An exciting announcement today: I have a new role at
F+W Media.
I am now Publisher & Editorial Director of the F+W writing communities, which includes these properties under the Writer's Digest brand:
This is part of a larger F+W mission to achieve greater growth by focusing on communities. Our goal is to better serve our customers, and better manage our brands, in their entirety—regardless of platform—in an integrated fashion across books, magazines, events, digital media, and eMedia.
In doing this, F+W has shown itself to be one of the most progressive media companies that I'm aware of—to have the foresight, initiative, and boldness to reorganize in this fashion. It has elements of risk, but it's a risk we must take to keep Writer's Digest a growing and valuable brand. We now have an incredible opportunity to be at the very forefront of what it means to be a media company in a networked era.
I am incredibly fortunate to work with a wonderful team of content creators, marketers, and salespeople who are all very passionate about the community surrounding Writer's Digest. We're here because we believe in it, and because we're proud of its history.
In my new role, here's what I hope to accomplish:
- We're going to develop a strong, single, consistent brand identity that encompasses all properties and products.
- We're going to aggressively develop online content and product to serve writers better, and in new, exciting ways.
- We're going to develop a cohesive and integrated editorial and marketing approach that offers a special experience to each writer we come into contact with.
Writer's Digest already has a strong presence in the writing community, and this reorganization allows us to expand our reach and develop more innovative content.
As the brand leader for Writer's Digest, I will be actively seeking your input into how we can do a better job delivering the most valuable community, information, and experience that helps you achieve your writing goals.