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 Monday, November 02, 2009
Every Writer Needs a Little Salesperson Inside
Posted by Jane
It's not a natural thing for most creative people to sell their work, but when it comes time to publish, you have to know something about how to sell.
You have to put in the effort, make the calls, not get beat down by rejection. (It's why I love this Alec Baldwin video, and my advice based on it.)
I'm definitely not a salesperson by nature. But it didn't take long to learn some basic skills, since my first editorial job depended on convincing salespeople my ideas were worthwhile.
Most writers need a little help in understanding how to pitch their work effectively, and I love being the one to help craft and rework that pitch.
This week I'm teaching an online course that offers an extreme makeover on query letters. You get to submit your 1-page query ahead of time, then you'll see me (in a live session) dissect all the queries into good, OK, and needs revamped.
It's a fun and illuminating process, and you learn the essential principles of selling the story (fiction) or selling an idea (nonfiction).
My goal is that every writer leave this session with a little salesperson inside who can kick into high gear when it's query-writing time.
Go register here if you have a query letter that needs professional attention. The session is this Thurday, November 5, at 1p EDT.
Also:
Conferences/Events | General | Getting Published
Monday, November 02, 2009 6:16:59 PM (Eastern Standard Time, UTC-05:00)  Trackback
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Writer's Digest Hits Top 10 Amazon List
Posted by Jane
Just got word that our recent release, And Here's the Kicker: Conversations With 21 Top Humor Writers on Their Craft by Mike Sacks, hit Amazon's Top 10 List of Best Entertainment Books in 2009.
Publishers Weekly gave it a starred review, and said, "Veteran journalist Sacks conducted dozens of interviews with the top humor writers of the last century, and the result is a whiz-bang collection of Q&As that will school readers just as often as it provokes laughter."
Read an excerpt: an interview with Stephen Merchant, co-creator of The Office.
(And go buy in our shop at Amazon-like pricing. Get an extra 10% off if you're a VIP.)
Craft & Technique | Fun | General | New Titles From Writer's Digest
Monday, November 02, 2009 5:55:04 PM (Eastern Standard Time, UTC-05:00) Trackback
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Sunday, November 01, 2009
Looking for Your Feedback: What Do Established Writers Need?
Posted by Jane
One of the biggest criticisms or complaints about Writer's Digest (usually the magazine) is that it's for wannabes, and that after a few years, the advice/information either becomes repetitive or irrelevant, especially for someone who works at the professional level.
I've been daydreaming about how to develop a new periodical that would offer information and insights for advanced, established, or professional writers/authors, and remain relevant even after achieving publication. (Just to be sure, such a periodical would not serve to replace the current magazine.)
But I need your help to get it right—or to ensure there's a need for it in the first place!
- What you would need or want in such a publication?
- What regular columns?
- What features?
- Whose viewpoints?
- What topics?
Leave your recommendations in the comments. (If it appears your comment doesn't stick the first time you submit it, try inputting the code again—your comment will still be in the field, waiting for verification.)
Or, click here to e-mail me.
Photo credit: Marvin (PA)
General | WD Magazine
Sunday, November 01, 2009 6:30:47 PM (Eastern Standard Time, UTC-05:00) Trackback
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Best Tweets for Writers (week ending 10/30/09)
Posted by Jane
Best of Twitter
Sunday, November 01, 2009 5:08:56 PM (Eastern Standard Time, UTC-05:00) Trackback
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Friday, October 30, 2009
The Battle of Resistance
Posted by Jane
This is a guest post from monthly contributor and storytelling genius Darrelyn Saloom. Follow her on Twitter. The photo above shows Darrelyn's youngest son, Jesse, emerging from battle to hand his mommy a pink crayon and a gardenia on his first birthday on May 28, 1987. (For more great stories from Darrelyn, click on "Guest Post" in the categories column to the left.)
Miserable, this past September, I perused Twitter in search of relief. And found it. Steven Pressfield was guest author for a literary chat called LitChat. Wow! Steven Pressfield, author of The Legend of Bagger Vance, Last of the Amazons, Tides of War, Gates of Fire, The Virtues of War, but also a jewel of a book I’d not yet discovered, The War of Art.
Writers on Twitter questioned Pressfield for an hour. I managed to contribute a tweet or two, but awestruck, I froze up. Fortunately, other writers had their wits about them and asked excellent questions. And the author’s answers cut to the core of my suffering. A former Marine, he said his service “taught him to be miserable—a crucial skill for a writer. Seriously, not to complain but to keep doing it.”
I’d been complaining to my husband for weeks. Maybe I better just shut up and get back to work. Good advice. And wouldn’t that make my husband happy. And then Pressfield explained Resistance, the subject of The War of Art: “Resistance is that negative force that tries to stop us from doing what we know we should—write, work out, etc.” Bingo! My problem exactly.
In misery, I’d found so many excuses not to write: I’m out of ideas; I don’t feel well (four rounds of antibiotics, two cortisone shots, and I was still sick). I’m in menopause and about to turn 54. Yikes! My pity pot was endless. Okay, so I’m not in the Marines. I’m not sitting in a foxhole, in the rain, dodging bullets. I have a chronic sinus infection for goodness sakes. I’m running out of hormones.
But illness was not the enemy. Resistance was the enemy and had found a petri dish to blossom in my neurotic thinking. As soon as LitChat concluded, I ordered The War of Art. Overnight delivery, please. This was an emergency. By the next day, I was armed with a Pressfield paperback and found more on the subject of art and misery and even the Marines. Pressfield writes:
The artist committing himself to his calling has volunteered for hell, whether he knows it or not. He will be dining for the duration on a diet of isolation, rejection, self-doubt, despair, ridicule, contempt, and humiliation.
The artist must be like that Marine. He has to know how to be miserable. He has to love being miserable. He has to take pride in being more miserable than any other soldier or swabbie or jet jockey. Because this is war, baby. And war is hell.
Hell, indeed. But so far so good, I had the misery part covered. Reading further, Pressfield named my enemy: Resistance. But he did more than name it. He defined its insidious personality, its wily disguises, its teaching abilities. That’s right, teaching abilities. Because the news here is not all bad, the infallible enemy is also a teacher:
Like a magnetized needle floating on a surface of oil, Resistance will unfailingly point to true North—meaning that calling or action it most wants to stop us from doing.
We can use this. We can use it as a compass. We can navigate by Resistance, letting it guide us to that calling or action that we must follow before all others.
Rule of thumb: The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.
Well, my current memoir collaboration must be aligned with the stars. Never in my life have I battled such Resistance. And for anyone who’s in the midst of her own battle, who struggles to get down to work, doubts she is good enough, blows her nose a lot and stares blankly at a computer screen, wonders why she bothered to wake up, this is for you:
Resistance is directly proportional to love. If you’re feeling massive Resistance, the good news is, it means there’s tremendous love there too. If you didn’t love the project that is terrifying you, you wouldn’t feel anything. The opposite of love isn’t hate; it’s indifference.
The more Resistance you experience, the more important your unmanifested art/project/enterprise is to you—and the more gratification you will feel when you finally do it.
So take comfort in knowing you’re on the right track. But don’t let your guard down. Not for a minute. Arm yourself with a copy of Stephen Pressfield’s The War of Art; don your camouflaged helmet, your flak jacket and weapons. Battle Resistance every day, in spite of excuses, no matter what, by giving birth to the work you are meant to do.
General | Guest Post
Friday, October 30, 2009 9:15:02 AM (Eastern Standard Time, UTC-05:00) Trackback
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Thursday, October 29, 2009
The Day I Picked Up a Hitchhiker
Posted by Jane
Risk more than others think is safe.
Care more than others think is wise.
Dream more than others think is practical.
Expect more than others think is possible.
—Claude Bissell
There's a story I love to tell in the presence of The Conductor, because it upsets him so much (in a cute way).
When I was 17, I spent a summer working in northern rural Indiana, at a Kentucky Fried Chicken.
One day, on my way to work on a 2-lane country road, I spotted a male adult hitchhiker. He had a large metal lunch box, like what coal miners used to carry.
I stopped and told him I could take him 10 miles to the next town, where I worked. He was headed to the same town, so climbed in.
When we reached KFC, it turned out my female boss was an old friend of this hitchhiker. They had a brief chat, but immediately my boss pointed a finger at me and said, "Don't you EVER pick up a hitchhiker AGAIN!"
The man grinned and said while he was grateful for the ride, he agreed with my boss.
When I left KFC that summer for my first year of college, my boss gave me a going away present that included a key chain with pepper spray on it.
I think she knew I would not be playing it safe.
It's always more fun to take the risk—and more enjoyable to expect the best of people.
Photo credit: Photofarrell
Fun | General
Thursday, October 29, 2009 1:51:48 PM (Eastern Standard Time, UTC-05:00) Trackback
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Wednesday, October 28, 2009
The Age-Old Battle Between Author & Publisher
Posted by Jane
To write what is worth publishing, to find honest people to publish it, and get sensible people to read it, are the three great difficulties in being an author.
—Charles Caleb Colton
Almost anyone can be an author; the business is to collect money and fame from this state of being.
—A. A. Milne
Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
—Olivia Goldsmith
One of the signs of Napoleon's greatness is the fact that he once had a publisher shot.
—Siegfried Unseld
Publishers are all cohorts of the devil; there must be a special hell for them somewhere.
—Goethe
As difficult as it is for a writer to find a publisher - admittedly a daunting task - it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.
—Olivia Goldsmith
One should fight like the devil the temptation to think well of editors. They are all, without exception - at least some of the time, incompetent or crazy.
—John Gardner
If you've been following industry chatter, you may have seen some conversations lately about whether authors need publishers (or vice versa). Plus there's now a Twitter tag for the discussion, #publishersmatter
To catch up, you can read these 3 pieces:
Do Authors Still Need Publishers?
by Mark Coker of Smashwords (e-publishing service)
What Do Authors Need?
by Kate Eltham at Queensland Writers Centre (Australia)
Do Publishers Still Need Authors?
by Guy Gonzalez, my colleague and audience development director for Digital Book World (My views align closely with Guy's.)
Aspiring writers and authors can be extremely mistrustful and suspicious of publishers— creating a group only too eager to join the revolution where writers/authors have power and publishers become obsolete.
Those who can never get inside the pearly publishing gates feel marginalized and like they never got the attention they deserve, while those who do break in feel exactly the same way. As Daniel Menaker has said:
Many of the most important decisions made in publishing are made outside the author's and agent's specific knowledge. … [Publishing] silently colludes in trying to ignore the obvious … that the first printing of your book will be three thousand copies, that it will not have full-color galleys, that no advertising or tour is planned, and that it has been assigned to a publicist who up until yesterday worked in the Xerox department. Why the collusion? Because this is a business fueled largely by writers' need for attention, and no one wants to crush any writer's dreams before a book is even published. Especially since every now and then they actually come true.
Today, many authors are left out to sea as soon as the book hits store shelves, a critical moment in the life of many books. By the time the author realizes what's happening, the window of opportunity has vanished—that moment when you can ensure stores/retailers see the book as a quality and profitable item, leading to a good model (number of copies per store).
Other authors get turned out by their publishers when their books don't sell, even if they could've been a quality midlist author with more time and investment. (Most publishers don't have the luxury of waiting.)
Obviously neither of these phenomenon help the author OR the publisher.
I wonder if successful publishers of the future will attract quality authors mostly by …
- the deep reach of their distribution (especially if to a particular audience)
- their editorial/curation prowess and stable of quality authors
- the support and service they provide authors
Publishers have done a poor job, at best, in the support and service role.
How many publishers actively support their authors when it comes to teaching them online marketing and promotion practices? How many will analyze their authors' efforts at platform and branding? How many will give them the education, tools, or resources they need to be true partners with the publisher? How many will—at the very least—provide clarity on what the publisher will and will not do for the author, or explicitly convey their own strengths and weaknesses, so the author goes in eyes wide open?
While publishers of the future need to distinguish themselves by the quality of their partnerships, the quality of their audience reach (community), and the quality of their curation, I bet there will be publishers who become known for support and service, and attract quality authors like bees to honey—and be more successful because of it.
What do you say?
Digitization & New Technology | General | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
Wednesday, October 28, 2009 3:23:18 PM (Eastern Standard Time, UTC-05:00) Trackback
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Tuesday, October 27, 2009
Writing & Publishing: More Than a Patience Game
Posted by Jane
My partner in crime, The Conductor, recently forwarded me the following, from an interview with Lost Producer Damon Lindelof:
In
today's film and television industries it seems like there are far
fewer writers willing to take risks for originality's sake. What advice
do you have for aspiring writers who are passionate about a particular
story, even if it risks not being given a chance by today's audiences?
-- Josh G.
As clichéd as it sounds, if you have an original
voice and an original idea, then no matter what anybody says, you have
to find a way to tell that story. My only advice would be you have to
exercise patience. I think the freshman mistake is you feel such
passion for something that you need to tell it now, as opposed to
saying, "Let me establish myself, and five years from now when I'm a
little bit older, a little bit wiser, a little bit more experienced,
maybe that's the time to tell that story."
Sometimes you get a
present for somebody a month before their birthday and you just want to
give it to them immediately. But timing is everything. So I would say
it might feel like your idea is a hard sell now, but maybe in a couple
years the timing will be right. Whatever you do, don't give up.
Whenever someone asks for my autograph in my book, I usually add my 2 biggest pieces of advice:
Be passionate. Be persistent.
Perhaps persistence is a type of patience. Persistence adds a level of push, of proactiveness, of energy. The wrong kind of patience will lull you right into complacency and inactivity (and waiting to be "discovered").
Yet: Some people are so pig-headed in their persistence that they can't discern when it's time to change course or adapt to changing times.
I recently read about the importance of context, which applies to writing and publishing more than ever. Some writers remain blind to issues of context and can't grow.
Passion & persistence best serve people who know how to grow, which Lindelof advises: get wiser and more experienced. I couldn't agree more.
AND—it crushes my heart to witness: A person with unlimited passion who lacks the focus or discipline to do the hard work of realizing the Big Dream she has.
Sometimes, it's all about who is working hardest, and can devote the most time and energy to their endeavor, and knock on more doors. Not who's most talented.
For those who are talented and never gain appropriate recognition, you can blame it on bad luck, bad timing, and unfairness, but I'd ask myself: Am I working harder than everyone else?
Photo credit: The Rocketeer
General | Getting Published
Tuesday, October 27, 2009 12:53:13 PM (Eastern Standard Time, UTC-05:00) Trackback
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Friday, October 23, 2009
Your Simple Checklist for Getting Known & Getting Readers
Posted by Jane
There's such a wonderful comment on yesterday's post that I wanted to
bring attention to it (slightly modified to apply to all genres). Thank you, Banana the Poet (aka Michele Breton)! Follow her on Twitter or visit her site.
Simple Checklist for Getting Known, Getting Readers, Building Platform
- Blog your work and gather readers (Michele blogged for three years)
- Start publishing company (optional, but great route for poets)
- Release poetry book (possible to accomplish for free and with little or no technical expertise, through services like Smashwords, Lulu, Scribd)
What other steps would you add, or have you found to be critical?
Blogging | Building Readership | Digitization & New Technology | Getting Published | Marketing & Self-Promotion | Self-Publishing
Friday, October 23, 2009 11:38:24 AM (Eastern Daylight Time, UTC-04:00) Trackback
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Thursday, October 22, 2009
Turn Your Book Into an iPhone App
Posted by Jane
This is a story about an energetic author who deserves an award for truly living by the adage, "There Are No Rules." In fact, I shall start an honorable group, "There Are No Rules Crown Club," for people who live up to this moniker, starting with Al Katkowsky.
Al e-mailed me over the summer and suggested that he might be a valuable speaker at our annual conference in NYC. I agreed, and he spoke about his success in transforming his book, Question of the Day (self-published), into an iPhone App that now ranks as one of the Top 25 book apps and has been downloaded more than 80,000 times.
I asked him to answer some questions that would give you an idea of how you can accomplish something like this too. You might also want to read this other article he penned for Teleread.
So at first you were initially skeptical if turning your book into an iPhone app was a good use of your time and energy. But ultimately you decided to go for it. What did that process look like, e.g., how long did it take, what resources did you need, and how much did it cost?
The process of building the first version of the App occurred over a six-week period. This was with Daniel, who was simultaneously working a 60-plus hour work week, and had previously committed to other outside work. It needn't take that long. The work came in between $500 and $1,000 total, but there is more work to be done [for another version].
For authors, I would say keep in mind that the improvements I am about to take on fall further and further away from the presentation of a book, and don't necessarily reflect the amount of work that any author needs to take on. However, your App must "do tricks." This is iPhone, not Kindle—you're competing with Tetris for attention. That's why I wisely got into the Books category [for iPhone apps], and left Entertainment!
What are some practical steps that an author can take to launch their book as a successful iPhone App?
We've been studying this for a long time, listening to experts in the field and watching what authors and publishers are bold enough to do, and what they are afraid to do. I recommend putting out two thirds of your content for free, perhaps more.
The publishing world is currently focused on how to move into the digital domain while minimizing the threat of piracy. They do need to be addressing this. So the idea of increasing the release of free content is, well, freaking them out. Yet, it is exactly what they need to be dealing with.
Free content is part of the glue of "tribes", as Seth Godin might say. Understanding the true ratio between free content and paid ensures a healthy, continuous relationship with customers.
Thinking about preparing for the future when it's already here is like preparing for a flood when you're already drowning. They're doing too little, and it may already be too late. They've begun to release one free book of an author, or of a series, to promote interest in the rest. What if you're a first-time author, with only one book?
Lite versions of apps fall into a great literary tradition: generating enough interest to facilitate purchasing the next installment. The classic example is "A Tale Of Two Cities", which was originally published as part of a literary journal, in installments. Pick it up and pay attention to the end of each chapter, the way things are summed up.
I want to recommend three operable models here for the first time, for fiction writers:
1. Release a lite (free) version chapter by chapter. Every four to six weeks, update your App with a new chapter. There will be a push notification through the App Store that your book has added a new chapter; iPhone users love updates of their favorite Apps. Whether your App was pay or not, updates are always free.
Some people don't update right away. But you can track the amount of updates on a daily basis to see how many people are actively keep up with your new additions.
After updating the app to Chapter Seven of your ten-chapter book, that's it. Game over. Now, at the same time, release your full pay app version for purchase. They can pay now.
2. Release a lite (free) version with somewhere between 60% to 80% of the content. Less than that may engage them, but that amount will really seal the deal. If they like what they've seen, they will pay for the rest. If you give away too much, they may pick up your book somewhere and check the last five pages for the ending.
3. Have you begun podcasting? I've spoken to best-selling authors whose hands are tied; they are not permitted by their publishers to put out iPhone versions of their books. One of these is a very well known podcaster.
You can create first-time integrated experiences for your readers. This author should have been the first to do this, but instead, it could be you. At the top of the page, a choice in media:
"Chapter 4: Would you like to read, or would you like to be read to?"
We've all had to discontinue reading before we've felt like it. In this format, you could offer your reader the option of plugging their iPhone into the car stereo and reading to them at the point where they had to stop reading on their own.
What's been most surprising about the experience?
That major publishing houses are nowhere near me [in the iPhone app rankings]. One James Patterson book came close for a while. I'm at number 23 today, he's at 53. We're both free. I'm also surprised by the fact that the other apps that are near me are compendiums, reading apps, etc ... no actual print books.
It surprises me that people are impressed that I got the Apple Store event dates. Again, is anyone even trying?
The acceleration of Books within the App Store is surprising and even a little shocking. When I got in in April, there were 3,000 book apps. Check this out: on September 7, the books category hit the 10,000 mark. On October 7, it hit 12,000, a full 20% growth in only one month. That's staggering, and you can't tell me that people aren't paying attention to the potential of books within the iPhone format.
When you spoke at our conference, you said that you weren't quite ready to be looking for an agent on the print edition, even though QotD has been downloaded more than 80,000 times, and currently in the Top 25 out of over 12,000 titles in the Book App category. What benchmark are you waiting for? OR, are you waiting to be approached?
I walked into the conference thinking that I had something going for myself, but that there were a lot of people in the business who either think nothing of it, aren't aware of it, or don't understand the value of it. These feelings were confirmed and magnified at the conference. Several respected industry people told me that I have a huge platform now. I did, in fact, meet up with an agent who was enthused about what I'm doing. She sees "huge" potential, and doesn't think that others in the biz see it that way. We'll stay in touch, and that's a good thing.
Industries won't change until they see money flowing into someone else's pockets. If industries can't create money flow, they will certainly follow it. They are forcing me to grow. And that is a good thing.
The next time I update, it will be like tapping over 80,000 people on the shoulder. They love their apps. They are going to listen. And here's the kicker: I asked about a hundred people to download my app. The rest found me. It's a marketer’s dream. How can you not see the value in that?
You've had some tremendous success without any mainstream or
“traditional” assistance (or that's my impression?). What advice do you
have for others who may be pursuing an indie path?
The main thing I had to do was to get right with myself, and my answers are based on that.
First of all, if you need to write and be read, and selling thousands of books is not a major concern, don't let anyone tell you you aren't serious.
For the rest of us:
People often do things like self-publishing without fully realizing why they did it. It serves to make them feel good about themselves, temporarily. It is exactly like when someone you work with or go to school with loses weight. They needed to do it, it was a lot of work, they feel a feeling of satisfaction and they get a lot of compliments. After a while, they don't get compliments and they still have to give up the Twinkies. Are you kidding? What kind of rip-off is that? A total rip-off! A few weeks later, the Nordic Track gets parked in the garage. They quit as soon as it stops feeling good.
I always say, "Know what's driving you." Why are you doing this, and is that driver enough to get you through rejections, confusion, boredom and that lost in the woods "what do I do next" feeling? You need to know, but there will be tough moments when even the drivers leave the room, and you'll really want the Twinkies. Starting at that moment, every little thing you do for your self is a huge victory. The down feeling will go away, something will turn in your favor, and then "perseverance" is not just a word anymore.
So, know your drivers, know that you will change course many times, and be ready to divorce your naysayer friends in a split second. Some people keep them around as motivation, but to me, they are poison. You can't afford the time it will take to figure out why they give with one hand, and slap with the other. You don't know why, and they don't know why. And they're not going to stop. They don't need to change, but your environment needs to change. You're doing something much riskier and more difficult than most of the people people you know. Distance, immediately!
Every day that you recognize that something is off course, and you don't initiate work on a solution, you're blowing it. You may as well quit and start to like working for somebody else, because you are not being true to yourself, and your babies are dying. You are killing them with inattention.
I'm fairly easy going, but I have a pretty big ego. As a creative person, I know that my ideas are my life blood. I did create Question Of The Day, but making it into a book was not my idea, and neither was the iPhone App. My indebtedness to others teaches me a lot.
There will always be a right time to jump from "indie", whether it means hiring staff and becoming a startup, or going with a publishing house. Your ideas will always be your own, but you can never achieve as much by yourself as you can with other people.
What are your next steps, let's say in the next year? Do you have any longer range plans or goals?
Question Of The Day will remain a free app. Not a "lite" version, but a full version that is free. We are now putting together a companion pay app, built from suggestions of QotD downloaders. This version will have twice as many videos, and I am also weighing the possibility of adding half of the questions from the next book, which is already written.
We are planning a social networking version, where people who are playing with the app can locate and communicate with others playing with the app, and play together. At their option, they will be able to see each other's location in the world on a map.
Ultimately, I'd like this to do well enough so that I can put it behind me and focus entirely on music. In one way or another, I'll always have something to do with Question Of The Day, but I have to get back to what I was doing before I got here. Not that I'm not working on it, but it really needs my full attention. I need to be doing it all the time, like I was.
--
My indebtedness to Al for sharing these thoughtful, thorough answers (and also thanks for his enduring patience). And to all iPhone users: Go download that app! (I did, and it's wonderful.)
So, for readers, does this raise more questions for you? What do you think the big surprise is? Let's hear it in the comments!
Building Readership | Digitization & New Technology | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
Thursday, October 22, 2009 8:39:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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