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# Sunday, June 22, 2008
Morning Call Time is MOVING!
Posted by Chad

Hey, everyone--

Just wanted to give you a quick update... for those of you who have been listening to Morning Call Time, my morning news podcast that aggregates the news from each morning's trades, last week was MCT's final week with mediabistro.com and FishbowlLA... which means there won't be any new podcasts for a while.

BUT FEAR NOT-- the wheels are turning to get Morning Call Time up as quickly as possible at its new home, and I'll have an announcement about that as soon as possible!  There are still some technical glitches to be worked out, but I promise-- it'll be back soon bigger and better than ever!

(Unfortunately, this does mean that those of you who are subscribed will have to re-subscribe.  Subscriptions, even on iTunes, won't carry over from the mediabistro to the new home.  But I'll fill you in more as soon as I have more details...)



Sunday, June 22, 2008 9:03:23 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1]
# Tuesday, June 17, 2008
WRITERS UNITE!
Posted by Chad

Hey, guys—

Just wanted to let you know about an upcoming WGA meeting to continue the fight for fair treatment and compensation for reality TV writers.

Although the writers strike is long over, the battle for writers’ rights is not.  Most reality writers work without equitable pay rates, overtime, or even insurance and retirement benefits.  Some are even suing their production times for allegedly bilking them out of legal overtime hours in upwards of forty hours a week.

This Wednesday, June 18, the WGA is hosting its next meeting of Reality and Game Show Writers to discuss further plans for organizing the world of reality TV.  

If you’re interested in attending, here’s the scoop…

WHEN:    Wednesday, June 18, 8 p.m.
WHERE:   The Writers Guild West
              7000 West Third Street
              Los Angeles, CA 90048

This isn’t a meeting simply for reality writers… IT’S A MEETING FOR ANYONE WHO CARES ABOUT WRITERS AND WRITERS’ RIGHTS… whether you’re a screenwriter, poet, novelist, or reporter!

Hope to see you there!


Events Activities and Things To Do | Reality TV
Tuesday, June 17, 2008 2:02:30 AM (GMT Daylight Time, UTC+01:00)  #  Comments [0]
# Friday, June 13, 2008
WEBSITE OF THE DAY: ScriptCity.com
Posted by Chad

Hey, everyone--

Special thanks to Jen Grisanti, of Jen Grisanti Consultancy, for pointing me to this week's great website.  But if you're looking for particular movie scripts or scripts of produced TV episodes, check out Script City at www.scriptcity.com.  Unlike Drew's Script-O-Rama or Daily Script, Script City is a pay site... but it has a MUCH larger library than any of the free sites.  Most scripts are between $10 and $20, but they have scripts (and different drafts!) of hundreds of movies and TV shows. 

Whether you're researching a TV spec you want to write or just love reading sceenplays, this is a terrific site!


Books Tools Resources | Fun Stuff
Friday, June 13, 2008 8:07:21 AM (GMT Daylight Time, UTC+01:00)  #  Comments [1]
# Tuesday, June 10, 2008
PITCH WORKSHOP: The First Entry!
Posted by Chad

I am pleased to announce that we have our first entry in the Script Notes Pitch Festival!  A big round of applause—and a thank you—for going first goes to E. Daniels, who posted the first one-sentence pitch Thursday evening.

Just as a quick refresher… we’re in Phase One of our Script Notes Pitch Fest, where you all are invited to post one-sentence (“logline”) pitches of your movies or TV shows here on the blog, then readers and myself will give feedback.  The idea is NOT to be judgemental, but to help one another whip our pitches into shape and make them as strong (and sellable) as possible.

So without further adieu, let’s take a look at E. Daniels’ one-sentence pitch.  E. Daniels writes…

“Each episode finds our twenty-something heroine vowing that today, unlike all the other days, she will quit her job!!! ...just as soon as they validate her parking.”

This is a great TV series pitch with which to begin our festival, because it’s got some strong things going on, and some things that can use improvement.  First, the good things…


WHAT I LIKE A LOT:

•  E. Daniels’ pitch taps into a personal, emotional dilemma that millions of people experience every day… the desire to quit a frustrating, unfulfilling a job, but the inability to do so because you’re totally dependent on it.  Everyone on the planet has gone through this… the feeling of being trapped in a job or relationship but not being able to quit.  This gives E. Daniels’ pitch an important element necessary to virtually any pitch – relatability, or the ability to let audiences relate to the story and character, to see reflections of their own lives.

•  E. Daniels has also given the pitch’s main character a “want,” an objective, which is the first step in kicking off any story.  Characters with strong wants and objectives are forced to act in order to accomplish those wants, and its that action that creates story.  So whether you’re pitching a TV series, a movie, or a novel, it’s imperative to know what your main characters want; only by understanding this will we understand your story’s narrative engine.  (Having said this, I have some thoughts on this particular want, which we’ll discuss in a moment.)


SOME THINGS I'D IMPROVE A BIT:

While the pitch definitely has strong relatability, it also lacks the specificity it needs to really bring it to life, to allow us to see the character and her world in our heads.  In other words, IT’S TOO VAGUE.  Here's what I'd work on...

•  Give us some more info about our “twenty-something heroine.”  While this is only a one-sentence pitch, it’s still important to bring your character to life as much as possible… in as few words as possible.  Give her a name and a few choice adjectives.  For instance, rather than “twenty-something heroine,” which is fairly nondescript, say “Tara Stone, an impetuous 26-year-old clothing designer…” or “Free-wheeling 25-year-old Rita Webster, who dreams of being a decorated Air Force pilot…” or whatever info you need to give us.  Whoever she is… BRING HER TO LIFE FOR US.

•  While I applaud the fact that you gave your heroine (who, for the sake of discussion, I’m going to call “Tara”) a want, I’m not sure you’ve given her the kind of want that can propel a television series.  While all stories are driven by a character with a strong want, it’s usually tough to sustain a series when your main character wants only one tangible thing… like Tara’s desire to quit her job.  

This kind of singular objective is great for propelling one episode, or a movie, or a novel… but it’s tough to sustain a serialized story—like a TV show—with this.  A) It means your main character is driven by the same objective week after week, and it’s tough to keep audiences interested in what is—essentially—the same story (or same story engine) week after week.  B) In the world of television, these singular wants feel false and “cheat-y.”  After all, if we’re following a woman trying to quit her job week after week, we know she can never ACTUALLY quit her job… because it ends the story.  So we’re aware from the beginning that we’re watching something very finite, or we’re going to be strung along on the same repetitious journey for weeks on end.

(A handful of TV shows DO work by giving characters singular, tangible goals.  Each episode of 24, for instance, finds Jack racing to stop a calamity and stop a very specific villain.  But not only are these shows few and far between, they’re rarely successful.  24 is an anomaly, and most of its copycats have failed miserably.  Remember THE KNIGHTS OF PROSPERITY, about a gang of misfit thieves planning to burgle Mick Jagger?  How about THIEF?  Or HEIST?  The robbery theme aside, these shows all centered on characters working towards a single event—which is why they’re often called “event dramas”—and most are miserable failures.)

I’d give Tara some larger “life goals” that can not only drive her through the series as a whole, but generate episodic stories as well.  On FRIENDS, Joey wanted to be an actor and Monica wanted to be a chef… both goals that would take years of trying, fighting, and figuring things out.  More importantly, the characters on FRIENDS had enormous emotional goals… falling in love, figuring out their places in the world, etc.  These emotional goals helped spawn smaller, weekly storylines like going on dates, trying a new job, moving to a new apartment, etc.

I’ll give you some examples that will—hopefully—apply to this particular pitch in a moment, but first, I want to tie this into my next note…

•  Give Tara some relationships.  (I know I pound this notion a lot, but I stand by it.  There’s nary a story on this planet that’s not about one thing: RELATIONSHIPS.  RELATIONSHIPS RELATIONSHIP RELATIONSHIPS.  Giving your main character relationships is important for many reasons…

A)  Characters don’t exist in a void, so we only ever truly get to know them by seeing them interact with other characters.  Tara—no matter how compelling you make her—will never be interesting on her own… she will only be interesting in the context of other people.

B)  Relationships bring the world to life.  We all have different kinds of relationships depending on where we are… are work relationships are different from our family relationships, which are different from our romantic relationships, which are different from our friendships.  So when your series is set in a specific world—and yours seems to be set in the world of Tara’s work—you should populate it with those appropriate relationships.

C)  All good stories (or for that matter, pieces of art in ANY medium) work because they reflect the lives and experiences of their audiences.  So by giving Tara relationships that reflect the real world, we—your audience—are able to see reflections of our own lives in Tara and her life.  If she has a tumultuous relationship with her mother, we see aspects of our own relationship with our mom in that… if she has a loving, supportive boyfriend, we see our own romances… if she competes with her brother, we recognize our own sibling rivalries.

D) Lastly, TV shows, especially, are deeply grounded in their relationships.  A movie, for instance, can often succeed with weak characters and relationships but a very strong plot.  Not so with a television show, which needs to bring audiences back week after week.  And while viewers obviously want strong stories, what really attracts them is relationships… returning each week to a world whose characters’ lives reflect their own.  When you think of WILL & GRACE, for example, you may remember a few favorite episodes, but what you really home in on is the indissoluble bond between Will and Grace… their love for each other, their disagreements, their support, etc…. and the antics of their friends, Jack and Karen.

This is why the “wants” of most TV characters are concerned not with singular tangible wants, but with their relationships with other people.  For example, while Charlie and Alan on TWO AND A HALF MEN want tangible things in each episode—to score with a particular girl, succeed at work, etc.—their overall wants, the wants that propel them through the series, have more to do with being good fathers to Jake, finding female life partners, etc.

Anyway, all of this to say… I’d swap out Tara’s want of quitting her job for something more relationship-based.  Maybe something like…

“26-year-old Tara, an impetuous assistant at Moshman Designs, attempts to navigate corporate politics, sniping co-workers, and a micro-managing boss as she struggles to succeed in the cut-throat world of graphic design.”

Or…

“As 24-year-old Tara knows, it’s not easy being the world’s greatest undiscovered opera singer… especially when your boss thinks you’re his girlfriend, your co-workers don’t trust you, and your only friend is the 15-year-old copy boy.”

Or…

“Incorrigible Tara longs to quit her job and start her own dance studio… but quitting your job is never easy, especially when you’re boss is your father.”

(I’m not saying any of those are brilliant, or the story you want to tell, I’m just saying they tap into a bit of the same want and conflict, but they also flesh out the world and give a sense of Tara and her relationships.)

•  If possible, give us as much info as you can about what kind of series you’re pitching.  Is it a one-hour drama like DESPERATE HOUSEWIVES?  A single-camera comedy like EVERYBODY HATES CHRIS?  A half-hour multi-cam like RULES OF ENGAGEMENT?  

And, if you can, give us a title!  You may change it later, but a title helps establish the tone and gives us a bit of a visual image to wrap our heads around.

For example…

“EXPOSED BRIEFS is a single-camera comedy that follows the misadventures of Tara, a young paralegal who dreams of becoming a big-shot lawyer… if she can just convince the alpha-males at her father’s law firm to give her a shot.”

Or…

“INSEAMS, a one-hour dramedy, chronicles Tara, a seamstress in a floundering dress shop, as she juggles a domineering boss, back-biting co-workers, and a freeloading boyfriend as she struggles to quit her job and make it as Chicago’s hottest new clothing designer.”


Anyway, E. Daniels—I hope this is helpful!  Again—thanks so much for posting… and for the rest of you, keep the loglines coming.  You can post in the comments section below this post, or back in the original entry.  And feel free to post your thought on E. Daniels’ pitch as well!


Events Activities and Things To Do | Reader Questions | SCRIPT NOTES PITCH WORKSHOP | Writing Advice
Tuesday, June 10, 2008 3:32:26 AM (GMT Daylight Time, UTC+01:00)  #  Comments [2]
# Wednesday, June 04, 2008
Reality Seminar-- Back By Popular Demand!
Posted by Chad

Hey, screenwriters--

If you're in Los Angeles and interested in knowing how to develop and sell the next So You Think You Can Dance or Living Lohan, I'm once again teaching my 3-hour reality TV seminar at mediabistro.com next Saturday afternoon, and I'd love to see you there!  Here's the scoop...

WRITING THE REALITY TV SHOW

When: Saturday, June 14, 1-4 pm
Where:
mediabistro.com, 7494 Santa Monica Blvd., Ste. 303, W. Hollywood, CA 90046
Cost: $65
To sign up:  Call Stefanie at 310-659-5668 or click HERE

Check out this webpage for more information... or here's the little blurb about it...

Moment of Truth. Wipeout. The Paper. From the multi-million-dollar series of broadcast television to the low-budget niche shows of cable, reality programming dominates television. But are reality shows really "reality?" How much planning and production goes into unscripted storytelling? And, most importantly, how can you get in on the action?

This seminar lays the groundwork for anyone wanting to break into the lucrative world of reality TV. We'll look at various types of reality shows and what makes them tick, from docu-dramas and docu-soaps (Denise Richards: It's Complicated, Laguna Beach) to game shows and elimination-style competitions (Hell's Kitchen, Survivor) to personality-driven and "aspirational" series (Tasty Travels, Extreme Makeover: Home Edition).

We'll then discuss how to conceive, develop, and sell your idea. What are the critical elements of a pitch? Should you attach talent? Does your series work as a strip? We'll explore how to structure your reality pitch and get it to the right people. Who are the major players? When should you attach a senior producer? What networks are best for your concept? Whether you're a writer, producer, or host, reality television's waiting for you.

In this seminar, you will learn:

  • The difference between reality shows, and how to pitch them accordingly
  • The critical elements every reality show and pitch must have
  • How to structure a pitch both verbally and as a written document
  • How to pitch to networks, studios, and production companies
  • When to attach hosts or producers to your idea, and when not to
  • What to expect when you're making your pitch, and what happens when you leave



Classes Seminars Workshops | Events Activities and Things To Do | Reality TV
Wednesday, June 04, 2008 5:25:43 AM (GMT Daylight Time, UTC+01:00)  #  Comments [1]
# Saturday, May 31, 2008
THE SCRIPT NOTES ONLINE PITCH WORKSHOP!
Posted by Chad

Hey, film and TV writers—

I’ve gotten several emails and questions from readers with specific questions about pitching projects they’re working on, asking if there’s some way to use Script Notes to really get down-and-dirty, hands-on advice about shaping their TV and film projects.  After all, whether you’re a newbie just penning your first script or a highly paid veteran working on your next Oscar winner, writing for film and TV (especially TV) is a highly collaborative process, and it often helps to talk about or bounce ideas off test audiences.

So I am pleased to announce the kick-off of…

THE 2008 SCRIPT NOTES ONLINE PITCH WORKSHOP…

The online forum where you can test your TV and film pitches and get honest feedback from both myself… and your fellow Script Notes readers.

(And by the way, I can’t take credit for this idea myself.  A huge note of thanks to and Madeline SmootBuried in the Slushpile, one of the best writers’ sites out there, for giving me the idea… but more on Madeline in a moment…)

Here’s how the workshop works…

You guys, our Script Notes readers, can post your film and TV pitches in the comments section of this blog.  Other readers and I will then comment on and critique them in the comments that follow.  I’ll do my best to get to as many of your pitches as possible, giving some feedback on each one, and hopefully you’ll get feedback from other readers as well.  

(If you have specific questions to which you need answers (such as, “Are the stakes high enough for my main character?” or “Is my main character’s objective compelling enough?” feel free to post those as well.)

Periodically, I’ll then select some of the pitches to discuss in a more specific way in larger posts—what seems to work, what doesn’t work, etc.  As we go, I'll also post some tips or bits of advice on each phase.

We’ll do the workshop in three phases, with each phase lasting about two weeks (depending on how many people post):  LOGLINES, SYNOPSIS/ELEVATOR PITCHES, and SUMMARY.  Here’s how each phase works…

•  A LOGLINE is a one-sentence description of your idea – each of these pitches must be one-sentence long (here's a great discussion of one-sentence pitches on Madeline Smoot's Buried in the Slushpile)

•  A SYNOPSIS, or what Madeline calls an “elevator pitch,” is a one-paragraph description of your idea (here are two great entries from Madeline about "elevator pitching": "Fourth Floor Kitchenware, Loungeware, and Perfect Pitches. Going Up."  And "Elevator Pitches Cont.")

•  A SUMMARY, or slightly longer description, is usually about 3 paragraphs to a page (for this, we'll say 250-400 words)

Every two weeks or so, I’ll open the workshop to the next phase of pitches and ideas.  Then, in a few weeks or months, we can start all over again.

Now—before we begin—three important rules…  

RULE #1:  WHAT KIND OF IDEA ARE YOU PITCHING?  Aside from your actual pitch—whether a logline, synopsis, or summary—please be sure to indicate what kind of project you’re pitching: a movie, TV show, etc.  The more specific you can be, the better: a feature-length romantic comedy (like 27 Dresses, Forgetting Sarah Marshall, etc), a TV sitcom (like Two and a Half Men, Friends, etc.), a one-hour sci-fi series (Battlestar Galactica, Lost, etc.), a half-hour single-camera workplace comedy (The Office, 30 Rock), etc.  The more specific you can be, the better!  And if you’re not sure, that’s okay, too!

RULE #2:  OFFER FEEDBACK, BUT BE NICE.  Obviously, we all want and need critical feedback on our ideas.  However, please be friendly and helpful in your criticism; this isn’t a forum to get mean or disrespectful of people’s ideas.  It’s fine to dislike someone’s idea or their presentation, but tell them that in a way that’s constructive and helpful rather than snarky or destructive.

RULE #3:  IF YOU HAVE CRITICISM, TRY ALSO OFFERING SUGGESTIONS FOR IMPROVEMENTS.  This doesn’t just go for the Script Notes workshop, it goes for just about every meeting, pitch, or writers room you’ll ever find yourself in.  And trust me—I’ve learned this (and watched other people learn this) the hard way.  If you’re going to knock or shoot down someone’s idea, don’t just criticize it… suggest a “fix,” or a way to do it better.  This isn’t just being polite, it’s because illustrating another way to do something often helps people realize the idea’s original problem.  If you don’t have the perfect fix, offer a “house number,” or bad version of how to improve it.  (I’ll often say to fellow writers something like, “It feels like the stakes could be higher.  I’m not sure what the exact fix is, but maybe if—and this is NOT the right idea, but just as an example—if there was a ticking clock, like a bomb or a deadline they had to meet, it might heighten the tension and raise the stakes.”)


If you have other questions or thoughts, please feel free to post them below or email me at WDScriptNotes@fwpubs.com.

Otherwise…

LET THE WORKSHOP BEGIN!  Feel free to begin posting your logline (one-sentence) ideas!


(And again… a huge special thanks to Madeline Smoot and Buried in the Slushpile.  I met Madeline Thursday night when I had dinner with Brian Klems and Chuck Sambuchino from Writers Digest.  The annual Book Expo America was here in L.A. last week, and Brian and Chuck hosted Writers Digest’s Books Writers Conference.  I hooked up with them for dinner Thursday night and they brought their friends Miriam Hees, who runs Blooming Tree, a small publishing house in Austin, Texas, and Madeline Smoot, an editor at Blooming Tree who writes Buried in the Slushpile, a terrific blog for book-writers.  (Writers Digest named it one of this year’s 101 Best Sites for Writers.)  I highly recommend checking it out… it’s not geared toward screenwriters, but Madeline gives some terrific advice for all writers in general, and even her book-specific advise applies in many ways to TV and film.  She runs a pitch workshop like this at Buried, and it was such a good idea I decided to borrow it.)


Events Activities and Things To Do | Pitching | Writing Advice | SCRIPT NOTES PITCH WORKSHOP
Saturday, May 31, 2008 11:47:26 PM (GMT Daylight Time, UTC+01:00)  #  Comments [5]
# Wednesday, May 28, 2008
COOL FILMMAKING SITE OF THE WEEK: Moviecues.com
Posted by Chad

Hey, filmmakers (and musicians)--

This is a pretty cool new service and website-- MovieCues.com... it not only provides filmmakers with pre-cleared music that can be licensed over the Internet, it connects local and regional musicians to local and regional filmmakers.  In other words, it helps local musicians get their work out their while also giving filmmakers music for their projects.  Check it out... pretty cool!



Books Tools Resources | Production
Wednesday, May 28, 2008 4:40:54 AM (GMT Daylight Time, UTC+01:00)  #  Comments [1]
# Thursday, May 22, 2008
What Are the Upfronts?
Posted by Chad

Hey, screenwriters—

As many of you know, last week was television’s biggest week of the year… the New York upfronts… and I’ve gotten several emails discussing, speculating, and asking about this year’s announcements.  Several people asked exactly what the upfronts are, so I wanted to take a moment and discuss… what exactly are the upfronts, and why are they so important to television?

“Upfront week” is usually held mid-May, and—on the surface—it’s the week when all the broadcast networks descend on New York to hold massive presentations at which they announce their fall schedules to advertisers and press.  They unveil new shows, returning shows, midseason possibilities, etc.  

Traditionally, these presentations are multi-million-dollar stage shows, complete with fun segments like special short films, spoofs of TV shows, etc.  A couple years ago, FOX shot a short “24” parody starring Keifer Sutherland, and NBC has done “E.R.” spoofs.  Marc Cherry, creator of “Desperate Housewives,” once did a choreographed musical number with the women of Wisteria Lane, and last year CW had president Dawn Ostroff snuggle on stage with a live panther to announce the pick-up of “Life Is Wild” (which turned out to be one of the worst-performing and quickly canceled new shows of the season).  Most networks also trot out big-name TV stars, casts, showrunners, and producers of their shows.

After the presentation, which usually lasts 1-2 hours, everyone heads to a restaurant or giant tent for a gala party where the media and advertisers can rub elbows with TV big-wigs and actors.

Click HERE to read TV Week’s post-upfront report on all the shows each network picked up.

This year’s upfront presentations were a bit different than in years past.  Thanks to the writers strike, many networks hadn’t finished all their pilots or decided what new series would definitely be debuting.  Also, because networks took financial hits because of the work stoppage, many scaled back the extravagance of their network presentations, shortening presentations and/or eliminating the after party.  NBC took an interesting tack; rather than holding a traditional stage show which spotlighted just their primetime TV schedule, they created “The NBC Experience,” an “interactive” carnival-like event that illuminated the many different platforms on which NBC content plays: TV, mobile phones, the Internet, etc.  Guests could screen TV shows, take photos with stars, play games with the American Gladiators, eat food from Bravo’s Top Chefs, etc.

Broadcast networks aren’t the only distributors to hold upfront presentations.  Cable networks also hold upfronts, but rather than holding them in May, with the broadcasters that dominate most of television, cable channels and kids networks hold them a few weeks earlier, usually in March and April.  Cable upfronts also don’t tend to be as gargantuan and flashy as the broadcast nets’.  In fact, cable upfronts are often as simple as network executives meeting with individual ad buyers and presenting their schedules face to face (which many feel is a more intimate, effective way of doing business).  Also, as online entertainment continues to grow, many Internet production companies and distributors are beginning to hold upfronts.  Broadband Enterprises and MSN both held upfront presentations this year, announcing their own online shows and series.

Here’s the interesting thing about TV upfronts…  The term “upfront” itself is actually a bit of a misnomer.  People usually use it to refer to the “upfront announcements,” or presentations.  But the truth is, the announcements and presentations are simply the kick-off for the upfront buying season, which is the most important part of the upfront process.  Here’s why…

As you know, broadcast networks (and many cable networks) make most of their money by selling advertisements in their TV shows.  Networks’ ad salespeople sell ads in their TV shows year-round… but during the upfront buying season, which begins with the May announcements and ends just before the fall season begins, they offer advertisers special incentives to buy ads.  They may sell ads at reduced rates or guarantee shows will draw audiences of a certain size.  

In other words, the upfront buying season is like a GIANT BARGAIN PRE-SALE… and it’s where broadcast networks sell up to 90 percent of the coming year’s ad spots.

Ad spots that aren’t sold during the upfront season are sold on the “scatter market,” which means they’re sold a la carte throughout the year.  Ads sold on the scatter market are not sold with the same incentives given to buyers during the upfront season.  In fact, the cost of an ad in a particular show can rise or fall as the year progresses, depending on how popular the show is and how high demand is to advertise in it.  Ads in super-popular shows obviously cost much more ("American Idol" sold ads for a million dollars this year), and less popular shows cost less.  The most expensive scripted show to advertise in is “Grey’s Anatomy,” which—last year—charged over $400,000 per ad spot.  The least expensive shows last year were the CW’s comedies—“Everybody Hates Chris,” “Aliens in America,” “Girlfriends,” etc.—which charged less than $50,000 per ad spot.

The upfront buying season consists of intense jockeying and negotiating between networks selling ads and advertisers buying them.  Networks use tactics to try and boost ad prices, while advertisers try to get the best deal possible.  And because everything is negotiated, different advertisers often end up paying different prices for the exact same spots within a show!  Networks also must strategize how many ad spots in each show to try and sell during the upfront season.  For instance, if they have a new show they believe will be a humongous hit, but advertisers aren’t giving them the dollars they think the show is worth, they may opt NOT to sell many ads during the upfronts… then, when the show becomes a smash hit that fall ad buyers are clamoring to put their ads in it, the network can jack up the price.

Of course, as new mediums bubble up and Tv’s business models change, so will the process of buying and selling ads.  I don’t think the upfront buying season is going away any time soon—and even though cable and the Internet are eroding broadcasters’ holds on audiences, broadcast networks are still the indisputable big dogs of the TV landscape (at least for now)—but we are starting to see the ad buying/selling process evolve.

Some places have experimented with reverting to TV’s old model of having advertisement-free shows which are simply sponsored by a single company, brand, or product.  FOX cut out half the commercials in its upcoming sci-fi series, “Dollhouse” and “Fringe,” allowing them to have less “clutter” in each episode and charge more for ad spots.  Other advertisers and networks are bypassing traditional ads altogether in favor of “product integration,” where an advertiser pays a show, or its network, to integrate a particular brand or product into the show’s story.  This is different than mere “product placement,” where we simply see a character drinking a Coke or eating a Snickers.  Production integration involves making the product a legitimate part of the story, like when Gabrielle, on “Desperate Housewives,” gets a job as a model for the Buick Lacrosse.

It’ll be interesting to see how TV advertising changes over the next few years… especially as it affects TV’s creative processes.

For now, however, I hope that was a helpful crash-course on the world of TV advertising.  And keep the questions and comments coming!  You can post them in the comment section below, or email me at WDScriptNotes@FWPubs.com.

Talk to you soon!

-- Chad


Industry Updates | Reader Questions
Thursday, May 22, 2008 9:26:39 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2]
# Sunday, May 18, 2008
VIDEOS OF THE DAY: Take That, Bill O'Reilly!
Posted by Chad

Hey, sketch and satire writers--

I'm guessing you've all seen the video burning up the Internet of Bill O'Reilly melting down on Inside Edition a few years ago.  Well, even better are these two shorts-- Stephen Colbert's brilliantly written "defense" of him, and Barely Political's "unseen footage" of O'Reilly's off-screen producer.  This is some great satirical sketch writing.  (And if you haven't seen the original video, watch the Colbert clip-- he shows the original in its entirety.)  (Also, check out the great Hardball clip as well...)



The Colbert Report: Bill O'Reilly/Inside Edition Defense





Barely Political: Bill O'Reilly's Producer (unseen footage)



And as long as we're talking politics, you gotta see this clip from Thursday's Hardball, where Chris Matthews destroys right-wing talk show host Kevin James with his own petard.  (They're discussing Bush's Thursday morning speech to the Israeli Knesset, or Israel legislature, in which he compares Democrats today to Nazi appeasers.)


Hardball: Chris Matthews & Kevin James



(Although I have to say: the Democrats won't shut up about how inappropriate and uncouth it was of President Bush to criticize Barack Obama, a political rival, while on foreign soil, and I really wanna say, "Really, guys?  That's what you're upset about?  He criticized a rival while he wasn't standing on U.S. soil?  Do we really live in a world where you can't talk about someone-- especially if you're saying something inordinately stupid-- unless you're standing in the same country?  In a world of globalization, supersonic jet travel, and the Internet, what does that matter?!  As if Bush would've been standing in Alberton, Montana, or Leesville, Louisiana, that somehow would've given the comments a better context?!  Really?!!"  Come on, Democrats, you can do better than that.)

Digital Media and Web Series | Fun Stuff
Sunday, May 18, 2008 6:30:10 PM (GMT Daylight Time, UTC+01:00)  #  Comments [3]
# Saturday, May 17, 2008
READER QUESTION: How Do Recent College Graduates Break In To Hollywood?
Posted by Chad

Hey, screenwriters—

Today’s mailbag question comes from Zane, a college student who writes:

“Do you know of any good opportunities in Hollywood for recent graduates?  I have a strong interest in the industry, but am not sure of the best method to start my career.  I am considering other work options and then getting an MBA, after which I might come back to my search in Hollywood.”

Well, Zane, you’ve come to the right place.  I love helping college students, and I actually run an alumni networking organization, Vandy-in-Hollywood, for my own alma mater, Vanderbilt University.  So I’ll tell you what I tell those students…

First of all, getting a job in Hollywood is almost always about contacts and relationships more than resumes and grade point averages.  So unless your uncle runs Paramount or your sister has a hit TV show, your first step is to put yourself in places and situations where you can rub elbows and meet people who can help you.  Which basically means… MOVE TO LOS ANGELES.  

Unlike other jobs, where recruiters and interviewers come to college campuses, hire young employees, then give them time to move to the new city, Hollywood jobs rarely hire you unless you are currently living in L.A..  This is because when you’re hired, most employers want you to start asap.  As in, tomorrow.  Or in a couple days.  Which doesn’t work if you’re living somewhere else, and many out-of-towners flake out before actually showing up.

Secondly, be prepared to start at the bottom.  Almost everyone who starts in Hollywood begins as an assistant of some kind—usually a production assistant (or P.A.), which means you’ll be fetching coffee, running errands, making copies, stocking the fridge, etc.  It’s grunt work no one else wants to do, but it allows you to observe the industry, learn how things happen, and—perhaps most importantly—network and make contacts.  You’ll meet everyone from other entry-level P.A.’s and executive/administrative assistants to agents, producers, and executives.  You can learn more about getting a P.A. job in THIS POST from a few months ago.

Thirdly, know what you want to do.  If you don’t, which is fine, know what you DON’T want to do.  Many college students make the mistake of saying, “I’ll do anything,” which makes you just about the LEAST HIREABLE PERSON ON THE PLANET.  Employers want to hire people who are focused and ambitious, who will pour their heart and soul into even the most basic job because they intend to use it as a stepping stone.  And while students often worry that being specific about their dreams and goals will close off certain opportunities, employers rarely want to hire the person who is simply willing to “do anything.”

Having said this, many young people genuinely aren’t sure what they want to do, and that's okay.  But spend some time thinking about it.  A good place to start is thinking about what you DON’T want to do.  For instance, if you know you have no desire to work in television, or with costume designers, or in special effects, eliminate jobs that point you down those career paths.  Think about what kinds of entertainment you like best.  Do you prefer comedy over drama?  Independent films over blockbusters?  Adaptations over original material?  See where your likes and dislikes take you, and while you may not be ready to say, “I want to do set design for low-budget period films,” you MAY find you’re able to say, “I know I like reality shows and documentaries, and I prefer cable channels to networks.”  That helps you begin finding your focus and telling employers what you want.

Having said all this, Zane, I realize I haven’t REALLY answered your question.  Which is: “Do you know of any good opportunities in Hollywood for recent graduates?”

So let’s get to that.

HERE is a link to a post that lists some good job-hunting websites and strategies (it's the same link as above, if you've already been to it).

Another great way to get your foot in the door is to get an internship, which basically means you’ll be working for college credit instead of a paycheck.  Unfortunately, California makes it tough for recent grads to get internships, because state law requires you to get EITHER money or college credit… and since most internships are unpaid, you must receive credit… which is tough if you’re already graduated.  However, you can sometimes persuade your school to “not graduate you” for a few months so you can receive credit for the internship.  Or, enroll part-time in a local community college, like Santa Monica College, where you can often pay less than a hundred dollars to receive one hour of internship credit.

HERE is a link to another recent post about internships.

Lastly, Zane, I’ll say this… an MBA will only help you in Hollywood in a handful of jobs, mostly in the financial/business sector of the industry.  While an MBA will obviously give you lots of knowledge and information, it probably WON’T help you get a job as a development executive, or a writer, or a lighting designer, or a director, or even an agent.  I have plenty of friends who have gotten their MBAs in hopes of becoming an agent or manager or executive, and they STILL must start at the bottom, working as an assistant, and climb the ladder with everyone else.  They may climb a little faster, simply because they have a broader base of knowledge, but—with a few exceptions—having an MBA probably won’t help you get a typical “Hollywood” job.

HERE is a link to a recent post about graduate film school… which obviously isn’t the same as business school… but, I think, speaks to many of the same pros and cons.

Anyway, I hope this all helps.  Good luck… feel free to email with other questions… and, when you have that killer job, HIRE ME!

Chad


Career Advice | Reader Questions
Saturday, May 17, 2008 8:01:15 PM (GMT Daylight Time, UTC+01:00)  #  Comments [4]
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