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 Tuesday, June 17, 2008
The No. 1 Question to Ask Before Signing With a Small Press
Posted by Jane
Earlier today, a colleague who's been offered a book deal with a small press asked me what questions he should ask before signing on the dotted line, especially if he's concerned about his book's placement in stores. That's easy. You ask: Who's your distributor?
Basically, you're asking: How do the books get placed into Barnes & Noble and Borders? (And other bricks-and-mortar stores?) At the publishing house where I work, we're large enough that we don't need a distributor. We have an in-house sales force that calls directly on the buyers in New York (B&N) and Ann Arbor (Borders). But small presses rarely have that opportunity or luxury, so they sign with a distributor who does this for them. Two major distributors include: A small press could also be distributed by or have a strong relationship with: - Ingram, leading wholesaler-distributor (serves a wide base of booksellers, librarians, retailers, and publishers)
- Baker & Taylor, leading wholesaler best known for serving libraries and schools
Also, some small presses are distributed by larger publishing houses, which is perfectly acceptable. What if the small press doesn't have a distributor?It may mean the press is relying on sales through online retailers or through their own Web site (or through YOU, the author!). If the press claims to have distribution to bookstores but doesn't have a distributor, ask for a list of stores where their titles can be found on the shelf. Then do some calling around to confirm. Is it a dealbreaker if the small press doesn't have a distributor?Not necessarily, but if you want to see your book on the shelves of chain bookstores, then you might be disappointed. Ask the press for some compelling evidence of how they will successfully sell, market, and promote your book without it being physically available in stores. There are many presses that don't require physical distribution in order to sell books because they're in specialty or niche markets … or can otherwise reach the intended audience. General | Getting Published
6/17/2008 5:50:21 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 16, 2008
Book Publishing Is Evil and Unfair! Now What?
Posted by Jane
I've been having such an interesting coversation with Robert Walker (in the comments of my post earlier today) that I wanted to share my response with all. Robert says: See, I just feel there's a problem when a small number of people's tastes and opinions (let's never forget that) and financial concerns serve to actively, and it often feels, maliciously, keep my work from the reading public. … While such a vetting system *may* produce some financial rewards, how many flops are there? …
The business model currently in place is not about good books, good writers, the sharing of ideas, and so forth, it's about money and profit, no different than the toothpaste industry. Can you honestly tell me that the opinions of this handful of people is really *that* worthy of such power and responsibility? And if you think I'm alone in this, check out Jessica's recent post about "venting" over at Bookends. Read the comments. That's the impression that most writers have of the industry. And, given how the system is set up, how can you blame them?
There's so much to say about Robert's comment (and I've only snipped his last two paragraphs), but I'll just touch on one aspect, and that's the relationship between publishers and writers, and how we all view each other.
Of course I'm no stranger to how the publishing industry is perceived by aspiring writers, as well as published authors. (If you're bitter as an aspiring writer, just wait until you're a published author! Sorry, it can get worse.) One time, I referred to Writer's Digest editors as "the nice people in publishing." However, I couldn't keep doing so in good faith, because it implied perhaps we were the only nice people, and I don't believe that.
In any case, a few points for further consideration.- Yes, there are some bad eggs in the publishing industry (some with and without power). Yes, some writers (both published and unpublished) are mistreated. Yes, some bad books are released. All industries have their share of so-called bad people (and please don't tell me that all the bad people have migrated to book publishing!). I'm reminded of an article I read once that philosophized about how we tend to assume writers are generous, wonderful people. (Or ought to be!) Well, actually, no. Writers can be SOBs just like people in other professions. But for some reason, we expect them to be better human beings. And I wonder if writers expect the same of people inside book publishing. Maybe the problem is, in my comments to Robert, I portrayed book publishing people as too close to God. And of course they're not, though I still contend that people who enter the business do have a passion for the written word, even the gatekeepers, including many agents. There is absolutely NO reason to stay in the business unless you're committed to the written word, because no one's really making any money at it. So we're looking either at passion or lunacy. Or both.
- Now that I've pointed out how bad we all are, let's not forget the role that aspiring writers and authors play in making the industry what it is. The way I look at it, we all share in the blame. Publishers make a lot of bad decisions, but authors do too. Many, many times have editors in my office dragged an author kicking and screaming across the finish line. Why dragged? Many authors go missing in action, or they refuse to revise, they won't accept edits or direction, they give up, they don't have time, they abandon the project (for legitimate and not legitimate reasons), and so the editor is left to clean up the mess best they can, or send it to the printer anyway.
- Yes, publishing is primarily a profit-making venture. If publishers didn't choose projects that they believed would turn a profit, there would be no money to risk on next year's books. And there would be no money for my paycheck (and I would like to continue making a living at this). How do publishers choose money makers? Well, that's all determined by what YOU, dear reader, are willing to buy. So we could say that the publishers are driven to release what they believe the general public will purchase, so perhaps we can point the finger at them! (That is, ourselves!)
Finally, but most importantly, let's stop pointing the finger. Does demonizing the industry (or the author) really help anyone? Does it help you get published? Maybe. If feeling dissed-pissed about the industry motivates you like crazy, then by all means pursue that attitude! But speaking for myself, if I want to continue to work in book publishing (and yes, I've felt demoralized on many days due to the profit focus), I have to look at what about it brings me joy. So I choose to look at what's beautiful about it, not what I would burn to the ground. And maybe if we pay attention to the positive things, and believe the best of each other, things will change. I guess you could say I'm a hopeless optimist. Or naive. I've been accused of both.
On a more serious note, though, if such things about the industry are incredibly distressing to you—if you simply couldn't look yourself in the mirror if you were published by HarperCollins—then there are in fact many nonprofit and/or independent presses that strive for excellence above all, and profits (if any) are of secondary importance. Into this category, I'd put publishers like Melville House, Macadam/Cage, McSweeney's, Unbridled Books, and of course there are many, many others. (I encourage comments on this front!)
To wrap up, I'd like to share a snippet I've saved for many months. It's from a profile of the founder of Macadam/Cage, David Poindexter:Poindexter's business philosophy is similarly unconventional. "It's
best not to pay too much attention to the finances," he says. "Good
business is not about the numbers; it's about doing the right thing. If
you're doing the right thing, then you'll be producing something of
value, and people will want to acquire what you're producing. Then the
numbers will take care of themselves." According to Poindexter, the
numbers are taking care of themselves for now. "I can't buy a beach
house," he says, "but I can pay the mortgage."
Fortunately for
readers as well as for writers, David Poindexter's definition of
success has nothing to do with buying a beach house. "I'm doing this
because it adds value to my life and to our society," he says. "If we
live our lives doing something of value, then that is success." And by
that standard, David Poindexter is successful indeed.
General | Getting Published | Industry News & Trends
6/16/2008 9:23:24 PM (Eastern Daylight Time, UTC-04:00) Trackback
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The 3 Types of Writer—Which Are You?
Posted by Jane
When I'm surrounded by large numbers of writers (usually at conferences), I've found it helpful to separate them into three distinct categories: Careerists Cathartics Students
I can usually tell within a few minutes who I'm dealing with, and while quickly labeling people is not my favored or desired pastime, it greatly affects the kind of advice or feedback I give to a writer. Here are the qualities of each and how it affects my response. CAREERISTS- Want to author a book (more than "write" a book) to help take their career to the next level
- Usually are writing in a nonfiction category
- The information or the message is usually more important than aesthetics
These types of writers need to understand, first and foremost, that a publisher will not be interested in their project until they have a marketing platform and visibility with a targeted audience. As one of my authors ( Christina Katz) says, publishers are not looking to make waves for you; they want to ride your wave. The No. 1 mistake careerists make is thinking that a publisher will somehow kick-start their career or help them spread their message. Instead, careerists need to ensure they can convince a publisher that their book will sell because they already have the right promotion machine in place. A few of the best careerist authors are the ones who have decided that publishers profit too much from the authors' efforts, and eventually publish their own stuff (because they know how to sell, distribute, and market it on their own—that's how incredibly visible they are). CATHARTICS- Usually have one manuscript complete, often a memoir or story about a traumatic event (e.g., death of a loved one, tragic illness, longterm abuse)
- Have an insatiable desire to tell the world about this tragic story (e.g., to keep a loved one's memory alive, to help others who may be going through the same situation)
- Often have no interest in large-scale revision or otherwise making the work suitable for a publisher
These types of writers can be the most challenging to advise because their stories are so personal. Their focus is so much on getting their specific story out into the world that there's no room for compromise. I've found it's also not helpful to say, "Start a new project, set this aside for a while," because such writers are only interested in writing about this one event. Furthermore, these writers desperately want validation from editors/agents that their story has value and ought to be published. I've found the best I can do for these people is to advise self-publishing, unless I see a sample of the writing and it knocks me out of my chair. (FYI, that has never happened.) STUDENTSSo the last category? - Have a continuous desire to improve their craft
- Revise, revise, revise, revise
- Read (no one emphasizes this enough)
- Know how to use editorial and market-based feedback to speed them to success
I think I'm showing my biases here (that is, I find students to be dedicated to the same things I'm dedicated to), but of course student qualities can be found in both careerists and cathartics. The important point here is that people in publishing can tell when you're only seeking to use the industry for a specific type of gain. Ask yourself: where is your passion directed, and is it best directed at book publication? For some would-be authors, book publication is the most foolish and time-wasting means of spreading a message. (Not to mention unprofitable.) General | Getting Published
6/16/2008 12:45:22 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, June 13, 2008
Quick & Deep (and Life-Changing) Writing Advice
Posted by Jane
I keep several Moleskine journals, and one is devoted specifically to the philosophy of great writers (or great writing). Today, a glimpse into the most recent entries: The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings—words shrink things that seem timeless when they are in your head to no more than living size when they are brought out.
—Stephen King
In every work of genius, we recognized our own rejected thoughts: They come back to us with a certain alienated majesty.—Emerson
To poets, silence is an acceptable response, even a flattering one.—Colette Before the play [by Harold Pinter], I thought words were just vessels of meaning. After it I saw them as weapons of defense. Before, I thought theatre was about the spoken; after, I understood the eloquence of the unspoken. It offered no explanations, no theories, no truths, no through line, no certainties of any kind.—John Lahr
Something has to be alive inside the story, giving it a pulse … What is it that's going to be whispering in your ear? Mostly it'll be what was there to start with—the unending swirl of memories, start-ups, hang-ups, and preoccupations. Write what you know goes the cliche. I'm not so sure you have a choice.
—Danny Leigh If there is a single pressure that has brought me to writing, it is regret. That is like rocket fuel for this kind of art.—DBC Pierre
Craft & Technique | General
6/13/2008 2:59:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, June 12, 2008
Weekly Roundup of Great WD Blog Posts
Posted by Jane
The latest and greatest information from WD editors: Three acts of bad blogging (Writer's Perspective)
The editor of Writer's Digest magazine offers excellent and simple tips
that will improve your blog overnight. Be sure to check out helpful
comments from readers, too. How I met one of the 20 worst agents (Guide to Literary Agents blog)
An entertaining story about a bad agent. Help them help you (Living With the M-Word)
Our senior marketing manager talks about the harsh reality of how a publisher will (or won't) be supporting your book. How do people read and buy books? (Alice's CWIM blog)A Market Books editor points to a recent article with interesting statistics about people's book-buying habits. What should you charge to ghostwrite a book? (Questions & Quandaries)If you're thinking about writing a book for someone else, what's a fair rate? Agents | Craft & Technique | Getting Published | Industry News & Trends | Marketing & Self-Promotion
6/12/2008 5:55:37 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 10, 2008
Where Is Publishing Headed? A Few Innovative Ventures From F+W
Posted by Jane
For three days this week, I am participating in an F+W Publications innovation summit that brings together dozens of employees (mainly at an executive level) to discuss some of our cutting-edge products and ideas—and of course how to find and implement more innovative ideas, or take them to the next level. If you want to see the future of publishing, here are several examples from this morning: Coin Chat Radio (and others) Some of our best-known guides/brands at Krause (a division of F+W) have recently launched online radio shows, which has generated brand-new advertising revenue. MyCraftivityA social networking site for crafters, just launched in February 2008. Crafts is an enormously profitable book and magazine publishing category for F+W (with publications coming from North Light, Krause, Adams, and David & Charles). Artist's Network TVArt instruction demos—a collaboration between F+W's magazine and book division. Log Homes Network
This site from Krause offers a free print guide (free content!) for visitors that in turn helps us provide valuable leads to our
marketing partners and advertisers.
Impact Books
One of the most successful new book lines at our company, launched in 2004. Digitization & New Technology | F+W Life | Industry News & Trends
6/10/2008 1:08:41 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 09, 2008
Don't Go to BEA to Pitch Your Book
Posted by Jane
In an earlier post related to BEA, I mentioned that the show had provided us with a valuable author interaction that eventually led to one of our bestselling backlist titles. That might lead some aspiring writers to think: Well, if I could only get on the BEA show floor, I could sell my book directly to a publisher! Not so fast. In the example above we (Writer's Digest) were in pursuit of a particular author. This author did not solicit us on the show floor with a book or a pitch. There's a big (big!) difference. Aspiring writers (or self-published authors) who go from booth to booth at BEA, trying to find a "distributor" for their book (yeah, right, we all know you're a self-published author looking for a traditional publisher), are universally reviled by exhibiting publishers. Why? Several reasons. - BEA booths are staffed primarily by sales and marketing staff, not editorial staff. Sales and marketing people do not want to hear your pitch.
- When editorial staff are present, they are busy (like everyone else) with the their existing authors, with events at the booth, and with other professionals they've made appointments with.
- But what about networking, you ask? Isn't it better to make a contact at the show, then follow up later? Well, it depends. I've been pitched countless times at BEA by people I don't know, and my only reaction is irritation, and it doesn't increase my favorability toward that author later, when I'm in the office. I simply think, "Oh that's the person who interrupted me at BEA."
Of course, I don't mind being pitched at BEA by people I already know, or by people who make appointments with me. But drive-by pitches? Don't do it. Update (6.10.08)One of our authors, Anastasia Suen, wrote to add: Great post about networking at BEA! I wrote one last week (with a
picture of the pitch slam) saying to pitch your books at the WD
conference and to use the BEA exhibits to look at the books to find a match. http://asuen.wordpress.com/2008/06/06/bea-buzz-networking/
Conferences/Events | Getting Published
6/9/2008 8:38:07 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, June 06, 2008
The Most Charming Book We've Published This Season That's Not a Book
Posted by Jane
It's been a balmy 95 degrees here in Cincinnati. I'm loving every moment, but most everyone else is bitterly complaining. Those people need a cartoon to cheer up.  This cartoon comes from Kawaii Not by Meghan Murphy. When one of our editors discovered Meghan's wonderful Web site and artwork, we asked her if she'd be interested in turning the material into a book, which we released in March (from HOW Books). But it's not really a book in the traditional sense. It's like a spiralbound notebook with perforated pages; you can tear out any cartoon, like little greetings. (Plus there are stickers in the back!) I've posted various cartoons from Kawaii Not in my apartment (there are some great naughty ones for the bathroom and the kitchen in particular). Visit the Amazon page. Fun
6/6/2008 1:39:35 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Which 30-Day Novel Writing Plan Is Best? (WD Backlist Smackdown!)
Posted by Jane
 Our staff just recently discovered a comprehensive online review that compares two books from our backlist, First Draft in 30 Days by Karen Wiesner and Book in a Month by Victoria Schmidt. A brief snippet: It’s a tough call on the better book here. From evaluating nothing but the methods and books themselves, I’d personally go with First Draft in 30 Days (because of the career planning chapter, nice list of writer’s block solutions, and the ability to tailor the project for new or existing projects easily).
However, if you’re a more visual person, or you like the extra nudges of probing questions to help you think and re-focus, Book in a Month will probably serve your needs better. I bought both, and don’t regret either purchase. There’s no reason I would suggest that you not consider one or the other, if this kind of project interests you.
Read the full review at All Book Marketing.Thanks to author Karen Wiesner and editor Kelly Nickell (who worked on both of these book projects!) for passing along the link. Craft & Technique
6/6/2008 11:05:24 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, June 05, 2008
E-Books & Digitization: Can It Be Less Work & More Simple?
Posted by Jane
(Warning: This post takes a while to get to the point. Scroll through quickly if so inclined.) At my company, there has been an explosion of Web-based applications and tools for administrative tasks. It all started with an HR site that helps employees request/track our time off, benefits, and pay. Now we have separate sites (and separate logins and passwords) for the following: - IT helpdesk
- Salaried employee timesheets
- Hourly employee timesheets
- Expense reports and travel booking
- Back end for web site management
- Back end for blog management
- Remote e-mail access
- F+W intranet
… not to mention separate logins/processes for our desktop computers, internal servers/databases, and internal wireless network. Eventually (one hopes), all of these separate little sites will become part of a larger F+W intranet. There will be a seamless, integrated, and efficient system, with one access point. I've seen such systems in action with much larger corporations (like hospitals and telecomms). In my personal life (which is closely connected to my professional life, it must be said), I've been looking for ways to integrate-streamline all my media-notes-stuff in a way that makes it accessible to me wherever I am, no matter what device/platform I'm using, with the least amount of fuss, and least likelihood of catastrophic loss. For instance, I recently lost my cell phone, and with it, every single phone number I've recorded in the past couple years. (The phone was not synced with any of my other devices. Ouch.) One thing that's helped me is Google; their services tend to be intuitive, free, and exactly what I need. Right now, I'm actively using iGoogle, Google News, Google Reader, Google Notebook, Google Docs, Google Maps, Google Alerts, Google Web History, and Google Calendar. (Note: If you use Google Reader, you can become my "friend" and start following all the articles that I like to read.) I can envision one day storing all of my documents, e-mails, music, photos, notes, etc. right on Google servers, to create that seamless experience, one access point to my life. And of course that's exactly Google's goal for me too. Which leads to the larger point I want to make about publishing.
In the past month, I've read dozens (if not hundreds!) of articles and postings about e-books and the digitization of content. (I will be posting links/summaries in the next few days.) Even for someone in the business, someone who's paying attention, it's impossible to keep it all straight … … all the different formats … all the different devices … all the different models … all the different services … all the different strategies … all the different technologies
Exhausting. I can hardly understand it myself, much less explain it to an outsider. Who is going to simplify this? Who is going to capture the view from 50,000 feet, understand what an ordinary person wants, then deliver it? Whatever happens, I can guarantee this: - a successful solution or product will make things easier, not harder
- a successful solution or product will take the experience to the next level (in terms of usefulness or entertainment)
- a successful solution or product will help people integrate reading/content/information/media into their lives, and streamline all that media, without extra expense and hassle
To bring this to a practical, here's-an-example level: Do I want a Kindle? Yes. Do I want another device to lose, lug around, or upgrade/update when a new version releases? No. Life needs to get simpler and more organized, not more complex. What can publishers (authors) (content providers) offer to readers that don't make them try extra hard? That fits seamlessly into everyday life? That actually makes reading or finding content easier or more pleasurable and entertaining than ever before? What would delight? Today, e-books/digitization feels like work. Hard work. (Should it?) Can we envision, then create, solutions/products that make sense to readers—and create a good experience rather than a confusing or frustrating one? Just initial ramblings; more to come soon. Digitization & New Technology | F+W Life | Industry News & Trends
6/5/2008 5:25:33 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, June 04, 2008
Bookmark These Sites! Great Progressive Thinkers in Book Publishing
Posted by Jane
To assist a colleague, I compiled a list of helpful sites that often discuss e-books. As I compiled it, I realized that it's also a wonderful list for writers who want to read some of the most progressive and up-to-date thinking in the book publishing industry. This is obviously not an exhaustive list, just my favorites, so please throw in your own suggestions in the comments area. Great Publishing Blogs by Progressive ThinkersJoe Wikert's Publishing 2020 Blog By Joe Wikert, VP and Executive Publisher at Wiley
PersonaNonData By Michael Cairns at Information Media Partners (former president of R.R. Bowker)
Print Is Dead By author Jeff Gomez
O'Reilly Radar Publishing blog A group blog by O'Reilly folks, including Tim O'Reilly
Digitization & New Technology | General | Industry News & Trends
6/4/2008 2:41:36 PM (Eastern Daylight Time, UTC-04:00) Trackback
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The Other Jane Friedman Speaks Out on BEA's Purpose
Posted by Jane
 In a Bookseller magazine blog by Gayle Feldman, Harper CEO Jane Friedman is quoted on her opinion of BEA: "The fact that we've not been able to define what this fair is about
after such a long time means we may be coming to the time when
definition becomes absolutely essential."
Read the full posting, "Living and Dying in LA."
Conferences/Events | Industry News & Trends
6/4/2008 12:34:04 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Good Advice on How to Pitch
Posted by Jane
The reviews on the BEA/WDB conference are still trickling in … The latest is from an attendee who has excellent advice on how to approach a pitch slam. A snippet: I think the most successful people were able to boil their book down to these three things:
Genre: I have a middle grade novel about eleven-year-old Billy Cool factor: who starts an "anti-bully" business with Smacker, the monster under his bed. Closing: Smacker disappears and darker creatures arrive under Billy's bed, threatening to destroy the town, Billy's friends, and Smacker, unless Billy can give them what they want--a chance to be on American Idol.
Read the full entry at the blog Wits and Pieces. Agents | Conferences/Events | Getting Published
6/4/2008 9:37:58 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 03, 2008
The Big Problem With BEA That Everyone Knows—And Is Starting to Talk About
Posted by Jane
 This year's BookExpo America in Los Angeles was my fifth year in attendance. Every year, I return home exhausted, no matter how long I stay or what agenda I follow. For me, it's an intense concentration of people and experiences—the most intense of the year. Take all the important (and beloved) people you know, along with a bunch of important people you don't know, then shake and stir (e.g., stand in line for 45 minutes for a Starbucks beverage, after standing on your feet for 4-8 hours without sustenance, followed by an end-of-the-day line for shuttle, taxi, dinner, etc). But I digress. (Note: For anyone who doesn't yet know the basic texture of BEA, I recommend reading a piece I did for Identity Theory in 2007.) My company, F+W Publications, has a booth presence at BEA, and I was there on Friday to lend support to my authors who were
signing books, as well as meet with a variety of agents and prospective authors (and marketing partners). Unfortunately, in the five years I have been attending BEA, I have yet
to see any correlation between a great BEA book signing (or promotion) and
great book sales. I wish I could say otherwise, given how much of our
staff's energy, talent, and creativity are on display.
If there's a bright side to this, industry-wide people are starting to
notice that BEA is a significant expense that looks more and more like
a party where we (the publishers—or authors) are the only ones who show up. Take
for instance this snippet from AP coverage of the event:
"I think when this is over, we're going to do some soul
searching," said CEO David Shanks of Penguin Group (USA). "There are
people in this hall who have spent way more than a million dollars at a
time when we all should be pinching pennies."
Also, Michael Cader at PublishersLunch reported:
Publishing executives who used to gamely tell us how nice
to was to see everyone gathered together and be part of the community
even if they couldn't measure the return on investment were talking
more this time about the "waste of money" the show has come to
represent. One ceo, admitting that "you have to be here," nonetheless
said to us, "I don't know what the solution is. People are going to
have to take a hard look" at the show and its relevance and value. In
the days leading up to this year's BEA, everyone within the F+W book division
was asked to evaluate our participation going forward, considering the
expense of attending this show. It appears that, next year, F+W will have
a reduced presence at the show, in terms of booth space, staff
attendance, author attendance, and other marketing & promotions. It's
hard to argue against such a move when our efforts don't translate into
definitive sales. Our marketing dollars would likely be more effective in direct-to-consumer events or promotions.
That said, from an editorial perspective, the face time that editors
have with authors and agents at BEA has been invaluable for acquisitions. One of my colleagues, Writer's Digest Books executive editor Kelly Nickell, met
author James Scott Bell in 2003 on the show floor of BEA. That
interaction resulted in a book that has been our No. 1 bestseller for
Writer's Digest Books for several years (with sales increasing year on year).
Would this project have happened without BEA? I'd argue probably not.
One would think this kind of interaction wouldn't be necessary in a
world where it's so easy to connect online in seconds, but in fact, I
think the reverse has become true. Making time to meet someone
face-to-face has become even more treasured and valued. People pay
attention when you make that kind of effort.
Conferences/Events | General | Industry News & Trends
6/3/2008 1:22:59 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 02, 2008
Recap + Photos: 2008 BEA/WDB Writers Conference
Posted by Jane
Now that I'm back in the office, I have a few more things to share from last week's conference in Los Angeles. FIRST, A FEW PHOTOSThese shots were taken primarily during the break after lunch, during the book signing. Robert Brewer, editor of Writer's Market (the guy sitting behind the table), holds down the fort. Attendees take a breather to study the agent bios, refine their afternoon pitches, make a few calls, send a few e-mails. Here I am (on the right) answering questions at the bookstore. A view of downtown Los Angeles from the convention center.Thanks to attendee Dave Malone for sharing these. If anyone else has photos of the conference to share (and you'd like to see them posted here), please e-mail them to wdbooks@fwpubs.com. WHAT OTHERS HAD TO SAY"Oh, my God! This was incredible. As someone who teaches writing, it
was both inspirational and affirming to be in the student's seat. Some
of what these writers taught, I practice and, in turn, teach to my
students and clients. (Yay for me.) And then there's the stuff I
didn't know or hadn't thought of or hadn't been exposed to. We're
always learning, no matter what our craft." —Dawn, an attendee, from her blog Write Well Me
"As the line in front of me got shorter, I kept repeating my pitch, but
it kept changing. Should I approach it this way or that way? I had only
decided to do this around 2:45pm. At about 3:12 it was my turn. I
pitched. It came out lame (I thought), courtesy of my “deer in the
headlights” brain freeze, but I brazened it out and went on through it
to the end. The assistant and I talked over a couple of points and
while I think I can guess why he liked it, I’m still not sure. He liked
something about it though, because I was given contact information and
told to send him the first 2 chapters." —an attendee, from her blog My Very Own Blogetary
"The conference went very well. Nay, it went
awesome. Attendance was good and the LA Convention Center was very
nice. It was more hectic than last year, and I can recall three times
during the day when I was in a flat sprint trying to do something."
—GLA editor Chuck Sambuchino, from his GLA blog
"The writers conference in Los Angeles went really well. I'm so glad to
have met some of my blog readers there (thanks for introducing
yourselves!). The event was successful again for all involved—with
happy writers, editors, agents, and even the event organizers, who are
notoriously hard to please." —Writer's Market editor Robert Brewer, from his Poetic Asides blog
"An audience member said that she had read/been advised that her book
proposal should include a mention of any personal finances the author
planned to use to promote her book, but only if that dollar figure
topped $10,000. Her question was: Is this true? The question
caught me off guard—mainly because I've never heard this before. While
it's definitely smart to provide any information about your
self-promotional plans, it doesn't seem wise to place a dollar figure
on what you're willing to spend of your own money to promote your work.
And it certainly doesn't make sense (to me) to put it in writing." —WD mag online managing editor, Brian Klems, from his blog Questions & Quandaries
"All I've gotten out of Brian so far is a link to
this (admittedly hilarious, delightfully short) You Tube video, Book
Launch 2.0. Check it out. And let's hope that Brian at least brings us
back T-shirts." —WD mag editor Maria Schneider, from her blog The Writer's Perspective
AND MY COMMENTSI am unbelievably grateful to editors Chuck Sambuchino ( Guide to Literary Agents), Robert Brewer ( Writer's Market), and Lauren Mosko ( Writer's Digest Books) for their invaluable contributions in organizing this event. And editor Brian Klems ( Writer's Digest magazine) provided much-needed assistance throughout the day and during the pitch slam. Instrumental F+W staff included Joanne Widmer (mistress of the bookstore), Laura Smith (registration savior), Suzanne Lucas and Kimberly Bolen (register goddesses), Justin Combs and Scott Francis (our muscle men), and last, but certainly not least, Greg Hatfield, my continuing partner in crime. And of course the conference would not exist were it not for the enthusiastic support and industrious efforts of Mark Dressler, at Reed/BEA. Finally, I appreciate the generous donation of time and energy from the agents and editors who participated in our pitch slam. Without them, such a successful event would not be possible. If you attended the conference and would like to voice your compliments or criticisms, feel free to do so here, in the comments field, or send them privately to wdbooks@fwpubs.com Mark your calendars for next year's conference in New York City, on May 27! Conferences/Events
6/2/2008 4:06:25 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, May 31, 2008
Mysterious Beautiful Women Read Writer's Digest Books
Posted by Jane
Fun
5/31/2008 10:25:05 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, May 29, 2008
A Successful BEA/WDB Writers Conference 2008
Posted by Jane
Yesterday Writer's Digest Books hosted its annual writing conference in conjunction with BEA. Even though our freight (books & supplies) were late in arriving, we all had a fabulous day. Pictures soon to follow, along with my commentary. For now, take a look at one attendee's perspective/review of the event, at the 1,000 Cranes Blog. A small snippet: The day started with some frank discussions by panelists regarding what literary agents want and how to set yourself apart. One woman was brutally honest (which I loved) and said "if you are pitching a memoir, really take a hard look at yourself and determine, is this something that a great number of people would want to read? You can't be a narcissist about this!"
Many thanks to Naomi Takeuchi for taking the time to comment on our event. Conferences/Events
5/29/2008 12:00:03 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, May 27, 2008
What Is BEA, Anyway?
Posted by Jane
Trying to describe BEA (BookExpo America) to someone outside of the publishing industry can be difficult. Fortunately, there are brilliant people like Michael Cader (of Publishers Lunch) to provide exactly the right commentary and sharp insight. In today's issue of Lunch, he gives this digested version of the BEA experience, using snippets from the past three years of his Lunch report. 2007I Feel Bad About My BEA: and Other Thoughts on Publishing and Convention[s]"For four days, I've covered, convened and contemplated, looking for the elusive BEA story that's never there. The simple truth I've come to is that BEA is like holding a mirror up to our business. It can bring you serendipity, get you drunk, put you in the company of amazing people and, as on Friday, leave you covered in sweat. It can exhilarate, exhaust, excite and ultimately exasperate. "We overwhelm our markets and customers with individual choices -- that's the essential impression of the floor -- and offer precious little guidance and merchandising of ourselves and our lines to help people navigate among those choices. By outward appearances we treat every visitor the same -- booksellers, librarians, wholesalers, media people, and rights buyers are all expected to figure out the booth and the staff personnel on their own, quickly as they glide by. We wait for people to come to us, hoping they will discover the right things when we haven't helped the discovery." 2006"In 265,000 square feet of abundance, standing out, or becoming memorable, is extremely hard -- particularly if your message is basically the same as everyone else's, and if your both is the same as everyone else's (and the same as your's was last year, only the sky-rise banner or lightbox pictures are new)." 2005 The Not Really Show"Everyone seems to be more easily able to identify whom the show is "not really... " for than whom it is for. Much as BEA has done to boost the numbers of retailers, it's not really a bookselling show (and a lot of people have bought fall already); it's not really for big publishers, though their square footage seems to keep creeping up; it's not really for small publishers, though many are present, helping to fill the square footage; it's not really a rights selling show and it's not really for international publishers, even as those numbers rise; it's not really for librarians, yet ever more they come in larger numbers; it's not really about 'big books' anymore, but it's not really about small books either; and on the list goes." Conferences/Events | Industry News & Trends
5/27/2008 7:40:47 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Overused Fantasy Cliches
Posted by Jane
As I prepare to leave for Los Angeles, I'll leave you with some entertaining (and useful) reading on someone else's blog. There's a site called Dragon Writing Prompts that has a delightful post for fantasy writers, The Not-So-Grand List of Overused Fantasy Cliches. A few of my favorite bits: Evil doers with multi uber awesome powers always
come unstuck when a newbie hero/heroine turns up with one super lame
attack all powered by (you guessed it) LOVE! (Known as the Pretty Sammy effect.)
The evil wizard is played by either Jack Palance or Christopher Lee.
Scantily-clad and hatless heroes and heroines are able to walk for
miles outdoors under a blazing sun without even the slightest hint of a
sunburn or skin damage afterwards.
Many thanks to Pam Wissman, editorial director at North Light & Impact Books, for sharing this link with me. Fun | Craft & Technique
5/27/2008 11:14:11 AM (Eastern Daylight Time, UTC-04:00) Trackback
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