When Borders launched a new online store, I found their "Magic Shelf" feature (on the home page) annoying and silly. But I figured, hey, they're trying to innovate, and I should give it a chance and not have a knee-jerk reaction to change.

Then I read this manifesto on what online bookstore experiences could and ought to be like! (Thanks to a reference in ShelfAwareness this morning.)

It's the most brilliant thing I've read in a long time about online book shopping. A must-read. And now I don't feel guilty about saying Borders' new online store hasn't brought anything useful to the book-buying experience.