Whoa, there Nelly!

I've been on the horse for a very long time and you're galloping a bit to far ... ahead.

Don't like this kind of talk. Don't like my work being called "content."

I can't imagine any writer I know who would thrill at the sound of that word.

Easy does it, there. S-l-o-w. D-o-w-n. You know I'm forward-minded ... but this is a bit too forward for me.

As a Company, our mission is to strive to offer the highest quality content in a wide variety of formats – from print to digital to video – to highly passionate enthusiast communities. We provide compelling content engaging communities and most importantly consumer satisfaction. We are a media company with enormous potential for future growth through excellence and innovation.

• Method of delivery (or format) is irrelevant. Book, DVD, Web site, podcast? It doesn't really matter. What will do the best job of delivering useful, engaging content or community?
• While some people (or some audiences/consumers) may be enthusiasts specifically of the book format, first and foremost (at least when we're talking about the majority of the nonfiction audience), people are looking for an interaction, experience, or information. 
• I love this Seth Godin quote from an article in The Futurist, "The 21st Century Writer": "The book is a souvenir." What does that mean? It means that the book is becoming the ancillary product in a much larger experience, that people want more than information. Read "The 21st Century Writer" to fully explore this idea.