There Are No Rules - Thursday, August 07, 2008

Now it's time to talk about TOW Books. This is an imprint here at F+W that launched last fall, in partnership with John Warner of McSweeney's fame.

It's an imprint focused on humor.

We've discovered that humor is quite difficult to sell.

So we're giving books away, in their entirety, to help spark interest.

There are four titles we are now offering for free, as PDF downloads (you can also request free, physical copies):

Really, You've Done Enough: A Parents' Guide to Stop Parenting Their Adult Child Who Still Needs Their Money But Not Their Advice by Sarah Walker

Oh, the Humanity! A Gentle Guide to Social Interaction for the Feeble Young Introvert by Jason Roeder

Everything Is Wrong With You: The Modern Woman's Guide to Finding Self-Confidence Through Self-Loathing by Wendy Molyneux

So You Want to Be President? Find Out If You Have the Ego, Bankroll, and Moral Flexibility to Lead the Nation and Take on the World by John Warner

This imprint's survival depends on more people discovering these talented humorists. Won't you take a look and recommend them to a friend?

Fun | New Titles From F+W

8/8/2008 3:15:22 PM (Eastern Daylight Time, UTC-04:00)

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Thursday, August 07, 2008

HOW Books: Always Extraordinary
Posted by Jane

I've been featuring HOW Books rather frequently, but they need the attention; most people I know aren't aware of the wonderful books we publish under this imprint that features top illustrators, artists, and designers.

One example is The Look Book by Chris Sickels (Red Nose Studio). This book released last fall and won a major award from the Society of Illustrators. BoingBoing recently mentioned the illustrator thanks to the efforts of HOW senior editor Megan Patrick. (FYI, The Look Book is NOT a children's book.)

And here's another plug for 100 Daily Monsters by Stefan Bucher—again, fantastic art. LA Weekly recently featured Bucher and his monsters and had this to say:

What kind of guy draws a monster every day? Bucher leads a lifestyle that some might classify as monstrous. Or, at the very least, vampiric. When the rest of the city is sleeping, he is drawing, from midnight to 4 a.m. He reasons, “Drawing is a monastic activity, on a straight line from illuminating manuscripts. Drawing a monster a day every day for 100 consecutive days? It becomes a stamina question.”
Bucher’s monastery, though, is open to the world, and people complain if no monster appears on time. It’s their morning coffee or lunch break.

That's kind of a good description for many HOW titles: art that's open to the world. Buy a HOW Book, support art! (Now off soapbox.)

Fun | New Titles From F+W

8/7/2008 3:58:50 PM (Eastern Daylight Time, UTC-04:00)

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Wednesday, August 06, 2008

How to Be a Manly Man (or, The Art of Manliness)
Posted by Jane

Quick manliness quiz!

What are ten outdated men's fashions that still have charm?
Are the suburbs killing your manhood?
What are the five financial discussions to have before getting hitched?

All this and more you can find over at The Art of Manliness. At HOW Books, we are devoted fans of the site (and all things manly), so we're working with them on a book to release next year. As part of the HOW editorial team's presentation to sales and marketing, we decided it was time to showcase our inner male-ness. (Unfortunately I was in Portland at the time and could not participate.)

From left to right: Editor Melissa Hill, designer Grace Ring, managing editor Amy Schell, HOW magazine senior editor Megan Patrick, and designer Claudean Wheeler.

I'd say we're better than your average Hanz and Franz.

Fun

8/6/2008 4:29:20 PM (Eastern Daylight Time, UTC-04:00)

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WritersDigest.tv
Posted by Jane

This fall, Writer's Digest is launching Writer's Digest TV. Catch a glimpse of what this will be like by viewing these free chats/interviews from ThrillerFest 2008.

General | Getting Published | Industry News & Trends

8/6/2008 3:59:00 PM (Eastern Daylight Time, UTC-04:00)

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Tuesday, August 05, 2008

Recap: Willamette Writers (and My New Philosophy for Pitch Feedback)
Posted by Jane

I am long overdue in sharing some tidbits from my trip to the Willamette Writers Conference last weekend in Portland (Ore.). Here's an overview.

Lunch talk by author Christina Katz
WD author Christina Katz delivered Friday's excellent lunch talk; for me, her message was very much about how a writer's attitude and perspective can greatly affect success, and emphasized the many wonderful ways that writers have it better than ever (more ways to get information, more ways to network with other writers, more ways to see your book sold and promoted in the world, and so on). Read Christina's recap of the conference (which includes a photo of yours truly).

My talk on The World of Sales
Unlike my previous presentations on this topic that only ran 45–60 minutes, this session was a full 90 minutes. I wondered if I would have enough to say to fill the time, but there were many excellent questions from the audience that helped add valuable discussion, and will certainly inspire some future presentations I give. A few topics that really interested writers:

Marketing and publicity efforts by you vs. your publisher. How do you prepare? How do you work with a publicist? Should you hire your own publicist? (The answer is yes.) What does hiring a publicist cost and what can you reasonably expect from a good publicist? FYI: Industry studies have shown that authors who hire publicists do in fact sell more books!
How authors can positively affect sell-through numbers. While your publisher may do an excellent job selling your book INTO stores, those books can be returned at any time, for any reason, resulting in a negative number on your royalty statement! So what can authors do to ensure their books sell THROUGH stores into customer's hands? A lot depends on an author's ability to drive traffic to retail outlets to buy books (that is: marketing platform). Think about how you reach readers and how you can grow your direct contact with your readership.
How authors can find book sales numbers. Unfortunately, you can't. There is a service, Nielsen Bookscan, that tracks book sales through most trade channels (bookstores), but this service is only available to publishers and other members of a fairly exclusive club. You can, however, check a book's copyright page to see what printing it's in. If it's been reprinted many times and it's not very old/dated, that's a sign of a good-selling book. You can also tell how successful a book is by how many copies a chain bookstore stocks at any given time. The more copies on the shelf, the better it sells.
How often do authors earn out their advance? Actually, no one asked this question during the session, but I did get it afterwards, and it's a very popular topic. I see varying statistics in the industry (e.g., as few as 10% of authors earn out), but definitely the large majority of authors do NOT earn out their advance. That means whatever you're paid upfront is all you will ever receive—no royalties!

My New Philosophy for Pitch Feedback
Most of my conference time was spent taking appointments with writers who were interested in pitching a book for F+W Media. For the most part, the pitches were solid, though most people aren't as familiar with the F+W list as I would like (otherwise they would be spinning their concepts in a different way).

After this three-weekend conference extravaganza of pitches and critiques, I've learned something valuable about giving feedback to authors on nonfiction book concepts. Here it is.

I know my F+W categories so intimately that as soon as I hear an idea (within 5 seconds), I know if it's viable, at least on the surface. I know if it's a marketable idea given our strengths or market position at F+W.
HOWEVER: If I don't think an idea will work, I should NOT respond by saying: "No, that won't work for us" or "That won't sell" (which sparks: "But I know so many people who need this book" or "Everyone tells me this is a great idea" or "I know I could sell it.").
Instead, my strategy is this: "Let's discuss what's selling in this category right now." Or: "Let's discuss the audiences that F+W can reach right now and how this book could target them." Or: "If that title were on our list at F+W, it would need to overcome these market challenges."

This accomplishes three very important things:

First, it gives people hope, as well as thoughtful consideration from me, that their idea could potentially work. No one, no matter how professional, wants to hear a "no" five seconds after an idea is uttered. It's kind of like: Let's give love a chance here.
It focuses discussion on the market for the idea rather than the idea itself. This might seem like a small difference, but it's a crucial one. By doing this, no one is saying the idea isn't workable or valuable. We're talking about how the market works, and if there's a big enough market—or if F+W can even reach the intended market. It helps the author think about the project in terms of audience, instead of just their gem of an idea (which they're likely passionate about, and should be!).
Finally, this helps educate the prospective author about F+W, about the category, and what typically works in the market. We all want to be successful, right? No author wants a book to be published that only sells a handful of copies. Plus, a discussion like this, with the right information or examples, usually spark ideas for how the author could spin the topic to make it appropriate for our list.

Finally, keynote speaker Marc Acito rode a bike through Saturday night's banquet! Video below. See his blog post here.

Conferences/Events | Getting Published | Industry News & Trends | Marketing & Self-Promotion

8/5/2008 5:15:38 PM (Eastern Daylight Time, UTC-04:00)

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Elvis Storm Troopers, Robots, and Indiana Jones All Agree
Posted by Jane

One of our HOW Books authors, Stefan Bucher, attended Comic-Con and was able to secure a few wonderful endorsements for 100 Daily Monsters, from, ah, celebrities, for example:

Click here to see his full report (and photo library).

Fun | New Titles From F+W

8/5/2008 4:31:32 PM (Eastern Daylight Time, UTC-04:00)

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Monday, August 04, 2008

Werewolves Reciting Sonnets?
Posted by Jane

We've recently succeeded in sparking more Zombie Haiku interest: BoingBoing pointed to the book's trailer, which, if you haven't seen, is a cool little production!

My favorite comment on the BoingBoing posting:

Wow. Now we just need werewolves reading sonnets and I'm set!

Fun | New Titles From F+W

8/4/2008 4:06:32 PM (Eastern Daylight Time, UTC-04:00)

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Thursday, July 31, 2008

Writer's Market Mentioned on Good Morning America
Posted by Jane

This just in (thank you, Grace)!: On Good Morning America this morning, there was an interview with author Stephanie Meyer about her latest book. At the end of the interview, they asked her a question about writing/publishing a novel, and she mentioned Writer’s Market as a great resource. Here’s a video clip of it (it happens around the –1:30 mark): http://abcnews.go.com/video/playerIndex?id=5487417

Writer's Market editor Robert Brewer comments:

You heard it: "Writer's Market IS a great resource."

I am surprised, however, that the conversation didn't shift focus at that exact point from Meyer to Writer's Market. A good interviewer would've interrupted saying something like, "Whoa-whoa, Stephanie--Writer's Market?!? Here let me get my pen out; can you give us all the URL on that? (pause) And one more time for the folks at home? Thanks, Stephanie. And tomorrow, we'll be bringing you an interview with the folks from Writer's Market." I mean, that's how I would've handled it. ;)

General | New Titles From F+W

7/31/2008 3:14:57 PM (Eastern Daylight Time, UTC-04:00)

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Wednesday, July 30, 2008

Interview With Faculty Chair of Vermont MFA Program
Posted by Jane

Here at Writer's Digest, we have been extremely fortunate to work with the faculty chair of the Vermont MFA program, David Jauss, to publish his writing instruction (or non-instruction) book, Alone With All That Could Happen. It is a lovely book that I hope gets the attention it so richly deserves. (In early 2009, we're also publishing a collection of essays from the Vermont MFA faculty called Words Overflown By Stars.)

For those who aren't aware, the Vermont MFA program (a low-residency program for creative writers) was ranked one of the best in the country by Atlantic magazine. So we're particularly excited about the partnership.

In any case, the whole purpose of this post is to let you know of a terrific 30-minute interview with David Jauss with Shelagh Shapiro, for her show called "Write the Book" on WOMM-LP 105.9 FM (Burlington, Vermont). It's available for free as a podcast through iTunes, or you can visit the show online and listen here: Write the Book podcast (July 26).

Craft & Technique | New Titles From F+W

7/30/2008 2:53:46 PM (Eastern Daylight Time, UTC-04:00)

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On the Road: Willamette Writers Conference
Posted by Jane

Tomorrow I'm departing for Portland, Oregon, to speak and take appointments at the Willamette Writers Conference. Lots of frenetic energy and familiar faces at Willamette, and I'm very much looking forward to catching up with authors new and old. The WD-related highlights:

My Session: The World of Sales (Or: It's All About the Numbers)
Once again I deliver the facts about how books are sold (and returned) on a national level.

"Never a Better Time to Be a Writer"
WDB author Christina Katz is Friday's lunch speaker! I'm finishing up production on her book for this fall, Get Known Before the Book Deal. She's also presenting "Your Roadmap to the Nonfiction Book Writing Process."

"Writing a Killer Mystery" and "Plotting Crime Fiction"
WDB author Hallie Ephron (Writing & Selling the Mystery Novel) demystifies the art and artifice of mystery writing. Her Killer Mystery workshop is so popular and helpful it's being offered twice during the weekend. She's also participating on a panel that I've seen her organize at other conferences, "Why I Stop Reading," which is not to be missed!

"Toning Your Poetry for Power and Precision"
WDB author Sage Cohen (Writing the Life Poetic, forthcoming in 2009 from WDB) offers tips on poetry revision.

"Getting at the Gold in Your YA Novel"
WDB author Laura Whitcomb (Your First Novel) offers advice in the young adult genre and marketplace. Laura is at work on a second book for WDB, due to release in 2009: Novel Shortcuts: Ten Techniques That Ensure a Great First Draft.

"Fiction's Balancing Act" and "Corpses, Cliffhangers, and Other Remedies for Pacing"
WDB author Jessica Morrell (Between the Lines and the very new Bullies, Bastards, and Bitches) offers her always enlightening and in-depth fiction writing wisdom.

Finally: WD's very own Chuck Sambuchino (editor of Guide to Literary Agents) will be in attendance, delivering manuscript critiques and presenting two workshops, "Everything You Need to Know About Agents" and "Building Your Freelance Portfolio."

Always love to meet people who are reading this blog, so say hello when you see me wandering the halls of the Sheraton in search of coffee, chocolate, or an evening nightcap.

Conferences/Events

7/30/2008 10:14:15 AM (Eastern Daylight Time, UTC-04:00)

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Monday, July 28, 2008

Time to Get a Tattoo?
Posted by Jane

I don't have any body art or tattoos. I don't even have my ears pierced. But the following site does inspire: a photo gallery of literary tattoos. Lots of e.e. cummings, Vonnegut, Plath, and (strangely?) Little Prince.

A few memorable ones (from, in order, Theodore Isaac Rubin, e.e. cummings, and Kerouac):

Fun

7/28/2008 5:52:37 PM (Eastern Daylight Time, UTC-04:00)

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Finding Books You Like: Start at Page 69
Posted by Jane

Time for lighter fare! The Guardian (UK) has a charming article on the theory that it's possible to choose books you love by first reading Page 69. (Read the article here.)

I will now test this theory on a few recent releases from HOW, TOW, and Writer's Digest.

Zombie Haiku

Falling with the group,
by the time I get to her,
all that's left is hair.

Always be careful
when you're biting teeth with teeth.
Dead teeth tend to lose.

I push with my chin,
a better biting angle,
into her shoulder.

So You Want to Be President?

Long May Iowa and New Hampshire Reign! Primary Scenario 1

Regardless of the reasons why, everything is riding on the battle for these two states. Taking heed of legendary former House Speaker Tip O'Neill's maxim that "all politics is local," the first part of this challenge will ask you to demonstrate your knowledge of Iowa and New Hampshire. Decide whether each statement applies to New Hampshire or Iowa (or one of the other choices … you get the idea).

1. My motto is "live free or die."
A. Iowa
B. New Hampshire
C. Tony Hawk
D. Other

Answer: B (Tony Hawk is a good guess, but he isn't a state.)

Fiction Writer's Workshop, 2nd Edition

Epiphany should not be confused with a trick ending. For example, if you write a st ory in which a young woman looks forward to getting together with a man, giving this the appearance of a date, and then, in the last line of the story, it turns out that the man is her dad—and that's the whole point—you are not making an epiphany. The main character knew it all along, and the writer chose to hide this information to surprise us later. Now, this may be charming, but it's cheap. The character must come upon some genuine discovery.

Fun | New Titles From F+W

7/28/2008 3:57:01 PM (Eastern Daylight Time, UTC-04:00)

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Saturday, July 26, 2008

Recap (Day 3): Midwest Writers Workshop
Posted by Jane

It's the third and final day of the Midwest Writers Workshop! It started with the traditional buttonhole breakfast, where each faculty member hosts a table with a specific topic.

My Buttonhole Topic: Online Marketing and Promotion
I spent a couple hours (over some excellent scrambled eggs and coffee, good job BSU catering!) talking about the basics of online author marketing and promotion. The key points that came up again and again:

Yes, an author Web site is mandatory if you're publishing a book. At what point does it become critical? When people start to search for you online (e.g., through Google), wanting more information about who you are and what you do. You don't want them to come up empty handed. In some categories/audiences, if you don't exist online, it's like you don't exist at all.
A Web site doesn't have to cost you money or be flashy to be effective. How can you figure it out? Go to conferences or writers groups and ask others how they did it.
No, you don't have to blog, but if you do, make sure you maintain it and feature something useful to your readership.
The time you spend on online marketing/promotion efforts directly relates to who your audience is. For example, if you're a YA author, then you must spend a lot of time being visible online and promoting online. But if you're marketing to a readership that is not Web savvy, then spend less time online (but you're not off the hook—industry professionals and media professionals will still look for you online).
Social networking is fun, but not mandatory. I recommend trying it, just to eliminate the fear or ignorance factor. You don't have to continue doing it if it seems unproductive or unfun. If you're trying to reach a younger audience, social networking probably is an essential element of your online marketing.
Effective marketing (whether online or offline) is that perfect combination of (1) your strengths (2) your audience's needs and (3) the best fit for your content. This leads to authentic and worthwhile marketing efforts.

The Times They Are A-Changin'
In the afternoon, I talked about how the publishing world is becoming format- and platform-agnostic, meaning it's all about content, and not the vehicle for the content. Furthermore, there can be more lucrative earning opportunities in other forms of media that are personalized and immediate, such as seminars and events. I quoted Seth Godin before, and I'll quote him again: "The book is becoming the souvenir."

Evening Keynote by Jeff Stone
A remarkable and delightful children's author. Highlights from his talk:

No. 1 Rule: Have fun. If you don't have fun writing it, no one will have fun reading it.
Good idea: Write what you know. Better idea: Write what you want to know.
If you're stuck in your story, do something you've always wanted to do (sail a boat, ride a horse, etc).
You have to be able to talk about your work and pitch it (condense it).

Finally—I'm Left Speechless
Right before the keynote address, Alan Garinger (from the MWW committee) announced that, in addition to their annual writing awards (Manny Awards & the R. Karl Largent Prize), they were presenting the infrequent and prestigious Dorothy Hamilton Award, which I wasn't familiar with (and I've been attending for six years, so it really is infrequent). As Alan started describing the recipient (a person who had been attending for six years, was a publishing industry insider … well … ) … I am still speechless.

My enormous gratitude to everyone on the MWW committee—Jama, Alan, Ron, Earl, Barb, Charlotte, Cathy, Holly (and I know others I'm missing here, forgive me!)—who are so loving and generous. It's an incredible blessing to be given an award for doing something that I love and cherish immensely. Thank you very, very much. You're all like family.

Postscript (after recovering my faculties!)
Now that I've recovered (a little), here's what I would've said about this very touching gesture. To the MWW committee, to MWW faculty, to MWW attendees (of the past six years): thank you, thank you, thank you. Perhaps you believe you are the lucky ones, but any generosity I've offered at MWW has come back to me a thousandfold. I go every year with an open heart, and I find myself unbelievably enriched upon my return home. Anyone who has attended this event knows what I'm talking about; it has the power to change lives, and I always experience people (writers, faculty, and committee members) who touch me indelibly. Again: Thank you.

Conferences/Events | Getting Published | Marketing & Self-Promotion

7/26/2008 7:25:32 PM (Eastern Daylight Time, UTC-04:00)

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Friday, July 25, 2008

Recap (Day 2): Midwest Writers Workshop
Posted by Jane

This morning I met with writers for manuscript critiques. The most common problem?

Too much detail and explanation in the opening
That means too much telling and showing. (Do we really need to watch your character move slowly from one place to another, each movement, each gesture, each breath? That's not building momentum. That's usually called boring.) Carefully consider if each detail or action needs to be specifically conveyed. (Is it OK if it is only implied?) Here's a challenge I presented to three different writers: Can you take your first five pages, and condense into 1 page? 1 paragraph? What happens? What stays, what goes? Is it stronger?

A Funny Thing Happened on the Way to the Midwest Writers Workshop
Bill Fitzhugh delivered the lunch keynote. Highlights of his talk:

There are still dry counties in Mississippi.
Remember to do the research.
It's mostly hard work, but sometimes 10,000 butterflies come in through the window, then they leave. And you work to make that happen again.

In the afternoon, I once again delivered my session on crafting a saleable nonfiction book concept that will attract the attention of agents and editors. (You can go here to download the PowerPoint presentation as PDF file.) If you attended the MWW session and still need the handouts (three pages total), then e-mail me at wdbooks@fwpubs.com, and I'll send them to you as PDF files.

Conferences/Events | Craft & Technique | Getting Published

7/25/2008 6:09:32 PM (Eastern Daylight Time, UTC-04:00)

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Thursday, July 24, 2008

Recap (Day 1): Midwest Writers Workshop
Posted by Jane

This morning I arrived in Muncie, Ind., in time for my lunch talk on "The World of Sales" (or how publishers sell books into stores/retailers and to distributors/wholesalers).

The World of Sales talk
Within the first five minutes, I'd delivered the first hard truth about book publishing (or book sales): all books sold to bookstores are sold on a returnable basis—meaning the books can be returned to the publisher at any time, for any reason. So it's important to distinguish between "sell-in" (how many copies are initially sold into stores) and "sell-through" (how many copies actually sell through the register into readers' hands).

Quick intermission (death-bed advice to writers)
During the introduction of conference faculty, we were each asked to give one piece of advice to writers if it were the last thing we would ever be able to say on the matter. The themes?

perseverance (my answer)
keep writing, get it done
believe in yourself
forget the market, write your own book
get the words right

How to Get the Most Out of a Writer's Workshop
Author Shirley Jump delivered the evening keynote. She has charming promotional cards that I didn't realize were promotional cards when I first saw them. One one side, it says,

WRITER AT WORK
Do Not Disturb
Note: Will make exceptions for those bearing contracts, chocolates, or margaritas.

On the other side: Picture of Shirley and web site address. Brilliant!

Highlights of her advice:

Always be professional. You'll be bumping into agents or editors; you don't where such a meeting will eventually lead. You are interviewing for the job of author.
Be extroverted even if not by nature. Talk to everyone you can; you're among like people. Network. You need contacts.
Don't sell yourself (pitch to editors/agents) unless you're asked to.
Sleep when you get home. Attend everything, go to everything, both formal and informal. (And do the eat-there-stay-there option if available.)
Take a day to follow-up after the conference; send thank-yous.
Take time afterward to note what excites you most, then act on it.

Tomorrow: a full day of breakout sessions! (Click here to view the MWW schedule.)

Conferences/Events | Getting Published

7/24/2008 6:48:05 PM (Eastern Daylight Time, UTC-04:00)

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Wednesday, July 23, 2008

On the Road: Midwest Writers Workshop
Posted by Jane

Tomorrow I will be on the campus of Ball State University (Muncie, Ind.), participating in the Midwest Writers Workshop. I've been speaking at this conference since 2003, and it is very near and dear to my heart (particularly since I come from Indiana and spent a couple years attending high school in Muncie).

On the agenda:

Thursday lunch speaker: "The World of Sales" (where I explain how books are sold to chain bookstores, online stores, distributors, wholesalers, and specialty accounts). Followed by informal coffee talk that afternoon.
Friday workshop: “Crafting a High Powered and Saleable Nonfiction Book Concept." This is the same one I delivered for the first time in Athens. (See previous post.)
Saturday workshop: “The Times, They Are A-Changin'." I discuss how major book and magazine publishers are beginning to recreate themselves into media companies. I help writers make sense of (and navigate) the ongoing transformation of writing and publishing in the digital age.

Lee Lofland, author of WDB's Police Procedure & Investigation, will also be at speaking on topics related to his book (thinking like a detective, understanding police tools and equipment, writing a realistic crime scene, creating compelling villains).

Literary agents will be present, including Anne Hawkins (John Hawkins & Associates), Amy Tipton (FinePrint Literary Management), and Josh Getzler (Writers House).

MWW always offers an excellent program and is known for its very friendly and experienced staff. Look for my in-depth recaps each day, starting tomorrow!

Conferences/Events

7/23/2008 6:48:23 PM (Eastern Daylight Time, UTC-04:00)

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If Fonts Were People
Posted by Jane

Another item to share: What would fonts look and act like if they were people? This video shows what happens (and sorry to say, Comic Sans saves the day). Thanks to Melissa for passing along!

See more funny videos and funny pictures at CollegeHumor.

Fun

7/23/2008 4:54:08 PM (Eastern Daylight Time, UTC-04:00)

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Tuesday, July 22, 2008

How Writing a Novel Is Like Falling in Love
Posted by Jane

There are many stages of a relationship, just as there are many stages of your novel writing and revision process. Blogger Libba Bray has written a charming piece that illustrates how you fall in and out of love with your work:

THE FIRST DRAFT
I love this book. And it loves me. I never want to be without this book. Never, ever. What? Were you saying something? I'm sorry I can't hear you because my book just said the best thing ever. Wait--just listen to this sentence. I know! Isn't my book so dreamy? I love you, book. Do you love me? Of course you do. OMG--we said that at the SAME TIME! WE ARE SO IN TUNE! This is going to be the best book ever written. Oh, whisper that again. I Pulitzer you too, honey. Sigh.

Read the full post here. Thanks to Nancy Parish at F+W for sharing it with us!

Craft & Technique | Fun

7/22/2008 3:50:47 PM (Eastern Daylight Time, UTC-04:00)

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Monday, July 21, 2008

Content Providers Will Survive. Will Authors?
Posted by Jane

In one of my posts last month, I discussed how writers can sabotage their careers by treating online/multimedia activities as optional. In the comments section, Christina Katz (a Writer's Digest author), said:

Whoa, there Nelly!

I've been on the horse for a very long time and you're galloping a bit to far ... ahead.

Don't like this kind of talk. Don't like my work being called "content."

I can't imagine any writer I know who would thrill at the sound of that word.

Easy does it, there. S-l-o-w. D-o-w-n. You know I'm forward-minded ... but this is a bit too forward for me.

I have a feeling most book authors will not warm up right away to this idea of being a "content provider" rather than an author. (And let's not exempt editors from this thinking, either. Meredith has talked about hiring "content strategists" rather than "editors." See this article.)

There is a great deal of romance, authority, and credibility tied up in this idea of being an author. And it sounds distinctly less sexy (and even less beneficial) to be a "content provider." And while I think we should keep playing with the words until it sounds desirable for everyone involved, the sooner we can shift our thinking here, the more viable we will all remain.

Last week my company, F+W Publications, officially changed its name to F+W Media. Read the press release here. CEO David Nussbaum says:

As a Company, our mission is to strive to offer the highest quality content in a wide variety of formats – from print to digital to video – to highly passionate enthusiast communities. We provide compelling content engaging communities and most importantly consumer satisfaction. We are a media company with enormous potential for future growth through excellence and innovation.

So what's the takeaway?

Method of delivery (or format) is irrelevant. Book, DVD, Web site, podcast? It doesn't really matter. What will do the best job of delivering useful, engaging content or community?
While some people (or some audiences/consumers) may be enthusiasts specifically of the book format, first and foremost (at least when we're talking about the majority of the nonfiction audience), people are looking for an interaction, experience, or information.
I love this Seth Godin quote from an article in The Futurist, "The 21st Century Writer": "The book is a souvenir." What does that mean? It means that the book is becoming the ancillary product in a much larger experience, that people want more than information. Read "The 21st Century Writer" to fully explore this idea.

Media companies, formerly known as book & magazine publishers, have to create or support products/content/experiences so unique and personal that they can't be easily duplicated elsewhere for free. Books are only one aspect of the bigger picture.

(Apologies to Christina Katz for setting her up! As she says, she's very forward thinking.)

Building Readership | Digitization & New Technology | Industry News & Trends

7/21/2008 3:46:28 PM (Eastern Daylight Time, UTC-04:00)

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Saturday, July 19, 2008

Recap: Harriette Austin Writers Conference
Posted by Jane

I always love journeying to the South for a writing event; aside from getting to hear the regular and charming "Yes, ma'am" near and far, I never have to sigh over yet another ubiquitous conference cheesecake. Here, I get to choose among blackberry cobbler, banana pudding, and apple pie!

But down to business.

Here at Harriette Austin, Saturday was a full day of workshops and one-on-one critiques; unfortunately I didn't have a window to attend other sessions. But I do have a few tips based on my manuscript critiques—I read the first 15 manuscript pages of eight different novels. The same red flags appeared again and again.

Big Red Flags in First 15 Pages

No clear protagonist-problem. Of the manuscripts I read, only two had a very clear protagonist with an identifiable problem. For most first-time novelists, this is a requirement for a story beginning. Also, several manuscripts had more than three POV characters in first 15 pages, which can create a dizzying experience for the reader. It's a big risk.
Slow start. About half of the manuscripts I read had very slow starts, where the story was mainly taking place in the characters' heads, or it suffered from too much backstory too soon. Resist the temptation to flashback or give a lot of detail about the past; move the story forward instead, and weave in the backstory (only as absolutely required) as you go. I recommend Hooked by Les Edgerton to help refine your first few chapters.
In two manuscripts I read, the authors were trying to position their work as fiction, but it was clearly a true-to-life story. In both cases, the authors felt their stories were more marketable or safe if written as novels. Unfortunately, this often creates more problems than it solves.

Crafting a High-Powered Nonfiction Book Concept
Here at Harriette I debuted a new session that focuses on how to develop a killer concept for a nonfiction book (with the exception of memoir). I usually deliver sessions on writing nonfiction book proposals, but I realized these sessions totally missed the big problem that authors have. The key struggle is coming up with a concept that will sell. If the author has evidence that his or her book idea will sell, the proposal practically writes itself.

Click this link to download a PDF of the PowerPoint presentation: NonfictionBk.pdf (894.3 KB)

The Harriette conference features about a dozen different publishing professionals (editors and agents), and takes place in a delightful venue—the University of Georgia Center. They take excellent care of both presenters and attendees, and I highly recommend it to all aspiring writers, especially novelists.

Conferences/Events | Craft & Technique | Getting Published

7/19/2008 6:49:52 PM (Eastern Daylight Time, UTC-04:00)

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