# Friday, July 18, 2008
Excellent & Innovative Author Marketing-Promotion-Publicity Tips
Posted by Jane

Here's a round-up of the more intriguing or helpful articles I've been reading on author marketing, promotion, and publicity.

What Social Media Does Best (Chris Brogan)
Chris Brogan's blog is probably my favorite new read; he tackles questions of marketing/promotion in relation to social media in a fresh and useful way. This post helps give you a grounding of the principles.

Use LinkedIn to Promote
(The Publicity Hound)

LinkedIn is a social networking tool for professionals that comes in handy for job searches and business opportunities. I'd never really considered it as a book promotion tool, but this post gives a vague idea of how it might work. (Unfortunately, rather than deliver the real goods, the post promotes a teleseminar on the topic.)

Tips on Working With Publicists (GalleyCat)
Here you'll find links to the latest advice on how authors can work effectively with their publishers' publicity departments (or lack thereof) or independent publicists. Invaluable. Read. Bookmark. Save.

Starting and Writing an Effective Blog
One of the most frequently asked questions at conferences is how to start and run a blog that really makes a noticeable difference to an aspiring or published author's career or visibility. Here are a variety of resources I've found that offer genuine tools:
  • Blogging: How to Get Started (Sling Words). A step-by-step primer on the logistics. (What service do you choose, how do you set it up, etc.)
  • A Sample Blogging Workflow (Chris Brogan). Shows you how to keep your blog populated consistently with good content without expending all your energy on it.
  • 10 Secrets to Better Blogging (Chris Brogan). He must know what he's doing, because this is my third link to his site in this post.


Building Readership | Digitization & New Technology | Industry News & Trends | Marketing & Self-Promotion
Friday, July 18, 2008 1:19:32 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
Secrets of Book Publishing from a Self-Published Author
Posted by Jane

After finally ending a two-week hiatus on my blog/Internet reading, I have many things to share in the coming days.

First, for aspiring (and established) book authors, I highly recommend the following post from self-published author Mark Hurst, which is one of the best point-by-point explanations I've seen of how the book business works (and it certainly puts your expectations in line). I do disagree with him that publishers are making significantly more money than the authors, but other than that, it hits the nail on the head.

A snippet:
When you approach publishers with an idea, your main job - practically your only job - is to explain very clearly why the book is going to sell. (Here it really helps if your last name is Clinton.) If you're not a known author or celebrity who can guarantee some sales, then it's best to come in with a clearly defined, market-tested book idea... not to say a knockoff of a bestselling concept or a me-too book on a hot trend, heavens no, we'd never do that, just maybe something "inspired by" a successful book.
Read the full post here.


Getting Published | Industry News & Trends
Friday, July 18, 2008 12:56:36 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Thursday, July 17, 2008
On the Road: Harriette Austin Writers Conference
Posted by Jane

After a somewhat neglectful July here at There Are No Rules, I'll soon be on the road and speaking at the Harriette Austin Writers Conference in Athens, Georgia, this weekend. I'm meeting one-on-one with about ten writers for manuscript evaluations/consultations, then presenting two workshops: crafting an irresistible nonfiction book concept or proposal, and (my personal favorite), why the publishing industry is evil and unfair.

If all goes well in wi-fi land, I hope to offer a daily report. Stay tuned. (And if you'll be at the event, please be sure to find me and say hello.)


Conferences/Events
Thursday, July 17, 2008 12:37:48 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, July 15, 2008
New Release: Poet's Market 2009
Posted by Jane

41MZpJw6zRL._SL500_AA240_.jpg

We just received advance copies of Poet's Market 2009. Our production coordinator, Greg Nock, sent the following e-mail to make the announcement:

I've queried as the date grew near
(I'm so much an impatient creature)
but, at last, Poet's Market is now here.
 
The list is printed; that's the trick.
And with the wisp of smoke's transient nature
they'll soon be gone, so grab one quick.




Getting Published | New Titles From F+W
Tuesday, July 15, 2008 1:20:16 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Monday, July 14, 2008
It's Enough to Give You Zombie Nightmares
Posted by Jane

Today my inbox greeted me with a graphic retelling of an intense zombie nightmare that one of our designers experienced, which undoubtedly is a result of our newest little zombie book from HOW Books, Zombie Haiku. Just in case you haven't seen it yet: the author has produced a commercial for it that is now on YouTube. It's hilarious and a little strange.



Fun | New Titles From F+W
Monday, July 14, 2008 3:34:26 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, July 09, 2008
Writer's Digest Books Excerpt Extravaganza!
Posted by Jane

Our newest team member, Melissa Hill, has been busy posting excerpts of Writer's Digest titles on our web site (both new and old), so I wanted to share with you the full list of free material now available. Welcome your suggestions of what you'd like to see posted or distributed from our catalog of titles!

EXCERPTS ON OUR SITE (click on title to be taken directly to excerpt)

Fiction writing
Inspiration
Nonfiction writing
General
Other genres
Reference

PDF DOWNLOADS (click on the title to be taken to a landing page linking to the download)
The Pirate Primer (a lexicon of pirate language)
Chapter 8: Insults

Noble's Book of Writing Blunders
Table of Contents, Introduction, and "Don't Add Adverbs and Adjectives to Prettify Your Prose"

By Cunning & Craft
A section on crafting your characters, because fiction is all about people

Howdunit: Police Procedure & Investigation
Table of Contents, and tips to sharpen your CSI skills

Between the Lines
A section on creating effective backstory

Novelist's Boot Camp
Mission III: Enlist Your New Recruits

Chapter After Chapter
Find your writing wings

Hooked
Opening scenes: an overview

What Would Your Character Do?
Scenario: Family Picnic


Craft & Technique | Excerpts | Getting Published
Wednesday, July 09, 2008 4:00:57 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, July 08, 2008
New Title in Write Great Fiction Series
Posted by Jane



Our newest title in the Write Great Fiction series, Revision & Self-Editing by James Scott Bell (who also authored Plot & Structure), is now widely available, and reviews are starting to appear. Here's a snippet from C.J. Darlington's review at TitleTrakk.com:

Speaking of writing conferences, that’s what reading this book felt like—attending a break-out session presented by a skilled wordsmith who knows of what he speaks. Like a caring English Professor, Jim hovers over your shoulder pointing out the problems and dishing out the fixes. He pulls no punches, and you can tell he wants those who read this book to succeed. With lots of sweat, burning desire, and these techniques in your back pocket, you truly can.

When Plot & Structure released I said, “If you can only buy one writing book, buy this one.” Well, it’s time to make space on your shelves for one more. Revision & Self-Editing deserves it.

You can …



Craft & Technique | New Titles From Writer's Digest
Tuesday, July 08, 2008 3:42:07 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
# Monday, July 07, 2008
How I Broke Into Publishing
Posted by Jane

I'm frequently asked how I ended up with an illustrious book publishing career. My stock response is: college internship. If you're interested in the long version of the story, then you can read the Q&A over at PublishingCareers by Lori Cates Hand.

To give you an idea of the conversation, I will now quote myself:

At F+W, you went from managing a magazine to managing books. Was that a difficult transition?

Not at all, though I suspect my experience is unique. F+W is more like a media company that parcels out its content in different formats and packages, across a variety of niche audiences (in my case, writers). So I worked for Writer’s Digest magazine for a while, then moved to Writer’s Digest Books, which is really the same kind of game, with a lot of the same players. It also helped that I had previous experience in the book division before moving to Writer’s Digest magazine. But F+W editors often move between the magazine and book division successfully.

Many thanks to Lori for her insightful questions (and for anyone looking for a career in publishing, her site is not-to-be-missed).


F+W Life | General
Monday, July 07, 2008 3:33:04 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Thursday, July 03, 2008
Nick Hornby Doubts E-Books
Posted by Jane

Over at the official blog of Penguin Books UK, guest blogger Nick Hornby gives some excellent reasons why he doesn't see e-books (or e-book readers) becoming prevalent or popular any time soon. Basically, his argument boils down to:
  1. Books are consistently lovable (unlike CDs).

  2. With e-book readers, you do not already own e-books to load on it. (Contrast with iPod where you already own the music.)

  3. People don't buy that many books to begin with.

  4. Book lovers are late adaptors of new tech.

  5. People will waste time on their iPods rather than reading on some other device.

Highly recommend reading the entire post here. Thanks to our managing designer Grace Ring for sharing the post!


Digitization & New Technology | Industry News & Trends
Thursday, July 03, 2008 2:30:33 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, July 02, 2008
Illustrated Zombie Book = Awesome Review & Ecstatic Author
Posted by Jane



More news from yet another title from HOW Books, Zombie Haiku: Good Poetry for Your Brains. Ain't It Cool News offers up a superlative review, and here's a bit from the final paragraph:
This is the single best zombie read I have laid my eyes on this year and sure to show up in my picks for best original graphic novel of the year. The book does a phenomenal job of going into the mind of a zombie and does so in a creative and wholly new and imaginative way. If you have a taste for horror, this quirky little book is for you. But if you're a zombie fiend like myself, you should make it your single minded goal to seek out this book and digest then savor it. It's a true gem of a book for those with a taste for the macabre.
The author of Zombie Haiku, Ryan Mecum, stumbled upon the review and e-mailed us this morning to share his excitement:
I'm the guy who has been reading Aint It Cool every day for about 10 years now, and I saw this review this morning by just going to their site.  CRAZY!!!!!  I bawled like a baby and called my wife.  It's like I'm in a dream.
Nothing better than happy authors (and superlative reviews).

Fun | New Titles From F+W
Wednesday, July 02, 2008 1:55:46 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback


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