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 Monday, June 09, 2008
Don't Go to BEA to Pitch Your Book
Posted by Jane
In an earlier post related to BEA, I mentioned that the show had provided us with a valuable author interaction that eventually led to one of our bestselling backlist titles. That might lead some aspiring writers to think: Well, if I could only get on the BEA show floor, I could sell my book directly to a publisher! Not so fast. In the example above we (Writer's Digest) were in pursuit of a particular author. This author did not solicit us on the show floor with a book or a pitch. There's a big (big!) difference. Aspiring writers (or self-published authors) who go from booth to booth at BEA, trying to find a "distributor" for their book (yeah, right, we all know you're a self-published author looking for a traditional publisher), are universally reviled by exhibiting publishers. Why? Several reasons. - BEA booths are staffed primarily by sales and marketing staff, not editorial staff. Sales and marketing people do not want to hear your pitch.
- When editorial staff are present, they are busy (like everyone else) with the their existing authors, with events at the booth, and with other professionals they've made appointments with.
- But what about networking, you ask? Isn't it better to make a contact at the show, then follow up later? Well, it depends. I've been pitched countless times at BEA by people I don't know, and my only reaction is irritation, and it doesn't increase my favorability toward that author later, when I'm in the office. I simply think, "Oh that's the person who interrupted me at BEA."
Of course, I don't mind being pitched at BEA by people I already know, or by people who make appointments with me. But drive-by pitches? Don't do it. Update (6.10.08)One of our authors, Anastasia Suen, wrote to add: Great post about networking at BEA! I wrote one last week (with a
picture of the pitch slam) saying to pitch your books at the WD
conference and to use the BEA exhibits to look at the books to find a match. http://asuen.wordpress.com/2008/06/06/bea-buzz-networking/
Conferences/Events | Getting Published
Monday, June 09, 2008 8:38:07 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, June 06, 2008
The Most Charming Book We've Published This Season That's Not a Book
Posted by Jane
It's been a balmy 95 degrees here in Cincinnati. I'm loving every moment, but most everyone else is bitterly complaining. Those people need a cartoon to cheer up.  This cartoon comes from Kawaii Not by Meghan Murphy. When one of our editors discovered Meghan's wonderful Web site and artwork, we asked her if she'd be interested in turning the material into a book, which we released in March (from HOW Books). But it's not really a book in the traditional sense. It's like a spiralbound notebook with perforated pages; you can tear out any cartoon, like little greetings. (Plus there are stickers in the back!) I've posted various cartoons from Kawaii Not in my apartment (there are some great naughty ones for the bathroom and the kitchen in particular). Visit the Amazon page. Fun
Friday, June 06, 2008 1:39:35 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Which 30-Day Novel Writing Plan Is Best? (WD Backlist Smackdown!)
Posted by Jane
 Our staff just recently discovered a comprehensive online review that compares two books from our backlist, First Draft in 30 Days by Karen Wiesner and Book in a Month by Victoria Schmidt. A brief snippet: It’s a tough call on the better book here. From evaluating nothing but the methods and books themselves, I’d personally go with First Draft in 30 Days (because of the career planning chapter, nice list of writer’s block solutions, and the ability to tailor the project for new or existing projects easily).
However, if you’re a more visual person, or you like the extra nudges of probing questions to help you think and re-focus, Book in a Month will probably serve your needs better. I bought both, and don’t regret either purchase. There’s no reason I would suggest that you not consider one or the other, if this kind of project interests you.
Read the full review at All Book Marketing.Thanks to author Karen Wiesner and editor Kelly Nickell (who worked on both of these book projects!) for passing along the link. Craft & Technique
Friday, June 06, 2008 11:05:24 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, June 05, 2008
E-Books & Digitization: Can It Be Less Work & More Simple?
Posted by Jane
(Warning: This post takes a while to get to the point. Scroll through quickly if so inclined.) At my company, there has been an explosion of Web-based applications and tools for administrative tasks. It all started with an HR site that helps employees request/track our time off, benefits, and pay. Now we have separate sites (and separate logins and passwords) for the following: - IT helpdesk
- Salaried employee timesheets
- Hourly employee timesheets
- Expense reports and travel booking
- Back end for web site management
- Back end for blog management
- Remote e-mail access
- F+W intranet
… not to mention separate logins/processes for our desktop computers, internal servers/databases, and internal wireless network. Eventually (one hopes), all of these separate little sites will become part of a larger F+W intranet. There will be a seamless, integrated, and efficient system, with one access point. I've seen such systems in action with much larger corporations (like hospitals and telecomms). In my personal life (which is closely connected to my professional life, it must be said), I've been looking for ways to integrate-streamline all my media-notes-stuff in a way that makes it accessible to me wherever I am, no matter what device/platform I'm using, with the least amount of fuss, and least likelihood of catastrophic loss. For instance, I recently lost my cell phone, and with it, every single phone number I've recorded in the past couple years. (The phone was not synced with any of my other devices. Ouch.) One thing that's helped me is Google; their services tend to be intuitive, free, and exactly what I need. Right now, I'm actively using iGoogle, Google News, Google Reader, Google Notebook, Google Docs, Google Maps, Google Alerts, Google Web History, and Google Calendar. (Note: If you use Google Reader, you can become my "friend" and start following all the articles that I like to read.) I can envision one day storing all of my documents, e-mails, music, photos, notes, etc. right on Google servers, to create that seamless experience, one access point to my life. And of course that's exactly Google's goal for me too. Which leads to the larger point I want to make about publishing.
In the past month, I've read dozens (if not hundreds!) of articles and postings about e-books and the digitization of content. (I will be posting links/summaries in the next few days.) Even for someone in the business, someone who's paying attention, it's impossible to keep it all straight … … all the different formats … all the different devices … all the different models … all the different services … all the different strategies … all the different technologies
Exhausting. I can hardly understand it myself, much less explain it to an outsider. Who is going to simplify this? Who is going to capture the view from 50,000 feet, understand what an ordinary person wants, then deliver it? Whatever happens, I can guarantee this: - a successful solution or product will make things easier, not harder
- a successful solution or product will take the experience to the next level (in terms of usefulness or entertainment)
- a successful solution or product will help people integrate reading/content/information/media into their lives, and streamline all that media, without extra expense and hassle
To bring this to a practical, here's-an-example level: Do I want a Kindle? Yes. Do I want another device to lose, lug around, or upgrade/update when a new version releases? No. Life needs to get simpler and more organized, not more complex. What can publishers (authors) (content providers) offer to readers that don't make them try extra hard? That fits seamlessly into everyday life? That actually makes reading or finding content easier or more pleasurable and entertaining than ever before? What would delight? Today, e-books/digitization feels like work. Hard work. (Should it?) Can we envision, then create, solutions/products that make sense to readers—and create a good experience rather than a confusing or frustrating one? Just initial ramblings; more to come soon. Digitization & New Technology | F+W Life | Industry News & Trends
Thursday, June 05, 2008 5:25:33 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, June 04, 2008
Bookmark These Sites! Great Progressive Thinkers in Book Publishing
Posted by Jane
To assist a colleague, I compiled a list of helpful sites that often discuss e-books. As I compiled it, I realized that it's also a wonderful list for writers who want to read some of the most progressive and up-to-date thinking in the book publishing industry. This is obviously not an exhaustive list, just my favorites, so please throw in your own suggestions in the comments area. Great Publishing Blogs by Progressive ThinkersJoe Wikert's Publishing 2020 Blog By Joe Wikert, VP and Executive Publisher at Wiley
PersonaNonData By Michael Cairns at Information Media Partners (former president of R.R. Bowker)
Print Is Dead By author Jeff Gomez
O'Reilly Radar Publishing blog A group blog by O'Reilly folks, including Tim O'Reilly
Digitization & New Technology | General | Industry News & Trends
Wednesday, June 04, 2008 2:41:36 PM (Eastern Daylight Time, UTC-04:00) Trackback
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The Other Jane Friedman Speaks Out on BEA's Purpose
Posted by Jane
 In a Bookseller magazine blog by Gayle Feldman, Harper CEO Jane Friedman is quoted on her opinion of BEA: "The fact that we've not been able to define what this fair is about
after such a long time means we may be coming to the time when
definition becomes absolutely essential."
Read the full posting, "Living and Dying in LA."
Conferences/Events | Industry News & Trends
Wednesday, June 04, 2008 12:34:04 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Good Advice on How to Pitch
Posted by Jane
The reviews on the BEA/WDB conference are still trickling in … The latest is from an attendee who has excellent advice on how to approach a pitch slam. A snippet: I think the most successful people were able to boil their book down to these three things:
Genre: I have a middle grade novel about eleven-year-old Billy Cool factor: who starts an "anti-bully" business with Smacker, the monster under his bed. Closing: Smacker disappears and darker creatures arrive under Billy's bed, threatening to destroy the town, Billy's friends, and Smacker, unless Billy can give them what they want--a chance to be on American Idol.
Read the full entry at the blog Wits and Pieces. Agents | Conferences/Events | Getting Published
Wednesday, June 04, 2008 9:37:58 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 03, 2008
The Big Problem With BEA That Everyone Knows—And Is Starting to Talk About
Posted by Jane
 This year's BookExpo America in Los Angeles was my fifth year in attendance. Every year, I return home exhausted, no matter how long I stay or what agenda I follow. For me, it's an intense concentration of people and experiences—the most intense of the year. Take all the important (and beloved) people you know, along with a bunch of important people you don't know, then shake and stir (e.g., stand in line for 45 minutes for a Starbucks beverage, after standing on your feet for 4-8 hours without sustenance, followed by an end-of-the-day line for shuttle, taxi, dinner, etc). But I digress. (Note: For anyone who doesn't yet know the basic texture of BEA, I recommend reading a piece I did for Identity Theory in 2007.) My company, F+W Publications, has a booth presence at BEA, and I was there on Friday to lend support to my authors who were
signing books, as well as meet with a variety of agents and prospective authors (and marketing partners). Unfortunately, in the five years I have been attending BEA, I have yet
to see any correlation between a great BEA book signing (or promotion) and
great book sales. I wish I could say otherwise, given how much of our
staff's energy, talent, and creativity are on display.
If there's a bright side to this, industry-wide people are starting to
notice that BEA is a significant expense that looks more and more like
a party where we (the publishers—or authors) are the only ones who show up. Take
for instance this snippet from AP coverage of the event:
"I think when this is over, we're going to do some soul
searching," said CEO David Shanks of Penguin Group (USA). "There are
people in this hall who have spent way more than a million dollars at a
time when we all should be pinching pennies."
Also, Michael Cader at PublishersLunch reported:
Publishing executives who used to gamely tell us how nice
to was to see everyone gathered together and be part of the community
even if they couldn't measure the return on investment were talking
more this time about the "waste of money" the show has come to
represent. One ceo, admitting that "you have to be here," nonetheless
said to us, "I don't know what the solution is. People are going to
have to take a hard look" at the show and its relevance and value. In
the days leading up to this year's BEA, everyone within the F+W book division
was asked to evaluate our participation going forward, considering the
expense of attending this show. It appears that, next year, F+W will have
a reduced presence at the show, in terms of booth space, staff
attendance, author attendance, and other marketing & promotions. It's
hard to argue against such a move when our efforts don't translate into
definitive sales. Our marketing dollars would likely be more effective in direct-to-consumer events or promotions.
That said, from an editorial perspective, the face time that editors
have with authors and agents at BEA has been invaluable for acquisitions. One of my colleagues, Writer's Digest Books executive editor Kelly Nickell, met
author James Scott Bell in 2003 on the show floor of BEA. That
interaction resulted in a book that has been our No. 1 bestseller for
Writer's Digest Books for several years (with sales increasing year on year).
Would this project have happened without BEA? I'd argue probably not.
One would think this kind of interaction wouldn't be necessary in a
world where it's so easy to connect online in seconds, but in fact, I
think the reverse has become true. Making time to meet someone
face-to-face has become even more treasured and valued. People pay
attention when you make that kind of effort.
Conferences/Events | General | Industry News & Trends
Tuesday, June 03, 2008 1:22:59 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 02, 2008
Recap + Photos: 2008 BEA/WDB Writers Conference
Posted by Jane
Now that I'm back in the office, I have a few more things to share from last week's conference in Los Angeles. FIRST, A FEW PHOTOSThese shots were taken primarily during the break after lunch, during the book signing. Robert Brewer, editor of Writer's Market (the guy sitting behind the table), holds down the fort. Attendees take a breather to study the agent bios, refine their afternoon pitches, make a few calls, send a few e-mails. Here I am (on the right) answering questions at the bookstore. A view of downtown Los Angeles from the convention center.Thanks to attendee Dave Malone for sharing these. If anyone else has photos of the conference to share (and you'd like to see them posted here), please e-mail them to wdbooks@fwpubs.com. WHAT OTHERS HAD TO SAY"Oh, my God! This was incredible. As someone who teaches writing, it
was both inspirational and affirming to be in the student's seat. Some
of what these writers taught, I practice and, in turn, teach to my
students and clients. (Yay for me.) And then there's the stuff I
didn't know or hadn't thought of or hadn't been exposed to. We're
always learning, no matter what our craft." —Dawn, an attendee, from her blog Write Well Me
"As the line in front of me got shorter, I kept repeating my pitch, but
it kept changing. Should I approach it this way or that way? I had only
decided to do this around 2:45pm. At about 3:12 it was my turn. I
pitched. It came out lame (I thought), courtesy of my “deer in the
headlights” brain freeze, but I brazened it out and went on through it
to the end. The assistant and I talked over a couple of points and
while I think I can guess why he liked it, I’m still not sure. He liked
something about it though, because I was given contact information and
told to send him the first 2 chapters." —an attendee, from her blog My Very Own Blogetary
"The conference went very well. Nay, it went
awesome. Attendance was good and the LA Convention Center was very
nice. It was more hectic than last year, and I can recall three times
during the day when I was in a flat sprint trying to do something."
—GLA editor Chuck Sambuchino, from his GLA blog
"The writers conference in Los Angeles went really well. I'm so glad to
have met some of my blog readers there (thanks for introducing
yourselves!). The event was successful again for all involved—with
happy writers, editors, agents, and even the event organizers, who are
notoriously hard to please." —Writer's Market editor Robert Brewer, from his Poetic Asides blog
"An audience member said that she had read/been advised that her book
proposal should include a mention of any personal finances the author
planned to use to promote her book, but only if that dollar figure
topped $10,000. Her question was: Is this true? The question
caught me off guard—mainly because I've never heard this before. While
it's definitely smart to provide any information about your
self-promotional plans, it doesn't seem wise to place a dollar figure
on what you're willing to spend of your own money to promote your work.
And it certainly doesn't make sense (to me) to put it in writing." —WD mag online managing editor, Brian Klems, from his blog Questions & Quandaries
"All I've gotten out of Brian so far is a link to
this (admittedly hilarious, delightfully short) You Tube video, Book
Launch 2.0. Check it out. And let's hope that Brian at least brings us
back T-shirts." —WD mag editor Maria Schneider, from her blog The Writer's Perspective
AND MY COMMENTSI am unbelievably grateful to editors Chuck Sambuchino ( Guide to Literary Agents), Robert Brewer ( Writer's Market), and Lauren Mosko ( Writer's Digest Books) for their invaluable contributions in organizing this event. And editor Brian Klems ( Writer's Digest magazine) provided much-needed assistance throughout the day and during the pitch slam. Instrumental F+W staff included Joanne Widmer (mistress of the bookstore), Laura Smith (registration savior), Suzanne Lucas and Kimberly Bolen (register goddesses), Justin Combs and Scott Francis (our muscle men), and last, but certainly not least, Greg Hatfield, my continuing partner in crime. And of course the conference would not exist were it not for the enthusiastic support and industrious efforts of Mark Dressler, at Reed/BEA. Finally, I appreciate the generous donation of time and energy from the agents and editors who participated in our pitch slam. Without them, such a successful event would not be possible. If you attended the conference and would like to voice your compliments or criticisms, feel free to do so here, in the comments field, or send them privately to wdbooks@fwpubs.com Mark your calendars for next year's conference in New York City, on May 27! Conferences/Events
Monday, June 02, 2008 4:06:25 PM (Eastern Daylight Time, UTC-04:00) Trackback
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