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 Friday, June 20, 2008
Weekly Roundup of Great WD Blog Posts
Posted by Jane
The latest and greatest information from WD editors: How to write a nonfiction book proposal (Guide to Literary Agents blog)
The new 2009 edition of Guide to Literary Agents will hit the
streets soon; here's a sneak peek at one of the upfront articles on
writing nonfiction book proposals by agent Mollie Glick. Are agents stealing my stamps? (Questions & Quandaries)
I get this question regularly at conferences. I'm always astounded. So here's the answer, if you've always wanted to ask, too. Meeting agents in New York City (Writer's Perspective)
The editor of Writer's Digest magazine reports from the road, as she
escorts winners of the Writer's Digest Annual Writing Competition in
face-to-face meetings with agents. What no one tells you (Living With the M-Word)
A simple and direct answer to who is responsible for your book's success. Rolling through stop signs (Alice's CWIM blog)Alice has a rant this week (on frustrating people like myself! oops!) who don't stop fully at stop signs. I was even guilty of this during my driving test.
Agents | General | Getting Published | Marketing & Self-Promotion
Friday, June 20, 2008 10:45:41 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, June 19, 2008
Dealing With Rejection From the Sales & Marketing Dept.
Posted by Jane
Many years ago, I ran across this passage in a now defunct blog (BookAngst): … In my experience, unwanted-by-the-marketing-department books are, in fact, books that
the editor himself was either insufficiently passionate about, or for
which the editor failed, finally, to demonstrate—above all, to
himself—that he had a vision for how to publish it effectively.
(If you'd like to read the full post, it's still archived here.) There are few publishing-insider sentiments I agree with more than this—because it's proven absolutely true in my experience. If I'm passionate about a project, everyone hears it, sees it, knows it—and everyone gets on board, even if doubts linger in the background. Passion is infectious. (Of course, if nobody trusted my judgment, that passion would cease to make a difference, but let's assume editors keep their jobs because their judgment continues to be trusted.) I am guilty (sadly) of telling quite a few authors, as well as agents, that a project did not survive a pub board presentation due to lack of sales/marketing enthusiasm. While I'm not lying, I'm also not conveying the full truth: That if I were 100% sold on the project myself, I would pull all kinds of strings to make it happen. I've done it on rare occasions (sometimes to wild success, sometimes to wild failure), but I only do it when I have that passion or vision. So now you know the truth. What if you're given this reason for rejection? What can you do about it? - Do YOU the author have a vision for how to publish the book effectively? Have you conveyed this vision convincingly? If you have, can the editor explain the weaknesses in it?
- Is your concept truly compelling, something worth an editor getting passionate about? Remember, editors put their reputations on the line when acquiring your project. If it doesn't sell down the road, that's a mark against their judgment.
Writers have a difficult road ahead if they're unable to quickly explain or convey passion for a book or book idea (or if they don't have an agent who can do so on their behalf). To be convincing, you need a certain awareness, the most valuable awareness, perhaps: what makes your work exciting and attractive to people, whether readers, editors, agents. General | Getting Published
Thursday, June 19, 2008 4:36:14 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, June 18, 2008
What I Would Change About the Book Publishing Industry (#1)
Posted by Jane
With this post, I'm launching a series of musings on what I'd change about the book publishing industry if given a magic wand. The first thing?
No Roadblocks to Publishing in New Categories
This one is somewhat difficult to explain, but important to understand when it comes to a publisher's ability to innovate or try new things. First, it requires an overview of how books are sold to chain bookstores. How Publishers Sell Books to Chain Bookstores- A publisher's sales staff (or its distributor) calls directly on buyers for Barnes & Noble, Borders, etc. These meetings happen regularly throughout the year.
- Chain bookstore buyers are divided into categories. For example, there is one buyer for fiction at Barnes & Noble, Sessalee Hensley. She decides how many copies Barnes & Noble will buy of any particular fiction title. (To understand this fully, I highly recommend reading "This Buyer of Fiction Has Real Clout" in the Wall Street Journal.)
- Publishers' salespeople meet with one buyer at a time (that is, salespeople don't have an audience with all the buyers at once).
- To meet with a buyer, a publisher needs to be releasing a certain number of titles each season to merit the sit-down. This number is around 4-6 titles.
- If this threshold is not met, then the publisher is forced to do a "drop off," where sales materials are dropped off in the buyer's mailbox. As you might imagine, this is a terrible way to sell a book; it often results in very low buys or passes (when a store decides not to stock a book at all). The situation becomes even more challenging when a publisher does not have an established relationship with a particular buyer or does not have a reputation in the category.
I hope you see where this is going. If an editor wants to acquire a fabulous book in a category that the publisher isn't yet known for (or doesn't have a buyer relationship for), then the project has almost no chance of getting off the ground. The sales team is not interested in what becomes, in many cases, mission impossible. The editor has two choices: - Build a new program around a category that has 4-6 titles per season associated with it.
- Stick to the established categories.
Even if salespeople said "yes" to off-category projects, and took on the challenge, it wouldn't necessarily be doing the editor (or author) a favor. It could ultimately lead to an orphaned book that has poor placement in stores and little marketing/promotion support from the publisher. This is a problem somewhat peculiar to my publishing house ( F+W), since we're a special-interest company that doesn't really publish books for a general audience (unless you count our Adams division, but don't ask me to explain why some divisions of F+W can publish in any category and others can't). At large New York houses, they publish in nearly every category in the bookstore, so it becomes a non-issue. F+W Life | General | Getting Published
Wednesday, June 18, 2008 4:32:31 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Sneak Peek at a New Writing Exercise Book
Posted by Jane
In Spring 2009 (more than a year away!), Writer's Digest Books will release a new writing exercise book called Take Ten by Bonnie Neubauer. Because of the intensive design process for this book, our creative team has already started on it. Below are two favorite exercises from our designers Terri (who did the carrier pigeons) and Claudean (who did the robot family tree). If you like these kinds of creative writing prompts, be sure to check out Bonnie's first book for us, The Write-Brain Workbook.     F+W Life | Fun | Sneak Peek
Wednesday, June 18, 2008 11:14:52 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 17, 2008
The No. 1 Question to Ask Before Signing With a Small Press
Posted by Jane
Earlier today, a colleague who's been offered a book deal with a small press asked me what questions he should ask before signing on the dotted line, especially if he's concerned about his book's placement in stores. That's easy. You ask: Who's your distributor?
Basically, you're asking: How do the books get placed into Barnes & Noble and Borders? (And other bricks-and-mortar stores?) At the publishing house where I work, we're large enough that we don't need a distributor. We have an in-house sales force that calls directly on the buyers in New York (B&N) and Ann Arbor (Borders). But small presses rarely have that opportunity or luxury, so they sign with a distributor who does this for them. Two major distributors include: A small press could also be distributed by or have a strong relationship with: - Ingram, leading wholesaler-distributor (serves a wide base of booksellers, librarians, retailers, and publishers)
- Baker & Taylor, leading wholesaler best known for serving libraries and schools
Also, some small presses are distributed by larger publishing houses, which is perfectly acceptable. What if the small press doesn't have a distributor?It may mean the press is relying on sales through online retailers or through their own Web site (or through YOU, the author!). If the press claims to have distribution to bookstores but doesn't have a distributor, ask for a list of stores where their titles can be found on the shelf. Then do some calling around to confirm. Is it a dealbreaker if the small press doesn't have a distributor?Not necessarily, but if you want to see your book on the shelves of chain bookstores, then you might be disappointed. Ask the press for some compelling evidence of how they will successfully sell, market, and promote your book without it being physically available in stores. There are many presses that don't require physical distribution in order to sell books because they're in specialty or niche markets … or can otherwise reach the intended audience. General | Getting Published
Tuesday, June 17, 2008 5:50:21 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, June 16, 2008
Book Publishing Is Evil and Unfair! Now What?
Posted by Jane
I've been having such an interesting coversation with Robert Walker (in the comments of my post earlier today) that I wanted to share my response with all. Robert says: See, I just feel there's a problem when a small number of people's tastes and opinions (let's never forget that) and financial concerns serve to actively, and it often feels, maliciously, keep my work from the reading public. … While such a vetting system *may* produce some financial rewards, how many flops are there? …
The business model currently in place is not about good books, good writers, the sharing of ideas, and so forth, it's about money and profit, no different than the toothpaste industry. Can you honestly tell me that the opinions of this handful of people is really *that* worthy of such power and responsibility? And if you think I'm alone in this, check out Jessica's recent post about "venting" over at Bookends. Read the comments. That's the impression that most writers have of the industry. And, given how the system is set up, how can you blame them?
There's so much to say about Robert's comment (and I've only snipped his last two paragraphs), but I'll just touch on one aspect, and that's the relationship between publishers and writers, and how we all view each other.
Of course I'm no stranger to how the publishing industry is perceived by aspiring writers, as well as published authors. (If you're bitter as an aspiring writer, just wait until you're a published author! Sorry, it can get worse.) One time, I referred to Writer's Digest editors as "the nice people in publishing." However, I couldn't keep doing so in good faith, because it implied perhaps we were the only nice people, and I don't believe that.
In any case, a few points for further consideration.- Yes, there are some bad eggs in the publishing industry (some with and without power). Yes, some writers (both published and unpublished) are mistreated. Yes, some bad books are released. All industries have their share of so-called bad people (and please don't tell me that all the bad people have migrated to book publishing!). I'm reminded of an article I read once that philosophized about how we tend to assume writers are generous, wonderful people. (Or ought to be!) Well, actually, no. Writers can be SOBs just like people in other professions. But for some reason, we expect them to be better human beings. And I wonder if writers expect the same of people inside book publishing. Maybe the problem is, in my comments to Robert, I portrayed book publishing people as too close to God. And of course they're not, though I still contend that people who enter the business do have a passion for the written word, even the gatekeepers, including many agents. There is absolutely NO reason to stay in the business unless you're committed to the written word, because no one's really making any money at it. So we're looking either at passion or lunacy. Or both.
- Now that I've pointed out how bad we all are, let's not forget the role that aspiring writers and authors play in making the industry what it is. The way I look at it, we all share in the blame. Publishers make a lot of bad decisions, but authors do too. Many, many times have editors in my office dragged an author kicking and screaming across the finish line. Why dragged? Many authors go missing in action, or they refuse to revise, they won't accept edits or direction, they give up, they don't have time, they abandon the project (for legitimate and not legitimate reasons), and so the editor is left to clean up the mess best they can, or send it to the printer anyway.
- Yes, publishing is primarily a profit-making venture. If publishers didn't choose projects that they believed would turn a profit, there would be no money to risk on next year's books. And there would be no money for my paycheck (and I would like to continue making a living at this). How do publishers choose money makers? Well, that's all determined by what YOU, dear reader, are willing to buy. So we could say that the publishers are driven to release what they believe the general public will purchase, so perhaps we can point the finger at them! (That is, ourselves!)
Finally, but most importantly, let's stop pointing the finger. Does demonizing the industry (or the author) really help anyone? Does it help you get published? Maybe. If feeling dissed-pissed about the industry motivates you like crazy, then by all means pursue that attitude! But speaking for myself, if I want to continue to work in book publishing (and yes, I've felt demoralized on many days due to the profit focus), I have to look at what about it brings me joy. So I choose to look at what's beautiful about it, not what I would burn to the ground. And maybe if we pay attention to the positive things, and believe the best of each other, things will change. I guess you could say I'm a hopeless optimist. Or naive. I've been accused of both.
On a more serious note, though, if such things about the industry are incredibly distressing to you—if you simply couldn't look yourself in the mirror if you were published by HarperCollins—then there are in fact many nonprofit and/or independent presses that strive for excellence above all, and profits (if any) are of secondary importance. Into this category, I'd put publishers like Melville House, Macadam/Cage, McSweeney's, Unbridled Books, and of course there are many, many others. (I encourage comments on this front!)
To wrap up, I'd like to share a snippet I've saved for many months. It's from a profile of the founder of Macadam/Cage, David Poindexter:Poindexter's business philosophy is similarly unconventional. "It's
best not to pay too much attention to the finances," he says. "Good
business is not about the numbers; it's about doing the right thing. If
you're doing the right thing, then you'll be producing something of
value, and people will want to acquire what you're producing. Then the
numbers will take care of themselves." According to Poindexter, the
numbers are taking care of themselves for now. "I can't buy a beach
house," he says, "but I can pay the mortgage."
Fortunately for
readers as well as for writers, David Poindexter's definition of
success has nothing to do with buying a beach house. "I'm doing this
because it adds value to my life and to our society," he says. "If we
live our lives doing something of value, then that is success." And by
that standard, David Poindexter is successful indeed.
General | Getting Published | Industry News & Trends
Monday, June 16, 2008 9:23:24 PM (Eastern Daylight Time, UTC-04:00) Trackback
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The 3 Types of Writer—Which Are You?
Posted by Jane
When I'm surrounded by large numbers of writers (usually at conferences), I've found it helpful to separate them into three distinct categories: Careerists Cathartics Students
I can usually tell within a few minutes who I'm dealing with, and while quickly labeling people is not my favored or desired pastime, it greatly affects the kind of advice or feedback I give to a writer. Here are the qualities of each and how it affects my response. CAREERISTS- Want to author a book (more than "write" a book) to help take their career to the next level
- Usually are writing in a nonfiction category
- The information or the message is usually more important than aesthetics
These types of writers need to understand, first and foremost, that a publisher will not be interested in their project until they have a marketing platform and visibility with a targeted audience. As one of my authors ( Christina Katz) says, publishers are not looking to make waves for you; they want to ride your wave. The No. 1 mistake careerists make is thinking that a publisher will somehow kick-start their career or help them spread their message. Instead, careerists need to ensure they can convince a publisher that their book will sell because they already have the right promotion machine in place. A few of the best careerist authors are the ones who have decided that publishers profit too much from the authors' efforts, and eventually publish their own stuff (because they know how to sell, distribute, and market it on their own—that's how incredibly visible they are). CATHARTICS- Usually have one manuscript complete, often a memoir or story about a traumatic event (e.g., death of a loved one, tragic illness, longterm abuse)
- Have an insatiable desire to tell the world about this tragic story (e.g., to keep a loved one's memory alive, to help others who may be going through the same situation)
- Often have no interest in large-scale revision or otherwise making the work suitable for a publisher
These types of writers can be the most challenging to advise because their stories are so personal. Their focus is so much on getting their specific story out into the world that there's no room for compromise. I've found it's also not helpful to say, "Start a new project, set this aside for a while," because such writers are only interested in writing about this one event. Furthermore, these writers desperately want validation from editors/agents that their story has value and ought to be published. I've found the best I can do for these people is to advise self-publishing, unless I see a sample of the writing and it knocks me out of my chair. (FYI, that has never happened.) STUDENTSSo the last category? - Have a continuous desire to improve their craft
- Revise, revise, revise, revise
- Read (no one emphasizes this enough)
- Know how to use editorial and market-based feedback to speed them to success
I think I'm showing my biases here (that is, I find students to be dedicated to the same things I'm dedicated to), but of course student qualities can be found in both careerists and cathartics. The important point here is that people in publishing can tell when you're only seeking to use the industry for a specific type of gain. Ask yourself: where is your passion directed, and is it best directed at book publication? For some would-be authors, book publication is the most foolish and time-wasting means of spreading a message. (Not to mention unprofitable.) General | Getting Published
Monday, June 16, 2008 12:45:22 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, June 13, 2008
Quick & Deep (and Life-Changing) Writing Advice
Posted by Jane
I keep several Moleskine journals, and one is devoted specifically to the philosophy of great writers (or great writing). Today, a glimpse into the most recent entries: The most important things are the hardest things to say. They are the things you get ashamed of because words diminish your feelings—words shrink things that seem timeless when they are in your head to no more than living size when they are brought out.
—Stephen King
In every work of genius, we recognized our own rejected thoughts: They come back to us with a certain alienated majesty.—Emerson
To poets, silence is an acceptable response, even a flattering one.—Colette Before the play [by Harold Pinter], I thought words were just vessels of meaning. After it I saw them as weapons of defense. Before, I thought theatre was about the spoken; after, I understood the eloquence of the unspoken. It offered no explanations, no theories, no truths, no through line, no certainties of any kind.—John Lahr
Something has to be alive inside the story, giving it a pulse … What is it that's going to be whispering in your ear? Mostly it'll be what was there to start with—the unending swirl of memories, start-ups, hang-ups, and preoccupations. Write what you know goes the cliche. I'm not so sure you have a choice.
—Danny Leigh If there is a single pressure that has brought me to writing, it is regret. That is like rocket fuel for this kind of art.—DBC Pierre
Craft & Technique | General
Friday, June 13, 2008 2:59:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, June 12, 2008
Weekly Roundup of Great WD Blog Posts
Posted by Jane
The latest and greatest information from WD editors: Three acts of bad blogging (Writer's Perspective)
The editor of Writer's Digest magazine offers excellent and simple tips
that will improve your blog overnight. Be sure to check out helpful
comments from readers, too. How I met one of the 20 worst agents (Guide to Literary Agents blog)
An entertaining story about a bad agent. Help them help you (Living With the M-Word)
Our senior marketing manager talks about the harsh reality of how a publisher will (or won't) be supporting your book. How do people read and buy books? (Alice's CWIM blog)A Market Books editor points to a recent article with interesting statistics about people's book-buying habits. What should you charge to ghostwrite a book? (Questions & Quandaries)If you're thinking about writing a book for someone else, what's a fair rate? Agents | Craft & Technique | Getting Published | Industry News & Trends | Marketing & Self-Promotion
Thursday, June 12, 2008 5:55:37 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, June 10, 2008
Where Is Publishing Headed? A Few Innovative Ventures From F+W
Posted by Jane
For three days this week, I am participating in an F+W Publications innovation summit that brings together dozens of employees (mainly at an executive level) to discuss some of our cutting-edge products and ideas—and of course how to find and implement more innovative ideas, or take them to the next level. If you want to see the future of publishing, here are several examples from this morning: Coin Chat Radio (and others) Some of our best-known guides/brands at Krause (a division of F+W) have recently launched online radio shows, which has generated brand-new advertising revenue. MyCraftivityA social networking site for crafters, just launched in February 2008. Crafts is an enormously profitable book and magazine publishing category for F+W (with publications coming from North Light, Krause, Adams, and David & Charles). Artist's Network TVArt instruction demos—a collaboration between F+W's magazine and book division. Log Homes Network
This site from Krause offers a free print guide (free content!) for visitors that in turn helps us provide valuable leads to our
marketing partners and advertisers.
Impact Books
One of the most successful new book lines at our company, launched in 2004. Digitization & New Technology | F+W Life | Industry News & Trends
Tuesday, June 10, 2008 1:08:41 PM (Eastern Daylight Time, UTC-04:00) Trackback
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