# Tuesday, March 31, 2009
Free Online PDF Guides: Online Marketing
Posted by Jane




Today Alice Pope & I gave a webinar on how authors/writers can effectively market and promote online. (Thanks to everyone who joined us today!)

For webinar attendees as well as those who didn't join us, I'd like to share the following resources that are useful for both beginners and advanced writers.

Penguin Authors Guide to Online Marketing: A free 60+ page PDF guide that helps you get online and get noticed, with info about purchasing domain names, setting up a new site, and using third-party sites.

Get Content. Get Customers: This is a site based on a book by the same name. You can get the table of contents and first chapter free as a PDF document. I didn't get a chance to expand on this topic during the webinar today, but this is a good starting point for learning how to deliver relevant and valuable information that, according to the book's subtitle, "turns prospects into buyers."

Photo credit: cambodia4kidsorg


Building Readership | Conferences/Events | Digitization & New Technology | Marketing & Self-Promotion
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Tuesday, March 31, 2009 8:48:58 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
# Monday, March 30, 2009
Useful Google Tools You've Never Heard Of
Posted by Jane



I stumbled upon the following just today:
57 Useful Google Tools for Scholars, Students, and Hobbyists

A few highlights (go to the blog post for click-thru links):

Picasa. This Google program makes it easy to manage your photos online and off. Users can download a photo editing and management program to their desktops which makes it easy to mail, upload or post photos to a blog or they can use the online albums provided by the program.

Desktop. Make it easy to find everything on your desktop with this application from Google. It allows users to search through their email, computer files, music, photos, chats, and web history to find what they need and also allows them to install useful gadgets to their desktops.

Page Creator. This program from Google allows users to design and build webpages and then publish them to sites hosted by Google. Users are offered 100 MB of storage and the program comes with a variety of preloaded templates and layouts.

Sites. Create and collaborate on shared websites with this tool from Google. Users can create a simple webpage, collect relevant information and choose who can edit and work on the project with them.

Talk. You may have heard of Google Talk but did you know that it’s not only a chat tool but can be used for VoIP conversations as well? Users can make the most of the service, and enjoy its integration into their Gmail accounts.

Trends. Get easy to read graphs of Web trends over time with this tool. It allows users to track searches over city, region or country to see when certain topics were of more interest to browsers. Users can also take a look at Hot Trends which displays the most popular searches over the past hour.

Cookin' With Google. Have some random ingredients in the fridge but aren’t sure what to make with them? Maybe this Google-based tool can help. Enter in a few ingredients and it will give you recipes in several different categories.

Fun | General
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Monday, March 30, 2009 5:47:37 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
The Risk of Innovation
Posted by Jane



I've been silent this past week due a company off-site innovation summit in Iola, Wisconsin (the headquarters of Krause Publications, a division of F+W Media).

As part of this off-site, I presented a success story from the Writer's Digest community related to our webinar series that launched in January 2009. (P.S. Next one happens tomorrow, covering online marketing and promotion.)

The funny part about innovation is that I'm not convinced it happens on a schedule, in a meeting room, though you certainly walk away from such meetings with more ideas about how to improve and grow than you can possibly execute.

Also, innovation carries risk, and not every innovation is destined to be successful. In the case of Writer's Digest, we tried launching a video model in 2008, WritersDigest.tv, but it did not work out as we'd hoped. (In comparison, if you look at the F+W art community, they've been quite successful with their TV model, ArtistsNetwork.tv.)

So when we decided to try out writing webinars in 2009, I was a little worried writers wouldn't take to the format. No writer has ever approached me and begged to take a webinar. Most don't even know what a webinar is. (It's a fancy name for a live, online event, and all it requires is an Internet browser and a good Internet connection.)

But we do know that writers want personalized and immediate instruction, with definite benefits and results, and lucky for us, the technology behind webinars allows us to accomplish this in a brand-new and effective way. There may not have been much hard evidence that a webinar program would be successful, but the innovation has worked (at least so far) because it provides information and benefits that writers need and want (and can justify spending money on).

Thus, one of the most stressed points at the innovation summit, as we evaluated our ideas, was: What consumer need are we meeting? Unfortunately, it's easy to trick yourself into thinking that you are fulfilling a need, especially if you are looking for new ways to make a buck.

Photo credit: Photo Mojo


Conferences/Events | F+W Life | General
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Monday, March 30, 2009 5:39:39 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
# Saturday, March 21, 2009
WD Editors' Intensive Cheat Sheet
Posted by Jane

A huge thanks to all the wonderful writers who are visiting our offices this weekend for Saturday's educational workshops, plus Sunday's critique day. I hope you took away some useful action steps on your path to publication.

As promised, I'm posting some resources and links that we discussed during our time together. If I've missed anything you were hoping for, don't hesitate to comment on the post, and I'll add more info as needed. (And for those attendees who have useful links to share, please post in comments as well.)

Agent/Query Research
Chuck's blog (Guide to Literary Agents)
AgentQuery.com
PublishersMarketplace (fee-based)
Miss Snark
QueryShark

Community Writing & Publishing Sites

Authonomy
WeBook
BookRix

DIY/Self-Publishing Sites (Free/Next to Free)

Smashwords (partnership with Stanza, the iPhone e-reader)
Lulu
Blurb
CreateSpace (Amazon-related)

Blogging and Site Building

Wordpress
GoDaddy (domain registration)
Storytlr
JaneFriedman.com (example of my lifestreaming homepage using Storytlr)

General Social Networking
Facebook (I accept all friend requests; also look for Writer's Digest page)
Twitter (@JaneFriedman and @WritersDigest)
LinkedIn (you can network with me here too)
Ping.fm (to coordinate your status updates among all social networking sites)

Previous & Helpful Blog Posts


Other Events You Might Want to Try


List of Attendees

If you did not receive an e-mail giving you online access to this list, drop me a note.

Interested in the next Writer's Digest Editors' Intensive—on June 20-21? We'll soon be opening for registration here.


Building Readership | Conferences/Events | Digitization & New Technology | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
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Saturday, March 21, 2009 9:39:01 PM (Eastern Standard Time, UTC-05:00)  #  Comments [2] Trackback
# Thursday, March 19, 2009
Get a List of All the Sites I Follow (OPML), Or: Peek Inside My Google Reader
Posted by Jane

After posting last week about how to save time reading online, I thought I'd share with you what I follow inside my Google Reader!

All you need to do is:
  1. Download this OPML file: google-reader-subscriptions.xml (25.02 KB)
  2. Open your Google Reader (or RSS Reader), and find an option where you can upload this file.
  3. Presto! You've recreated my library of RSS feeds.
Any readers of this blog who'd like to share their own OPML file, please include a link to download in the comments. (You can create an OPML file easily from Google Reader by going to "Settings" and asking it to export.)


Fun | General
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Thursday, March 19, 2009 5:10:53 PM (Eastern Standard Time, UTC-05:00)  #  Comments [2] Trackback
Monthly News from Glimmer Train
Posted by Jane

logo01.jpg Glimmer Train has just chosen the winning stories for their January Family Matters competition. This quarterly competition is open to all writers for stories about family, with a word count range of 500-12,000. Monthly submission calendar may be viewed here.
 
First place
Jeremiah Chamberlin of Ann Arbor, MI, wins $1200 for “What We Can”.  His story will be published in the Summer 2010 issue of Glimmer Train Stories, out in May 2010.
 
Second place
Yuval Zalkow of Portland, OR, wins $500 for “God and Buses”.  His story will also be published in an upcoming issue of Glimmer Train Stories, increasing his prize to $700. 
 
Third place
Adam Rensch of Bronxville, NY, wins $300 for “Everything in Its Right Place”.  His story will also be published in an upcoming issue of Glimmer Train Stories, increasing his prize to $700.

A PDF of the Top 25 winners can be found here.
 
This quarterly competition is open to all writers and all themes, with a word count range of 2000-20,000. Click here for guidelines.
 
Also: Fiction Open competition (deadline soon approaching! March 31)
Glimmer Train hosts this competition quarterly, and first place is $2000 and publication in the journal. It’s open to all writers, no theme restrictions. Word count range 2000-20,000. Click here  for complete guidelines.

--
 

If you didn't know, Writer's Digest partnered with Glimmer Train to publish two compilation volumes of the best stuff from their Writers Ask newsletter. Be sure to check them out.
 


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Thursday, March 19, 2009 5:02:00 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback
# Wednesday, March 18, 2009
Secrets to Getting What You Want (It's All About Rhetoric)
Posted by Jane



One of the first lessons I taught student writers, when I was instructing freshman composition, was the art of rhetoric. Rhetoric isn't a term many of us are familiar with, yet we employ rhetoric every day to get the things we want and to persuade people.

If a writer is an outstanding rhetorician, it means he knows how to persuade. Rhetoric (rather than writing) used to be studied in school. It still should be. (Read a history of rhetoric at Wikipedia.)

As a professional editor, when it comes to interacting with friends, family, and others (off the job), they all tend to think (or be fearful) that I am silently picking apart their writing style and grammar, looking for errors, or otherwise judging their proficiency. Nothing could be further from the truth. I might notice the errors, but as long as errors don't get in the way of meaning, who cares?

But I do notice when someone's rhetoric isn't effective. And that's when I tend to speak out in the most uninvited way. Like right now.

I happened to read this blog post about leadership, which uses the analogy of an orchestral conductor to make its point. Of course, whenever I find anything that mentions orchestral conducting, I send it to The Conductor! And I knew this blog post would push every single one of his buttons, and he'd be compelled to comment. (Which he did.)

With The Conductor's reluctant permission (and hopefully none of you consider this a public spectacle, just a very informative writing and publishing lesson!), I'm reproducing his original comment here, followed by my revised version, that shows how a great writer (as well as a great marketer) always gears a piece of writing for an intended audience.

ORIGINAL

You know, it’s misinformed nonsense like this that perpetuates the incorrect impressions people have about what it is a conductor actually does. (I blame all those Bugs Bunny cartoons!)

Of course, the “true visionary” is the composer. That’s why we classical musicians devote our lives to studying and performing their works hundreds of years after they were written. However, you are quite incorrect with your suggestion that every player has a score. This could not be further from the truth!

A typical conductor’s score has anywhere from 10 to 50 lines of music to be read simultaneously. The conductor must spend countless hours studying scores in preparation for rehearsals, for he is in fact the ONLY member of the ensemble who has a blueprint of what everyone is supposed to be doing. Each section of the orchestra has only their OWN part in front of them. The violins don’t know what the flute is playing. The timpani has no clue when the cellos are going to come in. Given that there are 80-100 people on stage, with differing experiences, musical attitudes, and abilities – SOMEONE has to lead. And that someone damn well knows what he’s doing.

Don’t believe me? Watch these 2 minutes of rehearsal:
http://www.youtube.com/watch?v=oLLzZVsErjo

What you see in concert, when a conductor leads an ensemble through a performance, is the end product of dozens of hours of study by the conductor, and then yet another dozen hours or more of rehearsal.

Finally, the idea that the orchestra could do just fine without a conductor is also quite untrue. Yes there are orchestras, the oft-mentioned Orpheus Chamber Orchestra being the most celebrated, which performs sans conductor. However, what is less well-known is that in rehearsal, each and every rehearsal, the Orpheus Chamber Orchestra chooses someone from the orchestra to conduct. And they must hold many more rehearsals than most orchestras in order to prepare for a performance without a conductor.

I’ve played in professional orchestras as a violinist for over 20 years, and have conducted for over a decade. Ask any professional musician playing in a major orchestra if it would be possible to perform a major work of Shostakovich, Mahler, or Schoenberg without a conductor. I assure you the answer will be, “no”. And this is why the Orpheus Chamber Orchestra is a “Chamber” orchestra, and not a full orchestra.


REVISED
Note: The numbers in brackets refer to my commentary below.
[1] You are absolutely right that the true visionary is the composer. Classical musicians study and perform composers' works hundreds of years after they were written. However, your analogy doesn't quite reach perfection, since your suggestion that every player has a score is not entirely accurate.

[2] [3] Each section of the orchestra has only their own part in front of them. The violins don’t know what the flutes are playing. The timpani has no clue when the cellos are going to come in. You can have 80-100 people on stage, all with very individual parts (not to mention experiences, musical attitudes, and abilities). On the other hand, a typical conductor’s score keeps track of all this. It has anywhere from 10 to 50 lines of music to be read simultaneously. The conductor is the only member of the ensemble who has a blueprint of what everyone is supposed to be doing. What you see in concert, when a conductor leads an ensemble through a performance, is the result of a specific person making specific decisions and leading—decisions that are made during rehearsals before performance.

[4] You can see an example during these two minutes of a Leonard Bernstein rehearsal:
http://www.youtube.com/watch?v=oLLzZVsErjo

[5] As you mention, though, there are orchestras, the Orpheus Chamber Orchestra being the most celebrated, which performs sans conductor. What is less well-known is that in every rehearsal, the Orpheus Chamber Orchestra chooses someone from the orchestra to conduct. And they hold many more rehearsals than most orchestras in order to prepare for a performance without a conductor.

[6] [7] [8] I have to admit, though, I am biased. I have conducted for over a decade. However, I’ve also played in professional orchestras as a violinist for even longer, and have watched how the personality, technique, and preparation of a conductor can dramatically change the outcome of a performance—for better and worse. As you note, a conductor who makes a spectacle of himself isn't leading, and in turn won't be respected by the orchestra, which will result in a poor performance. A great conductor knows how to get out of the way and focus everyone's attention and passion on the music (or the composer and score, as you point out).
[1] I've removed the first lines in the original because it will automatically make the reader defensive and unlikely to listen to the forthcoming viewpoint. Studies have shown that it takes about 10 compliments to make up for 1 negative remark. Also think of it this way: Whatever your initial tone, or whatever feeling you convey, that will likely result in the same feeling in the reader. So if you're looking for sympathy, but not extending any to start, you'll have a more difficult time convincing anyone of your argument!

[2] I've reorganized information here so it focuses, first and foremost, on the immense challenge at hand: lots of individual parts that need to be … orchestrated. Putting out these facts then raises the question in the mind of the reader before you make your ultimate point and provide a solution. So, your reader is already agreeing with you before you even make the point.

[3] Exclamation points, all caps, or rhetorical questions can often subvert the point you're trying to make, rather than support it. I recommend eliminating in favor of language that's clearer or stronger.

[4] When you provide evidence, always be specific if you want someone to pay attention to it. (Also avoid snarkiness if you want someone to be attentive to your examples and take them seriously.)

[5] Repeating tactics from [2].

[6] Eventually, you do have to claim how your POV is biased (either directly or indirectly). This doesn't necessarily mean your POV is any less credible or persuasive. Rather than using it as a way to force your authority, use it to garner additional understanding.

[7] I've taken out specific references to composers, because unless one understands the challenges these composers present, the argument is not effective, and even worse, it alienates your audience if they don't understand.

[8] It's always best to end on a note of agreement, and find that common ground again. So I've put some words in the mouth of our conductor-writer here.

——

OK, this has been a long post. Congratulations to those who stuck with it! You can also see a more direct business benefit (related to rhetoric) over at All Things Workplace (that talks about always using "you" and "because" to get what you want).

Photo credit: jordanfischer

Craft & Technique | Fun | General
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Wednesday, March 18, 2009 5:27:51 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
# Tuesday, March 17, 2009
Hey, Writers: What's Your Online Strategy? What Are You Waiting For?
Posted by Jane



I recently received this letter from Jane Bretl, an attendee at our Writer's Digest December Editor Intensive event:
I attended the Writer's Digest Editor's Intensive in December. I was the very quiet woman in the back who was soaking up information like a sponge, all the while trying to put together a cohesive, intelligent-sounding question in my head. I never did come up with a satisfactory question to ask; only one nervous joke about twitter, and an overwhelming feeling that every else in the room had a much better handle on what was being discussed. I did not know how much I did not know about the world of publishing until I attended your event. I'm new.

It took me about a month to digest (no pun intended) all the information from that day, but by mid-January I was ready to give it a try. I joined facebook, started a blog and was on my way. Soon, I  took your advice and secured the URL of my name and was posting daily. The more I wrote, the more I felt the decades-old writing barriers push away -- the ones that had always held me back from a daily writing habit. I don't want to sound too dramatic, this is just a blog for goodness sake, but I can say that my writing life is dramatically different since the day you inspired me to try something new. I don't know where it will lead me next, but it feels good.

As you have the next Editor's Intensive coming up soon, I wanted say something that may already be obvious, or not -- that everyone who attends, even the quiet lady in the back with the confused look on her face, will walk away with information she can use.
Click here to visit Jane's new site!

I can't tell you what a relief and a delight it was to receive this note, because when I do discuss online tools with writers, sometimes I wonder if I'm suggesting the impossible: to dramatically change your thinking about how you write and interact with readers, agents, editors.

Some writers think they can't make the leap — and therein lies the only problem.

You can make the leap (just as Jane did), and it can have a dramatic improvement in your writing life, whether you're new to the business, or an old pro who simply hasn't yet taken advantage of all the new tools available.

It simply requires an openness.

Looking for some help on the how to part? You can attend one of our intensive events (there are four scheduled this year), or rather than travel to our offices in Cincinnati, you can take our interactive online course on March 31 that teaches you, step-by-step, how to get started with your online writing life (see here for more info). And/or you can keep reading this blog; I'm like a broken record when it comes to authors learning to be savvy online.

Photo credit: pshutterbug

Building Readership | Conferences/Events | Digitization & New Technology | Industry News & Trends | Marketing & Self-Promotion
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Tuesday, March 17, 2009 5:09:59 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
# Monday, March 16, 2009
Save Time Tip #3: Build a Customized Search Home
Posted by Jane

Everyone needs a good starting page when opening a browser. As much as I'd like to tell you to start off every morning by visiting WritersDigest.com, that's not actually useful or efficient. But let's say you're a Writer's Digest fan, and you want to have up-to-the-minute information about what's happening with us—without going to 5 or 10 different pages, or even without going to an RSS Reader.

Here's my WD guru home (via iGoogle, which I highly recommend as a tool).




5 key takeaways from this:
  • Via iGoogle, I can add ANY piece of content I want IF it has an RSS feed associated with it. ANY content! You'll notice in the above screen capture, I've told iGoogle to add a box for every single Writer's Digest blog (by simply inputting into iGoogle the URL).
  • You can also add gadgets to your page, e.g., mini-windows into Facebook and Twitter, which are also above. There are thousands of gadgets—informational gadgets (weather, stocks, recipes), tool gadgets (e.g., to-do lists), game gadgets.
  • Now look to the lefthand side of the screen. See those tabs? I have a tab called "WD Guru." I also have a customized tab for Google News, as well as my basic "home" tab, which is loaded everytime I visit www.google.com (which is my browser's default homepage). By using this tab system, you can streamline different aspects of your personal and professional life.
  • There's also a chat window on the left, and if I unscrolled it for you, there would be a bunch of my AIM and GoogleChat connections.
  • You can also create your own Google Gadgets (and you don't have to be a programmer to do it). There's no end to the cuteness.
Previous and related:
Save Time Tip #1: Become More Efficient at Online Reading
Save Time Tip #2: Write, Share, Collaborate Online (Not Via E-mail)

Fun | General
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Monday, March 16, 2009 3:32:06 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback
# Sunday, March 15, 2009
What Would Be Your Ideal Online Writing Course?
Posted by Jane

One of my primary goals this year is to remake the Writer's Digest online workshop program into something valuable and remarkable for writers—whether it's to help you better your writing or speed your path to publication. The webinars are one way we're trying something new, and we have even more ideas for dynamic and interactive online education.

Whether you've taken an online writing course or not, I'd love to know your thoughts about what your ideal online course looks like.

You can take this 10-question survey or leave a comment on this post.


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Sunday, March 15, 2009 12:03:02 PM (Eastern Standard Time, UTC-05:00)  #  Comments [1] Trackback
# Thursday, March 12, 2009
The First Five Minutes: How Editors Evaluate Your Manuscript
Posted by Jane



This afternoon, I presented a webinar with Alice Pope on how you can critically review your manuscript (particularly the first pages) for red flags that lead to a rejection from an editor or agent. A big thank-you to the first 25 participants who were courageous enough to allow us to critique their first pages!

For my blog readers, here are the common problems that we identified during the webinar:
  • Flashback on first page
  • Too much backstory or explanation, slowing story down
  • Waiting for the protagonist to appear (or unclear protagonist)
  • Starting with an alarm clock or ringing phone
  • Lots of characters introduced on first page
  • Ordinary day stuff (getting out of bed, walking to kitchen, etc)
  • Ordinary crisis moment without distinct voice or twist
  • Too much telling about the story, not enough showing
  • Nothing happens -- no action or problem
  • Interior monologue: in character's head, just lots of thinking, no acting or interaction with anyone else
  • Predictable story start or story line without a unique take
  • More of a journal entry (stream of consciousness), and not a story
  • Wrong starting point; not starting at a point of change
  • Too confusing, not enough reason or motivation to figure out what's happening
Participants: Be on the lookout for your critique checklist, Q&As that we didn't have time to answer, as well as the specific notes on your manuscript (if yours was used).

Here are other excellent resources:
If you attended the webinar, thank you very much for joining me and Alice, and I hope you found the information you were looking for. Don't forget to network with me on Facebook, Twitter (@JaneFriedman), and LinkedIn; I regularly post and share information of interest to writers seeking publication.

Check out next webinar! Online Promotion & Marketing (March 31)

Future webinars also include:
  • Extreme Query Letter Makeover
  • How to Negotiate Any Book Publishing Contract
  • How to Land a Literary Agent
Click here to view details on all. (Click on "Live Sessions", then on "Upcoming Sessions".)


Conferences/Events | Getting Published | Marketing & Self-Promotion
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Thursday, March 12, 2009 1:53:28 PM (Eastern Standard Time, UTC-05:00)  #  Comments [5] Trackback
# Wednesday, March 11, 2009
Save Time Tip #2: Write, Share, Collaborate Online (Not Via E-mail)
Posted by Jane

Only recently have I embraced online tools as a way of creating and collaborating on new documents. Some of these tools have the ability to save you extreme amounts of time, depending on how much of your time is spent in document editing and creation.

Google Documents
Imagine what your word processor does. That's the first functionality you can get in Google Docs. You can upload existing Word, Excel, or PowerPoint documents, or you can create original documents. All of the information is stored online, within reach no matter where you go. (FYI, this means it's a great tool for backing up your work.) See below for my Google Documents page. (I blurred out people I'm sharing with for a semblance of privacy.)



Once you have documents in the system, you can:
  • Invite others to view or collaborate on your document (very automated process)
  • Export it into a Word or PDF file for use on your machine, among other formats
  • E-mail the documents to others (in variety of ways)
  • Publish the document to the Web (in HTML)
Why can this save you time?
  • If you have a document that you need multiple other people to review, edit, or comment on, you don't have to waste time e-mailing changes/versions back and forth.
  • If you have a document that is consistently updated or in-progress, everyone can access the most recent version without you distributing it, or others asking for it.
  • You can have your documents always available to you, away from home, if you have an online connection (this includes mobile devices).
Below is a document-level view (where you edit/write documents). As you can see, if you use any major word-processing software, there's no learning curve here.




Google Notebook
I love Google Notebook. Unfortunately, Google has decided to stop developing it, and is not allowing new people to start using it. But what Notebook does (or did): Helps you clip/save information from anywhere, and organize it in a lovely way. Below is a screenshot of my Notebook.




A few other services that have similar functionality:

Adobe Buzzword
This is a new competitor to Google Documents. It has more functionality related to pagination/printing, if that is important to you.

And Another Reading Tool: ReadItLater
I love this tool. It's a plug-in for your browser that allows you to put a virtual checkmark next to web sites or blog posts that you want to visit again. ReadItLater keeps a running list of checkmarked items, which can be accessed from any computer (once you give your unique identifier). You can also create an RSS feed from your ReadItLater list or download the materials to read offline later, or access it from your mobile.

I'm the kind of person who can open up a couple dozen tabs in a browser—all stuff I want to read/review, and ReadItLater has this cool function where you can send every single tab into its list. No more pressure to plow through all that reading—nor do you have to abandon it. Just save it for later!

What online reading, writing, and collaboration tools do you use? Leave your suggestions in the comments.





Digitization & New Technology | General
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Wednesday, March 11, 2009 5:24:11 PM (Eastern Standard Time, UTC-05:00)  #  Comments [4] Trackback
# Tuesday, March 10, 2009
10 Seats Left for WD Intensive (Visit HQ, Get a Critique)
Posted by Jane

Just a quick reminder that March 11 (tomorrow) is the el cheapo deadline for registering for the Writer's Digest Editors' Intensive on March 21-22. (The late registration fee kicks in March 12.)

This is the event where we invite you to our headquarters in Cincinnati for a weekend to participate in a day's worth of instructional workshops (some delivered by yours truly), get a critique on the first 50 pages of your manuscript, and a half-hour appointment with an editor to discuss your work.

This time, we're also having a Saturday evening reception. I'm not actually sure if cocktails will be available, but I can promise to bring my flask and share.

NB: Only about 10 seats left (we cap registration due to space constraints and to ensure a personalized experience).

Click here for more info and links to register.


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Tuesday, March 10, 2009 6:29:12 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback
Perhaps Piracy Is Exactly What Publishing Needs
Posted by Jane

The issue of piracy flared up on this blog a few weeks back, with some readers disagreeing with me about piracy as a potential good thing.

I found the following viewpoint fascinating—inspired by a piece in the Guardian, and shared and commented on at Teleread (a major blog devoted to e-books).

The Guardian said:
To put it less glibly, the publishing industry isn’t being forced to confront a radical shift in consumer behaviour caused by technology, because that scenario just is not happening. Customers aren’t forcing the issue by choosing to abandon books and read pirated text instead. And this means the problem isn’t there to be confronted.
Teleread commented:
Publishers know what’s costing them book sales—it’s the general public’s overall apathy toward reading. There are a few loud complainers about pirates—generally authors, rather than publishers …

Without a pirate threat to fail to “beat,” publishers are under no obligation to “join” them. Which could explain why most of them continue to encumber their books with useless DRM, and to charge more than consumers are usually willing to pay. E-books only account for half of one percent of total book sales, and there is no significant pirate threat to make them get serious.


You can read the full blog post from Teleread here, along with a link to the original Guardian piece.


Digitization & New Technology | Industry News & Trends
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Tuesday, March 10, 2009 6:13:41 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback
# Monday, March 09, 2009
How the Internet Has Got Publishing By Its Tail
Posted by Jane



I recently did an hour-long interview with the delightful Patricia Volonakis Davis, Editor-in-Chief of Harlots' Sauce Radio. Patricia describes the interview with me as such:
Those of us who read books, and those of us who write them, will be equally enthralled with [this] interview on Harlots’ Sauce Radio this month. You’ll find her savvy in her assessments of the industry’s ‘buzziest’ new toys, such as Authonomy, Smashwords, and Kindle 2, and frank in her judgments of trade dinosaurs like Publishers Weekly.
Click here to go straight to the interview.

Building Readership | Digitization & New Technology | Getting Published | Industry News & Trends | Marketing & Self-Promotion | Self-Publishing
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Monday, March 09, 2009 4:26:22 PM (Eastern Standard Time, UTC-05:00)  #  Comments [5] Trackback
# Friday, March 06, 2009
Save Time Tip #1: Become More Efficient at Online Reading
Posted by Jane

Writers talk a lot about not having enough time. Not enough time to write. Not enough time to pursue all their ideas. Not enough time to get the job done.

I thought I'd start a series of tips on how you can spend more time doing what you love, and less time fooling around. There are lots of ways people unknowingly waste their time.
Tip #1. (For the love of God): Start using an RSS reader.
Simply put, an RSS reader allows you to read all of your favorite online content in one place, without you visiting 100 different sites, or receiving 100 different alerts, or otherwise sucking away your time.

This is SO important that I'm embedding the following video, "RSS in Plain English."



I use Google Reader to keep up with all my favorite blogs and sites. Here's what it looks like when I login.



On the left, you'll notice that I organize my reading by category, e.g. Google Alerts, Cincinnati, Enrichment, Food, Fun, Publishing. Below that list you see tags that I've used to tag posts, in case I want to see every post related to that topic.

Aside from searching all items, you can also tag your favorite items with stars, mark items as unread, or e-mail items directly from your reader. There's also a cool function with Google Reader where, if you're visiting a site outside your reader, and you'd like to save a particular item (but not subscribe to the site or blog), you can click on a button called "Note in Reader," and it will copy the item for safekeeping into your reader utility.

Now, to save even MORE time, there's a cool plug-in I recommend. First, look below at the Publishing item view from inside my Google Reader.



You'll notice numerical rankings next to each item. This is a Firefox extension related to the site Post Rank, which rates the popularity of postings across the Web. If you subscribe to hundreds (or even thousands) of sites/blogs, this is an excellent way to only read the best stuff.

OK! So now you know what to do:
  1. Make a list of all the blogs/sites you like to read.
  2. Get an RSS reader like Google Reader.
  3. Input the addresses of all the sites into your reader.
  4. You're ready to save loads of time (and have more fun with the information too)!

Digitization & New Technology | Fun | General
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Friday, March 06, 2009 4:12:11 PM (Eastern Standard Time, UTC-05:00)  #  Comments [2] Trackback
# Thursday, March 05, 2009
To Succeed at Your Art, Know How to Play Well in Business
Posted by Jane




This week I'm in a somewhat philosophic frame of mind; maybe it's because I'm facing new challenges at my job that stretch the boundaries of what I once thought I could enjoy.

In my early days as an acquisitions editor for F+W Media, I found this quote by David M. Ogilvy:
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
Up until the time I read this quote, I had primarily thought of myself as one of those creative-artistic stereotypes who disdained the numbers and focused on aesthetics, and art for art's sake.

Frankly, that became boring fast.

What became more interesting was: How can I create something that is exciting to me and other people? And like Ogilvy says, unless you learn how to speak the language of upper management (or the gatekeepers), you won't get far with your ideas. You can speak one language to creative people, but you need to frame things differently for people who make financial decisions. E.g., when you walk into your bank and ask for a loan to fund your wonderful idea, it's always in relation to making a profit (for you and the bank). Same thing in publishing when you approach an editor or agent.

The writers who succeed fastest in selling a project are the ones who can get in this business model mindset—not necessarily the writers who are most talented.

At F+W, I'm now in the process of building a spring forecast that estimates how we think we will perform this year against our original budget. It makes you think hard about what you're doing, why you're doing it, and how to change what you're doing to produce better results next time. Without such an evaluation, how can you be pushed to your fullest and most creative extent? As Robert Frost once said about writing verse, you need to have a net.

Put another way: If you're rejected continually, do you think of a better way to present your business case, or do you assume that people have shunned art or not really seen your brilliant talent? Most likely, people are not shunning art or talent. They are shunning what hasn't been presented to them in a compelling or beneficial way. You have to know what your audience responds to.

Fortunately, writers who know how to put themselves in the shoes of another—who are excellent at that thing called empathy—should be able to recast, reframe, revise their ideas so they make sense to anyone, no matter what their mindset. Use your imagination. What does the other person want to hear?

Remember, people usually enjoy saying yes.
Even better, they enjoy delivering an excited, definitive, "Yes!"
Give them a great reason to say it.

Photo credit: Llawliet

F+W Life | General | Getting Published
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Thursday, March 05, 2009 7:41:10 PM (Eastern Standard Time, UTC-05:00)  #  Comments [3] Trackback
# Wednesday, March 04, 2009
5.75 Questions You've Been Avoiding
Posted by Jane



About a year ago, I discovered a little video (via The Chief Happiness Officer) called The 5.75 Questions You've Been Avoiding. Ever since then, I've had the 5 questions on a little note sticking out of my dormant rolodex that really serves as a miscellaneous inspiration file (see end of this post).

The 5 questions are:
  1. What's going well for you?
  2. What are you trying to ignore?
  3. What's boring you?
  4. How do you want to be remembered?
  5. Who do you love?
(I won't reveal the .75 — you need to go visit the site for that!)

There are a few reasons for sharing this with you:
  1. Writers spend a lot of time avoiding what they really need to do, which is to dedicate themselves to their writing. If it's what you really love to do, then do it. (More on this below.)
  2. For writers of stories, do you know the answers to these questions for your protagonist? It can lead to some major inspiration if you're stuck.
  3. Finally, the awareness that is advocated in this video, through asking these questions, that's the awareness that's vital for any writer—observing the world and being mindful of our reactions and other people's reactions.
I recently came across a quote (from a Starbucks cup, remember that earlier post?), about what it means to dedicate yourself to something. Other people apparently are very inspired by this quote, though I'm torn on the issue. So I present it here for your consideration:
The irony of commitment is that it's deeply liberating - in work, in play, in love.  The act frees you from the tyranny of your internal critic, from the fear that likes to dress itself up and parade around as rational hesitation. To commit is to remove your head as the barrier to your life.

—Anne Morriss
If I could recast this, I'd say it's more about dedicating yourself to a passion, or what you really love, and not necessarily a commitment. Is it necessary to commit yourself to what you already love? Either way, if you love writing, then you know what you need to do after answering those 5 questions. Put away your fear, and take the risk (whether you'd like to call it a commitment, dedication, or passionate pursuit).


F+W Life | Fun | General
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Wednesday, March 04, 2009 4:56:19 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback
# Tuesday, March 03, 2009
3 Questions Writers Love to Ask (That Really Have No Concrete Answer)
Posted by Jane



I was recently invited to an online Q&A with UCLA's extension course on Finding a Home for Your Essay (Online), taught by Victoria Zackheim.

It's always invigorating and interesting to field questions from writers that remind you what it's like to undertake the endeavor to write and publish. Sometimes, after being in the industry a while, your mindset becomes so business focused you forget how much feeling is wrapped up in it.

I thought I would share some excerpts from our session together. (For better or worse, the most interesting questions are usually the ones that can't be concretely answered.) A big thanks to the students for their thoughtful questions (which have been condensed for brevity's sake).

Do you have any tips or tricks for faking an authoritative voice [in writing]?
When I think about "authoritative voice," it seems more applicable to instructional or informational pieces. If you're writing a personal essay or memoir, then I would say you need an authentic or distinctive voice more than an authoritative one. Figuring out a voice that is natural and authentic to you is a long process; writers refine their voice over many years. I'm not sure I have a single trick or tip that would help you nail it.

However, you can find excellent advice in a book by Vivian Gornick, The Situation and the Story, that talks about how to craft personal stories with great resonance. It's all about knowing what's unique about YOUR perspective on something, what makes your "I" perception different and interesting, apart from all others.

For any of you who have read Eat, Pray, Love: That's an example where the writing and voice is very distinct and confident, but I wouldn't characterize it as authoritative.

I've heard from agents that they think "I write well" but they "just didn't fall in love with this book." It's probably inscrutable, but can you put your finger on things that make agents/editors fall in love with work?
You might find the book The First Five Pages by agent Noah Lukeman to be helpful, because he identifies all the mistakes that writers tend to make that can turn off agents/editors (or lead to the "didn't fall in love with this").

There's also a great book by Donald Maass called Writing the Breakout Novel that identifies how novels can reach that next level of rich scope and detail that makes them truly magnificent. (And he has another book releasing this spring called Fire in Fiction that should be helpful for anyone who's missing that inscrutable quality.) Of course these books are for fiction writers, but for anyone telling a story with characters, many of the same principles apply.

But from my perspective: This "no love" response usually means one of the following things:
  • Your characters weren't compelling or original enough
  • Your story wasn't unique or engaging enough (in the end, it all comes down to story)
You may have the technical skill down, but you haven't yet crafted something that really sets itself apart from everything else that's out there.

Or, it could be a simple matter of not having found the right agent/editor who WILL fall in love with your work. It takes time.

Is there any advice you can give me about confidence in my writing?
This will sound terribly unhelpful, but you can decide to have confidence in your writing as soon as you're ready to have confidence. It's really just a matter of making that choice. No one can give it to you.

There's a story about a master violinist and his student. Roughly paraphrased, it goes something like this: The student asks, "Tell me, am I any good? Should I keep pursuing this?" The master replies, "If you have to ask for my permission, then you don't have what it takes." (If anyone has a link to the original story, please share!)

Same applies to writing. Of all the people who set out to write, of those who succeed, it's the ones who most doggedly pursue it, no matter what people tell them (not the ones who are the most talented).

Writing takes persistence more than confidence or talent. And in fact, a little lack of confidence is good for most writers. It pushes you to do better.

And in regards to pleasing an editor, try instead to think of your reader. Don't write for the editor, write for your intended audience. Take the focus off of you and how much you succeed with the editor. How much are you succeeding with your reader? What does your reader think? That should help alleviate many of your concerns.

What about you? Do you have tips or tricks that have helped you gain confidence and authority in your writing?

Photo credit: Matthew Dutile

Craft & Technique | General | Getting Published
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Tuesday, March 03, 2009 4:36:12 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0] Trackback


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