheesecake. Here, I get to choose among blackberry cobbler, banana pudding, and apple pie! But down to business. Here at Harriette Austin, Saturday was a full day of workshops and one-on-one critiques; unfortunately I didn't have a window to attend other sessions. But I do have a few tips based on my manuscript critiques—I read the first 15 manuscript pages of eight different novels. The same red flags appeared again and again. Big Red Flags in First 15 Pages- No clear protagonist-problem. Of the manuscripts I read, only two had a very clear protagonist with an identifiable problem. For most first-time novelists, this is a requirement for a story beginning. Also, several manuscripts had more than three POV characters in first 15 pages, which can create a dizzying experience for the reader. It's a big risk.
- Slow start. About half of the manuscripts I read had very slow starts, where the story was mainly taking place in the characters' heads, or it suffered from too much backstory too soon. Resist the temptation to flashback or give a lot of detail about the past; move the story forward instead, and weave in the backstory (only as absolutely required) as you go. I recommend Hooked by Les Edgerton to help refine your first few chapters.
- In two manuscripts I read, the authors were trying to position their work as fiction, but it was clearly a true-to-life story. In both cases, the authors felt their stories were more marketable or safe if written as novels. Unfortunately, this often creates more problems than it solves.
Crafting a High-Powered Nonfiction Book ConceptHere at Harriette I debuted a new session that focuses on how to develop a killer concept for a nonfiction book (with the exception of memoir). I usually deliver sessions on writing nonfiction book proposals, but I realized these sessions totally missed the big problem that authors have. The key struggle is coming up with a concept that will sell. If the author has evidence that his or her book idea will sell, the proposal practically writes itself. Click this link to download a PDF of the PowerPoint presentation: NonfictionBk.pdf (894.3 KB)The Harriette conference features about a dozen different publishing professionals (editors and agents), and takes place in a delightful venue—the University of Georgia Center. They take excellent care of both presenters and attendees, and I highly recommend it to all aspiring writers, especially novelists. Conferences/Events | Craft & Technique | Getting Published
Saturday, July 19, 2008 6:49:52 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, July 17, 2008
On the Road: Harriette Austin Writers Conference
Posted by Jane
After a somewhat neglectful July here at There Are No Rules, I'll soon be on the road and speaking at the Harriette Austin Writers Conference in Athens, Georgia, this weekend. I'm meeting one-on-one with about ten writers for manuscript evaluations/consultations, then presenting two workshops: crafting an irresistible nonfiction book concept or proposal, and (my personal favorite), why the publishing industry is evil and unfair. If all goes well in wi-fi land, I hope to offer a daily report. Stay tuned. (And if you'll be at the event, please be sure to find me and say hello.) Conferences/Events
Thursday, July 17, 2008 12:37:48 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 09, 2008
Don't Go to BEA to Pitch Your Book
Posted by Jane
In an earlier post related to BEA, I mentioned that the show had provided us with a valuable author interaction that eventually led to one of our bestselling backlist titles. That might lead some aspiring writers to think: Well, if I could only get on the BEA show floor, I could sell my book directly to a publisher! Not so fast. In the example above we (Writer's Digest) were in pursuit of a particular author. This author did not solicit us on the show floor with a book or a pitch. There's a big (big!) difference. Aspiring writers (or self-published authors) who go from booth to booth at BEA, trying to find a "distributor" for their book (yeah, right, we all know you're a self-published author looking for a traditional publisher), are universally reviled by exhibiting publishers. Why? Several reasons. - BEA booths are staffed primarily by sales and marketing staff, not editorial staff. Sales and marketing people do not want to hear your pitch.
- When editorial staff are present, they are busy (like everyone else) with the their existing authors, with events at the booth, and with other professionals they've made appointments with.
- But what about networking, you ask? Isn't it better to make a contact at the show, then follow up later? Well, it depends. I've been pitched countless times at BEA by people I don't know, and my only reaction is irritation, and it doesn't increase my favorability toward that author later, when I'm in the office. I simply think, "Oh that's the person who interrupted me at BEA."
Of course, I don't mind being pitched at BEA by people I already know, or by people who make appointments with me. But drive-by pitches? Don't do it. Update (6.10.08)One of our authors, Anastasia Suen, wrote to add: Great post about networking at BEA! I wrote one last week (with a
picture of the pitch slam) saying to pitch your books at the WD
conference and to use the BEA exhibits to look at the books to find a match. http://asuen.wordpress.com/2008/06/06/bea-buzz-networking/
Conferences/Events | Getting Published
Monday, June 09, 2008 8:38:07 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, June 04, 2008
The Other Jane Friedman Speaks Out on BEA's Purpose
Posted by Jane
 In a Bookseller magazine blog by Gayle Feldman, Harper CEO Jane Friedman is quoted on her opinion of BEA: "The fact that we've not been able to define what this fair is about
after such a long time means we may be coming to the time when
definition becomes absolutely essential."
Read the full posting, "Living and Dying in LA."
Conferences/Events | Industry News & Trends
Wednesday, June 04, 2008 12:34:04 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Good Advice on How to Pitch
Posted by Jane
The reviews on the BEA/WDB conference are still trickling in … The latest is from an attendee who has excellent advice on how to approach a pitch slam. A snippet: I think the most successful people were able to boil their book down to these three things:
Genre: I have a middle grade novel about eleven-year-old Billy Cool factor: who starts an "anti-bully" business with Smacker, the monster under his bed. Closing: Smacker disappears and darker creatures arrive under Billy's bed, threatening to destroy the town, Billy's friends, and Smacker, unless Billy can give them what they want--a chance to be on American Idol.
Read the full entry at the blog Wits and Pieces. Agents | Conferences/Events | Getting Published
Wednesday, June 04, 2008 9:37:58 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 03, 2008
The Big Problem With BEA That Everyone Knows—And Is Starting to Talk About
Posted by Jane
 This year's BookExpo America in Los Angeles was my fifth year in attendance. Every year, I return home exhausted, no matter how long I stay or what agenda I follow. For me, it's an intense concentration of people and experiences—the most intense of the year. Take all the important (and beloved) people you know, along with a bunch of important people you don't know, then shake and stir (e.g., stand in line for 45 minutes for a Starbucks beverage, after standing on your feet for 4-8 hours without sustenance, followed by an end-of-the-day line for shuttle, taxi, dinner, etc). But I digress. (Note: For anyone who doesn't yet know the basic texture of BEA, I recommend reading a piece I did for Identity Theory in 2007.) My company, F+W Publications, has a booth presence at BEA, and I was there on Friday to lend support to my authors who were
signing books, as well as meet with a variety of agents and prospective authors (and marketing partners). Unfortunately, in the five years I have been attending BEA, I have yet
to see any correlation between a great BEA book signing (or promotion) and
great book sales. I wish I could say otherwise, given how much of our
staff's energy, talent, and creativity are on display.
If there's a bright side to this, industry-wide people are starting to
notice that BEA is a significant expense that looks more and more like
a party where we (the publishers—or authors) are the only ones who show up. Take
for instance this snippet from AP coverage of the event:
"I think when this is over, we're going to do some soul
searching," said CEO David Shanks of Penguin Group (USA). "There are
people in this hall who have spent way more than a million dollars at a
time when we all should be pinching pennies."
Also, Michael Cader at PublishersLunch reported:
Publishing executives who used to gamely tell us how nice
to was to see everyone gathered together and be part of the community
even if they couldn't measure the return on investment were talking
more this time about the "waste of money" the show has come to
represent. One ceo, admitting that "you have to be here," nonetheless
said to us, "I don't know what the solution is. People are going to
have to take a hard look" at the show and its relevance and value. In
the days leading up to this year's BEA, everyone within the F+W book division
was asked to evaluate our participation going forward, considering the
expense of attending this show. It appears that, next year, F+W will have
a reduced presence at the show, in terms of booth space, staff
attendance, author attendance, and other marketing & promotions. It's
hard to argue against such a move when our efforts don't translate into
definitive sales. Our marketing dollars would likely be more effective in direct-to-consumer events or promotions.
That said, from an editorial perspective, the face time that editors
have with authors and agents at BEA has been invaluable for acquisitions. One of my colleagues, Writer's Digest Books executive editor Kelly Nickell, met
author James Scott Bell in 2003 on the show floor of BEA. That
interaction resulted in a book that has been our No. 1 bestseller for
Writer's Digest Books for several years (with sales increasing year on year).
Would this project have happened without BEA? I'd argue probably not.
One would think this kind of interaction wouldn't be necessary in a
world where it's so easy to connect online in seconds, but in fact, I
think the reverse has become true. Making time to meet someone
face-to-face has become even more treasured and valued. People pay
attention when you make that kind of effort.
Conferences/Events | General | Industry News & Trends
Tuesday, June 03, 2008 1:22:59 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 02, 2008
Recap + Photos: 2008 BEA/WDB Writers Conference
Posted by Jane
Now that I'm back in the office, I have a few more things to share from last week's conference in Los Angeles. FIRST, A FEW PHOTOSThese shots were taken primarily during the break after lunch, during the book signing. Robert Brewer, editor of Writer's Market (the guy sitting behind the table), holds down the fort. Attendees take a breather to study the agent bios, refine their afternoon pitches, make a few calls, send a few e-mails. Here I am (on the right) answering questions at the bookstore. A view of downtown Los Angeles from the convention center.Thanks to attendee Dave Malone for sharing these. If anyone else has photos of the conference to share (and you'd like to see them posted here), please e-mail them to wdbooks@fwpubs.com. WHAT OTHERS HAD TO SAY"Oh, my God! This was incredible. As someone who teaches writing, it
was both inspirational and affirming to be in the student's seat. Some
of what these writers taught, I practice and, in turn, teach to my
students and clients. (Yay for me.) And then there's the stuff I
didn't know or hadn't thought of or hadn't been exposed to. We're
always learning, no matter what our craft." —Dawn, an attendee, from her blog Write Well Me
"As the line in front of me got shorter, I kept repeating my pitch, but
it kept changing. Should I approach it this way or that way? I had only
decided to do this around 2:45pm. At about 3:12 it was my turn. I
pitched. It came out lame (I thought), courtesy of my “deer in the
headlights” brain freeze, but I brazened it out and went on through it
to the end. The assistant and I talked over a couple of points and
while I think I can guess why he liked it, I’m still not sure. He liked
something about it though, because I was given contact information and
told to send him the first 2 chapters." —an attendee, from her blog My Very Own Blogetary
"The conference went very well. Nay, it went
awesome. Attendance was good and the LA Convention Center was very
nice. It was more hectic than last year, and I can recall three times
during the day when I was in a flat sprint trying to do something."
—GLA editor Chuck Sambuchino, from his GLA blog
"The writers conference in Los Angeles went really well. I'm so glad to
have met some of my blog readers there (thanks for introducing
yourselves!). The event was successful again for all involved—with
happy writers, editors, agents, and even the event organizers, who are
notoriously hard to please." —Writer's Market editor Robert Brewer, from his Poetic Asides blog
"An audience member said that she had read/been advised that her book
proposal should include a mention of any personal finances the author
planned to use to promote her book, but only if that dollar figure
topped $10,000. Her question was: Is this true? The question
caught me off guard—mainly because I've never heard this before. While
it's definitely smart to provide any information about your
self-promotional plans, it doesn't seem wise to place a dollar figure
on what you're willing to spend of your own money to promote your work.
And it certainly doesn't make sense (to me) to put it in writing." —WD mag online managing editor, Brian Klems, from his blog Questions & Quandaries
"All I've gotten out of Brian so far is a link to
this (admittedly hilarious, delightfully short) You Tube video, Book
Launch 2.0. Check it out. And let's hope that Brian at least brings us
back T-shirts." —WD mag editor Maria Schneider, from her blog The Writer's Perspective
AND MY COMMENTSI am unbelievably grateful to editors Chuck Sambuchino ( Guide to Literary Agents), Robert Brewer ( Writer's Market), and Lauren Mosko ( Writer's Digest Books) for their invaluable contributions in organizing this event. And editor Brian Klems ( Writer's Digest magazine) provided much-needed assistance throughout the day and during the pitch slam. Instrumental F+W staff included Joanne Widmer (mistress of the bookstore), Laura Smith (registration savior), Suzanne Lucas and Kimberly Bolen (register goddesses), Justin Combs and Scott Francis (our muscle men), and last, but certainly not least, Greg Hatfield, my continuing partner in crime. And of course the conference would not exist were it not for the enthusiastic support and industrious efforts of Mark Dressler, at Reed/BEA. Finally, I appreciate the generous donation of time and energy from the agents and editors who participated in our pitch slam. Without them, such a successful event would not be possible. If you attended the conference and would like to voice your compliments or criticisms, feel free to do so here, in the comments field, or send them privately to wdbooks@fwpubs.com Mark your calendars for next year's conference in New York City, on May 27! Conferences/Events
Monday, June 02, 2008 4:06:25 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, May 29, 2008
A Successful BEA/WDB Writers Conference 2008
Posted by Jane
Yesterday Writer's Digest Books hosted its annual writing conference in conjunction with BEA. Even though our freight (books & supplies) were late in arriving, we all had a fabulous day. Pictures soon to follow, along with my commentary. For now, take a look at one attendee's perspective/review of the event, at the 1,000 Cranes Blog. A small snippet: The day started with some frank discussions by panelists regarding what literary agents want and how to set yourself apart. One woman was brutally honest (which I loved) and said "if you are pitching a memoir, really take a hard look at yourself and determine, is this something that a great number of people would want to read? You can't be a narcissist about this!"
Many thanks to Naomi Takeuchi for taking the time to comment on our event. Conferences/Events
Thursday, May 29, 2008 12:00:03 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, May 27, 2008
What Is BEA, Anyway?
Posted by Jane
Trying to describe BEA (BookExpo America) to someone outside of the publishing industry can be difficult. Fortunately, there are brilliant people like Michael Cader (of Publishers Lunch) to provide exactly the right commentary and sharp insight. In today's issue of Lunch, he gives this digested version of the BEA experience, using snippets from the past three years of his Lunch report. 2007I Feel Bad About My BEA: and Other Thoughts on Publishing and Convention[s]"For four days, I've covered, convened and contemplated, looking for the elusive BEA story that's never there. The simple truth I've come to is that BEA is like holding a mirror up to our business. It can bring you serendipity, get you drunk, put you in the company of amazing people and, as on Friday, leave you covered in sweat. It can exhilarate, exhaust, excite and ultimately exasperate. "We overwhelm our markets and customers with individual choices -- that's the essential impression of the floor -- and offer precious little guidance and merchandising of ourselves and our lines to help people navigate among those choices. By outward appearances we treat every visitor the same -- booksellers, librarians, wholesalers, media people, and rights buyers are all expected to figure out the booth and the staff personnel on their own, quickly as they glide by. We wait for people to come to us, hoping they will discover the right things when we haven't helped the discovery." 2006"In 265,000 square feet of abundance, standing out, or becoming memorable, is extremely hard -- particularly if your message is basically the same as everyone else's, and if your both is the same as everyone else's (and the same as your's was last year, only the sky-rise banner or lightbox pictures are new)." 2005 The Not Really Show"Everyone seems to be more easily able to identify whom the show is "not really... " for than whom it is for. Much as BEA has done to boost the numbers of retailers, it's not really a bookselling show (and a lot of people have bought fall already); it's not really for big publishers, though their square footage seems to keep creeping up; it's not really for small publishers, though many are present, helping to fill the square footage; it's not really a rights selling show and it's not really for international publishers, even as those numbers rise; it's not really for librarians, yet ever more they come in larger numbers; it's not really about 'big books' anymore, but it's not really about small books either; and on the list goes." Conferences/Events | Industry News & Trends
Tuesday, May 27, 2008 7:40:47 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, May 23, 2008
My Workshop Picks: The BEA/WDB Writers Conference
Posted by Jane
 Next week (May 28) is the BEA/WDB Writers Conference! I fly into Los Angeles on Tuesday evening, so I can be at the conference registration table bright and early to start welcoming our attendees, authors, agents, and speakers. As a key editor behind the conference programming, here's an overview of my top picks if you'll be attending. (And for those still debating it, you can register on-site the morning of the conference.)
For Novelists Still Revising- Fire in Fiction (literary agent Donald Maass)
- Plotting a Novel They Can't Put Down (author James Scott Bell)
- Revising a Novel They Can't Put Down (author James Scott Bell)
For Novelists Ready to Pitch- Get Known While You Sleep—A Platform Primer (author Christina Katz)
- Effective Use of the Internet for Authors (author Bill O’Hanlon)
- Panel: Ask the Literary Agents (moderated by GLA's Chuck Sambuchino)
OR Practice Your Pitch with Lauren Mosko For Nonfiction Writers- Finding a Home for Your Personal Essay (author Victoria Zackheim)
- Panel: Creating and Contributing to Anthologies
- The Times They Are A-Changin’: Being a Successful Author Amidst
Transformational Change in Book Publishing (Jane Friedman, that's me, not the HarperCollins Jane)
For Scriptwriters- Getting Started in Writing for Television (Richard Hatem)
- Panel: Meet the Script Agents and Managers
- Panel: From Book to Film/TV: How Your Work Comes Alive
Of course there are many more wonderful sessions, including a pitch slam with about 40-45 agents participating. You can download a portion of the conference program here (PDF). Conferences/Events
Friday, May 23, 2008 2:33:25 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Sunday, May 18, 2008
Day 3: Pennwriters (Tips, Insights, Farewell)
Posted by Jane
A recap of the final day. My Session on Nonfiction Queries, Submissions, ProposalsThis morning I received excellent and insightful questions from the writers attending. (Thank you!) Some of the high points of discussion: - Credentials and platform are not the same thing. Credentials give you the authority to write on a topic, or inspire trust in the reader. Platform is your visibility to your audience or readership, which helps you promote and sell books. Credentials can help you grow your platform, but alone they do not act as a platform.
- Early in the process it is essential for you to identify your book's category, or where it would be shelved in the bookstore. Publishers pitch books to chain stores based on the book's category (because there are different buyers for each category). It is not possible for your book to be shelved in two different categories in a store (at least not deliberately). This is why it is so difficult to sell hybrid works (like a self-help memoir).
- The No. 1 weakness in book proposals that come across my desk? Authors focus too much on themselves or their own ideas and not enough on the audience or market for the work.
Finally, a couple bits and pieces that didn't fit anywhere else: - (Friedman Watch!) I met Melanie Donovan, an executive editor from HarperCollins, who said when she saw my name in the program, it gave her a small chill. Apparently, the HarperCollins Jane Friedman is one imposing lady!
- I spoke to several attendees who said this year's Pennwriters conference offered one of the best programs ever—the sessions were hardworking, practical, and useful for anyone trying to break into the industry. Based on the sessions I was able to attend, I agree the information presented has been top-notch for anyone trying to get published.
A thank-you to everyone at Pennwriters who organized and volunteered at the event; what a devoted group! The environment has been friendly, relaxed, but also professional. The staff take excellent care of the presenters, and are very passionate about their mission to help writers succeed. As Carol Silvis said during yesterday's lunch, "You reach down, and lift someone up." Conferences/Events | General | Getting Published
Sunday, May 18, 2008 12:24:57 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, May 17, 2008
Day 2: Pennwriters (Tips, Insights)
Posted by Jane
A recap of Saturday's events. Successful Nonfiction Pitches (Irene Goodman)In the morning I attended a session by agent Irene Goodman (25 years in the business), who spoke on developing a strong nonfiction book pitch. She posed the following question to the audience: How much will the publisher support your book, or what will they do to promote it? A few people in the audience responded (somewhat dismally): Zero. Nothing. They do nothing. (An aside: Even though many writers know the correct answer to Irene's question, I meet very few writers who actually incorporate their platform into their pitches—almost as if all writers believe they are the exception to the rule. Irene told me later that writers have a hard time personalizing this advice about platform. They hear it, but don't apply it.) In any case, much of Irene's talk focused on developing a platform attractive to an editor or agent. She touched on various elements author platform, such as: - having a current Web site, with interactive elements (podcasts, videocasts, blogs)
- building a mailing list (which is only meaningful if at 2,000+ names)
- sending out regular e-newsletters
- participating in online communities
- being a joiner (putting yourself out there)
- publishing articles for magazines, newspapers, etc.
- speaking at organizations and events
- getting attention from local and national media
An interesting point I haven't heard before: Irene said "real deal" authors (people who are experts in their area or passionate about their book topic) may not have a platform because they're busy doing their "real" jobs (being a teacher, being a doctor, etc). But even those people need to find ways to reach out and market themselves and build a platform. (She gave an example of a committed teacher who already speaks frequently to local PTA groups as part of his job. To build platform, his next step would be to find a national PTA group where he could speak.) Other highlights from Irene's talk: - She highly recommended an e-book by MJ Rose and Douglas Clegg, Buzz Your Book.
- Never put in your book proposal something like "This would be great on talk shows (radio, TV, etc)." Of course your topic would be great on talk shows. But so what? Who cares? What are you (the author) doing to make it happen? As an example of a proactive writer/author, Irene described a flower arranger who might send flowers to producers, with a note saying, "I can show your audience how to do this." Even if your attempts aren't successful, at the very least it should help you build contacts, or a network.
- And: You probably have more contacts than you think. Don't be afraid to ask for things—but be genuine, be real.
Today's PitchesThe best pitches I heard today were from writers who focused on their market (audience) and how the audience would benefit from the book. The less successful pitches focused on the actual content of the book. I think the right ratio for a nonfiction book pitch is: - 30 seconds on who the market or audience is and what problem they need to solve
- 15 seconds on the book concept/hook that addresses that problem
- 30 seconds on who you are (the author) and your platform (how you reach readers today)
Lunch Speaker: D.L. WilsonNovelist D.L. Wilson talked about "practice novels": write that first manuscript, just to practice your craft and get it out of the way, then lock it in the closet. It's not a waste of your time; it's an excellent use of your time, because you're practicing and getting better. He also said that editors have such enormous workloads these days that authors should not expect meaningful involvement ... unlike the early days of Robert Ludlum, whose editorial process with his legendary editor spanned 1-2 years for his first novel ( The Scarlatti Inheritance), which then became a bestseller partially due to that revision process. Do editors today have time for such an involved process? Most do not. Publishing Trends (Irene Goodman)In the afternoon, Irene gave a whirlwind tour of what's hot and what's not in today's book publishing industry. Keep in mind the date of this list (May 17, 2008); it will go out-of-date fast. FICTION - Novels with "craft" themes (knitting, quilting, etc)
- Female protagonists in thrillers, "damsel in control", kick-ass heroines, Buffy-derivatives
- In romance, old-school is now in style
- Historical fiction, particularly Tudors and Elizabethans, sexy royal soap operas
- Urban fantasies, THE hottest thing is young adult urban fantasy with female protagonists
- Erotica is in (both good and bad erotica)
- OUT: cozy mysteries without any hook, paranormal romance, biblically based quest for a legendary object, macho guys, chick lit, American historical fiction, male private-eyes, English village mystery
NONFICTION (Note: Irene stressed this genre is less trend driven. It is platform driven, since all you need to do is prove there is an audience that you can sell to.) - Participatory journalism
- Memoirs, only if extremely well-written, if you have something very special or unusual to say. Pet memoirs.
- Fun, upbeat animal books, even narrated by the animal, not too cutesy, it has to be "real"
- Crafts
- OUT: Elizabeth-Gilbert also-rans, green books, cutesy memoirs, parenting
Agents | Conferences/Events | General | Getting Published | Industry News & Trends
Saturday, May 17, 2008 3:41:04 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, May 16, 2008
Day 1: Pennwriters (Tips, Insights)
Posted by Jane
A recap of my first day at Pennwriters. Tip: Pitching Your NovelThe first bit advice comes from Jonathan Maberry, which was actually shared with me by Bill Peschel, who picked me up from the airport. (Thanks, Bill!) Maberry said: Don't get bogged down in the plot details when you're pitching your novel. Sell the story, don't tell it. I couldn't have said it better myself. Additional tip: I always recommend that writers ready to pitch look in Donald Maass's Writing the Breakout Novel Workbook, and flip to the last page for a great worksheet on constructing your novel pitch. It will help you avoid a too-detailed pitch. Deep Thoughts from Joyce Carol OatesThis was the first time I'd heard Oates speak. About halfway through her keynote, I thought, "Man, she's really focusing on the dark emotions behind writing. Why?" By the end, I remembered: It's Joyce Carol Oates. Her talk was titled "Woundedness, Rejection, and Inspiration," and she seemed to pull many anecdotes from her recent book about the ending days of famous writers. She said she's fascinated by how rejection affects writers, wounds writers. She discussed the equation of emotional vulnerability + imagination + non-complacency + asking questions + questing. She also spoke of writers who are wounded during childhood and become isolated, which then leads to "compulsive speech." She gave Anais Nin as an example. She raised issues for me that strike at the core of what or who we think writers are as people (or what perhaps drives great writing or writers), such as: - Are writers more vulnerable than others? Does vulnerable mean weaker? And is this because they are more sensitive or empathetic to people/environment? (Or are these two separate issues entirely?)
- Does the best work spring from dark emotions, dark experiences, or dark childhoods? (It's like the New Yorker cartoon where the creative writing student calls up her parents and blames them for not giving her a more wounded childhood so she has good material.)
- Is solitary confinement necessary for great art? Must writers step off the traditional cultural path in order to create great art?
- Are happy writers better writers? Does happiness interfere with great art?
One thing Oates mentioned that was not dark: She says she's had many brilliant, talented students (at Princeton University), but some just fade off and don't really do anything. And then there are others who are dedicated, loyal, and intelligent of course but not flashy. One of those was Jodi Picoult, who she described as very methodical, modest, hardworking. And a final interesting bit: One person asked what Oates liked least about writing or the writing life. Her response: Writing a first draft, or those first six weeks. After nearly 50 books written and published, she still thinks to herself, "I just can't do it." She becomes nervous, every time. Nonfiction Critique SessionTonight I reviewed four nonfiction writing samples in a group setting, along with author Shirley Brosius. What struck me was the fierce passion of each author for their idea (or story) and their desire to have that shared with or validated and heard by others. When discussing intensely personal stories (usually memoir), it can be difficult, sitting on the opposite side of the table, to say, "Well, I know this story is meaningful, but why will anyone be interested? How will it sell?" I begin to sound like a real cold-hearted creep! Over a year's time, I hear dozens of personal stories that focus on grief, loss, tragedy, or sickness. (One agent I know calls them "autopathologies.") The writer is clearly attempting to make sense of an experience that has transformed his/her life, and turn it into something that can help others. The challenge is that few of today's readers visit a bookstore wondering what new book about grief and loss should be on their nightstand (hence, the success of series like Chicken Soup for the Soul or Cup of Comfort.) However, these same readers might be wondering: How can I solve this tragic problem I have? How can I become happier? (Self-help to the rescue!) For writers with a challenging personal story to tell, I usually advise: - Write it with heart-aching beauty so that no one can put it down.
- Find a freakish marketing angle. (I had a hard life because I had 2 heads!!)
Neither are easily accomplished. Conferences/Events | General | Getting Published
Friday, May 16, 2008 11:19:18 PM (Eastern Daylight Time, UTC-04:00) Trackback
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On the Road: Pennwriters Conference
Posted by Jane
 This morning I depart for a weekend at the Pennwriters annual conference (their 21st year), in Lancaster, Penn. Here's a glimpse of the activities. Friday night - 6p. Joyce Carol Oates delivers keynote speech at dinner.
- 8:30-11p. I read and critique nonfiction in groups with writers.
Saturday - 10:30-11:30a. I take pitches.
- Lunch: Speaker D.L. Wilson.
- 1:15-2:10p. I take pitches.
- Evening. Masquerade party.
Sunday - 9:15a-10:15a. I give a workshop on Nonfiction Queries and Submissions.
- 10:30-11:30a. I take pitches.
- Closing ceremonies at noon.
Other guests from inside the publishing industry include: - agent Irene Goodman
- agent Ginger Clark
- agent Jessica Regel
- agent Elaine P. English
- Avon editor Tessa Woodward
- HarperCollins editor Melanie Donovan
- Tor Books editor Paul Stevens
- Berkley editor Ginjer Buchanan
- agent Kim Lionetti
This is my third year speaking at Pennwriters—they always deliver an excellent program. If you're attending, I hope you'll find me and say hello. Conferences/Events
Friday, May 16, 2008 7:43:59 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, May 07, 2008
In-Depth Preview of BEA/WDB Writers Conference
Posted by Jane
Conferences/Events
Wednesday, May 07, 2008 7:27:56 PM (Eastern Daylight Time, UTC-04:00) Trackback
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