# Monday, July 07, 2008
How I Broke Into Publishing
Posted by Jane

I'm frequently asked how I ended up with an illustrious book publishing career. My stock response is: college internship. If you're interested in the long version of the story, then you can read the Q&A over at PublishingCareers by Lori Cates Hand.

To give you an idea of the conversation, I will now quote myself:

At F+W, you went from managing a magazine to managing books. Was that a difficult transition?

Not at all, though I suspect my experience is unique. F+W is more like a media company that parcels out its content in different formats and packages, across a variety of niche audiences (in my case, writers). So I worked for Writer’s Digest magazine for a while, then moved to Writer’s Digest Books, which is really the same kind of game, with a lot of the same players. It also helped that I had previous experience in the book division before moving to Writer’s Digest magazine. But F+W editors often move between the magazine and book division successfully.

Many thanks to Lori for her insightful questions (and for anyone looking for a career in publishing, her site is not-to-be-missed).


F+W Life | General
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Monday, July 07, 2008 3:33:04 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Thursday, July 03, 2008
Nick Hornby Doubts E-Books
Posted by Jane

Over at the official blog of Penguin Books UK, guest blogger Nick Hornby gives some excellent reasons why he doesn't see e-books (or e-book readers) becoming prevalent or popular any time soon. Basically, his argument boils down to:
  1. Books are consistently lovable (unlike CDs).

  2. With e-book readers, you do not already own e-books to load on it. (Contrast with iPod where you already own the music.)

  3. People don't buy that many books to begin with.

  4. Book lovers are late adaptors of new tech.

  5. People will waste time on their iPods rather than reading on some other device.

Highly recommend reading the entire post here. Thanks to our managing designer Grace Ring for sharing the post!


Digitization & New Technology | Industry News & Trends
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Thursday, July 03, 2008 2:30:33 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, July 02, 2008
Illustrated Zombie Book = Awesome Review & Ecstatic Author
Posted by Jane



More news from yet another title from HOW Books, Zombie Haiku: Good Poetry for Your Brains. Ain't It Cool News offers up a superlative review, and here's a bit from the final paragraph:
This is the single best zombie read I have laid my eyes on this year and sure to show up in my picks for best original graphic novel of the year. The book does a phenomenal job of going into the mind of a zombie and does so in a creative and wholly new and imaginative way. If you have a taste for horror, this quirky little book is for you. But if you're a zombie fiend like myself, you should make it your single minded goal to seek out this book and digest then savor it. It's a true gem of a book for those with a taste for the macabre.
The author of Zombie Haiku, Ryan Mecum, stumbled upon the review and e-mailed us this morning to share his excitement:
I'm the guy who has been reading Aint It Cool every day for about 10 years now, and I saw this review this morning by just going to their site.  CRAZY!!!!!  I bawled like a baby and called my wife.  It's like I'm in a dream.
Nothing better than happy authors (and superlative reviews).

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Wednesday, July 02, 2008 1:55:46 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Why Writers Need Agents
Posted by Jane

In the comments of the last post, Candy Gourlay pointed out the most charming and adorable YouTube video that she created on why writers need agents.

Everybody needs a smile in this business, so I highly recommend playing this gem!

Why Writers Need Agents at UK YouTube:
http://uk.youtube.com/watch?v=qTUGOjusOfg



Agents | Fun | Getting Published
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Wednesday, July 02, 2008 11:07:15 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
# Tuesday, July 01, 2008
How to Avoid Sabotaging Your Writing Career (#7)
Posted by Jane

At conferences, you can spot them from miles away. They’re the ones who have been beaten down by years of rejection, the ones who believe the publishing industry is working against them … the ones who have lost all hope and faith and are now looking for someone to blame (or at least someone to complain to). Who am I talking about? The bitter writers.

SABOTAGE #7: BECOME BITTER


I've often had bitter writers respond to my rejection letters with strident explanations of why the rejection is wrong, or accusing me of bad judgment. (Unfortunately, the more I try to engage such people in a rational discussion of the reasons behind a rejection, the less they are convinced, and the angrier they get … which is probably one reason why few editors/agents like to write detailed rejection letters.) Part of what I see here is an inability to separate the personal aspect from the business aspect. I treat rejection as a part of my business day; writers take it as a personal affront, and being unable to bridge the gap produces animosity toward each other at the end of the day.

You can avoid this bitterness trap by understanding the industry, understanding why it works the way it does, and having the right expectations (or, no expectations).


I'll end with another quote as to the larger implications: "A great secret of success is to go through life as a man who never gets used up" (Albert Schweitzer). And also from Schweitzer: "Success is not the key to happiness. Happiness is the key to success."

Related blog posts
How to Avoid Sabotaging Your Writing Career (#6)
How to Avoid Sabotaging Your Writing Career (#5)
How to Avoid Sabotaging Your Writing Career (#4)
How to Avoid Sabotaging Your Writing Career (#3)
How to Avoid Sabotaging Your Writing Career (#2)
How to Avoid Sabotaging Your Writing Career (#1)


General | Getting Published
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Tuesday, July 01, 2008 4:06:40 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
Someone Is Trying to Tell You Something!
Posted by Jane

This September, HOW Books will release Written on the City: Graffiti Messages Worldwide by Axel Albin & Josh Kamler. It's a collection of photographs of graffiti, all text-based, all trying to communicate.

I've plucked out Page 118 for your sneak peek.



We signed this book after discovering the authors' wonderful site.

New Titles From F+W | Sneak Peek
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Tuesday, July 01, 2008 3:51:06 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Monday, June 30, 2008
How to Avoid Sabotaging Your Writing Career (#6)
Posted by Jane

On this one, I'm cutting to the chase:

SABOTAGE #6: ASSUMING A WORK DEEPLY FELT BY YOU WILL BE DEEPLY FELT BY ALL

This is a strange one. I always feel a little mean mentioning it, and I also feel like it's painfully obvious. Yet again and again, without fail, at every writing conference, I meet a writer who assumes I will be interested in their work simply because it's about a transformational or life-changing or soulful experience. Writers who are so wholly consumed—who have become different people because of the ideas or story they are conveying—tend to automatically assume it will interest editors or agents just because it’s something they know or deeply experienced or worked hard on.

Unfortunately, it’s not enough to have written a great work, experienced a life-changing event, or be an expert in the field. You may feel you have an important message to share, but you have to be able to connect that message to an identifiable MARKET. You must be able to establish a readership and a market for your work if you want to interest a commercial or for-profit publishing house; nothing else will matter to them, apart from amazing, fall-off-your-chair writing.

In big-picture terms, I'll quote the great philosopher Schopenhauer:
"Most men are so thoroughly subjective that nothing really interests them but themselves. They always think of their own case as soon as any remark is made, and their whole attention engrossed and absorbed by the merest chance reference to anything which affects them personally, be it ever so remote."


General | Getting Published
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Monday, June 30, 2008 4:49:09 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [4] Trackback
Sneak Peek at Alien Invasion Survival Handbook
Posted by Jane

Next spring (2009), HOW Books will release a handbook on how to defend yourself from aliens. I just saw the sales materials cross my desk and wanted to share some images with you. Immediately below is the cover image.




Here are a few defensive moves you should know about, in case aliens should invade before the book releases. The first is the eye gouge, the second is the choking maneuver.











I recommend you print out a copy of this post and keep it in your wallet, should disaster strike.

Fun | Sneak Peek
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Monday, June 30, 2008 2:59:46 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
How to Stay Viable as Publisher: Just Produce Quality Content
Posted by Jane

It is now mid-year, and that means everyone is starting to discuss mid-year performance (and individual performance). Right now I'm in the process of summarizing the 2009 outlook for my imprints at F+W, my new publishing initiatives, and anything else that proves my area will be more profitable next year rather than less profitable.

Just in time, there is a fabulous article today in the Washington Post by respected publishing veteran Jonathan Karp. He directs an imprint called Twelve (which publishes 12 books each year).

He discusses the pressure on publishing houses to be profitable, and summarizes the ugly options, of which I am all too familiar:

1. Add more titles to augment sales. (I hate this option the most. More titles, more work, usually fewer sales … plus you inevitably publish titles of lesser quality.)

2. Sell more copies of existing authors and titles. (As Karp points out, most executives don't accept this as a viable option when the industry is flat, at best.)

3. Ask popular authors to "increase output."

4. Diversify your "product line."

5. Cut costs, pray to the gods of movie tie-in paperback editions or hope that one of your authors gets his or her own talk show.

The final paragraphs of Karp's article offer hope that we can all soon get off this infuriating treadmill of more-more-more product. Emerging technologies will eventually give publishers only one way of standing out in the market: quality product. (Imagine that!) He says:
… publishers will be forced to invest in works of quality to maintain their niche. These books will be the one product that only they can deliver better than anyone else. Those same corporate executives who dictate annual returns may begin to proclaim the virtues of research and development, the great engine of growth for business. For publishers, R&D means giving authors the resources to write the best books -- works that will last, because the lasting books will, ultimately, be where the money is.
Read the entire article at the Washington Post, "Turning the Page on the Disposable Book."


Digitization & New Technology | F+W Life | General | Industry News & Trends
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Monday, June 30, 2008 11:39:38 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Notes From the Slush Pile
Posted by Jane

Candy Gourlay over at Notes From the Slush Pile has been kind enough to notice my series on how to avoid sabotaging your writing career (which continues this week, so stay tuned). Be sure to visit Candy's blog if you're interested in the children's/YA genre, lots of up-to-date industry info.


Industry News & Trends
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Monday, June 30, 2008 9:36:23 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback


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