# Thursday, June 12, 2008
Weekly Roundup of Great WD Blog Posts
Posted by Jane

The latest and greatest information from WD editors:

Three acts of bad blogging (Writer's Perspective)
The editor of Writer's Digest magazine offers excellent and simple tips that will improve your blog overnight. Be sure to check out helpful comments from readers, too.

How I met one of the 20 worst agents (Guide to Literary Agents blog)
An entertaining story about a bad agent.

Help them help you (Living With the M-Word)
Our senior marketing manager talks about the harsh reality of how a publisher will (or won't) be supporting your book.

How do people read and buy books? (Alice's CWIM blog)
A Market Books editor points to a recent article with interesting statistics about people's book-buying habits.

What should you charge to ghostwrite a book? (Questions & Quandaries)
If you're thinking about writing a book for someone else, what's a fair rate?





Agents | Craft & Technique | Getting Published | Industry News & Trends | Marketing & Self-Promotion
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Thursday, June 12, 2008 5:55:37 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, June 10, 2008
Where Is Publishing Headed? A Few Innovative Ventures From F+W
Posted by Jane

For three days this week, I am participating in an F+W Publications innovation summit that brings together dozens of employees (mainly at an executive level) to discuss some of our cutting-edge products and ideas—and of course how to find and implement more innovative ideas, or take them to the next level.

If you want to see the future of publishing, here are several examples from this morning:

Coin Chat Radio (and others)
Some of our best-known guides/brands at Krause (a division of F+W) have recently launched online radio shows, which has generated brand-new advertising revenue.

MyCraftivity
A social networking site for crafters, just launched in February 2008. Crafts is an enormously profitable book and magazine publishing category for F+W (with publications coming from North Light, Krause, Adams, and David & Charles).

Artist's Network TV
Art instruction demos—a collaboration between F+W's magazine and book division.

Log Homes Network
This site from Krause offers a free print guide (free content!) for visitors that in turn helps us provide valuable leads to our marketing partners and advertisers.

Impact Books
One of the most successful new book lines at our company, launched in 2004.


Digitization & New Technology | F+W Life | Industry News & Trends
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Tuesday, June 10, 2008 1:08:41 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Monday, June 09, 2008
Don't Go to BEA to Pitch Your Book
Posted by Jane

In an earlier post related to BEA, I mentioned that the show had provided us with a valuable author interaction that eventually led to one of our bestselling backlist titles. That might lead some aspiring writers to think: Well, if I could only get on the BEA show floor, I could sell my book directly to a publisher!

Not so fast.

In the example above we (Writer's Digest) were in pursuit of a particular author. This author did not solicit us on the show floor with a book or a pitch. There's a big (big!) difference.

Aspiring writers (or self-published authors) who go from booth to booth at BEA, trying to find a "distributor" for their book (yeah, right, we all know you're a self-published author looking for a traditional publisher), are universally reviled by exhibiting publishers. Why? Several reasons.

  1. BEA booths are staffed primarily by sales and marketing staff, not editorial staff. Sales and marketing people do not want to hear your pitch.
  2. When editorial staff are present, they are busy (like everyone else) with the their existing authors, with events at the booth, and with other professionals they've made appointments with.
  3. But what about networking, you ask? Isn't it better to make a contact at the show, then follow up later? Well, it depends. I've been pitched countless times at BEA by people I don't know, and my only reaction is irritation, and it doesn't increase my favorability toward that author later, when I'm in the office. I simply think, "Oh that's the person who interrupted me at BEA."
Of course, I don't mind being pitched at BEA by people I already know, or by people who make appointments with me. But drive-by pitches? Don't do it.

Update (6.10.08)
One of our authors, Anastasia Suen, wrote to add:
Great post about networking at BEA! I wrote one last week (with a picture of the pitch slam) saying to pitch your books at the WD conference and to use the BEA exhibits to look at the books to find a match.
http://asuen.wordpress.com/2008/06/06/bea-buzz-networking/
 


Conferences/Events | Getting Published
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Monday, June 09, 2008 8:38:07 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
# Friday, June 06, 2008
The Most Charming Book We've Published This Season That's Not a Book
Posted by Jane

It's been a balmy 95 degrees here in Cincinnati. I'm loving every moment, but most everyone else is bitterly complaining. Those people need a cartoon to cheer up.



This cartoon comes from Kawaii Not by Meghan Murphy. When one of our editors discovered Meghan's wonderful Web site and artwork, we asked her if she'd be interested in turning the material into a book, which we released in March (from HOW Books). But it's not really a book in the traditional sense. It's like a spiralbound notebook with perforated pages; you can tear out any cartoon, like little greetings. (Plus there are stickers in the back!) I've posted various cartoons from Kawaii Not in my apartment (there are some great naughty ones for the bathroom and the kitchen in particular).

Z1845_Kawaii_Not.gifVisit the Amazon page.



Fun
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Friday, June 06, 2008 1:39:35 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
Which 30-Day Novel Writing Plan Is Best? (WD Backlist Smackdown!)
Posted by Jane

10944-FIRST-DRAFT.gif       

Our staff just recently discovered a comprehensive online review that compares two books from our backlist, First Draft in 30 Days by Karen Wiesner and Book in a Month by Victoria Schmidt.

A brief snippet:
It’s a tough call on the better book here. From evaluating nothing but the methods and books themselves, I’d personally go with First Draft in 30 Days (because of the career planning chapter, nice list of writer’s block solutions, and the ability to tailor the project for new or existing projects easily).

However, if you’re a more visual person, or you like the extra nudges of probing questions to help you think and re-focus, Book in a Month will probably serve your needs better. I bought both, and don’t regret either purchase. There’s no reason I would suggest that you not consider one or the other, if this kind of project interests you.


Read the full review at All Book Marketing.

Thanks to author Karen Wiesner and editor Kelly Nickell (who worked on both of these book projects!) for passing along the link.


Craft & Technique
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Friday, June 06, 2008 11:05:24 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Thursday, June 05, 2008
E-Books & Digitization: Can It Be Less Work & More Simple?
Posted by Jane

(Warning: This post takes a while to get to the point. Scroll through quickly if so inclined.)

At my company, there has been an explosion of Web-based applications and tools for administrative tasks. It all started with an HR site that helps employees request/track our time off, benefits, and pay.

Now we have separate sites (and separate logins and passwords) for the following:
  • IT helpdesk
  • Salaried employee timesheets
  • Hourly employee timesheets
  • Expense reports and travel booking
  • Back end for web site management
  • Back end for blog management
  • Remote e-mail access
  • F+W intranet
… not to mention separate logins/processes for our desktop computers, internal servers/databases, and internal wireless network.

Eventually (one hopes), all of these separate little sites will become part of a larger F+W intranet. There will be a seamless, integrated, and efficient system, with one access point. I've seen such systems in action with much larger corporations (like hospitals and telecomms).

In my personal life (which is closely connected to my professional life, it must be said), I've been looking for ways to integrate-streamline all my media-notes-stuff in a way that makes it accessible to me wherever I am, no matter what device/platform I'm using, with the least amount of fuss, and least likelihood of catastrophic loss. For instance, I recently lost my cell phone, and with it, every single phone number I've recorded in the past couple years. (The phone was not synced with any of my other devices. Ouch.)

One thing that's helped me is Google; their services tend to be intuitive, free, and exactly what I need. Right now, I'm actively using iGoogle, Google News, Google Reader, Google Notebook, Google Docs, Google Maps, Google Alerts, Google Web History, and Google Calendar. (Note: If you use Google Reader, you can become my "friend" and start following all the articles that I like to read.)

I can envision one day storing all of my documents, e-mails, music, photos, notes, etc. right on Google servers, to create that seamless experience, one access point to my life. And of course that's exactly Google's goal for me too.

Which leads to the larger point I want to make about publishing.

In the past month, I've read dozens (if not hundreds!) of articles and postings about e-books and the digitization of content. (I will be posting links/summaries in the next few days.)

Even for someone in the business, someone who's paying attention, it's impossible to keep it all straight …
… all the different formats
… all the different devices
… all the different models
… all the different services
… all the different strategies
… all the different technologies
Exhausting. I can hardly understand it myself, much less explain it to an outsider.

Who is going to simplify this?

Who is going to capture the view from 50,000 feet, understand what an ordinary person wants, then deliver it?

Whatever happens, I can guarantee this:
  • a successful solution or product will make things easier, not harder
  • a successful solution or product will take the experience to the next level (in terms of usefulness or entertainment)
  • a successful solution or product will help people integrate reading/content/information/media into their lives, and streamline all that media, without extra expense and hassle
To bring this to a practical, here's-an-example level: Do I want a Kindle?

Yes.

Do I want another device to lose, lug around, or upgrade/update when a new version releases?

No.

Life needs to get simpler and more organized, not more complex. What can publishers (authors) (content providers) offer to readers that don't make them try extra hard? That fits seamlessly into everyday life? That actually makes reading or finding content easier or more pleasurable and entertaining than ever before? What would delight?

Today, e-books/digitization feels like work. Hard work. (Should it?) Can we envision, then create, solutions/products that make sense to readers—and create a good experience rather than a confusing or frustrating one?

Just initial ramblings; more to come soon.


Digitization & New Technology | F+W Life | Industry News & Trends
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Thursday, June 05, 2008 5:25:33 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
Wherefore Art Thou, TOJF? (Mein Doppelganger)
Posted by Jane

friedman1.jpgIf you're in publishing, you know by now: The Other Jane Friedman is leaving HarperCollins. The most sensible-WTF summary is over at GalleyCat.

Once upon a time, I pinned up paper gravestones along the bottom of my cubicle walls whenever a project "died" (projects that were contracted but never made it to publication). I feel like reviving that in memory of Jane Friedman, CEO HarperCollins, 1997-2008.

The longer news story can be read over at the NY Observer.


General | Industry News & Trends
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Thursday, June 05, 2008 9:58:54 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, June 04, 2008
Bookmark These Sites! Great Progressive Thinkers in Book Publishing
Posted by Jane

To assist a colleague, I compiled a list of helpful sites that often discuss e-books. As I compiled it, I realized that it's also a wonderful list for writers who want to read some of the most progressive and up-to-date thinking in the book publishing industry. This is obviously not an exhaustive list, just my favorites, so please throw in your own suggestions in the comments area.

Great Publishing Blogs by Progressive Thinkers
Joe Wikert's Publishing 2020 Blog
By Joe Wikert, VP and Executive Publisher at Wiley

PersonaNonData
By Michael Cairns at Information Media Partners
(former president of R.R. Bowker)
Print Is Dead
By author Jeff Gomez
O'Reilly Radar Publishing blog
A group blog by O'Reilly folks, including Tim O'Reilly


Digitization & New Technology | General | Industry News & Trends
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Wednesday, June 04, 2008 2:41:36 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
The Other Jane Friedman Speaks Out on BEA's Purpose
Posted by Jane

friedman1.jpg In a Bookseller magazine blog by Gayle Feldman, Harper CEO Jane Friedman is quoted on her opinion of BEA:

"The fact that we've not been able to define what this fair is about after such a long time means we may be coming to the time when definition becomes absolutely essential."

Read the full posting, "Living and Dying in LA."


Conferences/Events | Industry News & Trends
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Wednesday, June 04, 2008 12:34:04 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Good Advice on How to Pitch
Posted by Jane

The reviews on the BEA/WDB conference are still trickling in … The latest is from an attendee who has excellent advice on how to approach a pitch slam. A snippet:

I think the most successful people were able to boil their book down to these three things:

Genre: I have a middle grade novel about eleven-year-old Billy
Cool factor:  who starts an "anti-bully" business with Smacker, the monster under his bed.
Closing: Smacker disappears and darker creatures arrive under Billy's bed, threatening to destroy the town, Billy's friends, and Smacker, unless Billy can give them what they want--a chance to be on American Idol.

Read the full entry at the blog Wits and Pieces.


Agents | Conferences/Events | Getting Published
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Wednesday, June 04, 2008 9:37:58 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback


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