Q: When I cold-call someone to interview them, I feel like a fraud because I think they must be wondering what my real reason for calling is. I have a suspicion this is clear in my voice. Basically, I just seize up and try to rush them off the phone, which isn't doing my writing any good. How does a writer in this position—not having a clear assignment or impressive credentials—best approach this? —Liz A.

A: I've been in the same position several times and have found that cold calling for an interview isn't too different from picking up a stranger at a bar: To find success you must be prepared, open with your best line and hope your voice doesn't crack. Obviously it's much easier to land an interview when you have a contracted article—after all, offering exposure in "XYZ magazine" is a good selling point. But a query letter tenders no guarantee of publication, so you have little leverage.

"Because there's no guarantee, definitely keep the conversation short," advises Guide to Literary Agents editor Chuck Sambuchino, who's interviewed hundreds of sources. "Even tell the professional that you want to keep things nice and short to save their time."

In order to keep it brief, have your key questions ready to go. Be sure to get the must-haves—full name, official title, etc., and then go for the biggest questions.

It's also important to carefully word your questions. With limited time, you don't want to waste any of it on a question that doesn't help your cause. Prepare each question to lead your interviewee toward your desired response. 

"Guide them into saying what you want them to say by being specific, for example, 'I'm just calling because I want to talk to a professional who can tell me if the infant mortality rate is increasing or decreasing in the country, and point to the reasons why, especially the reasons people may not think about immediately.'" Sambuchino says. "Notice I'm not pushing the source toward a "yes" or "no" answer, but merely showing them how I want the question answered. Ideally, the next 60 seconds of them speaking should be filled with key information and solid quotes."

Also, be honest with the potential interviewee. Explain that you're putting together a proposal for "XYZ Magazine" and need to talk to an expert before you submit it. Mention that if you land the assignment, you'd like to call back and have a more in-depth interview. This way they'll give you some time now in the hopes that it helps you get the assignment, which will, in turn, help their chances of getting their name into print.

Keep in mind that even if you do everything right, you may still get rejected—and that's OK. Just like with the stranger at the bar, one rejection shouldn't deter you. There's almost always multiple sources for any topic; you just have to find them. If you're prepared and professional, you have the best chance to succeed.

Brian A. Klems is the online managing editor of Writer’s Digest magazine.

Have a question for me? Feel free to post it in the comments section below or e-mail me at WritersDig@fwpubs.com with “Q&Q” in the subject line. Come back each Tuesday as I try to give you more insight into the writing life.

Q: I’ve written a novel and am now working on the technical aspects. What’s the proper way to number pages of a prologue? If the prologue is five pages long, would that make the first page of Chapter 1 Page 6?
—Gretchen Courtright

A: Most front-matter elements, such as a prologue or preface, don’t get numbered as part of the manuscript. They’re best introduced with a slug: a very short description in the upper-left corner to help organize the book. For a prologue, include the name of the section and the name of your book—e.g., Prologue: My Life as a Tango Dancer. Using a specialized slug for these sections erases the need for page numbers, so you can leave the upper-right corner blank. When you hit your first chapter, start numbering with Page 1.

If you feel uncomfortable leaving off page numbers in the prologue or you really enjoy toying with Roman numerals, feel free to include all the Is, Vs and Xs you want in your front-matter elements. It’s really your call.

Brian A. Klems is the online managing editor of Writer’s Digest magazine.

Have a question for me? Feel free to post it in the comments section below or e-mail me at WritersDig@fwpubs.com with “Q&Q” in the subject line. Come back each Tuesday as I try to give you more insight into the writing life.

Q: When submitting a story via email for a contest, how should it be formatted? Text format? Single or double spaced? You get the idea.— D. Holcomb

A: Competition submission guidelines—much like all writing guidelines—are determined by whoever is in charge of that particular competition. Because sponsors of the events vary, the submission process and formatting vary as well. It's most important to follow their guidelines.

For example, if Contest A asks you to single space, you single space. If Contest B asks you to double space, you double space. If Contest C asks you to quadruple space and add emoticons to the end of every paragraph, you do it. The law of the land is determined by the competition sponsor.

It's true that some competitions won't specify all the particulars, and you may be left scratching your head. When in doubt, you can follow these general guides when submitting for writing competitions:

•    Double space (except for poetry and scriptwriting)
•    Use a standard font, like Courier, Times New Roman or Arial
•    Be sure your name and contact info is at the top of the submission
•    Cut and paste in body of e-mail. (Don't send as an attachment unless specifically requested)
•    Avoid using smart quotes (the curly quote marks). You can turn off the function in Word.
•    Keep in mind that bold, italics and other formatting often don't come through when pasted into e-mails, so avoid them if possible.

Again, most competitions have their own guidelines and it's key that you follow their requests. But when in doubt, these specs should help answer your basic questions.

Brian A. Klems is the online managing editor of Writer’s Digest magazine.

Have a question for me? Feel free to post it in the comments section below or e-mail me at WritersDig@fwpubs.com with “Q&Q” in the subject line. Come back each Tuesday as I try to give you more insight into the writing life.