# Tuesday, June 24, 2008
How to Avoid Sabotaging Your Writing Career (#2)
Posted by Jane

It's common wisdom, supposedly, that you should always look out for yourself—always watch your back, or always put yourself first, because no one else will do that for you.

This is the kind of wisdom I like to turn on its head; in fact, authors who always put themselves first can sabotage their efforts. Thus:

SABOTAGE #2: LOOKING OUT FOR YOURSELF TOO MUCH

You are not No. 1.
The reader—your audience—is No. 1.

If you write a book primarily for fame, fortune, or glory (or even for art's sake, I must admit), you run the risk of forgetting the reader or audience who will make your book successful in the first place.  Here are ways I can tell the orientation of an author:

(a) Unpublished authors
A query letter or submission that focuses on the author at the expense of audience/market is a red flag. Look at your own query or submission materials: Do they focus on the story of why you wrote the book, or how you came to write the book, or how hard you've worked on it, or how much your family loves it? Time to revise.

(b) Published authors
Authors who focus too much on themselves often ask their editor or agent, "What have you done for me lately? What are you doing or spending on my book's behalf?" Successful authors, rather than waiting for others to serve them (and that might be a loooong wait!), are growing their community, and actively serving readers.

In the most general terms: Write for that ideal reader and consider how your book can benefit them—not how your book will benefit you.

In life philosophy terms, I think the following quote sums it up: "We make a living by what we get, but we make a life by what we give." (Winston Churchill)
 
Related posts:
How to Avoid Sabotaging Your Writing Career (#1)


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Tuesday, June 24, 2008 5:24:40 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
How Do You Know If a Work Is in the Public Domain?
Posted by Jane

One of the toughest questions to answer is:

How do I find out if a work is in the public domain?
Or: What is the copyright status of a specific work?

If a work is in the public domain, it means you can use the material (even profit from the material) without seeking permission. If material is still under copyright protection, then anything beyond fair use requires permission and sometimes a payment for that use.

The laws governing copyright have changed so frequently over the years that it's difficult to determine the copyright status of a work. Usually, a search starts at the Library of Congress, here:

http://www.copyright.gov/records/

You can even pay the Library of Congress to conduct a search for you, though their records don't necessarily result in absolute or conclusive evidence.

But there's an outstanding new development from Google Book Search; they've combined and massaged copyright renewal data from multiple sources into one comprehensive document that's freely downloadable. See this blog posting (from Inside Google Book Search) for the full details and the download link.

For anyone working in book publishing, this is huge.


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Tuesday, June 24, 2008 12:43:41 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
What Is an Ideal Online Bookstore Experience?
Posted by Jane

When Borders launched a new online store, I found their "Magic Shelf" feature (on the home page) annoying and silly. But I figured, hey, they're trying to innovate, and I should give it a chance and not have a knee-jerk reaction to change.

Then I read this manifesto on what online bookstore experiences could and ought to be like! (Thanks to a reference in ShelfAwareness this morning.)

It's the most brilliant thing I've read in a long time about online book shopping. A must-read. And now I don't feel guilty about saying Borders' new online store hasn't brought anything useful to the book-buying experience.



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Tuesday, June 24, 2008 9:29:09 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Monday, June 23, 2008
How to Avoid Sabotaging Your Writing Career (#1)
Posted by Jane

Whenever I give a workshop at a writers conference, I always leave time for questions at the end. At Mad Anthony, during my session on how to avoid sabotaging your writing career, a writer stood up during the Q&A and said that he didn't have a question but an observation: All of my key points were in fact lessons that apply to all occupations (or even all facets of life), not necessarily publishing itself.

How observant he was! And he found me out! At the end of the day, I'm delivering a fairly simplistic philosophy packaged as writing instruction. This week, I'll be discussing the various way writers sabotage their careers, and I think you'll see the broader lesson underlying each one.

SABOTAGE #1: ATTEMPTING TO GET PUBLISHED TOO SOON
There are two primary ways in which this happens:
  • Submitting less than your best.
  • Submitting your work without knowing the market (publisher, agent, and/or audience).
Submitting less than your best work is by far THE NO. 1 REASON that writers fail in their fiction submission attempts. With so many people trying their hand at novel writing these days, competition is fierce, and agents/editors can be choosy. Are you submitting your absolute best work? You aren’t doing yourself any favors by circulating work that’s only halfway there. Have patience and conscientiousness to submit your best.

Submitting your work to the wrong market (or not understanding your audience) is the No. 1 reason nonfiction work gets rejected. More than 90 percent of the people who query/pitch me do not convey a good understanding of who would buy their work, much less an understanding of the audience that my particular company serves! I want to sign the authors who understand the market better than I do—and why shouldn't I want that? All editors want authors who bring value to their line, rather than trying to bring authors up to speed on what the market needs.

Know if there’s an audience/market for your work and what it looks like.
Then exhaustively research the companies/agents you submit to.

This same rule applies to published writers—they are not an exception!

The greater life lesson here? Always put forth your best work, and always understand and appeal to the needs of others if you want to partner with them.


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Monday, June 23, 2008 3:20:42 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
# Friday, June 20, 2008
Weekly Roundup of Great WD Blog Posts
Posted by Jane

The latest and greatest information from WD editors:

How to write a nonfiction book proposal (Guide to Literary Agents blog)
The new 2009 edition of Guide to Literary Agents will hit the streets soon; here's a sneak peek at one of the upfront articles on writing nonfiction book proposals by agent Mollie Glick.

Are agents stealing my stamps? (Questions & Quandaries)
I get this question regularly at conferences. I'm always astounded. So here's the answer, if you've always wanted to ask, too.

Meeting agents in New York City (Writer's Perspective)
The editor of Writer's Digest magazine reports from the road, as she escorts winners of the Writer's Digest Annual Writing Competition in face-to-face meetings with agents.

What no one tells you (Living With the M-Word)
A simple and direct answer to who is responsible for your book's success.

Rolling through stop signs (Alice's CWIM blog)
Alice has a rant this week (on frustrating people like myself! oops!) who don't stop fully at stop signs. I was even guilty of this during my driving test.



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Friday, June 20, 2008 10:45:41 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Thursday, June 19, 2008
Dealing With Rejection From the Sales & Marketing Dept.
Posted by Jane

Many years ago, I ran across this passage in a now defunct blog (BookAngst):
… In my experience, unwanted-by-the-marketing-department books are, in fact, books that the editor himself was either insufficiently passionate about, or for which the editor failed, finally, to demonstrate—above all, to himself—that he had a vision for how to publish it effectively.
(If you'd like to read the full post, it's still archived here.)

There are few publishing-insider sentiments I agree with more than this—because it's proven absolutely true in my experience.

If I'm passionate about a project, everyone hears it, sees it, knows it—and everyone gets on board, even if doubts linger in the background. Passion is infectious. (Of course, if nobody trusted my judgment, that passion would cease to make a difference, but let's assume editors keep their jobs because their judgment continues to be trusted.)

I am guilty (sadly) of telling quite a few authors, as well as agents, that a project did not survive a pub board presentation due to lack of sales/marketing enthusiasm. While I'm not lying, I'm also not conveying the full truth: That if I were 100% sold on the project myself, I would pull all kinds of strings to make it happen. I've done it on rare occasions (sometimes to wild success, sometimes to wild failure), but I only do it when I have that passion or vision.

So now you know the truth. What if you're given this reason for rejection? What can you do about it?
  1. Do YOU the author have a vision for how to publish the book effectively? Have you conveyed this vision convincingly? If you have, can the editor explain the weaknesses in it?
  2. Is your concept truly compelling, something worth an editor getting passionate about? Remember, editors put their reputations on the line when acquiring your project. If it doesn't sell down the road, that's a mark against their judgment.
Writers have a difficult road ahead if they're unable to quickly explain or convey passion for a book or book idea (or if they don't have an agent who can do so on their behalf). To be convincing, you need a certain awareness, the most valuable awareness, perhaps: what makes your work exciting and attractive to people, whether readers, editors, agents.


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Thursday, June 19, 2008 4:36:14 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, June 18, 2008
What I Would Change About the Book Publishing Industry (#1)
Posted by Jane

With this post, I'm launching a series of musings on what I'd change about the book publishing industry if given a magic wand. The first thing?

No Roadblocks to Publishing in New Categories

This one is somewhat difficult to explain, but important to understand when it comes to a publisher's ability to innovate or try new things. First, it requires an overview of how books are sold to chain bookstores.

How Publishers Sell Books to Chain Bookstores
  1. A publisher's sales staff (or its distributor) calls directly on buyers for Barnes & Noble, Borders, etc. These meetings happen regularly throughout the year.
  2. Chain bookstore buyers are divided into categories. For example, there is one buyer for fiction at Barnes & Noble, Sessalee Hensley. She decides how many copies Barnes & Noble will buy of any particular fiction title. (To understand this fully, I highly recommend reading "This Buyer of Fiction Has Real Clout" in the Wall Street Journal.)
  3. Publishers' salespeople meet with one buyer at a time (that is, salespeople don't have an audience with all the buyers at once).
  4. To meet with a buyer, a publisher needs to be releasing a certain number of titles each season to merit the sit-down. This number is around 4-6 titles.
  5. If this threshold is not met, then the publisher is forced to do a "drop off," where sales materials are dropped off in the buyer's mailbox. As you might imagine, this is a terrible way to sell a book; it often results in very low buys or passes (when a store decides not to stock a book at all). The situation becomes even more challenging when a publisher does not have an established relationship with a particular buyer or does not have a reputation in the category.

I hope you see where this is going.

If an editor wants to acquire a fabulous book in a category that the publisher isn't yet known for (or doesn't have a buyer relationship for), then the project has almost no chance of getting off the ground. The sales team is not interested in what becomes, in many cases, mission impossible.

The editor has two choices:
  1. Build a new program around a category that has 4-6 titles per season associated with it.
  2. Stick to the established categories.

Even if salespeople said "yes" to off-category projects, and took on the challenge, it wouldn't necessarily be doing the editor (or author) a favor. It could ultimately lead to an orphaned book that has poor placement in stores and little marketing/promotion support from the publisher.

This is a problem somewhat peculiar to my publishing house (F+W), since we're a special-interest company that doesn't really publish books for a general audience (unless you count our Adams division, but don't ask me to explain why some divisions of F+W can publish in any category and others can't). At large New York houses, they publish in nearly every category in the bookstore, so it becomes a non-issue.


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Wednesday, June 18, 2008 4:32:31 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
Sneak Peek at a New Writing Exercise Book
Posted by Jane

In Spring 2009 (more than a year away!), Writer's Digest Books will release a new writing exercise book called Take Ten by Bonnie Neubauer. Because of the intensive design process for this book, our creative team has already started on it. Below are two favorite exercises from our designers Terri (who did the carrier pigeons) and Claudean (who did the robot family tree).

If you like these kinds of creative writing prompts, be sure to check out Bonnie's first book for us, The Write-Brain Workbook.






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Wednesday, June 18, 2008 11:14:52 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Tuesday, June 17, 2008
The No. 1 Question to Ask Before Signing With a Small Press
Posted by Jane

Earlier today, a colleague who's been offered a book deal with a small press asked me what questions he should ask before signing on the dotted line, especially if he's concerned about his book's placement in stores.

That's easy. You ask:

Who's your distributor?

Basically, you're asking: How do the books get placed into Barnes & Noble and Borders? (And other bricks-and-mortar stores?)

At the publishing house where I work, we're large enough that we don't need a distributor. We have an in-house sales force that calls directly on the buyers in New York (B&N) and Ann Arbor (Borders). But small presses rarely have that opportunity or luxury, so they sign with a distributor who does this for them.

Two major distributors include:

A small press could also be distributed by or have a strong relationship with:
  • Ingram, leading wholesaler-distributor (serves a wide base of booksellers, librarians, retailers, and publishers)
  • Baker & Taylor, leading wholesaler best known for serving libraries and schools

Also, some small presses are distributed by larger publishing houses, which is perfectly acceptable.

What if the small press doesn't have a distributor?

It may mean the press is relying on sales through online retailers or through their own Web site (or through YOU, the author!). If the press claims to have distribution to bookstores but doesn't have a distributor, ask for a list of stores where their titles can be found on the shelf. Then do some calling around to confirm.

Is it a dealbreaker if the small press doesn't have a distributor?
Not necessarily, but if you want to see your book on the shelves of chain bookstores, then you might be disappointed. Ask the press for some compelling evidence of how they will successfully sell, market, and promote your book without it being physically available in stores. There are many presses that don't require physical distribution in order to sell books because they're in specialty or niche markets … or can otherwise reach the intended audience.


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Tuesday, June 17, 2008 5:50:21 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Monday, June 16, 2008
Book Publishing Is Evil and Unfair! Now What?
Posted by Jane

I've been having such an interesting coversation with Robert Walker (in the comments of my post earlier today) that I wanted to share my response with all.

Robert says:
See, I just feel there's a problem when a small number of people's tastes and opinions (let's never forget that) and financial concerns serve to actively, and it often feels, maliciously, keep my work from the reading public. … While such a vetting system *may* produce some financial rewards, how many flops are there? …

The business model currently in place is not about good books, good writers, the sharing of ideas, and so forth, it's about money and profit, no different than the toothpaste industry. Can you honestly tell me that the opinions of this handful of people is really *that* worthy of such power and responsibility? And if you think I'm alone in this, check out Jessica's recent post about "venting" over at Bookends. Read the comments. That's the impression that most writers have of the industry. And, given how the system is set up, how can you blame them?

There's so much to say about Robert's comment (and I've only snipped his last two paragraphs), but I'll just touch on one aspect, and that's the relationship between publishers and writers, and how we all view each other.

Of course I'm no stranger to how the publishing industry is perceived by aspiring writers, as well as published authors. (If you're bitter as an aspiring writer, just wait until you're a published author! Sorry, it can get worse.) One time, I referred to Writer's Digest editors as "the nice people in publishing." However, I couldn't keep doing so in good faith, because it implied perhaps we were the only nice people, and I don't believe that.

In any case, a few points for further consideration.
  1. Yes, there are some bad eggs in the publishing industry (some with and without power). Yes, some writers (both published and unpublished) are mistreated. Yes, some bad books are released. All industries have their share of so-called bad people (and please don't tell me that all the bad people have migrated to book publishing!). I'm reminded of an article I read once that philosophized about how we tend to assume writers are generous, wonderful people. (Or ought to be!) Well, actually, no. Writers can be SOBs just like people in other professions. But for some reason, we expect them to be better human beings. And I wonder if writers expect the same of people inside book publishing. Maybe the problem is, in my comments to Robert, I portrayed book publishing people as too close to God. And of course they're not, though I still contend that people who enter the business do have a passion for the written word, even the gatekeepers, including many agents. There is absolutely NO reason to stay in the business unless you're committed to the written word, because no one's really making any money at it. So we're looking either at passion or lunacy. Or both.
  2. Now that I've pointed out how bad we all are, let's not forget the role that aspiring writers and authors play in making the industry what it is. The way I look at it, we all share in the blame. Publishers make a lot of bad decisions, but authors do too. Many, many times have editors in my office dragged an author kicking and screaming across the finish line. Why dragged? Many authors go missing in action, or they refuse to revise, they won't accept edits or direction, they give up, they don't have time, they abandon the project (for legitimate and not legitimate reasons), and so the editor is left to clean up the mess best they can, or send it to the printer anyway.
  3. Yes, publishing is primarily a profit-making venture. If publishers didn't choose projects that they believed would turn a profit, there would be no money to risk on next year's books. And there would be no money for my paycheck (and I would like to continue making a living at this). How do publishers choose money makers? Well, that's all determined by what YOU, dear reader, are willing to buy. So we could say that the publishers are driven to release what they believe the general public will purchase, so perhaps we can point the finger at them! (That is, ourselves!)

Finally, but most importantly, let's stop pointing the finger. Does demonizing the industry (or the author) really help anyone? Does it help you get published? Maybe. If feeling dissed-pissed about the industry motivates you like crazy, then by all means pursue that attitude! But speaking for myself, if I want to continue to work in book publishing (and yes, I've felt demoralized on many days due to the profit focus), I have to look at what about it brings me joy. So I choose to look at what's beautiful about it, not what I would burn to the ground. And maybe if we pay attention to the positive things, and believe the best of each other, things will change. I guess you could say I'm a hopeless optimist. Or naive. I've been accused of both.

On a more serious note, though, if such things about the industry are incredibly distressing to you—if you simply couldn't look yourself in the mirror if you were published by HarperCollins—then there are in fact many nonprofit and/or independent presses that strive for excellence above all, and profits (if any) are of secondary importance. Into this category, I'd put publishers like Melville House, Macadam/Cage, McSweeney's, Unbridled Books, and of course there are many, many others. (I encourage comments on this front!)

To wrap up, I'd like to share a snippet I've saved for many months. It's from a profile of the founder of Macadam/Cage, David Poindexter:

Poindexter's business philosophy is similarly unconventional. "It's best not to pay too much attention to the finances," he says. "Good business is not about the numbers; it's about doing the right thing. If you're doing the right thing, then you'll be producing something of value, and people will want to acquire what you're producing. Then the numbers will take care of themselves." According to Poindexter, the numbers are taking care of themselves for now. "I can't buy a beach house," he says, "but I can pay the mortgage."

Fortunately for readers as well as for writers, David Poindexter's definition of success has nothing to do with buying a beach house. "I'm doing this because it adds value to my life and to our society," he says. "If we live our lives doing something of value, then that is success." And by that standard, David Poindexter is successful indeed.


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Monday, June 16, 2008 9:23:24 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [5] Trackback


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