Thursday, May 01, 2008
The Latest Embarrassing Thing That Happened
Posted by Jane

I like to tell new people I meet that I have at least one horribly embarrassing moment every week -- as far as my personal life. In my F+W life, I have about one mortifyingly embarrassing experience every 3-6 months, depending on how much I'm paying attention. (Often I discover the terribleness long after the fact.)

Some concrete examples?

As far as my personal life, during my vacation last week, I was staying in a country cottage in France (tough life, I know), with a functioning fireplace. It was one of the few ways to heat the cottage on a chilly evening. So on that first evening, I was crouched by the fire, with an afghan wrapped around me. When I stepped away into another room, I glanced down and wondered, Why do I see glowing embers on the floor?

I was on fire -- or, that is, the afghan was on fire. In the end, no one was hurt except the afghan, but I had to explain to the cottage owner what had happened, and I was lucky enough to find a similar afghan in town, so I bought it as a token of my deepest regret. (I also said Je suis desolee as much as possible. I found that in France saying Je suis desolee can resolve many problems.)

Now to the real meat you've been waiting for -- my recent professional embarrassment.

Right before I left on vacation, I received a book proposal from an agent. There was lots of interest in this particular book, and it was clear that by the time I returned from my vacation, the book would be sold.

Before I continue with the story, though, some background on how F+W Publications works: When an acquisitions editor has decided she wants to publish something, she must seek approval from a board (primarily sales and marketing people). This board meets weekly to approve projects and requires at least two things for approval: (1) a completed proposal information sheet (what the book is all about, who the author is, and marketing info, among other things) and (2) a cost estimate and profit-and-loss (P&L) statement. At F+W, it sometimes can take 2-4 weeks to get a P&L. (Editors can't prepare them; they must come through another dept.)

In this way, F+W is a little strange or different from other publishers; it is a legacy process, something that's been in place for 20+ years. When I first started at F+W in 1998, these board meetings were held once a month. It was only recently that they became a weekly occurrence.

But the point is: It can be a lengthy process, which isn't exactly helpful for editors who need to make offers quickly. So you find work-arounds.

So regarding this hot project that arrived before my vacation: I decided to take the project to our board without a P&L. If they were enthusiastic about it, then I felt safe discussing an offer with the agent. And the board was in fact enthusiastic, so I told the agent what we could offer, she accepted, and I went on vacation.

Of course my big mistake (and it was such a basic one) was not ensuring the agent knew that it was not a done deal for us until I had that final approval (with the P&L). This wasn't an agent I'd worked with before, either, so that only exacerbates a bad situation.

So the project is still awaiting final approval (my vacation has slowed down the process immensely), and the agent is confused and upset (justifiably so) that the deal is still pending. Once again -- unintentionally setting fire to something. (Unfortunately, repeating je suis desolee will not be as effective in resolving this.)

No matter how long I'm in the business, I'm always learning new lessons.


F+W Life
5/1/2008 1:58:16 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Aiming High, Aiming Low (or The New Yorker Dream)
Posted by Jane

A very dear writer friend has recently encouraged me, "You should write an article for The New Yorker." This friend is intelligent, highly educated, and knows me well -- and has been in the publishing game for years.

So why is he giving me such bad advice?

Let me answer that by telling another anecdote.

I was giving a talk at a writing conference when someone asked me, "Why do all my friends and family love my work and can't wait to read it and share it, but I can't even get a 'no thanks' from an agent or publisher?" Before I could answer, someone in the audience piped up, "Because your friends and family love you."

If you have family and friends who are supportive of you and your writing (especially by giving you the time or the financial support to pursue it), it's a gift. But it can also be a strange hindrance. A valuable skill/attitude for writers is learning how to see publishing as a business -- even when the most personal part of you is on the line. And that personal part often includes dreams of where you'd ultimately like to be published one day. It's good to have dreams, to aim high, at least in your personal life.

When approaching the writing life as business, though, a little pragmatism is helpful.

I'm currently editing Get Known Before the Book Deal by Christina Katz (to release this fall). She has excellent advice for writers looking to land their first book deal, and one of the overarching philosophies in this book, as well as in her first book (Writer Mama), is that a writing career is a journey, not an overnight success. (Jerry B. Jenkins is another author who tells a wonderful story of his "overnight success" with the Left Behind series; it was an overnight success after he spent 20 years writing and publishing. See his book Writing for the Soul.)

Successful writers usually end up that way because they take small steps toward their goals. Christina advises writers to aim for local or regional publications first, then try for the national ones. Otherwise, you risk aiming too high, receiving only rejections, then closing up shop when you don't feel the love.

If I tried to get published in The New Yorker (and never tried another publication), I know what would happen. I would never get published again. Of course, my friend was not advising I do that exactly. But many writers who do hear encouragement like this think they've failed when they've only taken the right steps in the wrong order.


Getting Published
5/1/2008 12:27:39 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
 Wednesday, April 30, 2008
Why No Rules?
Posted by Jane

This blog's name is inspired by a quote from Thomas Edison: "Hell, there are no rules here—we're trying to accomplish something."

In an industry that's undergoing dramatic transformation, the only constant is change, and whatever rules we're following today won't necessarily work tomorrow.

Which brings me to an interesting bit of news forwarded to me by an F+W colleague. (Thanks, Erica!)

The Book Industry Study Group (BISG) completed a case study of Random House's e-book giveaway earlier this year. For those who aren't aware, Random House offered a free digital download of an entire Suze Orman book (as a PDF file) for limited time that coincided with Orman's appearance on The Oprah Winfrey Show.

The BISG case study concludes that giving away the digital book for free resulted in increased sales of the print book. One year after publication, the book (Women and Money) shot back onto the New York Times bestseller list and has remained there ever since.

Some writers spend a lot of time worrying about their work being given away for free -- or being stolen and spread without their permission. These writers often ask what steps they can take to protect their work.

The question I want to ask in response is: Wouldn't it be flattering if someone wanted to go to that much trouble to steal and disseminate (or distribute) your work for you? It might mean your work has value and is worth reading and sharing -- and that's exactly what you want. Isn't it difficult enough to get people interested in your work (in a world with fewer readers and more books than ever)? Cultivating a strong readership is a process that spans your entire career, and giving back to your readers is part of that process.

What can you give your readers for free? Or what do you have to offer readers that would make them excited enough to share your work with everyone they know -- leading to even greater sales  in the future? Giving stuff away for free is just the beginning, right?


Building Readership | Digitization & New Technology
4/30/2008 5:14:11 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [5] Trackback
Who Is Jane Friedman?
Posted by Jane

images.jpgMost people in book publishing know Jane Friedman as the CEO of HarperCollins in New York. (Click here for an interview with her.) This is not her blog, but that's a picture of her to the left.

This blog is by The Other Jane Friedman in Cincinnati. I work as an editorial director at F+W Publications, where I oversee the publication of more than 50 nonfiction titles every year, under the imprints of Writer's Digest Books (including the Writer's Market series), HOW Books, Betterway Books, and TOW Books. I've worked in publishing for 10 years, and have worked in editorial positions at Writer's Digest magazine, North Light Books, and the Evansville Review.

I speak regularly at writing conferences across the country (about 8-10 events a year), and have been writing and publishing ever since I graduated with a BFA in creative writing from the University of Evansville. I'm also the author of the most recent edition of The Beginning Writer's Answer Book.

Welcome to my blog. The world doesn't need another blog (just like the world doesn't need 300,000 new books every year), but in the months ahead, I hope to deliver valuable insights especially geared toward aspiring and working writers.



General
4/30/2008 2:01:42 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [8] Trackback