# Wednesday, June 04, 2008
Bookmark These Sites! Great Progressive Thinkers in Book Publishing
Posted by Jane

To assist a colleague, I compiled a list of helpful sites that often discuss e-books. As I compiled it, I realized that it's also a wonderful list for writers who want to read some of the most progressive and up-to-date thinking in the book publishing industry. This is obviously not an exhaustive list, just my favorites, so please throw in your own suggestions in the comments area.

Great Publishing Blogs by Progressive Thinkers
Joe Wikert's Publishing 2020 Blog
By Joe Wikert, VP and Executive Publisher at Wiley

PersonaNonData
By Michael Cairns at Information Media Partners
(former president of R.R. Bowker)
Print Is Dead
By author Jeff Gomez
O'Reilly Radar Publishing blog
A group blog by O'Reilly folks, including Tim O'Reilly


Digitization & New Technology | General | Industry News & Trends
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Wednesday, June 04, 2008 2:41:36 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
The Other Jane Friedman Speaks Out on BEA's Purpose
Posted by Jane

friedman1.jpg In a Bookseller magazine blog by Gayle Feldman, Harper CEO Jane Friedman is quoted on her opinion of BEA:

"The fact that we've not been able to define what this fair is about after such a long time means we may be coming to the time when definition becomes absolutely essential."

Read the full posting, "Living and Dying in LA."


Conferences/Events | Industry News & Trends
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Wednesday, June 04, 2008 12:34:04 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Good Advice on How to Pitch
Posted by Jane

The reviews on the BEA/WDB conference are still trickling in … The latest is from an attendee who has excellent advice on how to approach a pitch slam. A snippet:

I think the most successful people were able to boil their book down to these three things:

Genre: I have a middle grade novel about eleven-year-old Billy
Cool factor:  who starts an "anti-bully" business with Smacker, the monster under his bed.
Closing: Smacker disappears and darker creatures arrive under Billy's bed, threatening to destroy the town, Billy's friends, and Smacker, unless Billy can give them what they want--a chance to be on American Idol.

Read the full entry at the blog Wits and Pieces.


Agents | Conferences/Events | Getting Published
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Wednesday, June 04, 2008 9:37:58 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, June 03, 2008
The Big Problem With BEA That Everyone Knows—And Is Starting to Talk About
Posted by Jane

BookExpoAmerica_logo.jpg

This year's BookExpo America in Los Angeles was my fifth year in attendance. Every year, I return home exhausted, no matter how long I stay or what agenda I follow. For me, it's an intense concentration of people and experiences—the most intense of the year. Take all the important (and beloved) people you know, along with a bunch of important people you don't know, then shake and stir (e.g., stand in line for 45 minutes for a Starbucks beverage, after standing on your feet for 4-8 hours without sustenance, followed by an end-of-the-day line for shuttle, taxi, dinner, etc).

But I digress.

(Note: For anyone who doesn't yet know the basic texture of BEA, I recommend reading a piece I did for Identity Theory in 2007.)

My company, F+W Publications, has a booth presence at BEA, and I was there on Friday to lend support to my authors who were signing books, as well as meet with a variety of agents and prospective authors (and marketing partners). Unfortunately, in the five years I have been attending BEA, I have yet to see any correlation between a great BEA book signing (or promotion) and great book sales. I wish I could say otherwise, given how much of our staff's energy, talent, and creativity are on display.

If there's a bright side to this, industry-wide people are starting to notice that BEA is a significant expense that looks more and more like a party where we (the publishers—or authors) are the only ones who show up. Take for instance this snippet from AP coverage of the event:
"I think when this is over, we're going to do some soul searching," said CEO David Shanks of Penguin Group (USA). "There are people in this hall who have spent way more than a million dollars at a time when we all should be pinching pennies."
Also, Michael Cader at PublishersLunch reported:
Publishing executives who used to gamely tell us how nice to was to see everyone gathered together and be part of the community even if they couldn't measure the return on investment were talking more this time about the "waste of money" the show has come to represent. One ceo, admitting that "you have to be here," nonetheless said to us, "I don't know what the solution is. People are going to have to take a hard look" at the show and its relevance and value.
In the days leading up to this year's BEA, everyone within the F+W book division was asked to evaluate our participation going forward, considering the expense of attending this show. It appears that, next year, F+W will have a reduced presence at the show, in terms of booth space, staff attendance, author attendance, and other marketing & promotions. It's hard to argue against such a move when our efforts don't translate into definitive sales. Our marketing dollars would likely be more effective in direct-to-consumer events or promotions.

That said, from an editorial perspective, the face time that editors have with authors and agents at BEA has been invaluable for acquisitions. One of my colleagues, Writer's Digest Books executive editor Kelly Nickell, met author James Scott Bell in 2003 on the show floor of BEA. That interaction resulted in a book that has been our No. 1 bestseller for Writer's Digest Books for several years (with sales increasing year on year). Would this project have happened without BEA? I'd argue probably not. One would think this kind of interaction wouldn't be necessary in a world where it's so easy to connect online in seconds, but in fact, I think the reverse has become true. Making time to meet someone face-to-face has become even more treasured and valued. People pay attention when you make that kind of effort.


Conferences/Events | General | Industry News & Trends
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Tuesday, June 03, 2008 1:22:59 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
# Monday, June 02, 2008
Recap + Photos: 2008 BEA/WDB Writers Conference
Posted by Jane

Now that I'm back in the office, I have a few more things to share from last week's conference in Los Angeles.

FIRST, A FEW PHOTOS
These shots were taken primarily during the break after lunch, during the book signing.

Desk Large.jpg

Robert Brewer, editor of Writer's Market (the guy sitting behind the table), holds down the fort.


People.gif

Attendees take a breather to study the agent bios, refine their afternoon pitches, make a few calls, send a few e-mails.


Smile.gif

Here I am (on the right) answering questions at the bookstore.


View.gif

A view of downtown Los Angeles from the convention center.


Thanks to attendee Dave Malone for sharing these. If anyone else has photos of the conference to share (and you'd like to see them posted here), please e-mail them to wdbooks@fwpubs.com.


WHAT OTHERS HAD TO SAY


"Oh, my God! This was incredible. As someone who teaches writing, it was both inspirational and affirming to be in the student's seat. Some of what these writers taught, I practice and, in turn, teach to my students and clients. (Yay for me.) And then there's the stuff I didn't know or hadn't thought of or hadn't been exposed to.  We're always learning, no matter what our craft."
—Dawn, an attendee, from her blog Write Well Me

"As the line in front of me got shorter, I kept repeating my pitch, but it kept changing. Should I approach it this way or that way? I had only decided to do this around 2:45pm. At about 3:12 it was my turn. I pitched. It came out lame (I thought), courtesy of my “deer in the headlights” brain freeze, but I brazened it out and went on through it to the end. The assistant and I talked over a couple of points and while I think I can guess why he liked it, I’m still not sure. He liked something about it though, because I was given contact information and told to send him the first 2 chapters."
—an attendee, from her blog My Very Own Blogetary

"The conference went very well. Nay, it went awesome. Attendance was good and the LA Convention Center was very nice. It was more hectic than last year, and I can recall three times during the day when I was in a flat sprint trying to do something."
—GLA editor Chuck Sambuchino, from his GLA blog

"The writers conference in Los Angeles went really well. I'm so glad to have met some of my blog readers there (thanks for introducing yourselves!). The event was successful again for all involved—with happy writers, editors, agents, and even the event organizers, who are notoriously hard to please."
—Writer's Market editor Robert Brewer, from his Poetic Asides blog

"An audience member said that she had read/been advised that her book proposal should include a mention of any personal finances the author planned to use to promote her book, but only if that dollar figure topped $10,000. Her question was: Is this true? The question caught me off guard—mainly because I've never heard this before. While it's definitely smart to provide any information about your self-promotional plans, it doesn't seem wise to place a dollar figure on what you're willing to spend of your own money to promote your work. And it certainly doesn't make sense (to me) to put it in writing."
—WD mag online managing editor, Brian Klems, from his blog Questions & Quandaries

"All I've gotten out of Brian so far is a link to this (admittedly hilarious, delightfully short) You Tube video, Book Launch 2.0. Check it out. And let's hope that Brian at least brings us back T-shirts."
—WD mag editor Maria Schneider, from her blog The Writer's Perspective

AND MY COMMENTS
I am unbelievably grateful to editors Chuck Sambuchino (Guide to Literary Agents), Robert Brewer (Writer's Market), and Lauren Mosko (Writer's Digest Books) for their invaluable contributions in organizing this event. And editor Brian Klems (Writer's Digest magazine) provided much-needed assistance throughout the day and during the pitch slam.

Instrumental F+W staff included Joanne Widmer (mistress of the bookstore), Laura Smith (registration savior), Suzanne Lucas and Kimberly Bolen (register goddesses), Justin Combs and Scott Francis (our muscle men), and last, but certainly not least, Greg Hatfield, my continuing partner in crime.

And of course the conference would not exist were it not for the enthusiastic support and industrious efforts of Mark Dressler, at Reed/BEA.

Finally, I appreciate the generous donation of time and energy from the agents and editors who participated in our pitch slam. Without them, such a successful event would not be possible.

If you attended the conference and would like to voice your compliments or criticisms, feel free to do so here, in the comments field, or send them privately to wdbooks@fwpubs.com

Mark your calendars for next year's conference in New York City, on May 27!


Conferences/Events
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Monday, June 02, 2008 4:06:25 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
# Saturday, May 31, 2008
Mysterious Beautiful Women Read Writer's Digest Books
Posted by Jane

Sometimes you never know how a Writer's Digest Book will figure into a life story. What a cameo appearance!

See:
http://magikal-keytar.livejournal.com/32231.html

Thanks to author Tim Lemire for spotting.


Fun
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Saturday, May 31, 2008 10:25:05 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Thursday, May 29, 2008
A Successful BEA/WDB Writers Conference 2008
Posted by Jane

Yesterday Writer's Digest Books hosted its annual writing conference in conjunction with BEA. Even though our freight (books & supplies) were late in arriving, we all had a fabulous day.

Pictures soon to follow, along with my commentary. For now, take a look at one attendee's perspective/review of the event, at the 1,000 Cranes Blog.

A small snippet:
The day started with some frank discussions by panelists regarding what literary agents want and how to set yourself apart.  One woman was brutally honest (which I loved) and said "if you are pitching a memoir, really take a hard look at yourself and determine, is this something that a great number of people would want to read?  You can't be a narcissist about this!"
Many thanks to Naomi Takeuchi for taking the time to comment on our event.


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Thursday, May 29, 2008 12:00:03 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, May 27, 2008
What Is BEA, Anyway?
Posted by Jane

Trying to describe BEA (BookExpo America) to someone outside of the publishing industry can be difficult. Fortunately, there are brilliant people like Michael Cader (of Publishers Lunch) to provide exactly the right commentary and sharp insight. In today's issue of Lunch, he gives this digested version of the BEA experience, using snippets from the past three years of his Lunch report.

2007
I Feel Bad About My BEA: and Other Thoughts on Publishing and Convention[s]
"For four days, I've covered, convened and contemplated, looking for the elusive BEA story that's never there. The simple truth I've come to is that BEA is like holding a mirror up to our business. It can bring you serendipity, get you drunk, put you in the company of amazing people and, as on Friday, leave you covered in sweat. It can exhilarate, exhaust, excite and ultimately exasperate.

"We overwhelm our markets and customers with individual choices -- that's the essential impression of the floor -- and offer precious little guidance and merchandising of ourselves and our lines to help people navigate among those choices. By outward appearances we treat every visitor the same -- booksellers, librarians, wholesalers, media people, and rights buyers are all expected to figure out the booth and the staff personnel on their own, quickly as they glide by. We wait for people to come to us, hoping they will discover the right things when we haven't helped the discovery."

2006
"In 265,000 square feet of abundance, standing out, or becoming memorable, is extremely hard -- particularly if your message is basically the same as everyone else's, and if your both is the same as everyone else's (and the same as your's was last year, only the sky-rise banner or lightbox pictures are new)."

2005
The Not Really Show

"Everyone seems to be more easily able to identify whom the show is "not really... " for than whom it is for. Much as BEA has done to boost the numbers of retailers, it's not really a bookselling show (and a lot of people have bought fall already); it's not really for big publishers, though their square footage seems to keep creeping up; it's not really for small publishers, though many are present, helping to fill the square footage; it's not really a rights selling show and it's not really for international publishers, even as those numbers rise; it's not really for librarians, yet ever more they come in larger numbers; it's not really about 'big books' anymore, but it's not really about small books either; and on the list goes."


Conferences/Events | Industry News & Trends
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Tuesday, May 27, 2008 7:40:47 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Overused Fantasy Cliches
Posted by Jane

As I prepare to leave for Los Angeles, I'll leave you with some entertaining (and useful) reading on someone else's blog. There's a site called Dragon Writing Prompts that has a delightful post for fantasy writers, The Not-So-Grand List of Overused Fantasy Cliches.

A few of my favorite bits:
Evil doers with multi uber awesome powers always come unstuck when a newbie hero/heroine turns up with one super lame attack all powered by (you guessed it) LOVE! (Known as the Pretty Sammy effect.)

The evil wizard is played by either Jack Palance or Christopher Lee.

Scantily-clad and hatless heroes and heroines are able to walk for miles outdoors under a blazing sun without even the slightest hint of a sunburn or skin damage afterwards.


Many thanks to Pam Wissman, editorial director at North Light & Impact Books, for sharing this link with me.


Fun | Craft & Technique
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Tuesday, May 27, 2008 11:14:11 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Friday, May 23, 2008
The Transformation of the Book Club Model (that is, Change or Die)
Posted by Jane

Earlier this week, The Economist published an article on book clubs, "The Final Chapter?" The opening graph says, "Bertelsmann is selling its American clubs and has put the rest under strategic review. Book clubs are in for a radical overhaul at the very least—and some people think they are headed for extinction."

People don't think they're headed for extinction … they know they are headed for extinction, at least as far as negative-option (where consumers are required accept or decline a main selection from a monthly bulletin).

The Economist article has a distinctly international slant (of course) and talks about some of Bertelsmann's strategies to keep the club business alive, but what they're attempting in Europe will not work in the States. (We don't exactly have "less developed" markets here.)

However, there is a bright spot, as the article points out: book clubs with a specialized audience, such as Bertelsmann's Black Expressions (in the U.S.) for black women, and Mosaico for Spanish language. The article says:

For specialist titles, bookstores cannot compete for range with a book club, and the internet lacks the personal touch of a trusted team of editors. Roger Cooper, formerly editorial director of Bertelsmann's American book clubs, is involved in a new niche club, the Progressive Book Club, targeted at liberals. “I don't hold much hope for the future of mainstream book clubs,” he says.

As you may know, my company, F+W Publications, has a number of book clubs (e.g., Writer's Digest Book Club) that have long been a cornerstone of our business model. While this direct-to-consumer business (and knowing our consumer) is part of why we're successful, if we don't re-engineer it, we'll stop being competitive (stop meeting the needs of our consumers) and soon become irrelevant.

And so I think you'll see a transformation on its way—very soon.


F+W Life | Industry News & Trends
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Friday, May 23, 2008 5:07:14 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback


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