Today at Maud Newton, John Warner (creative director of TOW Books), summarizes the new strategy of the TOW Books line:

Now, after two years of, let’s call it, non-success, I understand that the problem is at least as much about publicity and distribution as it is about quality. (At least I hope that’s the problem.) So I’m here to announce that if TOW Books is going to fail at publishing, we are going to fail in our own spectacularly new way.

How badly are we struggling? Well, we’ve released four books. Their Amazon rankings at the time of this typing are:

170,374
388,165
706,198
1,033,377

The most distressing part is that last number belongs to a book I wrote, So You Want to Be President? — a book that should have been especially relevant and timely given that it’s a guide to running for office when totally unqualified. I hope it’s in Governor Palin’s briefing materials.

Read the full post here.