Saturday, July 19, 2008
Recap: Harriette Austin Writers Conference
Posted by Jane

I always love journeying to the South for a writing event; aside from getting to hear the regular and charming "Yes, ma'am" near and far, I never have to sigh over yet another ubiquitous conference cheesecake. Here, I get to choose among blackberry cobbler, banana pudding, and apple pie!

But down to business.

Here at Harriette Austin, Saturday was a full day of workshops and one-on-one critiques; unfortunately I didn't have a window to attend other sessions. But I do have a few tips based on my manuscript critiques—I read the first 15 manuscript pages of eight different novels. The same red flags appeared again and again.

Big Red Flags in First 15 Pages
  • No clear protagonist-problem. Of the manuscripts I read, only two had a very clear protagonist with an identifiable problem. For most first-time novelists, this is a requirement for a story beginning. Also, several manuscripts had more than three POV characters in first 15 pages, which can create a dizzying experience for the reader. It's a big risk.
  • Slow start. About half of the manuscripts I read had very slow starts, where the story was mainly taking place in the characters' heads, or it suffered from too much backstory too soon. Resist the temptation to flashback or give a lot of detail about the past; move the story forward instead, and weave in the backstory (only as absolutely required) as you go. I recommend Hooked by Les Edgerton to help refine your first few chapters.
  • In two manuscripts I read, the authors were trying to position their work as fiction, but it was clearly a true-to-life story. In both cases, the authors felt their stories were more marketable or safe if written as novels. Unfortunately, this often creates more problems than it solves.
Crafting a High-Powered Nonfiction Book Concept
Here at Harriette I debuted a new session that focuses on how to develop a killer concept for a nonfiction book (with the exception of memoir). I usually deliver sessions on writing nonfiction book proposals, but I realized these sessions totally missed the big problem that authors have. The key struggle is coming up with a concept that will sell. If the author has evidence that his or her book idea will sell, the proposal practically writes itself.

Click this link to download a PDF of the PowerPoint presentation: NonfictionBk.pdf (894.3 KB)

The Harriette conference features about a dozen different publishing professionals (editors and agents), and takes place in a delightful venue—the University of Georgia Center. They take excellent care of both presenters and attendees, and I highly recommend it to all aspiring writers, especially novelists.


Conferences/Events | Craft & Technique | Getting Published
7/19/2008 6:49:52 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [4] Trackback
 Friday, July 18, 2008
Excellent & Innovative Author Marketing-Promotion-Publicity Tips
Posted by Jane

Here's a round-up of the more intriguing or helpful articles I've been reading on author marketing, promotion, and publicity.

What Social Media Does Best (Chris Brogan)
Chris Brogan's blog is probably my favorite new read; he tackles questions of marketing/promotion in relation to social media in a fresh and useful way. This post helps give you a grounding of the principles.

Use LinkedIn to Promote
(The Publicity Hound)

LinkedIn is a social networking tool for professionals that comes in handy for job searches and business opportunities. I'd never really considered it as a book promotion tool, but this post gives a vague idea of how it might work. (Unfortunately, rather than deliver the real goods, the post promotes a teleseminar on the topic.)

Tips on Working With Publicists (GalleyCat)
Here you'll find links to the latest advice on how authors can work effectively with their publishers' publicity departments (or lack thereof) or independent publicists. Invaluable. Read. Bookmark. Save.

Starting and Writing an Effective Blog
One of the most frequently asked questions at conferences is how to start and run a blog that really makes a noticeable difference to an aspiring or published author's career or visibility. Here are a variety of resources I've found that offer genuine tools:
  • Blogging: How to Get Started (Sling Words). A step-by-step primer on the logistics. (What service do you choose, how do you set it up, etc.)
  • A Sample Blogging Workflow (Chris Brogan). Shows you how to keep your blog populated consistently with good content without expending all your energy on it.
  • 10 Secrets to Better Blogging (Chris Brogan). He must know what he's doing, because this is my third link to his site in this post.


Building Readership | Digitization & New Technology | Industry News & Trends | Marketing & Self-Promotion
7/18/2008 1:19:32 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
Secrets of Book Publishing from a Self-Published Author
Posted by Jane

After finally ending a two-week hiatus on my blog/Internet reading, I have many things to share in the coming days.

First, for aspiring (and established) book authors, I highly recommend the following post from self-published author Mark Hurst, which is one of the best point-by-point explanations I've seen of how the book business works (and it certainly puts your expectations in line). I do disagree with him that publishers are making significantly more money than the authors, but other than that, it hits the nail on the head.

A snippet:
When you approach publishers with an idea, your main job - practically your only job - is to explain very clearly why the book is going to sell. (Here it really helps if your last name is Clinton.) If you're not a known author or celebrity who can guarantee some sales, then it's best to come in with a clearly defined, market-tested book idea... not to say a knockoff of a bestselling concept or a me-too book on a hot trend, heavens no, we'd never do that, just maybe something "inspired by" a successful book.
Read the full post here.


Getting Published | Industry News & Trends
7/18/2008 12:56:36 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Thursday, July 17, 2008
On the Road: Harriette Austin Writers Conference
Posted by Jane

After a somewhat neglectful July here at There Are No Rules, I'll soon be on the road and speaking at the Harriette Austin Writers Conference in Athens, Georgia, this weekend. I'm meeting one-on-one with about ten writers for manuscript evaluations/consultations, then presenting two workshops: crafting an irresistible nonfiction book concept or proposal, and (my personal favorite), why the publishing industry is evil and unfair.

If all goes well in wi-fi land, I hope to offer a daily report. Stay tuned. (And if you'll be at the event, please be sure to find me and say hello.)


Conferences/Events
7/17/2008 12:37:48 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Tuesday, July 15, 2008
New Release: Poet's Market 2009
Posted by Jane

41MZpJw6zRL._SL500_AA240_.jpg

We just received advance copies of Poet's Market 2009. Our production coordinator, Greg Nock, sent the following e-mail to make the announcement:

I've queried as the date grew near
(I'm so much an impatient creature)
but, at last, Poet's Market is now here.
 
The list is printed; that's the trick.
And with the wisp of smoke's transient nature
they'll soon be gone, so grab one quick.




Getting Published | New Titles From F+W
7/15/2008 1:20:16 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
 Monday, July 14, 2008
It's Enough to Give You Zombie Nightmares
Posted by Jane

Today my inbox greeted me with a graphic retelling of an intense zombie nightmare that one of our designers experienced, which undoubtedly is a result of our newest little zombie book from HOW Books, Zombie Haiku. Just in case you haven't seen it yet: the author has produced a commercial for it that is now on YouTube. It's hilarious and a little strange.



Fun | New Titles From F+W
7/14/2008 3:34:26 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Wednesday, July 09, 2008
Writer's Digest Books Excerpt Extravaganza!
Posted by Jane

Our newest team member, Melissa Hill, has been busy posting excerpts of Writer's Digest titles on our web site (both new and old), so I wanted to share with you the full list of free material now available. Welcome your suggestions of what you'd like to see posted or distributed from our catalog of titles!

EXCERPTS ON OUR SITE (click on title to be taken directly to excerpt)

Fiction writing
Inspiration
Nonfiction writing
General
Other genres
Reference

PDF DOWNLOADS (click on the title to be taken to a landing page linking to the download)
The Pirate Primer (a lexicon of pirate language)
Chapter 8: Insults

Noble's Book of Writing Blunders
Table of Contents, Introduction, and "Don't Add Adverbs and Adjectives to Prettify Your Prose"

By Cunning & Craft
A section on crafting your characters, because fiction is all about people

Howdunit: Police Procedure & Investigation
Table of Contents, and tips to sharpen your CSI skills

Between the Lines
A section on creating effective backstory

Novelist's Boot Camp
Mission III: Enlist Your New Recruits

Chapter After Chapter
Find your writing wings

Hooked
Opening scenes: an overview

What Would Your Character Do?
Scenario: Family Picnic


Craft & Technique | Excerpts | Getting Published
7/9/2008 4:00:57 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Tuesday, July 08, 2008
New Title in Write Great Fiction Series
Posted by Jane



Our newest title in the Write Great Fiction series, Revision & Self-Editing by James Scott Bell (who also authored Plot & Structure), is now widely available, and reviews are starting to appear. Here's a snippet from C.J. Darlington's review at TitleTrakk.com:

Speaking of writing conferences, that’s what reading this book felt like—attending a break-out session presented by a skilled wordsmith who knows of what he speaks. Like a caring English Professor, Jim hovers over your shoulder pointing out the problems and dishing out the fixes. He pulls no punches, and you can tell he wants those who read this book to succeed. With lots of sweat, burning desire, and these techniques in your back pocket, you truly can.

When Plot & Structure released I said, “If you can only buy one writing book, buy this one.” Well, it’s time to make space on your shelves for one more. Revision & Self-Editing deserves it.

You can …



Craft & Technique | New Titles From Writer's Digest
7/8/2008 3:42:07 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
 Monday, July 07, 2008
How I Broke Into Publishing
Posted by Jane

I'm frequently asked how I ended up with an illustrious book publishing career. My stock response is: college internship. If you're interested in the long version of the story, then you can read the Q&A over at PublishingCareers by Lori Cates Hand.

To give you an idea of the conversation, I will now quote myself:

At F+W, you went from managing a magazine to managing books. Was that a difficult transition?

Not at all, though I suspect my experience is unique. F+W is more like a media company that parcels out its content in different formats and packages, across a variety of niche audiences (in my case, writers). So I worked for Writer’s Digest magazine for a while, then moved to Writer’s Digest Books, which is really the same kind of game, with a lot of the same players. It also helped that I had previous experience in the book division before moving to Writer’s Digest magazine. But F+W editors often move between the magazine and book division successfully.

Many thanks to Lori for her insightful questions (and for anyone looking for a career in publishing, her site is not-to-be-missed).


F+W Life | General
7/7/2008 3:33:04 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
 Thursday, July 03, 2008
Nick Hornby Doubts E-Books
Posted by Jane

Over at the official blog of Penguin Books UK, guest blogger Nick Hornby gives some excellent reasons why he doesn't see e-books (or e-book readers) becoming prevalent or popular any time soon. Basically, his argument boils down to:
  1. Books are consistently lovable (unlike CDs).

  2. With e-book readers, you do not already own e-books to load on it. (Contrast with iPod where you already own the music.)

  3. People don't buy that many books to begin with.

  4. Book lovers are late adaptors of new tech.

  5. People will waste time on their iPods rather than reading on some other device.

Highly recommend reading the entire post here. Thanks to our managing designer Grace Ring for sharing the post!


Digitization & New Technology | Industry News & Trends
7/3/2008 2:30:33 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Wednesday, July 02, 2008
Illustrated Zombie Book = Awesome Review & Ecstatic Author
Posted by Jane



More news from yet another title from HOW Books, Zombie Haiku: Good Poetry for Your Brains. Ain't It Cool News offers up a superlative review, and here's a bit from the final paragraph:
This is the single best zombie read I have laid my eyes on this year and sure to show up in my picks for best original graphic novel of the year. The book does a phenomenal job of going into the mind of a zombie and does so in a creative and wholly new and imaginative way. If you have a taste for horror, this quirky little book is for you. But if you're a zombie fiend like myself, you should make it your single minded goal to seek out this book and digest then savor it. It's a true gem of a book for those with a taste for the macabre.
The author of Zombie Haiku, Ryan Mecum, stumbled upon the review and e-mailed us this morning to share his excitement:
I'm the guy who has been reading Aint It Cool every day for about 10 years now, and I saw this review this morning by just going to their site.  CRAZY!!!!!  I bawled like a baby and called my wife.  It's like I'm in a dream.
Nothing better than happy authors (and superlative reviews).

Fun | New Titles From F+W
7/2/2008 1:55:46 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Why Writers Need Agents
Posted by Jane

In the comments of the last post, Candy Gourlay pointed out the most charming and adorable YouTube video that she created on why writers need agents.

Everybody needs a smile in this business, so I highly recommend playing this gem!

Why Writers Need Agents at UK YouTube:
http://uk.youtube.com/watch?v=qTUGOjusOfg



Agents | Fun | Getting Published
7/2/2008 11:07:15 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
 Tuesday, July 01, 2008
How to Avoid Sabotaging Your Writing Career (#7)
Posted by Jane

At conferences, you can spot them from miles away. They’re the ones who have been beaten down by years of rejection, the ones who believe the publishing industry is working against them … the ones who have lost all hope and faith and are now looking for someone to blame (or at least someone to complain to). Who am I talking about? The bitter writers.

SABOTAGE #7: BECOME BITTER


I've often had bitter writers respond to my rejection letters with strident explanations of why the rejection is wrong, or accusing me of bad judgment. (Unfortunately, the more I try to engage such people in a rational discussion of the reasons behind a rejection, the less they are convinced, and the angrier they get … which is probably one reason why few editors/agents like to write detailed rejection letters.) Part of what I see here is an inability to separate the personal aspect from the business aspect. I treat rejection as a part of my business day; writers take it as a personal affront, and being unable to bridge the gap produces animosity toward each other at the end of the day.

You can avoid this bitterness trap by understanding the industry, understanding why it works the way it does, and having the right expectations (or, no expectations).


I'll end with another quote as to the larger implications: "A great secret of success is to go through life as a man who never gets used up" (Albert Schweitzer). And also from Schweitzer: "Success is not the key to happiness. Happiness is the key to success."

Related blog posts
How to Avoid Sabotaging Your Writing Career (#6)
How to Avoid Sabotaging Your Writing Career (#5)
How to Avoid Sabotaging Your Writing Career (#4)
How to Avoid Sabotaging Your Writing Career (#3)
How to Avoid Sabotaging Your Writing Career (#2)
How to Avoid Sabotaging Your Writing Career (#1)


General | Getting Published
7/1/2008 4:06:40 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
Someone Is Trying to Tell You Something!
Posted by Jane

This September, HOW Books will release Written on the City: Graffiti Messages Worldwide by Axel Albin & Josh Kamler. It's a collection of photographs of graffiti, all text-based, all trying to communicate.

I've plucked out Page 118 for your sneak peek.



We signed this book after discovering the authors' wonderful site.

New Titles From F+W | Sneak Peek
7/1/2008 3:51:06 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
 Monday, June 30, 2008
How to Avoid Sabotaging Your Writing Career (#6)
Posted by Jane

On this one, I'm cutting to the chase:

SABOTAGE #6: ASSUMING A WORK DEEPLY FELT BY YOU WILL BE DEEPLY FELT BY ALL

This is a strange one. I always feel a little mean mentioning it, and I also feel like it's painfully obvious. Yet again and again, without fail, at every writing conference, I meet a writer who assumes I will be interested in their work simply because it's about a transformational or life-changing or soulful experience. Writers who are so wholly consumed—who have become different people because of the ideas or story they are conveying—tend to automatically assume it will interest editors or agents just because it’s something they know or deeply experienced or worked hard on.

Unfortunately, it’s not enough to have written a great work, experienced a life-changing event, or be an expert in the field. You may feel you have an important message to share, but you have to be able to connect that message to an identifiable MARKET. You must be able to establish a readership and a market for your work if you want to interest a commercial or for-profit publishing house; nothing else will matter to them, apart from amazing, fall-off-your-chair writing.

In big-picture terms, I'll quote the great philosopher Schopenhauer:
"Most men are so thoroughly subjective that nothing really interests them but themselves. They always think of their own case as soon as any remark is made, and their whole attention engrossed and absorbed by the merest chance reference to anything which affects them personally, be it ever so remote."


General | Getting Published
6/30/2008 4:49:09 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [4] Trackback
Sneak Peek at Alien Invasion Survival Handbook
Posted by Jane

Next spring (2009), HOW Books will release a handbook on how to defend yourself from aliens. I just saw the sales materials cross my desk and wanted to share some images with you. Immediately below is the cover image.




Here are a few defensive moves you should know about, in case aliens should invade before the book releases. The first is the eye gouge, the second is the choking maneuver.











I recommend you print out a copy of this post and keep it in your wallet, should disaster strike.

Fun | Sneak Peek
6/30/2008 2:59:46 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
How to Stay Viable as Publisher: Just Produce Quality Content
Posted by Jane

It is now mid-year, and that means everyone is starting to discuss mid-year performance (and individual performance). Right now I'm in the process of summarizing the 2009 outlook for my imprints at F+W, my new publishing initiatives, and anything else that proves my area will be more profitable next year rather than less profitable.

Just in time, there is a fabulous article today in the Washington Post by respected publishing veteran Jonathan Karp. He directs an imprint called Twelve (which publishes 12 books each year).

He discusses the pressure on publishing houses to be profitable, and summarizes the ugly options, of which I am all too familiar:

1. Add more titles to augment sales. (I hate this option the most. More titles, more work, usually fewer sales … plus you inevitably publish titles of lesser quality.)

2. Sell more copies of existing authors and titles. (As Karp points out, most executives don't accept this as a viable option when the industry is flat, at best.)

3. Ask popular authors to "increase output."

4. Diversify your "product line."

5. Cut costs, pray to the gods of movie tie-in paperback editions or hope that one of your authors gets his or her own talk show.

The final paragraphs of Karp's article offer hope that we can all soon get off this infuriating treadmill of more-more-more product. Emerging technologies will eventually give publishers only one way of standing out in the market: quality product. (Imagine that!) He says:
… publishers will be forced to invest in works of quality to maintain their niche. These books will be the one product that only they can deliver better than anyone else. Those same corporate executives who dictate annual returns may begin to proclaim the virtues of research and development, the great engine of growth for business. For publishers, R&D means giving authors the resources to write the best books -- works that will last, because the lasting books will, ultimately, be where the money is.
Read the entire article at the Washington Post, "Turning the Page on the Disposable Book."


Digitization & New Technology | F+W Life | General | Industry News & Trends
6/30/2008 11:39:38 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Notes From the Slush Pile
Posted by Jane

Candy Gourlay over at Notes From the Slush Pile has been kind enough to notice my series on how to avoid sabotaging your writing career (which continues this week, so stay tuned). Be sure to visit Candy's blog if you're interested in the children's/YA genre, lots of up-to-date industry info.


Industry News & Trends
6/30/2008 9:36:23 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
 Friday, June 27, 2008
How to Avoid Sabotaging Your Writing Career (#5)
Posted by Jane

At a recent writers conference, I heard a literary agent say that one of her top criteria when deciding whether or not to represent an author was: Could she spend eight hours in an airport with that person and like them afterward?

Here in my office, we all try to avoid working with or becoming the dreaded PITA (Pain In The Ass). Word to the wise: If you ever see a PITA surcharge on an invoice you receive, you are one of those people. The next sabotage is pretty clear, yes?

#5 SABOTAGE: BE HIGH MAINTENANCE

No editor or agent wants to take on a project or an author that will drive them crazy, suck up all their time and energy, or make extensive demands.

What characterizes high-maintenance authors?
  • Demands answers immediately; e-mails or calls repeatedly; everything is urgent
  • Insists on having everything their way
  • Unwillingness to negotiate or compromise; general inflexibility
  • Tremendous self-importance (ego, ego, ego)
  • Demands everyone else conform to their schedule and preferences
Editors and agents fall in LOVE with people who are:
  • Confident in themselves, but not egotistical
  • Flexible and know how to compromise or handle change
  • Strive for excellence; seek every opportunity to improve their work
  • Have a positive attitude and don't play the victim
A few additional words about the author-editor dynamic, and a thank-you to Executive Editor Kelly Nickell for these points:
  • It’s likely that you and your editor will have some good and bad times.
  • It’s easy to be kind during the good times, but it’s just as important—if not more so—to be kind during the bad times.
  • Remember that your editor is your voice—your supporter and champion—within the publishing house. If you throw a tantrum or resort to name-calling, etc., your editor is likely to come to think of you as a “problem author.”
It falls on your editor to create and maintain in-house interest in your project. She’s the one responsible for making sure that your book doesn’t get overlooked by sales and marketing. Cultivating a strong partnership with your editor (as well as your agent) is vital to the future success of your book.

The overarching lesson: Be a pleasure to work with, rather than someone that people take pains to avoid.

Related posts
How to Avoid Sabotaging Your Writing Career (#4)
How to Avoid Sabotaging Your Writing Career (#3)
How to Avoid Sabotaging Your Writing Career (#2)
How to Avoid Sabotaging Your Writing Career (#1)


General | Getting Published
6/27/2008 2:02:58 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback
New Release: Writing Life Stories, 2nd edition
Posted by Jane



Almost exactly 10 years ago, Story Press (a former imprint of F+W Publications) released a fabulous instruction book by Bill Roorbach, Writing Life Stories.

I'm thrilled to announce that we've just released a second edition of this valuable text, still under the Story Press imprint, in what we're calling the 10-year anniversary edition. In this new edition, Bill (with the help of Kristen Keckler) has taken care to fully update and revise the text. In his preface, he writes:
So much has changed in the ten years since the first edition of Writing Life Stories was published. For writers, perhaps the biggest development has been the wholesale advent of the Internet, with its constant evolution, its endless opportunities for interaction, for instant research, for locating and speaking directly to readers via e-mail, blogs, and Web sites. Everyone's typing now. …

Memoir as a popular genre has moved past most of its early controversies, and enjoys new standing in the world of letters and in the university. But there's also brand-new hullabaloo, such as the James Frey scandal … or the Deborah Rodriguez dustup … And is this the end of the world? Of course it's not. That roar you hear comes from the explosive power of narrative as applied to real life. What is the role of memoir and the essay in the quest for truth? Or even Truth? You'll answer these questions over and over, always in your own way, with every paragraph you write. …

Old friends of Writing Life Stories will find plenty here to re-charge their batteries, lots of new ideas and fresh instruction. First-time readers will join those returning to find new exercises in every chapter, clearer explanations of difficult issues like the use of metaphor, more up-to-date information on publishing, examples from newer writers, and more recent titles to complement the dozens of examples in the original edition, and a much more sophisticated look at the Internet.

Phillip Lopate and Lee Gutkind were kind enough to praise the first edition, and this second edition is even better. Be sure to check it out if you're actively writing or teaching creative nonfiction; we've posted an excerpt from Chapter 2 on our site, "Challenging the Limits of Memory."

Craft & Technique | Excerpts | New Titles From Writer's Digest
6/27/2008 1:39:39 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback