There Are No Rules - Self-Publishing

The Age-Old Battle Between Author & Publisher

Jane — Wed, 28 Oct 2009 20:23:18 GMT

To write what is worth publishing, to find honest people to publish it, and get sensible people to read it, are the three great difficulties in being an author.

—Charles Caleb Colton

Almost anyone can be an author; the business is to collect money and fame from this state of being.

—A. A. Milne

Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.

—Olivia Goldsmith

One of the signs of Napoleon's greatness is the fact that he once had a publisher shot.

—Siegfried Unseld

Publishers are all cohorts of the devil; there must be a special hell for them somewhere.

—Goethe

As difficult as it is for a writer to find a publisher - admittedly a daunting task - it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.

—Olivia Goldsmith

One should fight like the devil the temptation to think well of editors. They are all, without exception - at least some of the time, incompetent or crazy.

—John Gardner

If you've been following industry chatter, you may have seen some conversations lately about whether authors need publishers (or vice versa). Plus there's now a Twitter tag for the discussion, #publishersmatter

To catch up, you can read these 3 pieces:

Do Authors Still Need Publishers?
by Mark Coker of Smashwords (e-publishing service)

What Do Authors Need?
by Kate Eltham at Queensland Writers Centre (Australia)

Do Publishers Still Need Authors?
by Guy Gonzalez, my colleague and audience development director for Digital Book World (My views align closely with Guy's.)

Aspiring writers and authors can be extremely mistrustful and suspicious of publishers— creating a group only too eager to join the revolution where writers/authors have power and publishers become obsolete.

Those who can never get inside the pearly publishing gates feel marginalized and like they never got the attention they deserve, while those who do break in feel exactly the same way. As Daniel Menaker has said:

Many of the most important decisions made in publishing are made outside the author's and agent's specific knowledge. … [Publishing] silently colludes in trying to ignore the obvious … that the first printing of your book will be three thousand copies, that it will not have full-color galleys, that no advertising or tour is planned, and that it has been assigned to a publicist who up until yesterday worked in the Xerox department. Why the collusion? Because this is a business fueled largely by writers' need for attention, and no one wants to crush any writer's dreams before a book is even published. Especially since every now and then they actually come true.

Today, many authors are left out to sea as soon as the book hits store shelves, a critical moment in the life of many books. By the time the author realizes what's happening, the window of opportunity has vanished—that moment when you can ensure stores/retailers see the book as a quality and profitable item, leading to a good model (number of copies per store).

Other authors get turned out by their publishers when their books don't sell, even if they could've been a quality midlist author with more time and investment. (Most publishers don't have the luxury of waiting.)

Obviously neither of these phenomenon help the author OR the publisher.

I wonder if successful publishers of the future will attract quality authors mostly by …

the deep reach of their distribution (especially if to a particular audience)
their editorial/curation prowess and stable of quality authors
the support and service they provide authors

Publishers have done a poor job, at best, in the support and service role.

How many publishers actively support their authors when it comes to teaching them online marketing and promotion practices? How many will analyze their authors' efforts at platform and branding? How many will give them the education, tools, or resources they need to be true partners with the publisher? How many will—at the very least—provide clarity on what the publisher will and will not do for the author, or explicitly convey their own strengths and weaknesses, so the author goes in eyes wide open?

While publishers of the future need to distinguish themselves by the quality of their partnerships, the quality of their audience reach (community), and the quality of their curation, I bet there will be publishers who become known for support and service, and attract quality authors like bees to honey—and be more successful because of it.

What do you say?

Your Simple Checklist for Getting Known & Getting Readers

Jane — Fri, 23 Oct 2009 15:38:24 GMT

There's such a wonderful comment on yesterday's post that I wanted to bring attention to it (slightly modified to apply to all genres). Thank you, Banana the Poet (aka Michele Breton)! Follow her on Twitter or visit her site.

Simple Checklist for Getting Known, Getting Readers, Building Platform

Blog your work and gather readers (Michele blogged for three years)

Join Twitter (and/or Facebook) and make friends with like minded people

Contribute & comment regularly on blogs and sites (like Writer's Digest Poetic Asides prompt challenges)

Start publishing company (optional, but great route for poets)

Release poetry book (possible to accomplish for free and with little or no technical expertise, through services like Smashwords, Lulu, Scribd)

Format for Kindle and release

Get onto the Barnes & Noble Nook system

Ask hubby to turn my book into an iPhone application

What other steps would you add, or have you found to be critical?

Turn Your Book Into an iPhone App

Jane — Fri, 23 Oct 2009 00:39:38 GMT

This is a story about an energetic author who deserves an award for truly living by the adage, "There Are No Rules." In fact, I shall start an honorable group, "There Are No Rules Crown Club," for people who live up to this moniker, starting with Al Katkowsky.

Al e-mailed me over the summer and suggested that he might be a valuable speaker at our annual conference in NYC. I agreed, and he spoke about his success in transforming his book, Question of the Day (self-published), into an iPhone App that now ranks as one of the Top 25 book apps and has been downloaded more than 80,000 times.

I asked him to answer some questions that would give you an idea of how you can accomplish something like this too. You might also want to read this other article he penned for Teleread.

So at first you were initially skeptical if turning your book into an iPhone app was a good use of your time and energy. But ultimately you decided to go for it. What did that process look like, e.g., how long did it take, what resources did you need, and how much did it cost?

The process of building the first version of the App occurred over a six-week period. This was with Daniel, who was simultaneously working a 60-plus hour work week, and had previously committed to other outside work. It needn't take that long. The work came in between $500 and $1,000 total, but there is more work to be done [for another version].

For authors, I would say keep in mind that the improvements I am about to take on fall further and further away from the presentation of a book, and don't necessarily reflect the amount of work that any author needs to take on. However, your App must "do tricks." This is iPhone, not Kindle—you're competing with Tetris for attention. That's why I wisely got into the Books category [for iPhone apps], and left Entertainment!

What are some practical steps that an author can take to launch their book as a successful iPhone App?

We've been studying this for a long time, listening to experts in the field and watching what authors and publishers are bold enough to do, and what they are afraid to do. I recommend putting out two thirds of your content for free, perhaps more.

The publishing world is currently focused on how to move into the digital domain while minimizing the threat of piracy. They do need to be addressing this. So the idea of increasing the release of free content is, well, freaking them out. Yet, it is exactly what they need to be dealing with.

Free content is part of the glue of "tribes", as Seth Godin might say. Understanding the true ratio between free content and paid ensures a healthy, continuous relationship with customers.

Thinking about preparing for the future when it's already here is like preparing for a flood when you're already drowning. They're doing too little, and it may already be too late. They've begun to release one free book of an author, or of a series, to promote interest in the rest. What if you're a first-time author, with only one book?

Lite versions of apps fall into a great literary tradition: generating enough interest to facilitate purchasing the next installment. The classic example is "A Tale Of Two Cities", which was originally published as part of a literary journal, in installments. Pick it up and pay attention to the end of each chapter, the way things are summed up.

I want to recommend three operable models here for the first time, for fiction writers:

1. Release a lite (free) version chapter by chapter. Every four to six weeks, update your App with a new chapter. There will be a push notification through the App Store that your book has added a new chapter; iPhone users love updates of their favorite Apps. Whether your App was pay or not, updates are always free.

Some people don't update right away. But you can track the amount of updates on a daily basis to see how many people are actively keep up with your new additions.

After updating the app to Chapter Seven of your ten-chapter book, that's it. Game over. Now, at the same time, release your full pay app version for purchase. They can pay now.

2. Release a lite (free) version with somewhere between 60% to 80% of the content. Less than that may engage them, but that amount will really seal the deal. If they like what they've seen, they will pay for the rest. If you give away too much, they may pick up your book somewhere and check the last five pages for the ending.

3. Have you begun podcasting? I've spoken to best-selling authors whose hands are tied; they are not permitted by their publishers to put out iPhone versions of their books. One of these is a very well known podcaster.

You can create first-time integrated experiences for your readers. This author should have been the first to do this, but instead, it could be you. At the top of the page, a choice in media:

"Chapter 4: Would you like to read, or would you like to be read to?"

We've all had to discontinue reading before we've felt like it. In this format, you could offer your reader the option of plugging their iPhone into the car stereo and reading to them at the point where they had to stop reading on their own.

What's been most surprising about the experience?
That major publishing houses are nowhere near me [in the iPhone app rankings]. One James Patterson book came close for a while. I'm at number 23 today, he's at 53. We're both free. I'm also surprised by the fact that the other apps that are near me are compendiums, reading apps, etc ... no actual print books.

It surprises me that people are impressed that I got the Apple Store event dates. Again, is anyone even trying?

The acceleration of Books within the App Store is surprising and even a little shocking. When I got in in April, there were 3,000 book apps. Check this out: on September 7, the books category hit the 10,000 mark. On October 7, it hit 12,000, a full 20% growth in only one month. That's staggering, and you can't tell me that people aren't paying attention to the potential of books within the iPhone format.

When you spoke at our conference, you said that you weren't quite ready to be looking for an agent on the print edition, even though QotD has been downloaded more than 80,000 times, and currently in the Top 25 out of over 12,000 titles in the Book App category. What benchmark are you waiting for? OR, are you waiting to be approached?

I walked into the conference thinking that I had something going for myself, but that there were a lot of people in the business who either think nothing of it, aren't aware of it, or don't understand the value of it. These feelings were confirmed and magnified at the conference. Several respected industry people told me that I have a huge platform now. I did, in fact, meet up with an agent who was enthused about what I'm doing. She sees "huge" potential, and doesn't think that others in the biz see it that way. We'll stay in touch, and that's a good thing.

Industries won't change until they see money flowing into someone else's pockets. If industries can't create money flow, they will certainly follow it. They are forcing me to grow. And that is a good thing.

The next time I update, it will be like tapping over 80,000 people on the shoulder. They love their apps. They are going to listen. And here's the kicker: I asked about a hundred people to download my app. The rest found me. It's a marketer’s dream. How can you not see the value in that?

You've had some tremendous success without any mainstream or “traditional” assistance (or that's my impression?). What advice do you have for others who may be pursuing an indie path?

The main thing I had to do was to get right with myself, and my answers are based on that.

First of all, if you need to write and be read, and selling thousands of books is not a major concern, don't let anyone tell you you aren't serious.

For the rest of us:

People often do things like self-publishing without fully realizing why they did it. It serves to make them feel good about themselves, temporarily. It is exactly like when someone you work with or go to school with loses weight. They needed to do it, it was a lot of work, they feel a feeling of satisfaction and they get a lot of compliments. After a while, they don't get compliments and they still have to give up the Twinkies. Are you kidding? What kind of rip-off is that? A total rip-off! A few weeks later, the Nordic Track gets parked in the garage. They quit as soon as it stops feeling good.

I always say, "Know what's driving you." Why are you doing this, and is that driver enough to get you through rejections, confusion, boredom and that lost in the woods "what do I do next" feeling? You need to know, but there will be tough moments when even the drivers leave the room, and you'll really want the Twinkies. Starting at that moment, every little thing you do for your self is a huge victory. The down feeling will go away, something will turn in your favor, and then "perseverance" is not just a word anymore.

So, know your drivers, know that you will change course many times, and be ready to divorce your naysayer friends in a split second. Some people keep them around as motivation, but to me, they are poison. You can't afford the time it will take to figure out why they give with one hand, and slap with the other. You don't know why, and they don't know why. And they're not going to stop. They don't need to change, but your environment needs to change. You're doing something much riskier and more difficult than most of the people people you know. Distance, immediately!

Every day that you recognize that something is off course, and you don't initiate work on a solution, you're blowing it. You may as well quit and start to like working for somebody else, because you are not being true to yourself, and your babies are dying. You are killing them with inattention.

I'm fairly easy going, but I have a pretty big ego. As a creative person, I know that my ideas are my life blood. I did create Question Of The Day, but making it into a book was not my idea, and neither was the iPhone App. My indebtedness to others teaches me a lot.

There will always be a right time to jump from "indie", whether it means hiring staff and becoming a startup, or going with a publishing house. Your ideas will always be your own, but you can never achieve as much by yourself as you can with other people.

What are your next steps, let's say in the next year? Do you have any longer range plans or goals?

Question Of The Day will remain a free app. Not a "lite" version, but a full version that is free. We are now putting together a companion pay app, built from suggestions of QotD downloaders. This version will have twice as many videos, and I am also weighing the possibility of adding half of the questions from the next book, which is already written.

We are planning a social networking version, where people who are playing with the app can locate and communicate with others playing with the app, and play together. At their option, they will be able to see each other's location in the world on a map.

Ultimately, I'd like this to do well enough so that I can put it behind me and focus entirely on music. In one way or another, I'll always have something to do with Question Of The Day, but I have to get back to what I was doing before I got here. Not that I'm not working on it, but it really needs my full attention. I need to be doing it all the time, like I was.

--

My indebtedness to Al for sharing these thoughtful, thorough answers (and also thanks for his enduring patience). And to all iPhone users: Go download that app! (I did, and it's wonderful.)

So, for readers, does this raise more questions for you? What do you think the big surprise is? Let's hear it in the comments!

It's Not Business As Usual--Stop Acting Like It

Jane — Mon, 12 Oct 2009 21:31:45 GMT

In my role at Writer's Digest I balance two key objectives that's an odd, meta-publishing endeavor:

Help aspiring writers succeed in the publishing arena
Keep the Writer's Digest business—as a publishing and/or content business—viable

Because of my position within the publishing industry, I see up-close the effects of hard economic times, transformational technology, and increased pressure to produce more with less. Friends lose jobs, businesses fold, we try to follow the cliche "work smarter, not harder," and remind ourselves of the heartfelt reasons we're in the business in the first place.

Here are some recent thoughts from others, from a variety of perspectives:

Daniel Menaker (former Executive Editor-in-Chief of Random House)

I believe that this impending Gutenberg-level shift in reading culture, along with the economic disasters of the last two years, render the challenges of present-day hard-copy publishing all the more agonizing, immediate, and dramatic. At least in the abstract, and especially in this economic climate, most other professions pose some of the same problems for those who pursue them, no doubt. But the tectonically opposing demands on publishing -- that it simultaneously make money and serve the tradition of literature -- and its highly unpredictable outcomes and its prominence in the attention of the media have made it a kind of poster adult for capitalism and the arts in crisis. [click here for full article]

Guy Gonzalez (F+W community leader behind Digital Book World)

For all the talk of publishing’s supposedly imminent demise, there are far too many passionate people working in and around the industry, at every level, to let that happen. And whether they realize it or not, it doesn’t matter if they’re working for one of the major publishers or an independent press, in senior management or as an editor, author or bookseller — there’s a wide and fertile common ground we all share and it’s best represented by the community we all serve: the readers.

Ultimately, it’s readers’ changing habits that are driving the fundamental changes in the publishing industry – everything from the types of books they’re reading to the formats they prefer reading them in – and as a result, it’s the current business model of most publishers that’s under stress, not the community service of publishing itself.
[click here for full post]

From Mark Barrett at DitchWalk.com

Everyone in the new content pipeline must demonstrate added value in order to be embraced by both authors and readers. As an author, if you are not helping me monetize my content in some way, I have no valid business reason for partnering with you or hiring you. As a reader, if you are not providing me a service I need at a competitive price I will simply go elsewhere.

… As a writer, questions of cost and profit and revenue are of interest to me because I now have a direct pipeline to readers. I know I can reduce my costs to something approaching zero, so the question of most concern to me is how to generate revenue. I know I need help to monetize my content. I need sites that will host it and promote it, readers that will recommend it, and publishers who will do the same if I want to reach the widest possible audience.

I want to make deals with business partners in order to accomplish these goals. I want to have the money to hire professionals like editors and designers to help me produce the best work I can. And I want publishers to help me reach the widest market if that makes sense to both of us. [click here for full post]

***

I frequently encounter these two groups:

The writers/authors who read all of this, who do comprehend what's going on, but seem unwilling or unable to adjust their expectations of a publisher or their own responsibility for success
The agents, editors, and other publishing insiders who also comprehend what's going on, yet expect or demand business as usual when it comes to book deals, contracts, and other partnerships

There are also the people who say, quite rightly, that writing and publishing a "real" book is still the big dream, and people will keep chasing that dream no matter how much we all argue that the book is dead, that times have changed, that no one reads any more, etc.

Yes, the dream will always remain. As far as I can tell, it has been a dream for more than a century (The Writer, a competitor to Writer's Digest, has been in business for more than 120 years).

But achieving that dream is going to take many more shapes, and look a lot different, than it did even 5 or 10 years ago.

Most of all, I want YOU to see, really see, what's possible (now & in the future—see The Art of Possibility), identify what you can achieve, and understand tactics to get things done.

I'm trying to do these things, too—along with care for the morale of the people I work with at Writer's Digest and F+W.

I am reminded of Kenny Moore's words:

Morale continues to remain dismal in most companies and employee surveys reveal three disturbing trends: nobody trusts, workers don’t believe senior management and employees are too stressed out to care. Problems with trust, belief and caring. When I lived behind the cloistered walls, we referred to these dynamics as a crisis of Faith, Hope and Charity. As the Recession continues to take its toll, the business world is facing a spiritual problem as much as a fiscal one. Napoleon once said that leaders are dealers in hope. That sounds like a sacred quality to me.

Photo credit: benefit of hindsight

15 Worthy Blogs I Just Discovered

Jane — Fri, 09 Oct 2009 17:10:37 GMT

I recently received the "One Lovely Blog Award" from Jillian Livingston (go check out isdisnormal—and you must if you are a mom). My thanks to her for introducing me to this concept.

As a result of being honored, I've been asked to note 15 blogs I recently discovered that I find worthy of the award.

(Photo above: A sign at a Buddhist temple advises that those with good eyes are inclined to fall into deep wells—which is how I feel when I discover a great new blog!)

So: here are blogs I've added lately to my Google Reader. (You can see my shared items from Google Reader here, and I accept sharing requests too if you use Google Reader.)

(1) Digital Book World
This is the newest blog launch from F+W, but it's backed by the inimitable Guy Gonzalez. A good read for savvy writers who want a larger understanding of publishing industry challenges. (Note: Digital Book World is offering a free webinar on "The Truth About eBooks" on October 21.)

(2) When Fridays Were Fridays
Written by someone who started working for a large company right out of college and stayed 30 years. I feel a cosmic connection to this person, because in 17 years, I wonder if my "About Me" will look exactly the same. I particularly like her post Have You Ever Faked It?

(3) What Consumes Me by Bud Caddell
You'll love it at first sight.

(4) Kenny Moore
Kenny is the co-author of The CEO and the Monk. I love how compassionate and human his advice is, while still being practical and appropriate for a corporate setting.

(5) Start Up Blog
I feel like I'm getting a better business training here than I would at a university.

(6) Self-Publishing Review
A site that benefits from a multitude of contributors. Professional and quality information, with a bit of magazine style to it (lead stories, resources, features).

(7) Fiction Matters
And it's not here just because they complimented me lately (or because of a bourbon affinity discovered on Twitter … well, maybe a little). Check out their guidebook, then peruse tips.

(8) My Name Is Not Bob
By the charming Robert Brewer, editor of WritersMarket.com. He is also blogger at Poetic Asides, but this is his personal blog, just launched on August 14. He's been a little quiet lately, but I know he'll be active again.

(9) The Sound and Furry
And this one is by the customer service rep behind WritersMarket.com, who is herself an aspiring children's writer. Great tips here for writers, plus cats (a great accent for every blog).

(10) Information Is Beautiful
Always amazing and share-worthy posts.

(11) Clay Shirky
Very infrequent posts, but outstanding quality when it comes to contemplating the future of media.

(12) The Book Oven
Something for everyone—especially writers—to keep an eye on.

(13) Publishing Trends
Their best content will cost you, but they still post really wonderful insider information for free.

(14) Bad Pitch Blog
While not directly tied to writing/publishing, read this long enough and you'll become a better salesperson and promoter of your ideas. A totally new find and I love it.

OK, I purposely stopped at 14. You tell me what No. 15 should be—based on the best last blog that's been added to your RSS reader or bookmark list. (Wondering about RSS readers? Read my tip on how to save time with an RSS reader.)

The Secrets to Publishing Success (Jane's 2009 Tough Love Guide)

Jane — Tue, 06 Oct 2009 17:35:25 GMT

Above: Jane looks at you expectantly with the tough-love stare. Don't disappoint her.

--

This past year, I've posted a ton of information on how you can

(1) ensure your work is the best it can possibly be
(2) build an audience and create demand for your work
(3) take advantage of technology to push your career forward

At the Editor Intensive last weekend, I found myself referencing numerous blog posts I'd made, and thought it was time to compile what I'd consider the "guide" for 2009 on how to succeed in the new publishing landscape (because the industry ain't what it used to be).

This is a perfect reference guide for anyone who's attended the Intensive and wants a refresher—or an excellent accelerated course for anyone who hasn't.

I would love your feedback on what topics you'd like covered in more detail in the coming months!

P.S. Reviewing these, I clearly like the number 5.

--

THE SECRETS TO PUBLISHING SUCCESS: Jane's 2009 Tough Love Guide

Editing and Revising

The First Five Minutes: How Editors Evaluate Your Manuscript

Avoiding Red-Flag Mistakes on Your First Page

Secrets of Great Storytelling (Particularly for Memoirists)

5 Common Flaws in Memoir Projects

Not All Books Need to Be Well-Written to Sell

Your Protagonist Must Have a Goal (by guest Jim Adam)

Hiring a Professional Editor vs. Getting Amateur Critiques

The Golden Rule About Nonfiction Books

Querying / Submitting

Persistence Doesn't Matter If You Make This Common Mistake

5 Questions to Ask Yourself After Hearing: We Can't Sell Enough to Justify Publishing It

5 Elements of Query Letters

The Art of Live Pitching: 3 Rules

Audience Development / Platform Building

The Hardest Part About Developing Platform

The Four Stages of Marketing & Promotion

5 Questions for Those Who Don't Have Time to Market/Promote

Hard-Core Tactics for Authors Developing Audience

Fiction Writers Need Platforms, Too

Online Audience Building

Hey, Writers: What's Your Online Strategy? What Are You Waiting For?

Make Waves Online to Create a Path to Print Publication

Should Your Book Really Be a Book? How About a Website First?

What Does It Take for a Blog to Become a Book?

Should You Blog? And If So, What Are Best Practices?

How Writers Can Start Blogging in a Meaningful Way

The Benefits of Blogging (Especially for Unpublished Writers)

The Essential Components of an (Unpublished) Author's Website

How Twitter Is Helpful for Aspiring Writers

Figuring Out Your Facebook Strategy: 3 Essential Tips

Indie Publishing

Everything You Need to Know About Self-Publishing (Sort of)

My Big Rant on Self-Publishing

Big Picture

5 Ways Writers & Book Publishers Need to Embrace Change NOW

Are You Ready to Be a Bestselling Author? Then Listen to Alec Baldwin

That Unquantifiable Factor That Helps You Get Published and Succeed

Read My Writing and Tell Me What to Do

The Distribution Barrier for Self-Publishers: Less of an Issue?

Jane — Wed, 30 Sep 2009 00:04:41 GMT

When I started at Writer's Digest in 2001, my first assigned beat was the self-publishing scene. I was given Dan Poynter's Self-Publishing Manual and The Complete Guide to Self-Publishing by Marilyn & Tom Ross, as primers on the topic.

I edited the magazine's column on self-publishing (discontinued), the newsstand-only special issues on self-publishing (also discontinued), and helped coordinate the judging for the Self-Published Book Awards (still going strong).

Back then, one of the biggest hurdles for any self-published author was securing bookstore distribution for a printed book—a near impossibility unless you could strike a deal with a wholesaler or distributor (also nearly impossible).

Much of the advice we gave in the magazine, and elsewhere, focused on how you could distribute and sell your book directly to readers, or through specialty sales channels. (Fortunately, 50% of books sold in this country are through specialty and mass-merchant accounts. A few examples of a specialty account: Michael's craft store, salons, gift shops.)

The indie scene is much different now for a few reasons:

(1) It is easier to take a risk on self-publishing your work electronically since there is usually very little upfront investment.

(2) You can e-publish your work for a variety of channels
(including the free-to-use Amazon DTP program), without securing an ISBN, and without granting exclusivity to any one channel or retailer.

(3) Avid readers are beginning to buy and even prefer books in electronic format, whether through Kindle, Sony Reader, or mobile devices.

That said, don't take this as a sign that it's easy to realize overnight success through self-publishing options, whether electronically based or not. I really love Christina Katz's "back to reality" advice, Good-bye, Cinderella: Self-Publishing Isn't the Only or Always the Best Choice for Writers.

There are many viewpoints, and there are just as many changes taking place daily in the industry. Just take the latest announcement today from Smashwords, Sony Reader, and AuthorSolutions. People who use Smashwords or AuthorSolutions to publish their work can have their e-book made available on the Sony Reader.

I spoke to Smashwords founder Mark Coker yesterday about the news, and it's impressive to see what his service can now offer an indie author (for free!):

Your e-book available for sale (or you can make it free to readers) in nine different formats, including HTML, JavaScript, Kindle (.mobi), Epub, PDF, RTF, LRF (for Sony), Palm Doc, and plain text (download or online view). This conversion process is totally automated, very fast (minutes), and based on a Word document that you submit to Smashwords.
Automatic distribution to people who use iPhones or Android-based phones.
Distribution to BarnesandNoble.com, including Fictionwise and their eReader app (distribution to B&N is contingent upon your files meeting format requirements, e.g., having a proper cover image and copyright page)
And, as of today, distribution to people using Sony Reader.

Mark says that he's in talks with other major online retailers for even more distribution opportunities. (I bet you can think of at least one major book retailer not listed above.)

I see physical distribution becoming less of a meaningful barrier as authors can distribute e-books in all the same places that traditional books are sold.

It doesn't equate to instant or even easy success, but authors who are able to create demand for their work, and aren't afraid of sweat-equity, have the potential for success if happy readers (fans!) help spread the good word.

Do you have an e-publishing experience to share? Or what questions does this raise for people who are wondering if this path is worth the time and energy?

For more:

My previous blog post: Do Writers' Futures Lie in Indie E-Publishing Platforms? (includes interview with Mark Coker)
Feature package on self-publishing from March/April issue of Writer's Digest magazine
My previous rant on self-publishing
How to publish on Smashwords (at their site)

Excellent (and Free) Presentation on Self-Publishing

Jane — Mon, 28 Sep 2009 19:14:38 GMT

At our conference last week, April Hamilton gave an in-depth presentation on the basics of getting started in self-publishing—or as an indie author.

Click here to download her presentation as a PDF file.

I blogged some tips from her session on the Writer's Digest Conference blog, which I'm reposting below.

April's definition of an indie author
An indie author is not someone who is using self-publishing as a desperation move, but as a carefully considered and conscious decision to self-publish. An indie author is a businessperson and an entrepreneur.

Some easy ways to create e-books

Easy-easy (one-click publishing): Scribd
Easy-easy (one-click publishing): Smashwords
A little more complicated: Amazon DTP (Kindle)
Add-on option with POD services like Lulu

Choosing a POD or self-pub service
April gets down to brass tacks when it comes to choosing a publishing/POD service based on the upfront costs and back-loaded fees—plus how you want (or they want!) to price your book. Lots of useful charts and graphs in her presentation showing how to do the math.

You can get a taste of this by looking at her blog post that compares Lulu and CreateSpace.

If you're considering self-publishing, be sure to check out April's community site devoted to your indie-author options: Publetariat.

(I also recommend Self-Publishing Review.)

How to Succeed in Today's Publishing Industry (Takeaways from Conference)

Jane — Tue, 22 Sep 2009 21:33:06 GMT

By noon on Saturday, attendees were commenting that they'd already gotten their money's worth. I consider that a big win!

If you missed the event, you can still get some valuable takeaways:

Meryl Evans has compiled Tweets from the event, which I've made available for printing and download on Scribd.
You can also read this fabulous recap from an attendee: 8 Gatejumper Tips Heard at the Writer's Digest Conference.

And most remarkably, Meryl Evans sent me a note to help attendees make sense of what to do next! See below. My big thanks to her generosity.

—

So You Went to the Writer's Digest Conference. What Are You Going to Do Now?
by Meryl Evans

In the Writer's Digest Conference blog, Robert Lee Brewer reported on something he overheard:

So, earlier today, in the hallway, I overheard one writer speaking to another. She said, "I don't have the time to handle all this."

I was not surprised to hear this kind of statement at a conference on publishing and marketing and communicating and podcasting and basically everything we've been going over since Friday. But, of course, I started thinking about how successful writers should be, at least, trying.

Well, after a long pause, she continued speaking to the other (very good listener) writer, "But I have to make the time if I'm serious about making this work."

The writer caught on. Not all of us think about how we're going to make the most of a conference. Or we feel overwhelmed that it paralyzes us preventing us from taking action. We bring home all the notes we took filing them away only to never see them again. Then the least we can hope for is that our brains remembered a few key points while we wrote or typed them and apply them.

Review Your Notes
Take five or ten minutes to look over your notes. You can handle that, right? As you review your notes, pick one to three things you want to use. Post them in your to do list or whatever you use on a regular basis so you can remember and practice. Give yourself a deadline—you're a writer, you can handle it. Check off each item as you do them.

Got 'em all done? Great. Now, go back to your notes to cross them off. Pick one to three more things to try. Repeat.

That wasn't so bad, was it? Turning loads of notes into a couple of doable tasks makes a difference.

Write One Article
You probably walked away from the conference with a few article ideas. Rather than trying to do it all, I pick one topic and write the article within a couple of days after returning home. You can make it a blog entry, an article for your publication, whatever. In writing the article, those ideas will stick with you. Plus, you gain a bonus of sharing that with others.

When you finish the article, revisit the other article ideas and what you can do with them. Rather than feeling spread thin with all your article ideas, you focus on one article at a time while putting the rest away for later. You've captured the ideas on paper or on your laptop. They won't disappear. Well, unless you delete them, lose them or trash them.

Key Points from WD Conference
You can find great tweets from the conference by searching Twitter for WDC09. Here are some highlights worth remembering, captured from tweets and the blog so you don't have to read it all:

Christina Katz: Platform is everything you do with your expertise. So many tools are available; must prioritize, maximize your time. Do you see yourself as the producer of your writing career and take 100% responsibility for your success?
Jane Friedman: Platform comes first! Book second. Without a strong platform and topic—creating demand—your book will have a difficult time finding its place in the market. Any changes publishers want to make to the book is what they believe will help increase book sales. They basically want what's economically best for your book—and that's ultimately a good thing.
Scott Sigler and Seth Harwood: Once you show you can move (sell) books, publishers will take notice. That's why giving away your first book online for free and building up an audience is essential to getting publishers—who have ignored you for years—to wake up and realize your talent and value. "You are the best person to sell your book," says Hardwood.
Alice Rosengard: Sees organization as a common problem with nonfiction proposals.
David Mathison (Be the Media) keys: Have a direct relationship with your audience. Control your rights. Repurpose your content.
Chris Brogan: The best way to get a book published is to not try to get a book published. The whole trick about promoting is to not talk about yourself. Learn to talk about other people. Twitter is not about talking; it's about listening.
Agent Miriam Kriss: A lot of "overnight successes" are 10 years in the making.
Agent Panel (Jessica Sinsheimer, Regina Brooks and Michelle Humphrey): Difference between freelanced editing and traditional editor is the latter cares, has a vested interest in the book. Professionally edited, professionally typeset, professionally designed are critical for success via POD.

Instant Publishing Tools: Getting Noticed & Visible

Jane — Tue, 22 Sep 2009 21:20:35 GMT

Today I taught an online class about instant publishing tools that can help you get exposure for your work in digital formats. Thanks to all the participants who joined me today. Here's a summary of some of the sites & tools we reviewed (a handy reference for the attendees, as well as a good peek for others on what we discussed).

You can join me for my next webinar on Thursday, covering 3 secrets to getting your nonfiction book published ($99).

Instant & Digital Publishing Sites (Free to Use)

Smashwords (get your books onto iPhone, BarnesandNoble.com)
Scribd
Amazon Digital Text platform (get your books on Kindle)
Blurb (great for full-color, print projects)

Community Writing & Publishing Sites (also free)

Authonomy
WeBook

Blogging and Site Building (free)

Wordpress
Storytlr
JaneFriedman.com (example of my lifestreaming homepage using Storytlr)

Social Networking

Writer's Digest fan page on Facebook
My page on Facebook
Twitter (Writer's Digest)
Twitter (Jane Friedman)

Previous & Helpful Blog Posts

Back from Alaska Round-Up (3 Tips)

Jane — Thu, 03 Sep 2009 14:39:06 GMT

I just returned from my 1-week adventure in Alaska. It is certainly the most foreign place I've ever been within the United States. You can check out photos here.

Here are 3 tips for your Alaska adventure:

One glacier experience is probably enough to satiate your curiosity about glaciers.
You haven't experienced Alaska unless you take advantage of the ubiquitous bush air services. Air is the most efficient form of transportation to and within the state; most towns do not have road or highway access, and that includes the state capital of Juneau.
Weather is extremely changeable. Think Gore-Tex.

And here are 3 tips on exciting stuff at Writer's Digest that I wasn't able to mention last week since I was completely off the grid (e.g., inside a glacier moulin, as pictured above).

Instant Publishing how-to class (Sep 17)
In one of my last conference workshops, I made the comment that with tools today, you can instantly publish yourself. One writer piped up, "Instant Publishing! I want a book on that topic!" In lieu of a book, I'm teaching a class on Thursday, Sept. 17 that gives you a tour of sites that provide instant publishing capabilities (free, very little or no tech experience required). I'll discuss how and when to make your content free, when to charge, and how to evaluate your success. The class fee is $79, with an opportunity for live Q&A. Click here for more info and a link to register.

8 Tips for Writers on Digital Change in Publishing (WD Conference)
Our big NYC event on Sept 18-20 is only a couple weeks away. If you've been on the fence about it, be sure to check out our very affordable 1-day registration options. You can get an excellent preview of Mike Shatzkin's keynote, "What do you tell a writer about digital change in publishing?" over at his blog. Even if you are not going to the event, don't miss his 8 tips.

New MFA Confidential blog
Just launched this week! Check out our newest addition to the Writer's Digest blog family by Kate Monahan, a 2nd year MFA student at The New School University in downtown New York City. One of her first posts is about 6 lessons learned during her first year.

More wonderful stuff still to come this week, including a guest post tomorrow by Darrelyn Saloom.

Below: A view of the Hubbard Glacier.

Everything You Need to Know About Self-Publishing (Sort of)

Jane — Wed, 03 Jun 2009 22:47:32 GMT

In the March/April 2009 issue of Writer's Digest magazine, our staff collaborated on a feature package that explains in plain English the hows and whys of self-publishing. Our goal: To be fair and honest about the advantages and disadvantages.

While the print issue has great visuals to help you understand the options available, we've also posted much of the content at WritersDigest.com.

I wrote the opening article for the feature package, giving writers straight expectations on the self-pub path. Here's a snippet:

2. WILL I KILL MY CHANCES WITH A TRADITIONAL PUBLISHER IF I SELF-PUBLISH?
Of course not. Even if you publish what in hindsight is a terrible book, or you’re embarrassed by the results, no agent or editor would turn down your subsequent work if it looked like a surefire winner in the marketplace. But, you may ask, have you ruined your chances of traditionally publishing that same work?

Click here to read the full article I wrote.

Links to related content:

Click here to read/review the self-pub feature package on WD.com

Click here to buy the entire March/April issue in print form.

Click here to download the issue as a PDF for $5.99.

Click here for my blog rant on self-publishing from February 2009.

News, Events, and Free Info at Writer's Digest

Jane — Wed, 13 May 2009 20:49:40 GMT

Today I'm taking a little break to let you know about some other stuff happening at Writer's Digest. Tomorrow I leave for the Pennwriters conference in Pittsburgh and will be Tweeting (@JaneFriedman) and blogging throughout the weekend.

Cool stuff on other WD blogs

What Should You Include on Your Bio for Agents?

Interview with Poet Justin Marks. Good tidbit where he says, "I've been given such large heaps of bad advice over the years I'm hesitant to offer any of my own. So maybe my advice should be, 'don't take any advice.' Then again, I've also gotten some good advice that has often helped sustain me: Trust yourself. Don't let anyone or anything stop you. Be willing to change. Perservere. Stuff like that."

Veteran writer and editor Mark Garvey gives advice to writers who are new to blogging.

Great agent advice from Jim McCarthy of Dystel & Goderich

From Script Notes: Are webscripts useful writing samples?

Free excerpts from new writing books

Download a PDF excerpt with great creative writing prompts, from our newest creativity title, Take Ten.

Check out a conversation with The Office co-creator Stephen Merchant where he talks about where the idea for the show came from and how it got onto the air. (From an upcoming title, Here's the Kicker.)

Upcoming events

WDB/BEA Writers Conference (May 27). This is the big kahuna where you can pitch to 66 agents and 4 editors during a 2-hour window. Even if you aren't successful in your pitch attempts here, you will learn so many amazing things about what makes an agent or editor jump on a project. The interaction is invaluable and can shave years off your path to publication. The full day costs $199 and includes the pitch session (plus lunch and terrific networking). I'll be there, as will most of my colleagues from Writer's Digest.

WD Editors' Intensive (June 20-21). Once again, we're opening up Writer's Digest HQ to 50 people for a personalized weekend of writing and publishing instruction. We spend a day coaching you about how to succeed in the changing landscape of publishing, then wrap it up with a one-on-one 30-minute appointment to discuss the first 50 pages of your manuscript or proposal. We've received excellent feedback from writers who've attended who love the up-close-and-personal interaction as well as the practical, hard-working information.

Online education

Guide to Literary Agents editor Chuck Sambuchino is hosting a live session tomorrow on how to land a literary agent. There's still time to register; follow the link here.

Writer's Market editor Robert Brewer (also known for his Poem-a-Day Challenge at Poetic Asides) is hosting a live session on May 29 on how to get your poetry published. You'll never meet a better expert, and you'll get an opportunity to ask him any question you like on the topic during the live event. Again, visit this site for registration links.

Unsure if an online event (webinar) is right for you? You can find our FAQs here.

We're launching a new WOW course, Hooked, which is focused on how to craft an amazing beginning to your novel—one that will catch the attention of agents and editors. It's nearly full, but we're still accepting students. Class starts on May 28. Go here for more info.

Competition deadlines

The deadline for the Writer's Digest International Self-Published Book Awards has been extended to May 20. Enter in 10 different categories, from poetry to humor. You could win $3,000, plus some winners are noticed by agents. (Yep, we have success stories of authors who have been picked up by a traditional house after winning this contest.) Click here for more information or to register your entry online.

This Friday marks the deadline for our biggest contest of the year: The Writer's Digest Annual Writing Competition, now in its 78th year. Grand prize includes a trip to NYC with a Writer's Digest editor to meet with agents.

As always: You can sign up for the WD newsletter on the homepage and receive a free-book on 70 common writing mistakes. You can also sign up for musings strictly from me, on writing and publishing (launching July 1). Go here to register.

Photo credit: Sister 72

5 Questions to Ask Yourself After Hearing: We Can't Sell Enough to Justify Publishing It

Jane — Sat, 04 Apr 2009 21:37:10 GMT

I'm often asked what to do if editors/agents love your work, but respond with a rejection saying that the market is too small. Here are 5 questions to ask yourself.

1. Is there a smaller publisher that would be interested because they have a lower threshold of sales to meet? Big houses may want to sell as many as 10-20K copies in the first year to justify publication; smaller presses may be fine with 3-5K copies.

2. Is it possible to make your subject/topic/book more marketable by employing a sexier hook? Many times, writers aren't looking at their work with a marketer's eye, which is understandable, since most of us aren't marketers. But think about how you might interest a perfect stranger in your topic. Have you really tapped into current trends and interests when it comes to your book project, and are you framing it in an exciting way for a publisher (or agent)? Just because you're fascinated by your subject doesn't mean other people will get it. You have to know how to sell it.

I heard some excellent advice from Lisa Earle McLeod at the Foothills Writers Guild workshop last weekend, which she heard at the beginning of her career: Many talented writers will never be successful due to mediocre marketing skills. Many mediocre writers will be successful due to marketing talent.

Need to brush up on your marketing skills and talent—in a way that's authentic and makes sense for the new media world? Look to Seth Godin and Chris Brogan.

3. Do you have the platform to market and promote your book to the target audience? If a publisher can be convinced that you have the power to sell your book based on your reach to the primary readership of the book, they'll be more likely to take you on. What does a platform consist of? Primarily:

Your online following (via your websites, blogs, social networks, newsletters, regular online writing gigs, podcasts, videocasts)
Your offline following (via professional or personal organizations, speaking engagements, events, classes/teaching, city/region presence)
Your presence in traditional media (writing that you do for newspapers/magazines, any coverage you've received, gigs with radio/TV)

You can find out more about platform building in Get Known Before the Book Deal by Christina Katz.

4. If the market is truly too small for a publisher to be interested, then does it make sense to publish and market the work yourself? Especially if you have a following or a way to reach your intended readership, sometimes you can profit more by going this route. You can make work available digitally through services such as Lulu and Smashwords, with little or no starting cost.

5. Does your work really deserve book or print treatment? Some nonfiction topics actually work better when presented on blogs, websites, or communities/forums—where an interactivity and ability to freshen up the content at a moment's notice has more appeal to your audience.

Traditional houses will only become less and less likely to take on very niche/specialized work, because producing anything in print is a significant investment and a significant risk, without knowing there's an audience waiting to buy. Even university presses, known for niche works, are moving their efforts to digital-only platforms.

Authors will have to change their thinking about what it means to have a book in print. It is not the first goal or the end goal, but merely one channel, and not usually the best channel.

Photo credit: Zevotron

WD Editors' Intensive Cheat Sheet

Jane — Sun, 22 Mar 2009 02:39:01 GMT

A huge thanks to all the wonderful writers who are visiting our offices this weekend for Saturday's educational workshops, plus Sunday's critique day. I hope you took away some useful action steps on your path to publication.

As promised, I'm posting some resources and links that we discussed during our time together. If I've missed anything you were hoping for, don't hesitate to comment on the post, and I'll add more info as needed. (And for those attendees who have useful links to share, please post in comments as well.)

Agent/Query Research

Chuck's blog (Guide to Literary Agents)
AgentQuery.com
PublishersMarketplace (fee-based)
Miss Snark
QueryShark

Community Writing & Publishing Sites

Authonomy
WeBook
BookRix

DIY/Self-Publishing Sites (Free/Next to Free)

Smashwords (partnership with Stanza, the iPhone e-reader)
Lulu
Blurb
CreateSpace (Amazon-related)

Blogging and Site Building

Wordpress
GoDaddy (domain registration)
Storytlr
JaneFriedman.com (example of my lifestreaming homepage using Storytlr)

General Social Networking

Facebook (I accept all friend requests; also look for Writer's Digest page)
Twitter (@JaneFriedman and @WritersDigest)
LinkedIn (you can network with me here too)
Ping.fm (to coordinate your status updates among all social networking sites)

Previous & Helpful Blog Posts

Other Events You Might Want to Try

BEA/WD Writers Conference in New York City (May 27), with our pitch slam featuring 60 agents
Our September event on the business of publishing, also in NYC, on the weekend of September 19-20. Details coming, keep checking our events page.

List of Attendees
If you did not receive an e-mail giving you online access to this list, drop me a note.

Interested in the next Writer's Digest Editors' Intensive—on June 20-21? We'll soon be opening for registration here.

How the Internet Has Got Publishing By Its Tail

Jane — Mon, 09 Mar 2009 21:26:22 GMT

I recently did an hour-long interview with the delightful Patricia Volonakis Davis, Editor-in-Chief of Harlots' Sauce Radio. Patricia describes the interview with me as such:

Those of us who read books, and those of us who write them, will be equally enthralled with [this] interview on Harlots’ Sauce Radio this month. You’ll find her savvy in her assessments of the industry’s ‘buzziest’ new toys, such as Authonomy, Smashwords, and Kindle 2, and frank in her judgments of trade dinosaurs like Publishers Weekly.

Click here to go straight to the interview.

My Big Rant on Self-Publishing

Jane — Fri, 27 Feb 2009 21:12:13 GMT

I can't tell you how tired I am of hearing people bash self-publishing. The things I hear usually fall into two categories:

Most self-published books aren't quality
Some self-publishing services are unethical

If you agree with one of the above statements, let me lay it out real clear for you: The landscape is changing, and if you haven't noticed, you're behind the times. This particular blog post addresses the quality issue, because the ethics issue is becoming less of a problem. The moment any self-pub service tries to pull a fast one or do something questionable, it's trumpeted far and wide online. And often it's the people who aren't doing their research and due diligence that get taken advantage of. I'm not saying it's right for this to happen, nor do I condone it, but all industries have bad eggs.

But moving on, consider:

Distribution models are changing. With advancements in technology, and the power now within an average writer's hands, it's not necessary to have physical bookstore distribution to achieve success. (See my interview with Smashwords and Stanza for more on this.)

Traditional publishers now rely on authors to do all the marketing and promotion. It used to be that writers could concentrate on writing and forget about that icky sales and marketing stuff. Well, welcome to the new world. Marketing is now expected from authors. And authors who survive will be the ones who find ways to authentically grow their platform and meaningfully reach their readership.

Communities will decide what books are worthwhile, and communities won't have ego-filled judgments. Publishers will always be giving their authors one thing that is hard to come by: a measure of instant credibility. (That is: Someone thought this was good enough to take a financial risk on.) In good scenarios, there is also collaboration: to make a good book a great book. But soon, communities will have as much power as publishers to decide what books deserve attention. Plus you and I will be more likely to trust judgments coming from people we know and have something in common with, not necessarily The New York Times. It goes back to the whole end of cultural authority.

You're probably thinking, "Oh my god, she's totally in the pocket of the self-publishers and enslaved to them because of their advertising dollars that support the magazine." You can take the cynic's view if you wish and choose to believe that what I write is not authentically my view. But my background is 10 years of traditional book publishing—acting as the gatekeeper. I have a lot of investment in that traditional model. But I know if we [insiders] don't change what we do, we'll become irrelevant, and that's a worse fate.

When I started working for Writer's Digest magazine, one of my first assignments was producing the special newsstand-only issue on self-publishing (called Publishing Success). And I noticed that self-publishing is a hell of a lot of work. You don't get any hand-holding from agents or editors, and you're on your own if you want to be successful. Most people execute it poorly because they are not business people, and they don't have a good grasp on their audience. They're simply writing for themselves (catharsis). But I'm not going to fault the entire self-publishing approach because many people use it as a tool for personal validation (e.g., by publishing a life story, 200,000-word novel, or manifesto).

While at Writer's Digest, I've seen thousands of self-published books come through our Self-Published Book Awards. Ninety-nine percent don't meet my standard of quality for publication. But I can also tell clearly they were a work of passion, and it meant something dearly to people to get it in print. I can be heartless and say, "Well if these people have a book inside them, that's exactly where it should stay," or I can say: "Go ahead, take a chance, get hurt even." Most people, even published authors, have a lot to learn when it comes to what deserves print publication.

You want to have a traditional publisher and a literary agent that you can tout—so you can strut around and call yourself a published author? Go right ahead. But here's the judgment I bring to the table: Does your book sell? Do you have visibility? Or are you living in obscurity? Because I can't tell you often enough: I don't care who published you or how much you were paid for an advance: If you ain't got readers, you ain't got love, you ain't got money, you ain't got a future in publishing.

It is exciting to be able to publish a book virtually within 5 minutes with the new services available (through Amazon & Kindle, through Smashwords-Stanza-iPhone, through Lulu, and others). Yes, it will lead to an unbelievable amount of media detritus. But we have the tools today to find what we want and ignore the rest.

Photo credit: jerine

A Thank-You to Self-Publishing Webinar Participants

Jane — Thu, 26 Feb 2009 20:43:46 GMT

This afternoon, I presented a webinar on self-publishing, meant to give an overview of how and why you might self-publish, and how much you should invest (monetarily) in it. If you weren't aware, there are many digital self-publishing options available that don't cost you a dime, and can get your work in front of many people (e.g., Lulu and Smashwords).

As part of the webinar, I published a Writer's Digest e-book on both Lulu and Smashwords: the Writer's Digest Red Heart Black Heart Valentine's Day Writing Contest anthology. You can see the fruit of our efforts here:

I published both of these within about 30 minutes. (Of course, I had my files ready to go, but they weren't complicated files—a PDF document and a Microsoft Word document, as well as a JPG of the cover.)

If you attended my webinar, thank you very much for joining me, and I hope you found the information you were looking for. Don't forget to network with me on Facebook, Twitter (@JaneFriedman), and LinkedIn; I regularly post and share information of interest to authors who are pursuing self-publishing and other alternative models of publication.

Also, click here for my interview with the lead guys on Smashwords and Stanza.

Are You Annoyed When Told to Visit a Website (While Reading Print)?

Jane — Wed, 25 Feb 2009 23:19:01 GMT

I received my first piece of reader mail in response to my article "Straight Expectations" in WD's March/April 2009 issue, which gives the official Writer's Digest stance on whether or not writers should self-publish. (The conclusion, of course, is that it depends on your goals and expectations from publishing.)

As part of our self-publishing feature package, we told readers they could find information on 60 self-publishing services at our site.

Leonard R. Cook from Goleta, California, sent me a snail-mail letter, saying:

ABC, and I suspect CBS and NBC, have a rather annoying ploy of, instead of telling it like it is, referring one to their website. Actually, the BBC also has one and I believe they began theirs because of the network news ploy. They thought they were missing out on something. So they don't tell the news story. They advertise the story and then presumably detail it on their website. I've never looked to find out.

In your article, you refer to 60 self-publishers on your website, where more information is just a click away. Why? Since you publish a magazine, why is "more information just a click away." Why isn't information "right here"? Does the information get contaminated if it's printed in your magazine? Do you get some kind of royalty if a reader puts down his magazine, goes over to his table, turns on his computer, searches for your website, and then scans the information? Or do two pages cost that much to print?

I don't know about you, but when I watch the TV newscasts, I don't surf the web at the same time. It could appear to be a case of laziness on my part, or on the other hand, what does it appear to be on your part? I've broached this question to several media persons with the same response, nothing!

This letter raises many issues I could address, but first I'll start with a direct answer to Leonard's question of why we didn't print this information in the magazine. There are two key reasons:

We do have limited space in our print publication, and it is in fact expensive to add pages. Print is precious, and we felt we had better things to offer in print.
We decided that information of this type is better delivered online, so you can click right through to any of these service's Web sites, or save the information on your computer for later access. This information is also likely to go out-of-date quickly, so having it online means we can revise it.

But there are also more wide-ranging reasons for magazines to direct people to their sites, and Leonard mentions one (the so-called royalty):

Magazine readers who go online indicates a very engaged and involved readership, which is attractive to both print and online advertisers.
Generating traffic on our website has many benefits (whether the traffic comes from print readers or online searchers); it helps us generate advertising revenue, and also brings us more readers in the long term (people who find our content online and decide they want the print product too)
For regular readers of this blog, it goes without saying that print is endangered. Relying on print is a doomed business model, but it's not enough to simply mimic what you have in print in an online setting. They are two different mediums or vehicles. Each should be a distinct experience and not try to replicate the other.

That said, I am sympathetic to Leonard's complaint that lots of good content is being pushed online rather than presented in print. As a subscriber to about a dozen magazines, I do have a little inner cringe every time I start reading a print magazine and see plentiful references to great online exclusive interviews, videos, etc. I'm annoyed, but not so much because it exists—more because I don't have that much time. There's no way I'm going to cover everything. I have noticed, though, if I'm really interested in exploring a topic or piece further, I love it if a publication provides a way for me to go online and get more.

On a final note, there are definitely some generational differences at work here. For example, I don't own a TV today, but when I did, I would regularly be working on the laptop while watching news, entertainment, anything. I wonder what percentage of people today can still watch television while NOT Twittering, or surfing Facebook, or browsing sites.

I hope one day Leonard reads this response to his letter. He didn't include an e-mail address, only his phone number. I'm definitely not going to call, and blogging about his letter is a better use of time (a community opportunity that benefits many)—rather than responding to him alone. I have a feeling many of his questions would be answered if he experienced the manner of my response.

Photo credit: DWZ

Our Newest Look at Self-Publishing

Jane — Mon, 09 Feb 2009 18:24:45 GMT

The March/April 2009 issue of Writer's Digest magazine is now available, and it has an in-depth focus on self-publishing. There's an article by yours truly, that shows you where Writer's Digest stands on the issue, plus we offer insider perspective from people like O'Reilly's Joe Wikert and literary agent Andrea Hurst.

To coincide with this release of this issue, I'm giving a 90-minute live webinar on self-publishing on Feb. 26. You'll learn if you have what it takes to successfully self-publish, and get a personal tour of the popular online tools and sites that can help you. We limit attendance to the first 100. if you'd like to be walked step-by-step through what's involved with self-publishing, with an opportunity to ask me questions that pertain to your situation, I encourage you to sign up. (Register here. Link fixed.)

More Books on Phones (and Other News for Writers)

Jane — Fri, 06 Feb 2009 19:00:35 GMT

It's Friday, time for a little reading break, so I'm sharing with you the latest interesting news I've digested this week.

Just today, the New York Times reported that Amazon is looking at offering Kindle books on the iPhone. Huge! Google also now has titles from Google Book Search available on mobile devices.
Smashwords will be the first to release Dan Poynter's new book about self-publishing. You can catch an interview with Poynter over at the Smashwords blog. My favorite quote from Dan: "Social networking is the ideal way for authors to promote their books. You can get the word out while discussing your favorite subject with colleagues all over the world. BTW, social networking has been around since the campfire. It is simply discussing your favorite subject with your friends. Today we have social media. We can reach our colleagues via the Internet and mobile phone systems. People anywhere in the world can join the campfire."
Which comes first, the product or the marketing? This brief post by Seth Godin is at the heart of what aspiring authors need to remember, especially those considering the indie route. (Freedom to publish yourself comes with great responsibility—if you want to be read, that is.)
Thinking about ways to build platform? As always, Chris Brogan offers tools and questions to think about as you survey the web for inspiration and direction, "57 Internet Possibilities to Investigate."
This blog has been very heavy on e-book commentary lately (due to my life's iPhone Renaissance). Here's an article for those of you wondering how anyone ever finds and reads e-books, and what factors you need to consider before publishing one.
Finally: a couple mainstream media articles on publishing e-books (Christian Science Monitor) and podcasting your book (Time magazine).

Photo credit: KB35

Do Writers' Futures Lie in Indie E-Publishing Platforms?

Jane — Wed, 28 Jan 2009 18:36:51 GMT

The March/April issue of Writer’s Digest magazine hits newsstands in the week ahead; its feature package focuses on self-publishing. While the issue touches on all forms of self-publishing—print as well as digital/electronic—we could do an entire issue devoted to the evolving models for online or digital self-publishing.

We also closed the issue before the partnership announcement between Stanza and Smashwords. You’re probably thinking, Why do I care about the partnership of two companies I’ve never heard of?

True, it wasn’t until I had an iPhone that I became really aware of these two companies and understood what was happening.

Here are the basics:

The iPhone is a mobile device that’s used by nearly 20 million people.
Stanza is a popular e-book reader you can use on your iPhone (you download it for free directly from your phone).
Smashwords is a self-publishing company that publishes e-books only. You can use their service without any upfront cost, plus you can make your book available for as little or as much as you want (even for free).
Smashwords + Stanza means your self-published work can be available to millions of people, or at least the 1 million people who have downloaded the Stanza application onto their iPhones, as of January 2009.

Big-picture, what does this mean for writers? We’re starting to see the eradication of distribution barriers to self-published works. If authors can effectively spread the word about their work, then it can be quickly, easily, and inexpensively downloaded on a very popular device.

I find it intoxicating. All of this is quite new, but also instantly transformative. Smashwords debuted in early 2008; Stanza became available on the iPhone in July 2008. (You can see the impact Stanza has had on the reading and publishing community by reviewing the headlines on their news page.)

So I took some time to talk on the phone with Smashwords founder, Mark Coker, as well as Lexcycle’s COO, Neelan Choksi. Here’s some of what they had to say.

Interview with Mark Coker at Smashwords

I’m just now realizing the power of the iPhone and Stanza. I admit, I didn’t really comprehend the e-book universe until recently.

Stanza has become a really powerful reading platform. If you talk to core e-book reading enthusiasts, they'll tell you that the iPhone is nothing new, but I think what we're starting to see is we're expanding beyond those early adopters to the mainstream. Especially with Oprah talking about the Kindle, that opens people's eyes.

Reading on paper is a prejudice we're up against. But when people try it, they have a wow moment, kind of this religious experience. My first experience with the Kindle was on Waikiki beach … and I brought it on my vacation, and I booted it up, and I went to the bookstore, and I downloaded samples of different books. It was easy and within 10 minutes I had purchased my first book. You can bring the bookstore anywhere, you can bring your library anywhere, and you can have your book your way.

E-books still only account for about 1% of all book sales, probably less. There's a lot of upside—it's going to happen, it's going to continue to grow in a big way, regardless of what happens with the traditional print industry.

What we're seeing with e-books is what we saw with blogging several years ago—the same prejudices in the media, but we saw what happened in the blogosphere. There are a lot of talented people in the world, and until some of these technologies came along, they just did not have a voice or a chance to show their talent.

A lot of writers or authors ask me: Will they be able to earn the same kind of living if e-books start to replace traditional print book sales?

Writing is going to become more profitable for more authors. Even if e-books continue to become widely successful, print books aren't going to go away. The authors that are currently successful in print will continue to be successful in print. If you look at the current book industry supply chain, from author to reader, it’s author-agent-editor-publisher-packager-distributor-warehouser-bookstore. There are a lot of costs associated with that supply chain. It's a big cost to ship dead trees. There are a lot of costs that can be cut when you go digital. The costs of producing a digital book, or the costs of producing one more copy, are zero. If the book is going to be professionally edited and vetted by an editor, there are still those costs. But when you eliminate all these other costs, like returns, you can dramatically lower the cost of the book to the customer and at the same time dramatically increase the profitability to the publisher or the author.

Another thing that gets me excited about Smashwords is the lower cost of books. Most of the books are $3, many are free. Print books averaging $14.95 are unaffordable to the vast majority of people on this earth. It's really cool to think that if we can lower the cost of books, then we can lower the barrier to unleash a new era of literacy and culture and information sharing.

We'll always have commercial books and we need them, and we need a way for authors to profit from their works.

Longer term, like a year or two, my hope is that Smashwords will start attracting some established authors who choose to go the independent route for their next book or choose to keep the digital rights and publish it on their own.

For authors who choose to self-publish, are e-books a better option?

Print is a very important format. Authors should provide to the consumer whatever the consumer wants to have. Authors should continue to publish in print and also publish in a digital format.

The biggest threat facing all authors is obscurity. This is another exciting thing about digital books, making them accessible in an entirely different way. I think is print wonderful—but they're different things.

Books have always been sold via word of mouth. The Internet is an ideal word of mouth tool. We've added simple things to make it easy for people to share their books on social networks. If the book is truly great, it can find an audience.

In the next five years, I think it's fair to say we're going to see fewer bookstores out there. As bookstores disappear, it reduces exposure opportunities for authors who are lucky enough to be part of that system. And it also hurts publishers. It's happening already today—we're going to see fewer bookstores, few publishers, and publishers publishing few books, at least under the traditional system. So I think we're going to see publishers making more interesting use of digital, more use of POD, and more authors aspiring to be independent from the beginning.

Our focus as a digital publishing platform is to provide all authors the tools they need to publish, promote, and sell their books and we hope that it’s an enabling force to unleash a torrent of new talented content out there. I can't stress it enough, though: Authors need to be realistic. This is not a get-rich quick thing. It's always been difficult to sell a book, and as an indie author, it's even more difficult. Authors who invest their time and energy into this will be rewarded for it.

Interview with Neelan Choksi, COO of Lexcycle (creator of Stanza)

I see a lot about reader response and awareness of e-books, but I wonder if writers or authors also understand what’s happening, and are using the iPhone and Stanza?

The writers are pretty cognizant of what's going on, or at least they're learning about it. There's enough mainstreaming of what's happened. As soon as you get Oprah talking about the Kindle and by extension e-books, you've just mainstreamed the whole thing. I do believe that writers are very aware of it, and it may be going from genre to genre at different paces. For example, sci-fi and romance, as is often the case, are leading the charge. We first read about Stanza and romance on someone's blog; they had gotten an early edition from an author using Stanza on their iPhone. That’s one example; there's a lot of examples, where individuals are starting to figure it out.

We get pretty regular e-mails or calls or conversations with authors. With Random House, there's a promotion happening and a bunch of others are doing the same promotion. They went to about a half dozen of their authors and said: We can make your backlist titles available on Stanza for free, plus an excerpt of your upcoming book for free, and it will be a way of getting new readers learning about you as an author. Cory Doctorow made that model unbelievably famous.

And example of another conversation I had with an author—with everything that's happening in the big houses from a publishing perspective—there's all of this upheaval. Part of what's happening is that the blockbuster authors will always get the attention of the publishers, but there's a level that now just aren't. More than 300,000 copies of this author’s book will sell, and his comment was that he didn't believe his next book was going to get the attention from his publisher. He was thinking about creating his own publishing house. I mentioned Smashwords to him, here's a really interesting model. How many books would you have had to sell with your original publisher to make the same money as you would with Smashwords?

Some big author is going to go this indie route, either as a threat, or as something they truly believe in. Someone's going to do it simply because the numbers make sense.

None of this would have happened if digital publishing hadn't reached this inflection point. The numbers still aren't that big ($44 million sold in the United States), and aren't particularly compelling when compared to the traditional industry. But I think a million isn't a number that anyone expected us to have at this point.

Can you give any insight into what genres or categories are selling the best through Stanza onto the iPhone?

I fully expect the breakdown to look just like the rest of America’s book sales. Right now, there's a lot of interest in politics and government and Obama.

Remember this company is about a year old. The desktop version of Stanza for Mac was basically supposed to take content and covert and upload it to a Kindle, primarily for people's personal documents. The iPhone Stanza app released in July 2008 with just free books—a strategic decision because we felt there would be push back. … We thought the best thing was to put no barriers in the way of adoption.

What’s been the biggest surprise for you?

We had no anticipation we would hit 1 million downloads in 5.5 months. The adoption has probably been one of the biggest surprises of all.

The industry itself right now is in a situation that all ships rise with the tide. Maybe really the surprise was how much marketing Amazon was going to do, how much marketing Sony was going to do, and all of the new devices that are coming out. … It just feels like there's so much momentum behind it.

Also, one of our most commented on features is the simple fact that when you reopen Stanza on iPhone, it takes you right back to the last page you were on and the last book you were in. You don't have a problem with reading five pages worth of material while standing the grocery store line. You get immediately back to where you were, and you know as soon as you shut it down or take a call, you know when you open up Stanza, you'll go back to that same spot. It's a bookmark essentially.

We've done a survey on our site and the primary places that people read using stanza are (1) bed (2) commuting (3) waiting areas.

That was a big surprise for a lot of people, iPhone use in bed.

—————

I'd love your comments about your experience either reading e-books or writing/selling/promoting e-books. What's most exciting about it, and if you're a writer, what causes you the most worry?

Information on Writer's Digest Webinars

Jane — Tue, 13 Jan 2009 19:47:06 GMT

New in 2009, Writer's Digest is launching a series of webinars (which you may have seen me post about last week). Each webinar has a specific benefit or focus, like how to land an agent or how to write a nonfiction book proposal—the kind of sessions you attend at a writers conference.

At first, I wasn't sure if writers would respond well to webinars, but so far, we've been thrilled with the response. We completely filled the initial webinar (offered for free) on how to get published in tough times, and our first paid webinar this Thursday is nearly full (how to land an agent by Chuck Sambuchino, see his blog post here; it also includes a link to register.)

We now have a page up at WritersDigest.com that describes all of our upcoming sessions this spring. Soon we'll have it updated to show what's on tap for the entire year. Here's a brief overview:

January 15
How to Land a Literary Agent (editor Chuck Sambuchino), 60m, $99

January 29
3 Secrets to Getting Your Nonfiction Book Published (Jane Friedman), 90m, $129

February 12
You Can Write Children's Books (editor Alice Pope), 60m, $99

February 26
Self-Publishing 101 (Jane Friedman), 90m, $129

March 12
The First 5 Minutes: How Editors Evaluate Your Manuscript (Joe Stollenwerk), 60m, $99

March 26
How to Negotiate Any Book Publishing Contract (Jane Friedman), 90m, $129

What you can do in a WD webinar:

Hear the presenter in speak in real time on the topic (through your computer or on the phone)
See any visuals the presenter wants to share (e.g., PowerPoint presention)
Interact with the presenter and other attendees of the webinar
Ask the presenter questions in real time
Receive any relevant materials from the presentation after it has concluded

If you have reliable Internet access, you should be able to easily participate in a webinar; it is all run through your Web browser—and by phone if you want to call in.

Will You Be at the Presidential Inauguration? Write & Publish About It

Jane — Mon, 12 Jan 2009 19:14:09 GMT

The March/April 2009 issue of Writer's Digest magazine (which will soon be available to subscribers and on-sale at newsstands) focuses on self-publishing, and includes mention of some innovative publishing models that are starting to heat up. One of them is WeBook, which is a little difficult to explain (they call it "the home of community-sourced books), but here's a perfect example of the power of this model:

WeBook, in honor of the presidential inauguration, is publishing a collection of Obama inauguration stories, "told by real people in their own words." You can submit your story anytime between January 20, 2009 – Midnight EST January 21, 2009, at WeBook.com, and WeBook wil publish the book within two weeks using digital printing by CreateSpace (an Amazon company), and sell it for $9.99. All profits from the project are donated to 826 National, and WeBook is asking contributors to the collection to donate their royalties as well.

Clikc here for the full detail.

You have to sign-up with WeBook to submit your story for consideration, and if your story is selected, you'll have to sign a publishing agreement stipulating how you will be paid and what rights are being purchased. (I was not able to find a copy of such an agreement, but be sure to read any publishing contract carefully before signing.)

What Use Are Publishers Anyway?

Jane — Tue, 06 May 2008 15:32:38 GMT

Last week I was corresponding with an aspiring book author, Vicki, who is interested in attending the BEA/WD Writers Conference, which I help organize. She asked the following:

We have written a self-help book, neither one of us has been published before, and we would not be considered "experts" in our field. We would not only like to sell our book, but we would also like to hold workshops based on the book. So with that tiny bit of information here is my question ... Should we self-publish and sell the book through workshops or look for an agent and a publishing house to publish the book for us? A grass roots marketing campaign through workshops is how we originally thought we should go, but then we always go back to the question of whether or not to look for an agent and go that route.

From what I have been reading the author is required to do all of the info gathering leg work, come up with a marketing plan, and then market their book. So what is the benefit of going through an agent and publisher? If we are going to have to do all of this type of work anyway - why not just do it for ourselves? The agent may or may not help with some of that - they seem to mostly shop the manuscript around. The publisher seems to print the books only. Or am I mistaken in the roles of writer, agent, and publisher?

There seems to be so much conflicting information out there. Trying to interpret it all can be a little overwhelming at times. This is how I have finally broken it all down in my head. If we self-publish we pay to have the book edited, we layout the book, we pay for the publishing costs, we come up with a marketing plan for the book and workshops and we market them ourselves, we put the book on Amazon and a few other sites, we deal with orders and shipping, and we deal with ordering more books from our publisher.

If we go the agent and publisher route we pay to have the book edited, we do the market research on our type of book, we come up with a marketing plan based on those findings, we find an agent (I can see where The Writer's Workshop could considerably cut down the time this would take), the agent shops the book around and then if we are picked up - a publishing house publishes the book, we market the book based on our plan or a revised plan, the publisher tries to get the book on as many shelves as possible, and I don't know how the workshop aspect would work.

I guess the third option would be to self-publish and then when we have sold so many books and held so many workshops then look for an agent and publisher. This route would probably get us closer to the "already been published" status that is more appealing to agents and publishers alike. However, I am still not clear on the benefits of an agent and publishing house other than possibly the book being on more bookstore shelves and not having to deal with shipping and receiving.

I know I dropped a HUGE question on you. I think we are just too close to the process to see a clear path. So any directional advice that you feel comfortable in giving we would greatly appreciate.

I could probably write an entire book in response to this one question, but I wanted to be succinct, and sent Vicki the following.

I don't think you're mistaken about what a publisher does at all; it's true you end up being responsible for marketing, promotion, publicity -- and the burden is definitely on you to ensure the book's success.

The bottom line here is that if you decide to publish the book yourself, how will you distribute the book and get it placed in stores nationwide? (This is exceptionally difficult.) Are you willing to sell it out of the back of your trunk and fight for every bookstore to stock it? Plus, as you've noted, if you want a traditional print run (rather than a print-on-demand book), you have to pay the costs associated with warehousing, fulfillment, and order processing. It's basically like running a small business -- very time consuming and requires a skill set that's very different from writing a book. Most people tire of it quickly.

A traditional publisher lends your book credibility that self-publishers have to earn and prove every step of the way. And it's easier to get others to pay attention to your book if you are traditionally published -- e.g., reviewers, media, other professionals, etc.

However, if you think that 75% or more of your book will ultimately be sold direct to consumer, at workshops, then self-publishing is probably a smarter way to go. Then it really doesn't matter if your book is stocked anywhere.

That's a pretty brief answer to what is indeed a big question, but that is what it boils down to. While finding a publisher or agent takes time and effort, the self-publishing path requires the same investment -- if you're doing it in the best way possible.

Considering the brevity of my answer (and the many facets of the question), I told Vicki I would open up the conversation on my blog. Would love to get your comments (as Vicki would)!