Tuesday, June 10, 2008
Where Is Publishing Headed? A Few Innovative Ventures From F+W
Posted by Jane

For three days this week, I am participating in an F+W Publications innovation summit that brings together dozens of employees (mainly at an executive level) to discuss some of our cutting-edge products and ideas—and of course how to find and implement more innovative ideas, or take them to the next level.

If you want to see the future of publishing, here are several examples from this morning:

Coin Chat Radio (and others)
Some of our best-known guides/brands at Krause (a division of F+W) have recently launched online radio shows, which has generated brand-new advertising revenue.

MyCraftivity
A social networking site for crafters, just launched in February 2008. Crafts is an enormously profitable book and magazine publishing category for F+W (with publications coming from North Light, Krause, Adams, and David & Charles).

Artist's Network TV
Art instruction demos—a collaboration between F+W's magazine and book division.

Log Homes Network
This site from Krause offers a free print guide (free content!) for visitors that in turn helps us provide valuable leads to our marketing partners and advertisers.

Impact Books
One of the most successful new book lines at our company, launched in 2004.


Digitization & New Technology | F+W Life | Industry News & Trends
6/10/2008 1:08:41 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback