There Are No Rules - Thursday, October 29, 2009

Risk more than others think is safe.
Care more than others think is wise.
Dream more than others think is practical.
Expect more than others think is possible.
—Claude Bissell

There's a story I love to tell in the presence of The Conductor, because it upsets him so much (in a cute way).

When I was 17, I spent a summer working in northern rural Indiana, at a Kentucky Fried Chicken.

One day, on my way to work on a 2-lane country road, I spotted a male adult hitchhiker. He had a large metal lunch box, like what coal miners used to carry.

I stopped and told him I could take him 10 miles to the next town, where I worked. He was headed to the same town, so climbed in.

When we reached KFC, it turned out my female boss was an old friend of this hitchhiker. They had a brief chat, but immediately my boss pointed a finger at me and said, "Don't you EVER pick up a hitchhiker AGAIN!"

The man grinned and said while he was grateful for the ride, he agreed with my boss.

When I left KFC that summer for my first year of college, my boss gave me a going away present that included a key chain with pepper spray on it.

I think she knew I would not be playing it safe.

It's always more fun to take the risk—and more enjoyable to expect the best of people.

Photo credit: Photofarrell

Fun | General

Thursday, October 29, 2009 1:51:48 PM (Eastern Standard Time, UTC-05:00)

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Wednesday, October 28, 2009

The Age-Old Battle Between Author & Publisher
Posted by Jane

To write what is worth publishing, to find honest people to publish it, and get sensible people to read it, are the three great difficulties in being an author.
—Charles Caleb Colton

Almost anyone can be an author; the business is to collect money and fame from this state of being.
—A. A. Milne

Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
—Olivia Goldsmith

One of the signs of Napoleon's greatness is the fact that he once had a publisher shot.
—Siegfried Unseld

Publishers are all cohorts of the devil; there must be a special hell for them somewhere.
—Goethe

As difficult as it is for a writer to find a publisher - admittedly a daunting task - it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.
—Olivia Goldsmith

One should fight like the devil the temptation to think well of editors. They are all, without exception - at least some of the time, incompetent or crazy.
—John Gardner

If you've been following industry chatter, you may have seen some conversations lately about whether authors need publishers (or vice versa). Plus there's now a Twitter tag for the discussion, #publishersmatter

To catch up, you can read these 3 pieces:

Do Authors Still Need Publishers?
by Mark Coker of Smashwords (e-publishing service)

What Do Authors Need?
by Kate Eltham at Queensland Writers Centre (Australia)

Do Publishers Still Need Authors?
by Guy Gonzalez, my colleague and audience development director for Digital Book World (My views align closely with Guy's.)

Aspiring writers and authors can be extremely mistrustful and suspicious of publishers— creating a group only too eager to join the revolution where writers/authors have power and publishers become obsolete.

Those who can never get inside the pearly publishing gates feel marginalized and like they never got the attention they deserve, while those who do break in feel exactly the same way. As Daniel Menaker has said:

Many of the most important decisions made in publishing are made outside the author's and agent's specific knowledge. … [Publishing] silently colludes in trying to ignore the obvious … that the first printing of your book will be three thousand copies, that it will not have full-color galleys, that no advertising or tour is planned, and that it has been assigned to a publicist who up until yesterday worked in the Xerox department. Why the collusion? Because this is a business fueled largely by writers' need for attention, and no one wants to crush any writer's dreams before a book is even published. Especially since every now and then they actually come true.

Today, many authors are left out to sea as soon as the book hits store shelves, a critical moment in the life of many books. By the time the author realizes what's happening, the window of opportunity has vanished—that moment when you can ensure stores/retailers see the book as a quality and profitable item, leading to a good model (number of copies per store).

Other authors get turned out by their publishers when their books don't sell, even if they could've been a quality midlist author with more time and investment. (Most publishers don't have the luxury of waiting.)

Obviously neither of these phenomenon help the author OR the publisher.

I wonder if successful publishers of the future will attract quality authors mostly by …

the deep reach of their distribution (especially if to a particular audience)
their editorial/curation prowess and stable of quality authors
the support and service they provide authors

Publishers have done a poor job, at best, in the support and service role.

How many publishers actively support their authors when it comes to teaching them online marketing and promotion practices? How many will analyze their authors' efforts at platform and branding? How many will give them the education, tools, or resources they need to be true partners with the publisher? How many will—at the very least—provide clarity on what the publisher will and will not do for the author, or explicitly convey their own strengths and weaknesses, so the author goes in eyes wide open?

While publishers of the future need to distinguish themselves by the quality of their partnerships, the quality of their audience reach (community), and the quality of their curation, I bet there will be publishers who become known for support and service, and attract quality authors like bees to honey—and be more successful because of it.

What do you say?

Wednesday, October 28, 2009 3:23:18 PM (Eastern Standard Time, UTC-05:00)

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Tuesday, October 27, 2009

Writing & Publishing: More Than a Patience Game
Posted by Jane

My partner in crime, The Conductor, recently forwarded me the following, from an interview with Lost Producer Damon Lindelof:

In today's film and television industries it seems like there are far fewer writers willing to take risks for originality's sake. What advice do you have for aspiring writers who are passionate about a particular story, even if it risks not being given a chance by today's audiences? -- Josh G.

As clichéd as it sounds, if you have an original voice and an original idea, then no matter what anybody says, you have to find a way to tell that story. My only advice would be you have to exercise patience. I think the freshman mistake is you feel such passion for something that you need to tell it now, as opposed to saying, "Let me establish myself, and five years from now when I'm a little bit older, a little bit wiser, a little bit more experienced, maybe that's the time to tell that story."

Sometimes you get a present for somebody a month before their birthday and you just want to give it to them immediately. But timing is everything. So I would say it might feel like your idea is a hard sell now, but maybe in a couple years the timing will be right. Whatever you do, don't give up.

Whenever someone asks for my autograph in my book, I usually add my 2 biggest pieces of advice:

Be passionate. Be persistent.

Perhaps persistence is a type of patience. Persistence adds a level of push, of proactiveness, of energy. The wrong kind of patience will lull you right into complacency and inactivity (and waiting to be "discovered").

Yet: Some people are so pig-headed in their persistence that they can't discern when it's time to change course or adapt to changing times.

I recently read about the importance of context, which applies to writing and publishing more than ever. Some writers remain blind to issues of context and can't grow.

Passion & persistence best serve people who know how to grow, which Lindelof advises: get wiser and more experienced. I couldn't agree more.

AND—it crushes my heart to witness: A person with unlimited passion who lacks the focus or discipline to do the hard work of realizing the Big Dream she has.

Sometimes, it's all about who is working hardest, and can devote the most time and energy to their endeavor, and knock on more doors. Not who's most talented.

For those who are talented and never gain appropriate recognition, you can blame it on bad luck, bad timing, and unfairness, but I'd ask myself: Am I working harder than everyone else?

Photo credit: The Rocketeer

General | Getting Published

Tuesday, October 27, 2009 12:53:13 PM (Eastern Standard Time, UTC-05:00)

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Friday, October 23, 2009

Your Simple Checklist for Getting Known & Getting Readers
Posted by Jane

There's such a wonderful comment on yesterday's post that I wanted to bring attention to it (slightly modified to apply to all genres). Thank you, Banana the Poet (aka Michele Breton)! Follow her on Twitter or visit her site.

Simple Checklist for Getting Known, Getting Readers, Building Platform

Blog your work and gather readers (Michele blogged for three years)

Join Twitter (and/or Facebook) and make friends with like minded people

Contribute & comment regularly on blogs and sites (like Writer's Digest Poetic Asides prompt challenges)

Start publishing company (optional, but great route for poets)

Release poetry book (possible to accomplish for free and with little or no technical expertise, through services like Smashwords, Lulu, Scribd)

Format for Kindle and release

Get onto the Barnes & Noble Nook system

Ask hubby to turn my book into an iPhone application

Friday, October 23, 2009 11:38:24 AM (Eastern Daylight Time, UTC-04:00)

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Thursday, October 22, 2009

Turn Your Book Into an iPhone App
Posted by Jane

This is a story about an energetic author who deserves an award for truly living by the adage, "There Are No Rules." In fact, I shall start an honorable group, "There Are No Rules Crown Club," for people who live up to this moniker, starting with Al Katkowsky.

Al e-mailed me over the summer and suggested that he might be a valuable speaker at our annual conference in NYC. I agreed, and he spoke about his success in transforming his book, Question of the Day (self-published), into an iPhone App that now ranks as one of the Top 25 book apps and has been downloaded more than 80,000 times.

I asked him to answer some questions that would give you an idea of how you can accomplish something like this too. You might also want to read this other article he penned for Teleread.

So at first you were initially skeptical if turning your book into an iPhone app was a good use of your time and energy. But ultimately you decided to go for it. What did that process look like, e.g., how long did it take, what resources did you need, and how much did it cost?

The process of building the first version of the App occurred over a six-week period. This was with Daniel, who was simultaneously working a 60-plus hour work week, and had previously committed to other outside work. It needn't take that long. The work came in between $500 and $1,000 total, but there is more work to be done [for another version].

For authors, I would say keep in mind that the improvements I am about to take on fall further and further away from the presentation of a book, and don't necessarily reflect the amount of work that any author needs to take on. However, your App must "do tricks." This is iPhone, not Kindle—you're competing with Tetris for attention. That's why I wisely got into the Books category [for iPhone apps], and left Entertainment!

What are some practical steps that an author can take to launch their book as a successful iPhone App?

We've been studying this for a long time, listening to experts in the field and watching what authors and publishers are bold enough to do, and what they are afraid to do. I recommend putting out two thirds of your content for free, perhaps more.

The publishing world is currently focused on how to move into the digital domain while minimizing the threat of piracy. They do need to be addressing this. So the idea of increasing the release of free content is, well, freaking them out. Yet, it is exactly what they need to be dealing with.

Free content is part of the glue of "tribes", as Seth Godin might say. Understanding the true ratio between free content and paid ensures a healthy, continuous relationship with customers.

Thinking about preparing for the future when it's already here is like preparing for a flood when you're already drowning. They're doing too little, and it may already be too late. They've begun to release one free book of an author, or of a series, to promote interest in the rest. What if you're a first-time author, with only one book?

Lite versions of apps fall into a great literary tradition: generating enough interest to facilitate purchasing the next installment. The classic example is "A Tale Of Two Cities", which was originally published as part of a literary journal, in installments. Pick it up and pay attention to the end of each chapter, the way things are summed up.

I want to recommend three operable models here for the first time, for fiction writers:

1. Release a lite (free) version chapter by chapter. Every four to six weeks, update your App with a new chapter. There will be a push notification through the App Store that your book has added a new chapter; iPhone users love updates of their favorite Apps. Whether your App was pay or not, updates are always free.

Some people don't update right away. But you can track the amount of updates on a daily basis to see how many people are actively keep up with your new additions.

After updating the app to Chapter Seven of your ten-chapter book, that's it. Game over. Now, at the same time, release your full pay app version for purchase. They can pay now.

2. Release a lite (free) version with somewhere between 60% to 80% of the content. Less than that may engage them, but that amount will really seal the deal. If they like what they've seen, they will pay for the rest. If you give away too much, they may pick up your book somewhere and check the last five pages for the ending.

3. Have you begun podcasting? I've spoken to best-selling authors whose hands are tied; they are not permitted by their publishers to put out iPhone versions of their books. One of these is a very well known podcaster.

You can create first-time integrated experiences for your readers. This author should have been the first to do this, but instead, it could be you. At the top of the page, a choice in media:
"Chapter 4: Would you like to read, or would you like to be read to?"
We've all had to discontinue reading before we've felt like it. In this format, you could offer your reader the option of plugging their iPhone into the car stereo and reading to them at the point where they had to stop reading on their own.

What's been most surprising about the experience?
That major publishing houses are nowhere near me [in the iPhone app rankings]. One James Patterson book came close for a while. I'm at number 23 today, he's at 53. We're both free. I'm also surprised by the fact that the other apps that are near me are compendiums, reading apps, etc ... no actual print books.

It surprises me that people are impressed that I got the Apple Store event dates. Again, is anyone even trying?

The acceleration of Books within the App Store is surprising and even a little shocking. When I got in in April, there were 3,000 book apps. Check this out: on September 7, the books category hit the 10,000 mark. On October 7, it hit 12,000, a full 20% growth in only one month. That's staggering, and you can't tell me that people aren't paying attention to the potential of books within the iPhone format.

When you spoke at our conference, you said that you weren't quite ready to be looking for an agent on the print edition, even though QotD has been downloaded more than 80,000 times, and currently in the Top 25 out of over 12,000 titles in the Book App category. What benchmark are you waiting for? OR, are you waiting to be approached?

I walked into the conference thinking that I had something going for myself, but that there were a lot of people in the business who either think nothing of it, aren't aware of it, or don't understand the value of it. These feelings were confirmed and magnified at the conference. Several respected industry people told me that I have a huge platform now. I did, in fact, meet up with an agent who was enthused about what I'm doing. She sees "huge" potential, and doesn't think that others in the biz see it that way. We'll stay in touch, and that's a good thing.

Industries won't change until they see money flowing into someone else's pockets. If industries can't create money flow, they will certainly follow it. They are forcing me to grow. And that is a good thing.

The next time I update, it will be like tapping over 80,000 people on the shoulder. They love their apps. They are going to listen. And here's the kicker: I asked about a hundred people to download my app. The rest found me. It's a marketer’s dream. How can you not see the value in that?

You've had some tremendous success without any mainstream or “traditional” assistance (or that's my impression?). What advice do you have for others who may be pursuing an indie path?

The main thing I had to do was to get right with myself, and my answers are based on that.

First of all, if you need to write and be read, and selling thousands of books is not a major concern, don't let anyone tell you you aren't serious.

For the rest of us:

People often do things like self-publishing without fully realizing why they did it. It serves to make them feel good about themselves, temporarily. It is exactly like when someone you work with or go to school with loses weight. They needed to do it, it was a lot of work, they feel a feeling of satisfaction and they get a lot of compliments. After a while, they don't get compliments and they still have to give up the Twinkies. Are you kidding? What kind of rip-off is that? A total rip-off! A few weeks later, the Nordic Track gets parked in the garage. They quit as soon as it stops feeling good.

I always say, "Know what's driving you." Why are you doing this, and is that driver enough to get you through rejections, confusion, boredom and that lost in the woods "what do I do next" feeling? You need to know, but there will be tough moments when even the drivers leave the room, and you'll really want the Twinkies. Starting at that moment, every little thing you do for your self is a huge victory. The down feeling will go away, something will turn in your favor, and then "perseverance" is not just a word anymore.

So, know your drivers, know that you will change course many times, and be ready to divorce your naysayer friends in a split second. Some people keep them around as motivation, but to me, they are poison. You can't afford the time it will take to figure out why they give with one hand, and slap with the other. You don't know why, and they don't know why. And they're not going to stop. They don't need to change, but your environment needs to change. You're doing something much riskier and more difficult than most of the people people you know. Distance, immediately!

Every day that you recognize that something is off course, and you don't initiate work on a solution, you're blowing it. You may as well quit and start to like working for somebody else, because you are not being true to yourself, and your babies are dying. You are killing them with inattention.

I'm fairly easy going, but I have a pretty big ego. As a creative person, I know that my ideas are my life blood. I did create Question Of The Day, but making it into a book was not my idea, and neither was the iPhone App. My indebtedness to others teaches me a lot.

There will always be a right time to jump from "indie", whether it means hiring staff and becoming a startup, or going with a publishing house. Your ideas will always be your own, but you can never achieve as much by yourself as you can with other people.

What are your next steps, let's say in the next year? Do you have any longer range plans or goals?

Question Of The Day will remain a free app. Not a "lite" version, but a full version that is free. We are now putting together a companion pay app, built from suggestions of QotD downloaders. This version will have twice as many videos, and I am also weighing the possibility of adding half of the questions from the next book, which is already written.

We are planning a social networking version, where people who are playing with the app can locate and communicate with others playing with the app, and play together. At their option, they will be able to see each other's location in the world on a map.

Ultimately, I'd like this to do well enough so that I can put it behind me and focus entirely on music. In one way or another, I'll always have something to do with Question Of The Day, but I have to get back to what I was doing before I got here. Not that I'm not working on it, but it really needs my full attention. I need to be doing it all the time, like I was.

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My indebtedness to Al for sharing these thoughtful, thorough answers (and also thanks for his enduring patience). And to all iPhone users: Go download that app! (I did, and it's wonderful.)

So, for readers, does this raise more questions for you? What do you think the big surprise is? Let's hear it in the comments!

Building Readership | Digitization & New Technology | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing

Thursday, October 22, 2009 8:39:38 PM (Eastern Daylight Time, UTC-04:00)

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Wednesday, October 21, 2009

Achieving a Dream of Mine
Posted by Jane

Years ago, back when I was directing the trade books and market annuals for Writer's Digest, I would often have a conversation with author Christina Katz that went something like:

CK: Hey, you guys should bundle together XYZ!
Me: Yeah, I wish we could! We're not set up to do that, though.
CK: You should also sell combined subscriptions to the magazine and WritersMarket.com.
Me: Yeah, that would be great! We're not set up to do that, though.
CK: Have you ever thought about creating XYZ package of services for one low price?
Me: Sounds cool. We're not set up to do that, though.

Back then, Writer's Digest operated in fragments, depending on what division of the corporation it belonged to (book division, magazine division, education division, event division, etc). Each division focused on selling a particular book or product or service, rather than developing an integrated community serving up solutions directly to an audience of writers.

When I talk about publishing changing, this is what I mean: We (authors + publishers) must have conversations with audiences/readers to learn how to serve their needs, rather than try to push a specific product-widget. And "serving needs" is that remarkable mix of content, service, packaging, design, personalized interactions, digitized or interactive formats, conversations, community—whatever it is that offers the best solution.

But it's hard to do that when you're a magazine focused only on selling more magazines. You look at everything through the lens of how to keep the magazine alive.

And it's hard to do that when you're a book line only focused on selling more books, and are rewarded only by book performance.

And so on.

A year ago, F+W took the step of reorganizing its business based on interest area. And I took the lead for the the Writing Community.

It's been quite a year, and many things have changed behind the scenes, including how we run our eCommerce and direct-to-consumer business. (E.g., we no longer have a mail-order club, but we do have Writer's Digest Shop.)

And now, as of this week, Writer's Digest has integrated its two most popular services into one full-service plan (with perks!).

We're calling it the VIP program and it includes a one-year subscription to the magazine and a one-year subscription to WritersMarket.com. As a VIP, you get 10% discounts all year for WritersOnlineWorkshops.com and Writer's Digest Shop (which already offers Amazon-like pricing), plus a free webinar recording on marketing/promotion. (VIP price tag: $49.99. Amounts to 75% discount off retail, monthly rates.)

It may seem like a small thing to people outside of the business. But it's a symbolic step on our path to a truly audience- or reader-driven approach. And it's light years of progress from when I started at F+W Media in 1998. Consider what's changed:

Our reach is widest through online channels, which didn't exist in 1998.
Writers can have conversations with our staff instantly through social networks, which didn't exist even a couple years ago.
Our editors work on content and service, rather than focusing on books or magazines. They are also active partners in the conversations that market and promote those products.

From this perspective, it's a good time to be in publishing. There are unlimited opportunities for those who can directly reach their audience, have the energy to engage, and are willing to experiment with new business models.

F+W Life | General | Industry News & Trends

Wednesday, October 21, 2009 12:46:39 PM (Eastern Daylight Time, UTC-04:00)

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Tuesday, October 20, 2009

Glimmer Train Monthly News
Posted by Jane

Glimmer Train has just chosen the winning stories for their August Short Story Award for New Writers competition. This competition is held quarterly and is open to any writers whose fiction hasn’t appeared in a print publication with a circulation great than 5000. No theme restrictions. Word count range: 500-12,000. Their monthly submission calendar may be viewed here.

First place (pictured above): Evan Christopher Burton of New York, NY, wins $1200 for “Exposure.” His story will be published in the Winter 2011 issue of Glimmer Train Stories, out in November 2010.

Second place: David Rothman of Jackson Heights, NY, wins $500 for “Guided by Voices.” His story will also be published in an upcoming issue of Glimmer Train Stories, raising his prize to $700.

Third place: Scott Tucker of Seattle, WA, wins $300 for “Touring.”

A PDF of the Top 25 winners can be found here.

Also: Family Matters competition (deadline soon approaching! October 31).
Glimmer Train hosts this competition twice a year, and first place is $1,200 and publication in the journal. It’s open to all writers for stories about family. Word count range: 500-12,000. Click here for complete guidelines.

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If you didn't know, Writer's Digest partnered with Glimmer Train to publish two compilation volumes of the best stuff from their Writers Ask newsletter. Be sure to check them out.

Photo credit: Patrick Buckley

General

Tuesday, October 20, 2009 3:21:21 PM (Eastern Daylight Time, UTC-04:00)

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The Much Maligned Adverb
Posted by Jane

Today's guest post is by Jim Adam, who wrote a wonderful 3-part series on protagonists & goals. Read the part 3 here (which includes links to parts 1 & 2). Visit Jim at his site or follow him on Twitter.

Gabriel Garcia Marquez, Nobel Laureate, went on record several years ago saying that he no longer uses adverbs. If he encounters one in his writing, he removes it. And he's not alone. A lot of writers, editors, agents, publishers, and academics these days seem to have joined the crowd, insisting that adverbs should be avoided altogether.

Do some of these folks remove adverbs from their dialogue too? Not from dialogue tags, but from the dialogue itself? I'm guessing some of them do. Oops!

Sure, adverbs can be overused. But if one extreme is bad, the opposite extreme is just as bad. Balance in all things. Extremism comes in many forms, and it flows just as easily from a word processor as from an Uzi submachine gun.

Doing something the same way every time doesn't require a great artist. It doesn't require a brain. It doesn't even require something as sophisticated as a computer. A mechanism of gears and springs, a clockwork automaton, a machine in the 1800s sense of the word: that's all it takes to do something the same way every time.

Consider the title of this article. I could easily have entitled this piece, "The Maligned Adverb," and the result would have been little different. However, "The Much Maligned Adverb" works. There is nothing inherently offensive or distracting about it. And the point of this article isn't that adverbs have been criticized, because some of the criticism is warranted. Rather, the point is that adverbs have been overly criticized.

A title like "The Overly Maligned Adverb" would be weaker, in my way of thinking, because it loses the alliteration of "much maligned." In any case, calling this article "The Adverb" (avoiding any sort of modifier at all), "The Maligned Adverb," "The Much Maligned Adverb," or "The Overly Maligned Adverb," should be a result of the writer actively deciding which title suits them and their subject the best, not the result of a mindless bigotry toward modifiers in general, and adverbs in particular.

Adverbs can, in fact, make for more compact writing. Consider:

"With a reluctant grin" vs. "Grinning reluctantly"

In the Strunk and White sense, the adverbial version is tighter and, therefore, better. It uses two words compared to the adjectival version's four, a saving of 50%.

Naturally, a fanatic would claim that the previous example is meaningless since both reluctant and reluctantly should be cut.

But consider a sentence slipped in earlier: "It flows just as easily from a word processor as from an Uzi." Would a Nobel Prize winner spend time rewriting that sentence so as to eliminate the need for "easily"? Apparently he would. Feel free to give it a go yourself. Personally, I find such endeavors to be not only pointless, but downright silly.

Adverbs are like the writer's version of vibrato. Once upon a time, a guest conductor at a philharmonic orchestra asked the lead violin player for a tuning tone, got back a note with vibrato on it, and had to be carted out of the practice hall in a straitjacket. Even then, I'm not sure the violin player understood her mistake. Most likely, she wasn't even consciously aware of using vibrato.

When overused, any technique becomes a tick, a mannerism. It ceases to be a skill wielded artistically, like adding icing to a cake, and instead becomes a cake buried in a blob of icing. This is true of vibrato in music as well as Tom Swifties and other adverbial abuses in writing. But this doesn't mean that either vibrato or adverbs should be discarded altogether.

In religion, people do pointless, silly things and then claim that makes them more moral. In writing, people do pointless, silly things and claim they're better writers for it:

Don't end a sentence in a preposition.
Don't split your infinitives.
Don't use adverbs.

These are the sorts of rules that people embrace not because the rules make sense, but because the rules are absolute. Absolutist rules eliminate that insecurity we feel when we rely on our conscience (in the realm of morality) or our discernment (in the realm of art). Though absolute rules sometimes cause us to behave like we have obsessive-compulsive disorder (or worse), we continue to embrace them, and the world is a less happy place because of it.

Sure, writers need to keep an eye on their adjectives and adverbs, to not let them get out of hand. Overuse of modifiers is every bit as bad as cutting modifiers out altogether. And vice versa. The sweet spot is somewhere between those two extremes, and where you find your personal sweet spot helps distinguish you as a unique writer.

Let all right-thinking people take a stand now against fanaticism of all kinds, including the current bigotry toward the humble adverb.

Craft & Technique | Guest Post

Tuesday, October 20, 2009 1:22:24 PM (Eastern Daylight Time, UTC-04:00)

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Monday, October 19, 2009

How to Get Your Book Published
Posted by Jane

The No. 1 question we get asked at Writer's Digest is "How do I get my book published?" As the Brazen Careerist has noted, sometimes people don't ask the best or most focused questions if they want a meaningful answer (or if they want to respect the person they're requesting information from).

In my online class this Thursday, I'll be attempting to answer this big-picture question of how one gets a book published. I hope to provide the fundamentals on what it takes, and discuss concrete steps to score a book deal. You can register here for $49.

(Special offer for readers of this blog: If you take this Thursday's class, I'll give you a coupon for $50 off any other online class in November/December, which is a 50% discount.)

One of the first steps in your journey is identifying where exactly you are on the publishing path. At the September event in New York City, I categorized writers into 3 broad areas:

I AM GOD. You think-know-believe you have what it takes to become the next Stephen King. This takes quite a bit of ego—enough to sustain you across years of rejection—and it also usually takes enthusiasm and energy to keep you going when all other lights have gone out. For novelists, having this goal (bestsellerdom) usually means that you're at the top of your game when it comes to storytelling or information.
I AM GROWING. Most writers who I meet fall into some version of this. They have manuscripts in progress, may not be sure of what they should write, and seek some kind of validation that they should continue in their efforts. Rejections can be detrimental if not categorized for what they are—part of the business of getting published.
I AM AN AUTHORITY. This category is especially relevant for authors in nonfiction genres who may be recognized experts in a subject matter, or have successful businesses or careers that can be successfully expressed in book form.

In my class on Thursday, I'll talk about next steps no matter what kind of writer you are, and how to get agents/editors to approach YOU, rather than you begging for their attention.

Conferences/Events | Getting Published

Monday, October 19, 2009 3:13:27 PM (Eastern Daylight Time, UTC-04:00)

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The First 5 (Simple) Steps for Growing Readership on Your Blog
Posted by Jane

One of my posts last month, The Benefits of Blogging, received a number of valuable comments. For anyone wondering about the value of blogging, this is a must-read for the variety of perspectives.

The next question that naturally arises—after you decide to blog—is how to gain readership. Before I mention specific tactics, 3 things to remember:

It takes time; this is a journey. Be patient. Results don't come overnight.
The more focused your blog is (the more it is driven by a specific purpose), the easier you will draw a readership. Sometimes it can take you 6-12 months to figure out what your blog is about. Read the Brazen Careerist for more on this important point.
You have to be consistent in when you post, even if you don't think you have enough readers for it to matter.

That said, here are a few easy ways you can begin growing your reach. These are meant to be simple, straightforward, and meaningfully accomplished by anyone in the first months of blogging.

1. Comment on other blogs—blogs that you actively read and/or truly enjoy. But don't just comment, "Great post! Go read my blog." Instead, make a comment of substance that adds a resource, tip, or encouragement. Or offer an opposing point of view. Make it a discussion, not a promotion of yourself.

2. Be the No. 1 commenter on your own blog. Show your readers that you care and will take the time to respond and interact with them.

3. In your own blog posts, reference and link to other blogs/sites. Comment on what other people are writing about, or summarize many viewpoints on an issue. These other bloggers will discover you and might comment or link to you.

4. If you're on Twitter, then Tweet your blog posts. (You can use TwitterFeed to do this automatically if you like.) If you're not on Twitter, consider that some sites/blogs see 30-50% (or more) of their traffic coming from Twitter.

5. If you're on Facebook, then use the NetworkedBlogs application from within Facebook so that your Wall automatically updates and links to your latest blog post. Your readers/fans can also use the NetworkedBlogs app to follow your blog.

For more resources on growing your blog readership, try these helpful posts by experts Chris Brogan & Guy Kawasaki:

23 Elements of Sharable Blog Posts (Chris Brogan)

The 120 Day Wonder: How to Evangelize a Blog (Guy Kawasaki)

Bloggers: What have you found to be most important or influential in growing your readership? Did you experience a tipping point?

Photo credit: Humanoide

Building Readership | Digitization & New Technology | Marketing & Self-Promotion | Blogging

Monday, October 19, 2009 11:01:50 AM (Eastern Daylight Time, UTC-04:00)

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