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 Friday, August 29, 2008
Student's for McCain
Posted by Jane
Here's a big OOPS that WDB editor Lauren Mosko uncovered this morning from John McCain's online store. She says, "Wonder how long before someone alerts them and they take it down ...?"  Fun
8/29/2008 9:36:29 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, August 28, 2008
 Wednesday, August 27, 2008
News From Glimmer Train
Posted by Jane
Glimmer Train just announced the winners of their June Fiction Open competition. All winners will be published in an upcoming issue of Glimmer Train Stories. First place ($2,000)Shimon Tanaka (San Francisco, CA) “The Suit” Second place ($1,000)Christine Sneed (Evanston, IL) "Twelve + Twelve" Third place ($600)Horatio Potter (Wilsall, MT) “Summer Help” A PDF of the top 25 winners can be found here. This quarterly competition is open to all writers and all themes (word count range is 2,000–20,000). Submissions may be sent for the September Fiction Open using the Glimmer Train online submissions system at www.glimmertrain.org. Also: Very Short Fiction contest (deadline soon approaching! August 31)Glimmer Train hosts this contest twice a year, and first place is a very generous $1,200 plus publication in the journal. It's open to all writers, but stories cannot exceed 3,000 words. According to the site, it is rare for a piece of 500 words or less to be selected. Click here for complete guidelines.If you didn't know, Writer's Digest partnered with Glimmer Train to publish two compilation volumes of the best stuff from their Writers Ask newsletter. Be sure to check them out.  General | Getting Published
8/27/2008 3:16:44 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 26, 2008
Take Our Quick Survey on Writing and Critique Groups
Posted by Jane
As you might've read late last week, Writer's Digest wants to know your thoughts on participating in writing groups and critique groups. Have you ever been part of an active critique group? Did your writing improve? Would you buy a book on the subject? Take this short 10-question survey, and let us know what you think! https://www.surveymonkey.com/s.aspx?sm=Y6cvGHFtAdXoJbVL1rSNzg_3d_3d
So far, the comments we've received through various blog postings have been excellent. After reviewing the comments, it appears a useful book would include the following features, benefits, or information: The Basics - The difference between writers' groups and critique groups
- Open groups vs. closed groups; other types of groups; ideal group size
- How to start a group; how to run a group; multiple techniques/strategies for hosting
- How to develop ground rules for a group
- Compatibility between group members (skill level, genre, etc)
- How to be a productive member
- How to avoid "bad" groups and find "good" groups; questions to ask a group before joining
- Typical bad experiences and how to avoid them
- Handling conflict and other communication skills
- Questionnaires for forming groups and finding the "right" members
- How to shake up a group that's gone stagnant
Critiquing - When listening/encouragement are more important than a critique
- How to go beyond "I like it" or "I don't like it"
- How to adapt feedback to the level of writer you're critiquing
- Multiple techniques for critiquing; guidelines for different types of critiques
- How to receive or listen to critiques; questions to ask your critiquers
- How to incorporate feedback into your work; judging your own work
- Critique checklists
Other - Joining online groups vs. local/regional groups
- Case studies or profiles of successful groups
- Exercises/prompts for different types or levels of group; adapting prompts for group use
- How do you find a group that's the right fit for you? Or how does one find a group, period?
- Provide a directory or "match" service?
Craft & Technique | General
8/26/2008 3:32:00 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, August 25, 2008
When Cakes Go Horribly Wrong
Posted by Jane
A little bit of fun at the office today: Someone on the team discovered Cake Wrecks, a site featuring terrible and horrible (and sometimes morally objectionable) cake decorations. Categories of "wrecks" include: Beyond Bizarre, Close-Your-Eyes, Creative Grammar, Creepy, Just Funny, Mithspellings, and Oh-So-Ugly. A few of my favorites:  Looks like the e-mail message didn't translate so well.  Hard to imagine placing the order for (or decorating) this cake.  I guess there's never a bad reason to have cake? Fun
8/25/2008 4:40:55 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, August 22, 2008
Woman Arrested for Not Returning Library Books
Posted by Jane
In case you thought librarians were softies, check out this news story from Milwaukee television. (Thanks to Melissa for the link!)  Fun
8/22/2008 3:07:29 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Writing and Critique Groups: How Many Are There?
Posted by Jane
Every week at F+W, we have a pub board meeting where sales, marketing, and editorial teams discuss new projects for publication. It's the editor's job to convince the sales team that we have a viable book idea (with the right author) that will sell. This morning, we pitched a book on writing and critique groups. While anecdotal evidence tells us that most writers do participate in some form of critiquing (whether as part of a formal group or not), we don't have hard evidence. So the sales people tabled the project until we could return with information that substantiated our claims. They also disputed whether writers would spend their money on a book about writing groups and critiquing, even if they are an active writing group member. So we're putting together a survey that will soon go out to Writer's Digest newsletter subscribers, to see what data we can collect. I'd love to hear from readers of this blog as well, if you know of any information/data that would be useful to us. (And if you have a blog, perhaps you can post on this topic and gather feedback too!) Ultimately, I'd love to create a groundswell of discussion that will convince our sales team that this idea deserves realization as a physical book. F+W Life | General
8/22/2008 10:22:54 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 19, 2008
BEA Pitch Slam Success Story
Posted by Jane
 Just received this news from agent Janet Reid (thanks for pointing out, Chuck!) Then there was that BEA Writers Digest Pitch Slam conference. I bitched and moaned and whined so much about going that Chuck forced me, yes FORCED me, to find a great writer, sign her, and sell her book for six figures. I blame Chuck entirely for that failure of expectations.
Chuck comments, "She's being sarcastic, of course, but she DID sign a client there and sell her book for six figures." Conferences/Events | Getting Published
8/19/2008 5:37:35 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, August 18, 2008
Is Your Memoir Kind of Like Those Horrible Singers on American Idol?
Posted by Jane
A freelancer and colleague, Jana Reiss, e-mailed me a few comments about my last blog post that I wanted to share. (Jana is a former reviewer at Publishers Weekly.) At PW I would get a lot of self-published memoirs for review, and authors never quite understood why I wasn't assigning their work. I couldn't exactly say, "Your writing sucks," even if that happened to be true, but I would tell them the same kinds of things you are saying here -- that unless you already have a celebrity platform or some kind of wonderful eat-pray-love kind of experience, no one outside your immediate circle is usually going to care what you have to say.
I laughed when I saw your description of writers who rely on their friends and family to tell them that their writing is terrific and sure to be featured on Oprah. I was on a panel once with an editor who asked all the first-time writers in the audience if they had ever seen the early episodes of American Idol. Most had. He said something like, "Those people who can't sing are always telling Simon Cowell, 'But my friends and my parents say I'm a really great singer!' And those people are horrible singers. You need a professional opinion." It was a great analogy and, judging from the uncomfortable looks of many people in the audience, he got his point across.
Another technique I have tried when speaking to writers is to ask them about the memoirs they have read recently. What did they like about them? Then I point out that the memoirs they have mentioned are without exception either a) written by celebrities or b) already bestsellers. It's a sobering thing when they realize that if THEY don't read memoir when it's not already water-cooler talk, why should anyone plunk down $24.95 for their story?
Many thanks to Jana for sharing her advice! More people need to hear it. Craft & Technique | Getting Published
8/18/2008 12:15:37 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Sunday, August 17, 2008
On the Road: SSU Writers' Workshop (And: Memoir/Storytelling Tips)
Posted by Jane
 Today was the final day of the Sacramento State University Writers' Conference; I arrived on Friday and have been meeting with writers and speaking since early on Saturday morning. This afternoon I was off-duty and walked to a nearby Borders (pictured above)—the first time I've walked into a bookstore flanked with palm trees. But down to business. Saturday (early morning): Manuscript CritiquesBefore the conference, I was sent 20-page manuscript samples from five writers. Four of the five were memoir or life story manuscripts. Let me state right out that memoir is difficult to do well, yet lots of people are attempting it. If you're not a celebrity, then your story has to survive on the art and craft of the writing, or your sharp and unique perspective—no easy feat for a new or inexperienced writer. Of the manuscripts I read, they tended to be: - Very raw and personal. This makes it difficult to revise with the requisite distance. Some of the manuscripts I read used excerpts from journals/diaries, which is usually not a good idea if we're talking about producing publishable work.
- Lacking a story arc. The reader needs to have a reason to keep reading, to feel like they are in the hands of an experienced storyteller. Even the life or the experience seems chaotic and without shape, there needs to be a shape and order on the page.
- Cathartic. Writing is an excellent way to find or make meaning out of painful and confusing experiences. But such writing isn't necessarily publishable. Personal essay and memoir has to go beyond a cathartic experience (that benefits the writer alone) and give the reader a compelling reason to keep reading.
Saturday (mid-morning): Speed PitchingI participated in a two-hour pitch session, where writers had three minutes to pitch their projects to editors/agents, one-on-one. Again, I encountered many writers trying to tell their life stories or family stories. RED FLAG: Memoir & Life StoryI can't begin to tell you how often I hear the following at writer's conferences (and from writers all over the map): - "My friends and family love my stories. They said I should write them down."
- "I wrote this just for my family, but they said it should be a published book."
- "My [family member] had an amazing life. Her stories deserve to be written and published so they're not lost forever."
What I'm about to say may appear cold, unfeeling, or downright mean, but: OK: Your life stories or family stories are unique and deserve to be shared. But do they deserve book publication? Or, more importantly, do you have the talent to tell these stories through the written word so that they do deserve book publication?
Everyone forgets that writing is a craft that takes years of dedication and practice to become skilled at. If you haven't been practicing the craft for years, there is little chance that your initial efforts to write your life story or memoir will be publishable, and even then, only with an incredible amount of hard work and revision. The same is true for fiction writers, of course. Very few novelists ever publish their first manuscript. Or second. Or third. Or fourth. It takes time before you get good—in any genre. The truth is: You could have the most sensational, unusual story ever, or the most boring story ever, but whether it's successful on the page all depends on your skill as a storyteller and as a writer—and not everyone has this skill. Period. Friends and family give bad advice. Don't forget that. They may love your stories, but they also love you (presumably!). That's why they're telling you to write and publish. When I meet discouraged memoirists and personal essayists, I think (unashamedly): Good! It's good that you're getting tired of it, that you're getting frustrated. It means you don't have what it takes, and you need to move onto something else. Book writing and publishing is not a money maker, it is not going to bring you fame and celebrity, and it will not bring in a flood of readers. It will likely disappoint. If you must have something for posterity, self-publish. Or save your money and save your stories in a Word document that you back up on multiple hard drives. OK. Off soapbox. Keynote: Dinah Lenney
Now that I've said my piece about aspiring memoirists (apologies to all memoirists!), let me talk about Dinah, who gave the keynote and has a published memoir. Her talk focused primarily on memoir, and it was the best talk I've ever heard on the genre. Generous, honest, funny. Her main point was that memoir is a performance that's driven by your voice or your presence. It's not necessarily the content, but your "cover" of the content. That is: Memoirists "cover" the past, take on the past, riff on the past, filter it and interpret it for an audience. She also had a great quote from Stendhal, "The heart can make anything seem important." It reminded me of a series on storytelling by Ira Glass. Here's the first in the series. (I may have already referenced this before, but it's worth referencing again.)
My Sessions For those who would like the PowerPoint presentations from my sessions (as PDFs), here they are!
Many thanks to the board members of the Sac State workshop, particularly Amy Ruddell, Verna Dreisbach, and Bill Pieper.
If you'd like to read some blog posts about the conference, visit this site. Conferences/Events | Craft & Technique | Getting Published
8/17/2008 6:12:48 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Saturday, August 16, 2008
100 Foods to Eat
Posted by Jane
I found this food challenge through a Cincinnati blog called Wine Me, Dine Me. The rules are: 1. Copy this 100-item list on your blog or site. 2. Bold the foods you've eaten. 3. Strike through foods you will not eat. 4. Post a comment on Very Good Taste (where the challenge originates). I feel I'm at a disadvantage since I stick to a vegetarian diet (well, usually), but I've knocked through nearly 50% of the list at this point in life. ———— 1. Venison 2. Nettle tea 3. Huevos rancheros4. Steak tartare 5. Crocodile 6. Black pudding 7. Cheese fondue8. Carp 9. Borscht 10. Baba ghanoush11. Calamari12. Pho 13. Peanut butter and jelly sandwich14. Aloo gobi15. Hot dog from a street cart16. Epoisses 17. Black truffle18. Fruit wine made from something other than grapes19. Steamed pork buns 20. Pistachio ice cream21. Heirloom tomatoes22. Fresh wild berries23. Foie gras 24. Rice and beans25. Brawn or head cheese 26. Raw Scotch Bonnet pepper 27. Dulce de leche28. Oysters 29. Baklava30. Bagna cauda 31. Wasabi peas32. Clam chowder in a sourdough bowl 33. Salted lassi 34. Sauerkraut35. Root beer float36. Cognac with a fat cigar 37. Clotted cream tea38. Vodka jelly 39. Gumbo 40. Oxtail 41. Curried goat 42. Whole insects 43. Phaal 44. Goat’s milk45. Malt whisky from a bottle worth £60/$120 or more 46. Fugu 47. Chicken tikka masala48. Eel 49. Krispy Kreme original glazed doughnut50. Sea urchin 51. Prickly pear 52. Umeboshi 53. Abalone 54. Paneer55. McDonald’s Big Mac Meal56. Spaetzle57. Dirty gin martini 58. Beer above 8% ABV59. Poutine 60. Carob chips61. S’mores62. Sweetbreads 63. Kaolin 64. Currywurst 65. Durian 66. Frogs’ legs67. Beignets, churros, elephant ears or funnel cake68. Haggis 69. Fried plantain70. Chitterlings or andouillette 71. Gazpacho72. Caviar and blini 73. Louche absinthe 74. Gjetost, or brunost 75. Roadkill 76. Baijiu 77. Hostess Fruit Pie78. Snail79. Lapsang souchong 80. Bellini 81. Tom yum 82. Eggs Benedict 83. Pocky84. Tasting menu at a three-Michelin-star restaurant85. Kobe beef 86. Hare 87. Goulash88. Flowers89. Horse 90. Criollo chocolate 91. Spam92. Soft shell crab93. Rose harissa 94. Catfish95. Mole poblano96. Bagel and lox97. Lobster Thermidor 98. Polenta99. Jamaican Blue Mountain coffee100. Snake Fun
8/16/2008 8:26:59 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, August 14, 2008
Do You Treat Writing Like a LOVER on the Side?
Posted by Jane
 Speaking as an editor/publisher, some books will always hold a special place in my heart, long after they've been published and ceased being bestsellers. Well here's a book that still deserves to be a bestseller, year after year (even more so than Anne Lamott's tome!): Page After Page by Heather Sellers. (We also published a follow-up, Chapter After Chapter, which some people say is even better!) Fortunately, readers are still discovering this gem every day; here's one example: The more I read of it, the more I love it and want to give Heather
Sellers a really big hug. Over lunch I read her take on people who are
always saying "I'm so busy! I'm so stressed! I have so much to do!" I
work with people like this. They drive me crazy. I worked out a while
back and everyone is busy.
It's ridiculous to tell people that you're busy. We know you are,
because we are too. A Heather says - we all get 24 hours in a day, how
are you going to use yours? She also wrote a whole bunch about treating
writing like a lover instead of a mistress (or whatever the word is for
women who have another dude on the side) and giving it attention and
love and dreaming about it. Anyway, I love this book. I am reading it
in small doses, digesting and completing exercises.
Click here to visit the writer's blog. Craft & Technique | General
8/14/2008 6:21:30 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Ethics of Criminal Investigation
Posted by Jane
General
8/14/2008 6:14:49 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Bulwer-Lytton Results 2008
Posted by Jane
Every year there is a competition for bad writing: The Bulwer-Lytton Fiction Contest. Always a delight. My favorite winning entry in 2008 is in the romance category: Bill
swore the affair had ended, but Louise knew he was lying, after
discovering Tupperware containers under the seat of his car, which were
not the off-brand containers that she bought to save money, but
authentic, burpable, lidded Tupperware; and she knew he would see that
woman again, because unlike the flimsy, fake containers that should
always be recycled responsibly, real Tupperware must be returned to its
rightful owner.
Jeanne Villa
Novato, CA Click here to read them all! Fun
8/14/2008 6:09:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, August 13, 2008
Today's Diversion: Charming Paper Toy Projects!
Posted by Jane
Ever since I started overseeing HOW Books in 2006, I experience more random fun in my daily publishing life. This morning, senior editor Megan Patrick ( who blogs here) passed along a link to Crowded Teeth, which features 1 project a day for 1 year. The art is absolutely charming! PLUS! More moustache action!! Fun
8/13/2008 10:50:45 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 12, 2008
How to Determine If You're High-Maintenance
Posted by Jane
For a couple months, I've been pondering an article posted on WritersDigest.com, "Don't Be a Writing Diva" by Mary Demuth. It offers solid, time-tested advice (meet deadlines early, do your homework, heed your editors, etc). But let's be honest for a moment here. This article describes The Perfect Author, who does not actually exist—just as the Perfect Best Friend, Perfect Lover, or Perfect Employee do not exist. I'm not saying we shouldn't have high standards for ourselves or for others. But we're only human, and anyone in the business knows that you have good times (when it's easy to be perfect), and then you have bad times, when you show your ass. The crucial factor is: Do you have a strong relationship that will help you survive the rough times, and can you be respectful of the other as you move through those rough times? There will be times when you have to protect your interests (or your agent will need to protect your interests), and you may need to have difficult conversations. You DO want to be a proactive author, but not a nuisance or a burden. Here are a few questions to help determine if you're being high-maintenance. - Does the conversation/communication revolve around YOUR needs and YOUR demands, or is it a mutually beneficial discussion, where you come together to find a solution? Remember, so much depends upon flexibility and compromise.
- Are you placing blame, pointing the finger, or making excuses? Or are you attempting to find a way to move forward, to make the future bright?
- Are you trying to force someone to agree with you, or get them to admit they've done you wrong? (Hint: That's the road to nowhere. No one likes a guilt trip or admitting they were wrong.)
- Is your thought process something like: They're against me, they don't understand me, they're trying to cheat me? Or can you see other perspectives? Have you understood the approach of the publisher or editor or agent? And do you understand your own role in the game (or drama, as the case might be)?
Bottom line: Your conversations-requests-questions should be and feel like part of a partnership. People inside the business love nothing better than strong author partnerships—and happy authors. We want to make you happy if we can. We know that happy authors lead to better books and lead to better sales. And of course we all share that goal: Great books that sell. Sometimes it's helpful to be reminded we have that common goal, if different ways of achieving it. General | Getting Published
8/12/2008 5:30:23 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Monday, August 11, 2008
Another Review of the WDB/BEA Conference
Posted by Jane
 It's a little bit after the fact, but there's a lengthy and well-informed recap of one writer's experience at our 2008 WDB/BEA Writers Conference, from writer Rachel Olivier. An excerpt: I looked through the biographies and found one agent who looked
promising to me, if not now, at least in the future. There were also a
couple of others I was interested in. I sidled into line behind other
writers who stood where my “dream” agent’s name appeared at the table
nervously reviewing what I might say. The session was going to start at
3 pm sharp. Coordinators had stopwatches and bells at the ready after
reiterating the instructions. But there was a glitch and a delay. The
agent I was going to pitch to had not come to the conference after all,
having taken sick on the plane before it took off. (Yes, she was on the
plane, on the runway, when she got violently ill and had to be taken
off the plane.) Therefore, we were going to be pitching to her
assistant, who was running around making sure the rest of the agents in
this, er, agency were settled.
Read the full version over at Mike's Writing Newsletter. (You have to scroll down for it.) Conferences/Events | Getting Published
8/11/2008 11:07:09 AM (Eastern Daylight Time, UTC-04:00) Trackback
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WD Author Featured in Oregonian
Posted by Jane
 Just this summer, we released a hard-working fiction technique title, Bullies, Bastards, & Bitches, by Jessica Morrell. The Oregonian offered a nice write-up on Jessica and her new book after the Willamette Writers Conference last weekend. A snippet: [Her book] was inspired in part by "The
Sopranos" and Morrell's realization that an
anti-hero such as Tony Soprano can be at least as compelling
as any good guy. "A lot of the old advice writers have been given is
really outdated," Morrell said. Like what? "Like you should only write likable characters. Like
the hero should always be someone the reader can relate to.
Things don't have to be black and white. Most of the
characters that are fascinating and have depth are colored
gray."
Read the full article. New Titles From F+W
8/11/2008 10:51:24 AM (Eastern Daylight Time, UTC-04:00) Trackback
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Graffiti Book Featured in Newsweek
Posted by Jane
 Arrived to the office this morning and was welcomed with excellent publicity news for our new title Written on the City (HOW Books), which is a showcase of message graffiti around the world. Newsweek is featuring the book in their August 18 issue. You can find the write-up on their site, too. They say: The best examples are poignant ("One week that we've been separated,"
reads an image of two lovers), funny ("You looked better on MySpace,"
jokes another) and thought-provoking ("Create beautiful children. Marry
an Arab," says a wall in Tel Aviv).
New Titles From F+W
8/11/2008 9:33:44 AM (Eastern Daylight Time, UTC-04:00) Trackback
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 Friday, August 08, 2008
TOW Books: An Exciting New Sales Strategy!
Posted by Jane
 Now it's time to talk about TOW Books. This is an imprint here at F+W that launched last fall, in partnership with John Warner of McSweeney's fame. It's an imprint focused on humor. We've discovered that humor is quite difficult to sell. So we're giving books away, in their entirety, to help spark interest. There are four titles we are now offering for free, as PDF downloads (you can also request free, physical copies): Really, You've Done Enough: A Parents' Guide to Stop Parenting
Their Adult Child Who Still Needs Their Money But Not Their Advice by Sarah Walker
Oh, the Humanity! A Gentle Guide to Social Interaction for the Feeble Young Introvert by Jason Roeder Everything Is Wrong With You: The Modern Woman's Guide to Finding Self-Confidence Through Self-Loathing by Wendy Molyneux So You Want to Be President? Find Out If You Have the Ego,
Bankroll, and Moral Flexibility to Lead the Nation and Take on the World by John Warner This imprint's survival depends on more people discovering these talented humorists. Won't you take a look and recommend them to a friend? Fun | New Titles From F+W
8/8/2008 3:15:22 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Thursday, August 07, 2008
HOW Books: Always Extraordinary
Posted by Jane
I've been featuring HOW Books rather frequently, but they need the attention; most people I know aren't aware of the wonderful books we publish under this imprint that features top illustrators, artists, and designers.  One example is The Look Book by Chris Sickels ( Red Nose Studio). This book released last fall and won a major award from the Society of Illustrators. BoingBoing recently mentioned the illustrator thanks to the efforts of HOW senior editor Megan Patrick. (FYI, The Look Book is NOT a children's book.)  And here's another plug for 100 Daily Monsters by Stefan Bucher—again, fantastic art. LA Weekly recently featured Bucher and his monsters and had this to say: What kind of guy draws a monster every day? Bucher
leads a lifestyle that some might classify as monstrous. Or, at the
very least, vampiric. When the rest of the city is sleeping, he is
drawing, from midnight to 4 a.m. He reasons, “Drawing is a monastic
activity, on a straight line from illuminating manuscripts. Drawing a
monster a day every day for 100 consecutive days? It becomes a stamina
question.”
Bucher’s monastery, though, is open to the world, and people
complain if no monster appears on time. It’s their morning coffee or
lunch break. That's kind of a good description for many HOW titles: art that's open to the world. Buy a HOW Book, support art! (Now off soapbox.)
Fun | New Titles From F+W
8/7/2008 3:58:50 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Wednesday, August 06, 2008
How to Be a Manly Man (or, The Art of Manliness)
Posted by Jane
Quick manliness quiz! - What are ten outdated men's fashions that still have charm?
- Are the suburbs killing your manhood?
- What are the five financial discussions to have before getting hitched?
All this and more you can find over at The Art of Manliness. At HOW Books, we are devoted fans of the site (and all things manly), so we're working with them on a book to release next year. As part of the HOW editorial team's presentation to sales and marketing, we decided it was time to showcase our inner male-ness. (Unfortunately I was in Portland at the time and could not participate.)  From left to right: Editor Melissa Hill, designer Grace Ring, managing editor Amy Schell, HOW magazine senior editor Megan Patrick, and designer Claudean Wheeler.  I'd say we're better than your average Hanz and Franz. Fun
8/6/2008 4:29:20 PM (Eastern Daylight Time, UTC-04:00) Trackback
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WritersDigest.tv
Posted by Jane
General | Getting Published | Industry News & Trends
8/6/2008 3:59:00 PM (Eastern Daylight Time, UTC-04:00) Trackback
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 Tuesday, August 05, 2008
Recap: Willamette Writers (and My New Philosophy for Pitch Feedback)
Posted by Jane
 I am long overdue in sharing some tidbits from my trip to the Willamette Writers Conference last weekend in Portland (Ore.). Here's an overview. Lunch talk by author Christina Katz
WD author Christina Katz delivered Friday's excellent lunch talk; for me, her message was very much about how a writer's attitude and perspective can greatly affect success, and emphasized the many wonderful ways that writers have it better than ever (more ways to get information, more ways to network with other writers, more ways to see your book sold and promoted in the world, and so on). Read Christina's recap of the conference (which includes a photo of yours truly).My talk on The World of Sales
Unlike my previous presentations on this topic that only ran 45–60 minutes, this session was a full 90 minutes. I wondered if I would have enough to say to fill the time, but there were many excellent questions from the audience that helped add valuable discussion, and will certainly inspire some future presentations I give. A few topics that really interested writers: - Marketing and publicity efforts by you vs. your publisher. How do you prepare? How do you work with a publicist? Should you hire your own publicist? (The answer is yes.) What does hiring a publicist cost and what can you reasonably expect from a good publicist? FYI: Industry studies have shown that authors who hire publicists do in fact sell more books!
- How authors can positively affect sell-through numbers. While your publisher may do an excellent job selling your book INTO stores, those books can be returned at any time, for any reason, resulting in a negative number on your royalty statement! So what can authors do to ensure their books sell THROUGH stores into customer's hands? A lot depends on an author's ability to drive traffic to retail outlets to buy books (that is: marketing platform). Think about how you reach readers and how you can grow your direct contact with your readership.
- How authors can find book sales numbers. Unfortunately, you can't. There is a service, Nielsen Bookscan, that tracks book sales through most trade channels (bookstores), but this service is only available to publishers and other members of a fairly exclusive club. You can, however, check a book's copyright page to see what printing it's in. If it's been reprinted many times and it's not very old/dated, that's a sign of a good-selling book. You can also tell how successful a book is by how many copies a chain bookstore stocks at any given time. The more copies on the shelf, the better it sells.
- How often do authors earn out their advance? Actually, no one asked this question during the session, but I did get it afterwards, and it's a very popular topic. I see varying statistics in the industry (e.g., as few as 10% of authors earn out), but definitely the large majority of authors do NOT earn out their advance. That means whatever you're paid upfront is all you will ever receive—no royalties!
My New Philosophy for Pitch Feedback
Most of my conference time was spent taking appointments with writers who were interested in pitching a book for F+W Media. For the most part, the pitches were solid, though most people aren't as familiar with the F+W list as I would like (otherwise they would be spinning their concepts in a different way). After this three-weekend conference extravaganza of pitches and critiques, I've learned something valuable about giving feedback to authors on nonfiction book concepts. Here it is. - I know my F+W categories so intimately that as soon as I hear an idea (within 5 seconds), I know if it's viable, at least on the surface. I know if it's a marketable idea given our strengths or market position at F+W.
- HOWEVER: If I don't think an idea will work, I should NOT respond by saying: "No, that won't work for us" or "That won't sell" (which sparks: "But I know so many people who need this book" or "Everyone tells me this is a great idea" or "I know I could sell it.").
- Instead, my strategy is this: "Let's discuss what's selling in this category right now." Or: "Let's discuss the audiences that F+W can reach right now and how this book could target them." Or: "If that title were on our list at F+W, it would need to overcome these market challenges."
This accomplishes three very important things: - First, it gives people hope, as well as thoughtful consideration from me, that their idea could potentially work. No one, no matter how professional, wants to hear a "no" five seconds after an idea is uttered. It's kind of like: Let's give love a chance here.
- It focuses discussion on the market for the idea rather than the idea itself. This might seem like a small difference, but it's a crucial one. By doing this, no one is saying the idea isn't workable or valuable. We're talking about how the market works, and if there's a big enough market—or if F+W can even reach the intended market. It helps the author think about the project in terms of audience, instead of just their gem of an idea (which they're likely passionate about, and should be!).
- Finally, this helps educate the prospective author about F+W, about the category, and what typically works in the market. We all want to be successful, right? No author wants a book to be published that only sells a handful of copies. Plus, a discussion like this, with the right information or examples, usually spark ideas for how the author could spin the topic to make it appropriate for our list.
Finally, keynote speaker Marc Acito rode a bike through Saturday night's banquet! Video below. See his blog post here.
Conferences/Events | Getting Published | Industry News & Trends | Marketing & Self-Promotion
8/5/2008 5:15:38 PM (Eastern Daylight Time, UTC-04:00) Trackback
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Elvis Storm Troopers, Robots, and Indiana Jones All Agree
Posted by Jane
 One of our HOW Books authors, Stefan Bucher, attended Comic-Con and was able to secure a few wonderful endorsements for | |