# Wednesday, October 01, 2008
Your Feedback on Topics for Writer's Digest magazine
Posted by Jane

I thought you might be interested in reading some of the personal responses I received when I asked what you'd like to see in the magazine in 2009.

  • I'd like to see more focus on writing and editing fiction (less on other types of writing), and I'd love to see regular articles on innovative book promotion—not just the basics or the same things we've all read, but how to really promote your book—most especially novels, because they're not as obvious about how to promote them as non-fiction is.
  • As someone who is writing a non-fiction social history/reference guide, I would like to see more information about breaking into non-fiction for and by writers of non-fiction when one isn't a celebrity or "name."
  • What about including more stories from authors about their initial path to publication. Aspiring writers want to know how other writers got started. I think WD does a pretty good job of profiling bestselling authors, but I think aspiring writers want to hear more about numbers of rejections—in other words the struggle involved and how it ultimately paid off.
  • More news/features on alternative and self-publishing. Thanks to the Internet, the publishing industry is transforming right before our eyes. Today's writers have so many other options other than the traditional publishing routes, and I'd love to read more about these options. Everyone is always worrying about query writing and how to get an agent, when the Internet gives true self-publishers the marketing and distribution tools once reserved only for the big publishers.
  • I definitely vote for more on self-publishing. I don't see it as a "game" as much as an effective strategy to getting a formal book deal, if one desires it. That's what worked for me. I also see self-publishing as a strategy to experiment with new ideas to gauge the market response. Again, very effective and efficient for me to
    test out new ideas with my audience on a smaller scale and monitor impact,
    modify, what have you, before courting taking the idea that next step.
  • I hope the new technological tools you're planning to discuss will
    include podcasting.
Thanks to everyone who took time to comment both here on the blog and those of you who e-mailed me personally. Your input is invaluable in helping shape our direction!


WD Magazine
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Wednesday, October 01, 2008 5:00:27 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Friday, September 26, 2008
Pie Day at F+W
Posted by Jane

judges.jpg

Yesterday, my creative team at F+W had the honor of organizing and hosting Pie Day. And I had the added supreme honor of judging the pie bake-off, along with my colleague, Jamie Markle (Publisher, North Light Books) and my manager, Sara Domville (President, F+W Book Division).

To read the full update, visit the very new Farmers + Writers blog.

F+W Life | Fun
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Friday, September 26, 2008 3:44:05 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
What Would You Like to See in Writer's Digest magazine?
Posted by Jane



We're in the midst of planning the 2009 editorial calendar for Writer's Digest magazine, and I'd love to have your ideas and opinions on what you want to see in the coming year. Writer's Digest editors from across the brand gathered earlier this week to brainstorm of list of potential ideas. Feel free to e-mail me directly or use the comments area of this post to give us your feedback.

Craft & Technique Topics
  1. A comprehensive guide to starting or finishing your novel
  2. A step-by-step guide to revision and self-editing (all genres)
  3. How to write a successful memoir (for the non-celebrity)
  4. The art and craft of timeless storytelling; how to hook your readers
  5. How to be a successful critique partner and how to incorporate feedback into your work
  6. How to make poetry a part of everyday life (even if you're not a poet)
  7. A crash schedule for getting a first draft of your book done in 4 weekends
  8. Master plots that work time and time again
Business Topics & Timely Topics
  1. Everything you need to know about self-publishing, and how the self-publishing game is changing
  2. Why and how to get known before the book deal (to attract editor and agent interest, to ensure book sales)
  3. The changing role of the gatekeepers—editors and agents—and how it changes your steps to publication and beyond
  4. The new economic model of publishing/media: how it impacts your career and what you need to change today to remain relevant
  5. How to make a sustainable living with your writing (in tough times)—a freelancer's ultimate guide
  6. The most effective technological tools for marketing and promoting yourself
  7. How to use social networking to reach readers and avoid a waste of time/effort
  8. Negotiating contracts and payments with editors in a digital age; what are digital rights worth and when should you keep them?
  9. How bookstores work, both online and offline, and what the future of bookselling looks like
  10. How to get the most out of writers conferences, both business-wise and craft-wise
New Department/Column Ideas
  1. How I Write: Spotlights a celebrity author in his/her writing space, talking about necessary practices/objects/environment
  2. Popular Fiction Report: Special reports, news, tips, and marketing information in today's hottest genres, including romance, mystery/crime, thriller/suspense, horror, and science fiction/fantasy
  3. What's Selling and Why: A visual list of top-selling books (according to Nielsen Bookscan reports), why or how they made the top of the list, and insider info from authors-agents-editors on how the books came to life

What would you add to our list of ideas?

General
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Friday, September 26, 2008 2:41:56 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [6] Trackback
# Monday, September 22, 2008
Serfitt & Cloye Gift Catalog
Posted by Jane



The Serfitt & Cloye Gift Catalog now has an online home, with an opportunity to join Serfitt & Cloye's Highest Society.

What's the Highest Society, you may ask?

The world at large may venerate and aspire to the Serfitt & Cloye brand, but very, very few people actually are or ever will become Serfitt & Cloye customers. It was designed that way, they like it that way. And, thankfully, enduring patrician inbreeding should permit Serfitt & Cloye to stay that course indefinitely.

Of course, such an intentionally restricted customer base means that those who do purchase Serfitt & Cloye's superlative super-luxury products and services are tremendously important, even precious. Consequently, the essential objective of Serfitt & Cloye is to overindulge and overfulfill each rarefied heir and Forbes 'Richest' List-aire they serve.

Which is precisely why Serfitt & Cloye created The Highest Society. Those who join The Highest Society are eligible to receive private electronic mail updates regarding the latest Serfitt & Cloye news, products, events, secret societies, lobbying efforts, snubbings, blackballings and much more. Membership is free. (Optional Dolce & Gabbana-designed platinum membership shield with name inlaid in ivory: $250,000.).

But don't delay. Enrollment is limited to the first person to sign up. Because, as you know, any group worth joining is worth excluding everyone else from. Visit this page and complete the form to see if it's you who will be received into The Highest Society.


New Titles From F+W
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Monday, September 22, 2008 4:15:21 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Friday, September 19, 2008
Talk Like a Pirate Day (Piratical Team Photo!)
Posted by Jane



September 19 is Talk Like a Pirate Day, and since Writer's Digest is the publisher of the ever-popular Pirate Primer, we always have a hearty celebration.

In the words of marketing manager Scott Francis (pictured far left): "Aye! Hoist er up the yard arm! Fly the colors Laughhhren!"

F+W Life | Fun
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Friday, September 19, 2008 4:40:42 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
# Thursday, September 18, 2008
From First Draft to Finished Novel
Posted by Jane



One of our newest releases, From First Draft to Finished Novel, scored a positive review over at Armchair Interviews. Here's a little of what they had to say:
From First Draft to Finished Novel is a wonderful addition to the writer’s reference library Wiesner makes things as easy as possible for the reader. She includes a glossary of terms, story plan checklist exercises, editing and polishing exercises and various worksheets. Her writing is concise and easily understood, even for the novice writer.
Find out more about this book here—plus download free worksheets!




Craft & Technique | New Titles From Writer's Digest
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Thursday, September 18, 2008 4:56:55 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
A (New) Writing Life Survey: What Are Your Online Habits?
Posted by Jane

Writer's Digest has a new, broad survey related to writing and your writing life, particularly your online/Internet habits. Your response will help us develop new products and resources. Give us your feedback here!

If you complete the survey, you'll receive a special discount code that you can use in the writing section of our F+W bookstore. This code will allow you to take 25% off anything you find there.


General
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Thursday, September 18, 2008 4:17:47 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] Trackback
# Wednesday, September 17, 2008
Update on the Cincinnati Ike-Strike Situation
Posted by Jane

Well, folks: To all who have expressed their personal and public concern for my welfare, thank you. But—like nearly 50% or more of the Cincy population—I still do not have power at my apartment building. (I must say, though, everyone in my building has found caring friends and family to take them in during the outage, including myself.)

A few interesting news items from Cincinnati-area blogs:


F+W Life
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Wednesday, September 17, 2008 9:14:16 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] Trackback
My New Role at Writer's Digest
Posted by Jane

An exciting announcement today: I have a new role at F+W Media.

I am now Publisher & Editorial Director of the F+W writing communities, which includes these properties under the Writer's Digest brand:
This is part of a larger F+W mission to achieve greater growth by focusing on communities. Our goal is to better serve our customers, and better manage our brands, in their entirety—regardless of platform—in an integrated fashion across books, magazines, events, digital media, and eMedia.

In doing this, F+W has shown itself to be one of the most progressive media companies that I'm aware of—to have the foresight, initiative, and boldness to reorganize in this fashion. It has elements of risk, but it's a risk we must take to keep Writer's Digest a growing and valuable brand. We now have an incredible opportunity to be at the very forefront of what it means to be a media company in a networked era.

I am incredibly fortunate to work with a wonderful team of content creators, marketers, and salespeople who are all very passionate about the community surrounding Writer's Digest. We're here because we believe in it, and because we're proud of its history.

In my new role, here's what I hope to accomplish:
  • We're going to develop a strong, single, consistent brand identity that encompasses all properties and products.
  • We're going to aggressively develop online content and product to serve writers better, and in new, exciting ways.
  • We're going to develop a cohesive and integrated editorial and marketing approach that offers a special experience to each writer we come into contact with.
Writer's Digest already has a strong presence in the writing community, and this reorganization allows us to expand our reach and develop more innovative content.

As the brand leader for Writer's Digest, I will be actively seeking your input into how we can do a better job delivering the most valuable community, information, and experience that helps you achieve your writing goals.


F+W Life | General
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Wednesday, September 17, 2008 4:38:30 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [9] Trackback
# Tuesday, September 16, 2008
Day Three of No Power
Posted by Jane



So far there's been modest improvement in the power situation in the Cincinnati region. My apartment still doesn't have power, and many traffic lights at busy intersections are still out; one news report claims 30% of traffic signals don't work, and based on my drive-about yesterday, I'd say they're the most critical ones (i.e., traffic lights coming off exit ramps).

Yesterday I was on a quest for a bottle of roasted red peppers. A quick summary of this quest:
  • Stop at Whole Foods in Mason (northern suburb). Store looks strangely barren. Think to self: Did they just open this store? What's going on?
  • Stop at Fresh Market in Kenwood. Before I can walk in the door, I'm informed by a store manager they're taking only cash and check, plus: "We've sold out in the produce and deli, no bulk foods either, and well, everything else is gone too."
  • Stop by Kroger in Hyde Park (one of the biggest and busiest in the city). Closed.
  • Stop by Fresh Market in Oakley. Closed.
  • Stop by Whole Foods in Hyde Park. Closed.
  • Stop by Meijer in Oakley. Open! And mobbed! Many things are out of stock and bare shelves abound (especially in deli items and prepared foods). Fortunately I am the only Cincinnati citizen looking for roasted red peppers. Success.
Most gas stations I drove by were closed, which resulted in mass hysteria at all open gas stations. (See photo above from Joe Wessels. Check out his stuff here.) And I-71 has been reduced to one lane in the northern section, due to a water main break that has caused the interstate to buckle.

F+W Life
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Tuesday, September 16, 2008 4:19:47 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [3] Trackback


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