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 Tuesday, September 16, 2008
Day Three of No Power
Posted by Jane
 So far there's been modest improvement in the power situation in
the Cincinnati region. My apartment still doesn't have power, and many
traffic lights at busy intersections are still out; one news report claims 30% of traffic signals don't work, and based on my drive-about yesterday, I'd say they're the most critical ones (i.e., traffic lights coming off exit ramps). Yesterday I was on
a quest for a bottle of roasted red peppers. A quick summary of this
quest: - Stop at Whole Foods in Mason (northern suburb). Store
looks strangely barren. Think to self: Did they just open this store? What's going on?
- Stop at Fresh Market in Kenwood. Before I can
walk in the door, I'm informed by a store manager they're taking only
cash and check, plus: "We've sold out in the produce and deli, no bulk foods either, and well, everything else is gone too."
- Stop by Kroger in Hyde Park (one of the biggest and busiest in the city). Closed.
- Stop by Fresh Market in Oakley. Closed.
- Stop by Whole Foods in Hyde Park. Closed.
- Stop
by Meijer in Oakley. Open! And mobbed! Many things are out of stock and bare shelves abound
(especially in deli items and prepared foods). Fortunately I am the only Cincinnati citizen looking for roasted red peppers. Success.
Most
gas stations I drove by were closed, which resulted in mass hysteria
at all open gas stations. (See photo above from Joe Wessels. Check out his stuff here.) And I-71 has been reduced to one lane in the
northern section, due to a water main break that has caused the
interstate to buckle.
F+W Life
Tuesday, September 16, 2008 4:19:47 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Monthly News from Glimmer Train
Posted by Jane
Glimmer Train just announced the winners of their July Family Matters competition. All winners will be published in an upcoming issue of Glimmer Train Stories. First place ($1,200)Nellie Hermann (Brooklyn, NY) “Can We Let the Baby Go?" Second place ($500)Stefanie Freele (Healdsburg, CA) “Us Hungarians” Third place ($300)Rolf Yngve (Coronado, CA) “Going Back for His Brother” A PDF of the top 25 winners can be found here. This quarterly competition is open to all writers for stories about family (word count range is 1,200–12,000). Submissions may be sent for the October Family Matters using the Glimmer Train online submissions system at www.glimmertrain.org. Also: Fiction Open contest (deadline soon approaching! September 30)
Glimmer Train hosts this contest four times a year, and first place is $2,000 plus publication in the journal. It’s open to all writers and all themes, with a word count range of 2,000–20,000. Click here for complete guidelines. If
you didn't know, Writer's Digest partnered with Glimmer Train to
publish two compilation volumes of the best stuff from their Writers Ask newsletter. Be sure to check them out.  Conferences/Events | General
Tuesday, September 16, 2008 3:57:28 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, September 15, 2008
F+W Cincinnati Office Closed (No Power!)
Posted by Jane
 Cincinnati was hit with devastating winds from Ike yesterday, which has caused the largest power outage in the history of the southwestern Ohio region (at least according to news outlets). I read that as many as 90% of Duke Energy customers are/were without power. My apartment hasn't had power since yesterday evening, and the F+W office (20 minutes away) also is without power. Apparently, it could take days (or weeks?!) to restore power to some areas. The photo above was taken in my neighborhood of Over the Rhine, where the historic Findlay Market experienced some damage; flying debris hit transformers, causing sparks that set fire to nearby buildings. You can watch a related Cincinnati news video here.One of my favorite watering holes, Grammer's, also caught on fire. It's not clear yet from news reports the extent of the damage. Cincinnati reporter Joe Wessels has posted photos on Flickr.
Unwisely, I was traveling by car during the high winds yesterday, not realizing how dangerous it was, and I witnessed: - A metal ladder in the middle of I-75
- An entire tree (probably 100 years old) completely uprooted and lying across Central Parkway
- Landscaping materials, roofing materials, and other objects caught in trees
- Trees completely broken in half, often with branches hanging precariously over busy roads
- Majority of intersections without working lights
I was out this morning and very little has improved; the damage and debris is far too widespread for the city's resources to handle. Will be interesting to watch progress. F+W Life
Monday, September 15, 2008 10:09:00 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, September 12, 2008
10 Years in Publishing: What I've Learned (#5)
Posted by Jane
 Instead of a photo of myself today, I'm offering a glimpse of my
current workspace. The photo doesn't really capture it all
(particularly not the laden bookcases off to the right), but it's a
fairly good representation of the environment. What I've learned
(#5): Here I will mercilessly steal the words of poet and businessman
Dana Gioia (who just stepped down as head of the NEA): With
each promotion at General Foods, I found that my background in the arts
and humanities was more relevant. The higher you get in a corporation,
the more you're dealing with qualitative issues. By the time I was in
senior management, I was very effective in rebuilding businesses
because I had good creative judgment—I had kept parts alive that most
business executives did not.
( This comes from an article in Fast Company.) Although I spend a
lot of time on this blog (and in my workshops) talking about the
importance of sales, marketing, promotion, and the
numbers-numbers-numbers, I've found that making the right decision is
almost never about looking at the numbers and instead about this
creative judgment, usually critical thinking combined with grandiose, technicolor vision. This is what fuels, I would argue, the
best businesses (and projects) in publishing today. Related point: Numbers and money follow, they do not lead. If you manage by spreadsheet, with no regard to the fact that our work relies mostly on humans, you've made a grave mistake. Humans lead. Numbers follow. F+W Life | General
Friday, September 12, 2008 3:51:57 PM (Eastern Daylight Time, UTC-04:00) Trackback
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When a Production Coordinator Demands the Job Be Done Right
Posted by Jane
Earlier this week I shared a little production coordinator humor from Mark G. Today we were delighted by a new note, on a bundle of page proofs, from the inimitable Greg N.  F+W Life | Fun
Friday, September 12, 2008 3:03:51 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, September 11, 2008
10 Years in Publishing: What I've Learned (#4)
Posted by Jane
 Today's photo is from the 2003 Midwest Writers Workshop in Muncie, Ind.
There I met George Plimpton (pictured), who was the keynote speaker, and I wrote a
personal essay about the experience that was published here. What I've learned #4: It's all about target audience.
Lots
of writers/authors say their audience is everyone—and life forms yet
to be discovered. But you can succeed far more effectively and
quickly, at least in the beginning of your career, by identifying and marketing to a
target audience. Plus, if you have any knowledge of the Long Tail
phenomenon, then you know that the media world is becoming more
vertical (specialized information, niche audience) and less horizontal
(general information, broad audience). Bo Sacks frames it perfectly in his piece for Publishing Executive magazine, "5 Easy Steps to Publishing Nirvana."- Who is my target audience?
- Where is my targeted audience?
- What is the real value of my edit (information) to that audience?
- What is the most efficient method to reach the maximum targeted audience?
- How do I keep my information valuable and fresh for my targeted audience?
He
says, "These may seem like simple concepts on the surface, but they are
not. They constitute a complex, Zen-like formula. Success is measured
by the antique term called profit. And to achieve the Zen-like state of
profit, you must follow the Bo-formula to publishing nirvana (in the
box above). On the atomic level, it can all be distilled down to the
simple equation of RV = RP or, for the laymen, real value equals real
profit." One of the biggest problems I encounter—both
internally at F+W, as well as externally with authors—is a lack of
research into the audience or market for a book or product. The focus
is all too often on what the author wants to achieve or express—rather
than focusing on what benefit they bring to a readership. If an author can make
this fundamental paradigm shift in his/her approach, that author becomes instantly more attractive to
editors and agents. Building Readership | F+W Life | Getting Published
Thursday, September 11, 2008 2:45:49 PM (Eastern Daylight Time, UTC-04:00) Trackback
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How Many Editors to Screw in Lightbulb?
Posted by Jane
Discovered this fabulous piece by Leon Ogroske at Writers' Journal: "How Many to Screw in a Lightbulb?" Q: How many copy editors does it take to screw in a light bulb?A: I can’t tell whether you mean ‘change a light bulb’ or ‘have sex in a light bulb.’ Can we reword it to remove the ambiguity? Q: How many editors does it take to screw in a light bulb?A: Only one. But first they have to rewire the entire building. Q: How many managing editors does it take to screw in a light bulb?A: You were supposed to have changed that light bulb last week! Q: How many art directors does it take to screw in a light bulb?A: Does it HAVE to be a light bulb? Q: How many copy editors does it take to screw in a light bulb?A: The last time this question was asked, it involved art directors. Is the difference intentional? Should one or the other instance be changed? It seems inconsistent. Q: How many marketing directors does it take to screw in a light bulb?A: It isn’t too late to make this neon instead, is it? Q: How many proofreaders does it take to screw in a light bulb?A: Proofreaders aren’t supposed to change light bulbs. They should just query them. Q: How many writers does it take to screw in a light bulb?A: But why do we have to CHANGE it? Q: How many publishers does it take to screw in a light bulb?A: Three. One to screw it in, and two to hold down the author. Q: How many booksellers does it take to screw in a light bulb?A: Only one, and they’ll be glad to do it too, except no one shipped them any. ——— Inspired by this list, my brilliant team (primarily Amy Schell and Grace Ring) created the following: Q: How many production coordinators does it take to screw in a light bulb?A: The 80 watt light bulb was too expensive, so we’re switching to 60 watt. Q: How many production coordinators does it take to screw in a light bulb?A: You’ll need to submit a spec change to change that light bulb. Q: How many production coordinators does it take to screw in a light bulb?A: No, you can’t change it. F+W Life | Fun
Thursday, September 11, 2008 1:28:45 PM (Eastern Daylight Time, UTC-04:00) Trackback
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A Book Proposal Is Like a Business Plan
Posted by Jane
One of my posts earlier this week (that argued most prescriptive nonfiction books have great info, not great writing) sparked a wonderful comment from Deborah that I wanted to bring to everyone's attention—because, as she says, this might be the most important point of all: This explains why I have so many personal rejection letters that
compliment my writing and my organization -- and some even end with, "I
hope to work with you in the future," but I still don't have a book
credit.
The real gem of this post is within the parentheses of the last
sentence -- a book proposal is like a business plan for a book idea.
I've recently asked a couple of published friends if I could see their
proposals, and I was left with my chin on my chest in awe over their
marketing plans. After reading them, I realized that my little
page-long marketing plans seemed really vague and incomplete compared
to their plans, which were three for four pages long and filled with
VERY detailed information (names of contact people, venues for
speaking, etc). When I read this post, it clicked that they had written
a business plan for their books.
Put another way: The No. 1 thing an agent or editor looks for in your book proposal: why your book will sell (turn a profit) and why you're the perfect person to market (sell) it. Many thanks to Deborah for her insight!
Getting Published | Industry News & Trends
Thursday, September 11, 2008 9:17:59 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, September 10, 2008
10 Years in Publishing: What I've Learned (#3)
Posted by Jane
 Today's photo was taken at EPICon 2003, where I participated on a publishing industry panel with author Piers Anthony. The three-member panel was titled "The Good, the Bad, and the Ugly: Pros and Cons of E-Publishing." We noticed that Piers seemed to be the "good," I seemed to be the "bad," and the poor third panelist seemed to be the … ugly. What I've learned #3: I used to think (and the general public thinks) that editors read (or edit). People who meet me for the first time, upon learning I work as an editor say, "Wow, it must be great to read all day."
Instead of thinking of editors as people who read your work (and insert commas), think of them as the people who champion an author's work throughout the weeks and months leading to publication, throughout countless meetings and interactions with internal staff, and continue to champion that author when sales have flagged or the book has become a backlist title.
It falls on your editor to create and maintain in-house interest in a project. She’s the one responsible for ensuring a book doesn’t get overlooked by sales and marketing. This includes things like catalog copy and placement, publicity, and book packaging/treatment. Bottom line, your editor is the one who will push to make sure your book is just right, before-during-after publication. So, for fun, here's a snapshot of my week thus far. This is a typical week. A lot of these tasks are interspersed with one another (especially when it comes to e-mail), but for clarity, I'm not showing the multi-tasking. Also keep in mind that answering e-mail also involves manipulating various files in
some way to deliver information between departments. Monday9-10. Answer e-mails/questions from internal staff, authors, agents. 10-12. Send out contract addendums to cover e-book rights. Lunch. Discuss digital product plans with a colleague. 1-2. Meeting to discuss process for getting books on the Kindle. 2-3. Catch up on e-mail. 3-4. Maintain WritersDigest.com site (books homepage), as well as blog. 4-5. Start analyzing Fall 2008 Forecast for finance. 5-6. Finish responding to outstanding e-mails, read industry news. Tuesday9-10. Answer e-mails/questions from internal staff, authors, agents. 10-11. Editorial and design weekly team meeting. 11-12. Collect and funnel files for WRITING LIFE POETIC to Melissa (our dear assistant editor) for page make-up. Take care of queries, details associated with it. Lunch. Catch up on industry reading. 1-3. Send out contract addendums to cover e-book rights. Blog. 3-4. Cover meeting (to discuss design of book covers). 4-6. Catch up on e-mail. Wednesday9-10. Prepare for and have an impromptu meeting with my boss. 10-12. F+W Town Hall Meeting with the CEO. Lunch. Meet with a colleague over lunch. 1-2. Answer e-mails/questions from internal staff, authors, agents. 2-3. Discuss digital product plans and marketing with a colleague. 3-4. Title/design meeting (where we finalize the titles of upcoming books). 4-5. Catch up on industry reading, blog. 5-6. Continue Fall 2008 Forecast analysis. While I'm in a position (editorial director) that doesn't involve much personal editing responsibility, the editors on my team have similar schedules that allow limited time for manuscript review. Their time is occupied by digital product efforts, online community efforts, responding and communicating with our business partners (and keeping internal staff informed about authors/books), putting the books together in InDesign, and keeping the wheels in motion. F+W Life | Getting Published
Wednesday, September 10, 2008 4:49:50 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, September 09, 2008
When a Book Cover Needs to Be Rushed
Posted by Jane
At F+W, we route color proofs of book covers for approval, and sometimes they can get "stuck" in someone's inbox. Our production coordinator extraordinaire (Mark G.) included a note on a recent cover to avoid any delays …  F+W Life | Fun
Tuesday, September 09, 2008 3:20:27 PM (Eastern Daylight Time, UTC-04:00) Trackback
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