# Wednesday, September 10, 2008
10 Years in Publishing: What I've Learned (#3)
Posted by Jane




Today's photo was taken at EPICon 2003, where I participated on a publishing industry panel with author Piers Anthony. The three-member panel was titled "The Good, the Bad, and the Ugly: Pros and Cons of E-Publishing." We noticed that Piers seemed to be the "good," I seemed to be the "bad," and the poor third panelist seemed to be the … ugly.

What I've learned #3:
I used to think (and the general public thinks) that editors read (or edit). People who meet me for the first time, upon learning I work as an editor say, "Wow, it must be great to read all day."

Instead of thinking of editors as people who read your work (and insert commas), think of them as the people who champion an author's work throughout the weeks and months leading to publication, throughout countless meetings and interactions with internal staff, and continue to champion that author when sales have flagged or the book has become a backlist title.
It falls on your editor to create and maintain in-house interest in a project. She’s the one responsible for ensuring a book doesn’t get overlooked by sales and marketing. This includes things like catalog copy and placement, publicity, and book packaging/treatment.

Bottom line, your editor is the one who will push to make sure your book is just right, before-during-after publication.

So, for fun, here's a snapshot of my week thus far. This is a typical week. A lot of these tasks are interspersed with one another (especially when it comes to e-mail), but for clarity, I'm not showing the multi-tasking. Also keep in mind that answering e-mail also involves manipulating various files in some way to deliver information between departments.

Monday
9-10. Answer e-mails/questions from internal staff, authors, agents.
10-12. Send out contract addendums to cover e-book rights.
Lunch. Discuss digital product plans with a colleague.
1-2. Meeting to discuss process for getting books on the Kindle.
2-3. Catch up on e-mail.
3-4. Maintain WritersDigest.com site (books homepage), as well as blog.
4-5. Start analyzing Fall 2008 Forecast for finance.
5-6. Finish responding to outstanding e-mails, read industry news.

Tuesday
9-10. Answer e-mails/questions from internal staff, authors, agents.
10-11. Editorial and design weekly team meeting.
11-12. Collect and funnel files for WRITING LIFE POETIC to Melissa (our dear assistant editor) for page make-up. Take care of queries, details associated with it.
Lunch. Catch up on industry reading.
1-3. Send out contract addendums to cover e-book rights. Blog.
3-4. Cover meeting (to discuss design of book covers).
4-6. Catch up on e-mail.

Wednesday
9-10. Prepare for and have an impromptu meeting with my boss.
10-12. F+W Town Hall Meeting with the CEO.
Lunch. Meet with a colleague over lunch.
1-2. Answer e-mails/questions from internal staff, authors, agents.
2-3. Discuss digital product plans and marketing with a colleague.
3-4. Title/design meeting (where we finalize the titles of upcoming books).
4-5. Catch up on industry reading, blog.
5-6. Continue Fall 2008 Forecast analysis.

While I'm in a position (editorial director) that doesn't involve much personal editing responsibility, the editors on my team have similar schedules that allow limited time for manuscript review. Their time is occupied by digital product efforts, online community efforts, responding and communicating with our business partners (and keeping internal staff informed about authors/books), putting the books together in InDesign, and keeping the wheels in motion.

F+W Life | Getting Published
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Wednesday, September 10, 2008 4:49:50 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Tuesday, September 09, 2008
When a Book Cover Needs to Be Rushed
Posted by Jane

At F+W, we route color proofs of book covers for approval, and sometimes they can get "stuck" in someone's inbox. Our production coordinator extraordinaire (Mark G.) included a note on a recent cover to avoid any delays …




F+W Life | Fun
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Tuesday, September 09, 2008 3:20:27 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
10 Years in Publishing: What I've Learned (#2)
Posted by Jane




Today's photo features me as a F+W intern (summer 1997) at a photoshoot for North Light's first decorative painting book by Donna Dewberry. Editor Kathy Kipp acted as photographer, and there I am in the background—acting as the light-switcher-on-and-offer (and shot list keeper).

And now for the second installment of what I've learned:

Crappy writing is the norm in prescriptive (or informative) nonfiction.

Put another way—a nicer way: great ideas rule.

Whether you're looking to:
  • lose weight
  • make money
  • find love
  • (or … even write better!)
You're probably not seeking great literature. Rather, you're looking for clear, authoritative, and compelling information that improves your life, enriches your life, or makes life easier. You want a solid benefit, so the book succeeds if it delivers on its promise, not if it is beautifully written.

People inside the industry—editors, salespeople, marketing managers—all of them are looking for a great selling handle backed up by great content. Why?
The great selling handle gets the book sold into stores, in large quantities.
Great content makes sure the book sells through the register, into readers' hands.

A successful book needs both of these things, at minimum. But it does NOT need great writing.

Most people who specialize in great information or helpful advice, and have the authority to dispense it (whether we're talking about parenting, money, sex, etc)—these people do not typically have any writing skill (or even the desire to write).

But most readers will not notice, or care.

That's why most nonfiction books are sold on the basis of a proposal (which is like a business plan for a book idea), not on an actual manuscript.

F+W Life | Getting Published
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Tuesday, September 09, 2008 2:50:18 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
How to Fail at Publishing in a Whole New Way
Posted by Jane

TOW_Books_Black.jpg
Today at Maud Newton, John Warner (creative director of TOW Books), summarizes the new strategy of the TOW Books line:
Now, after two years of, let’s call it, non-success, I understand that the problem is at least as much about publicity and distribution as it is about quality. (At least I hope that’s the problem.) So I’m here to announce that if TOW Books is going to fail at publishing, we are going to fail in our own spectacularly new way.

How badly are we struggling? Well, we’ve released four books. Their Amazon rankings at the time of this typing are:

170,374
388,165
706,198
1,033,377

The most distressing part is that last number belongs to a book I wrote, So You Want to Be President? — a book that should have been especially relevant and timely given that it’s a guide to running for office when totally unqualified. I hope it’s in Governor Palin’s briefing materials.
Read the full post here.


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Tuesday, September 09, 2008 2:31:50 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Monday, September 08, 2008
10 Years in Publishing: What I've Learned (#1)
Posted by Jane

8308Friedman.jpg

To celebrate my 10 years with F+W Media, this week I'm blogging on five things I've learned after ten years in the business. Above I've posted a lovely photo of moi (taken by HR) on my first day of trade publishing life: August 3, 1998. If you like that photo, just wait. I'll post some more treasures from those glory years.

What I've learned #1:
Many authors claim they want good editors—and bemoan the fact that editors don't edit any more—but few authors graciously accept thorough editing and attention from their editors (when it does occur).
You often hear these days that editors no longer edit—that they're too busy doing other things, like meeting with sales and marketing, creating innovative products to compete with digital media, or simply managing the day-to-day tasks of producing dozens of titles per year.

What I've found, though, is that an editor's life can be made miserable if she offers up a thorough development or content edit, because the author's ego (or attitude) gets in the way.

This already sounds like terrible, horrible cliche—the writer vs. editor, us vs. them mentality that, frankly, is quite tired and tiresome for me.

Let's try to take this a step further then, shall we? Perhaps even into positive territory!

1. First, remind yourself that the editor is trying to make the best book possible, and the suggestions/edits are meant to improve the book and help it succeed.

Now, some editors have poor bedside manner (they only make negative comments; they never sprinkle in positive comments or helpful encouragement). I myself am guilty of this. But you must look past it. This editor wouldn't have agreed to work with you if she didn't believe in your idea, in your work, or in you. The admiration is there—the editing process is getting down to brass tacks, it is a laser-like focus on How can we take this to the next level?

The edits aren't there to tell you what you did wrong. The edits are there to provide an outsider's perspective as well as an expert's perspective on your work. This should be invaluable feedback for improving your work and your own skills. If you're scanning the editor's comments looking only for variations of "What a genius you are!" you've completely misunderstood the editor's role. She's not there to bolster your self-worth. She's there to push you and challenge you.

2. You will inevitably disagree with some of the editor's suggestions. This is natural, this is expected, and this is nothing to get upset about.

The editor is not always right, of course. But there's no reason to get angry if you disagree with her suggestions; anger or frustration over edits is wasted energy. Why? See Point 3 below.

Also: Occasionally I work as a freelance copyeditor, and I'm always befuddled when I'm  (frequently) told by the assigning editor, "Don't go too heavy or the author will freak out." Why do authors consider it a bad thing when their work is tightened, clarified, or otherwise improved? As a writer myself, I actually do know why. Because we become far too attached to our own words; we see them as extensions of our mind, heart, or soul. To see any of it cut—it's like having an internal organ dug out with a spoon. Guess what? It's time to stop treating our words as hallowed ground.

If you find yourself disagreeing with everything the editor says, then evaluate whether you both have the same vision for the work. Has there been a critical misunderstanding as far as what the work is supposed to achieve? Obviously there can be different perspectives even when you're both headed for the same goal, but everyone's in trouble if you can't find common ground on the fundamental issues of unique selling point (of the book), target audience, and how to approach that audience.

3. Have a conversation with the editor (via phone or e-mail) in instances where you have a differing viewpoint.

Again, the key is to have a productive conversation—and not flare up or lash out when your work is being revised, questioned, or cut apart. The editor will greatly respect you if you take the following approach in each conversation:

a) Clearly identify the edit/suggestion that you have differing opinions on.
b) Summarize why you think the editor wants you to make the change. If a reason was not given by the editor, ask why the change or revision was suggested.
c) Once you fully understand why the change was suggested, explain either why you think the original version should remain, or suggest an alternative solution.

The key here is that when you explain (c), it should tie into what's best for the reader, the market, or the book. Any editor worth her salt will hear you out, and she'll be persuaded to your way of thinking if your argument is sound.

Most writers are not very good at self-editing—it is an incredibly rare skill. It's why most writers belong to critique groups, so they can get hopefully impartial feedback that will help them improve their work.

It's also part of your skill set to learn how to work effectively with editors. It may not come naturally at first, but if you're lucky enough to have a dedicated editor—an editor who edits—it's a gift. Learn how to take advantage of it, not get upset over it.

Craft & Technique | F+W Life | General | Getting Published
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Monday, September 08, 2008 3:07:43 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [2] Trackback
# Wednesday, September 03, 2008
The Differences Between Imprints at Book Publishers
Posted by Jane

There's a great post (that will become a series) at Confessions of an Idiosyncratic Mind that explains the differences between imprints at book publishers. Must-read material for aspiring book authors (and hey, for agents and people inside the industry too!). A snippet:

Something else that might help would be to take Thomas Dunne's name off of any minotaur titles they acquire, because I'm sorry, which imprint is it? Or is it St. Martin's? Way too much confusion, please pick one (which would be Minotaur, of course.) As for Thomas Dunne Books, um, well....I think of small titles that make money on the library market? To be fair, Dunne's been around publishing for something like 40 years and the "something for everybody" attitude worked in a world of single-digit television channels. Now, not so much. Will the name survive when Dunne retires? Somehow I doubt it.

Click here to visit the full post.


Getting Published | Industry News & Trends
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Wednesday, September 03, 2008 2:23:08 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
Some Things About Writing Never Change (e.g, Huge Army of Disappointed Scribblers)
Posted by Jane

This week I received a great message from an attendee of the Sacramento State Workshop, where I was a workshop presenter a few weeks ago. (You can find my recap of the workshop here.) Teresa Fleming says:
… please don't apologize for the times you have to be discouraging. It's for the best, you know. Of course, you should also know this is coming from someone who: (1) has no memoir plans, and (2) spent a couple of decades in the banking business. (Really, Ms. Smith, I am doing you a favor declining your million-dollar request for a loan to open a fuzzy-cheese-head-car-airfreshener-thingy business.)
 
To close, here are a few quotes for fun. I do a bit of volunteer smoothreading (sort of like proofreading but more relaxed) for Distributed Proofreaders / Project Gutenberg. The day before your presentation, I finished a smoothy on a short book titled If You Don't Write Fiction by Charles Phelps Cushing (1920). Here are a couple of my favorites—some things don't change much, huh?
A huge army of disappointed scribblers have followed that haphazard plan of battle. They would know better than to try to market crates of eggs to a shoe store, but they see nothing equally absurd in shipping a popular science article to the Atlantic Monthly or an "uplift" essay to the Smart Set. They paper their walls with rejection slips, fill up a trunk with returned manuscripts and pose before their sympathetic friends as martyrs.
 
… Which is to say that novelists and magazine fiction writers are accused of becoming more concerned about how their stories will film than about how the manuscripts will grade as pieces of literature. To get a yarn into print is still worth while because this enhances its value in the eyes of the  producers of motion pictures. But the author's real goal is "no longer good writing, so much as remunerative picture possibilities."


Many thanks to Teresa for sharing a little bit of the 1920's writing advice! (You can download the entire text from Google.)

Stay tuned for a few excerpts from Writer's Digest titles from that era. (Yes, Writer's Digest did exist in the Roaring Twenties, and much of the advice we give has remained the same!)


Fun | General | Getting Published
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Wednesday, September 03, 2008 1:38:37 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Tuesday, September 02, 2008
Writer Mama Back-to-School Daily Giveaway
Posted by Jane



Writer's Digest author Christina Katz (our Writer Mama) has a month of giveaways in September to celebrate back to school! You can find the line up of prizes here (which includes goodies from Writer's Digest):

http://thewritermama.wordpress.com/2008/08/28/writer-mama-back-to-school-giveaway-the-2008-final-list-of-prizes/

Participants have to answer writing-career related questions to qualify for the daily drawing. Click here for the full list of rules.

Conferences/Events | Fun | General
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Tuesday, September 02, 2008 9:20:41 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Friday, August 29, 2008
Student's for McCain
Posted by Jane

Here's a big OOPS that WDB editor Lauren Mosko uncovered this morning from John McCain's online store. She says, "Wonder how long before someone alerts them and they take it down ...?"


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Friday, August 29, 2008 9:36:29 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [7] Trackback
# Thursday, August 28, 2008
Round-Up of Insightful Articles on Publishing's Future
Posted by Jane

I've spent a good portion of this week catching up on trend reading. Here's a sampling of what I've found worthwhile.

"Book Publishers: Learn From Yelp—Even Gawker" (BusinessWeek)

How book publishers can remain relevant and vital by using 2.0 technology. This has generated many responses throughout industry blogs.

"Brand Presence" (PersonaNonData)
How publishers can engage consumers directly by branding their categories, subjects, and/or authors. This is another article that has generated considerable discussion. A snippet:
Publishers are best placed to build author-centric and subject/theme-oriented websites--not sites oriented around a "brand" that isn't relevant, but those that focus attention on segments of the business that remain relevant to consumers.
"10 Reasons Not to Write Off Reading From a Screen" (thedigtalist.net)
Quick, pithy list for all writers to learn from.

"Pricing Digital Book Content: Where's the Sweet Spot?" (Reilly TOC)
The final conclusion? No one knows. But it's a fascinating discussion leading to that conclusion.


Building Readership | Digitization & New Technology | Industry News & Trends | Marketing & Self-Promotion
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Thursday, August 28, 2008 5:34:25 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback


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