Build a Platform & Start Blogging

Every writer can benefit from having a platform from which to promote their work. And for writers of non-fiction, it’s critical. Here you’ll learn the basics, including setting up a blog, strategies for effective blogging, and how to make your platform a revenue generator as well.

writing platform | become a writer

The Basics of Building a Writer’s Platform

If you want to sell more books or simply get your name out there, a writer’s platform is essential. Chuck Sambuchino, author of Create Your Writer Platform explains what a platform is and the common building blocks of a writer’s platform. What is a Writer/Author Platform? Platform, simply put, is your visibility as an...

Top 10 Blogging Tips: How to Turn Your Blog Into a Book

If you’d like to quickly amass content for a book—without the pressure of actually having to work on one—consider blogging a book. Blogging is a fast and simple way to generate a body of targeted content and build your platform, which are key components of landing a book deal in today’s competitive marketplace. When...

Writer’s Workout Exclusive

Download a free motivational poster to keep you moving as your build your writing career. Read an Excerpt! Learn how to cultivate clarity, inventory ideas, write richly, and serve up words. About the Book Find out more ways to cross train your writing career in The Writer’s Workout by Christina Katz.

Writer’s Workout Excerpt

Excerpt from The Writer’s Workout by Christina Katz CULTIVATE CLARITY When you write something needlessly prolix and convoluted, there’s a reason for it, and that reason is usually a lack of clarity and purpose going on. —Robert Masello The reader shouldn’t have to do all the work. Recently I picked up a magazine and...

Writer’s Workout

The Writer’s Workout: 366 Tips, Tasks, & Techniques from Your Writing Career Coach by Christina Katz Writer’s Digest Books, 2011 ISBN-13: 978-1-59963-179-0 ISBN-10: 1-59963-179-2 $19.99 paperback, 384 pages Buy the Book! Read an Excerpt! Learn how to cultivate clarity, inventory ideas, write richly, and serve up words. Online Exclusive Download a free motivational poster...

How to Keep Some Privacy When Using Social Media

In an age when both working and aspiring writers are expected to be “out there” more than ever before, privacy has become a luxury unaffordable to those of us not named Stephen King or Dan Brown. Sure, writers have always had to be visible at book signings and the like, but your role at...

10 Ways Writers Lose Blog Traffic and Alienate Readers

As a food and travel writer, I rely on my blog as my lifeline. It helps me connect with my readers and is a wonderful platform to make my voice heard. But it didn’t happen overnight. It took a lot of work to learn how to keep my online presence interesting, fresh and inviting....

5 Excellent Tips for Platform Building

This past weekend, I had the honor of keynoting the Writers' League of Texas Agents Conference in Austin. During that weekend, I also had the opportunity to hear some wonderful advice from other publishing experts. Here's some excellent online marketing advice I heard. All are direct quotes unless in brackets.

Free E-Book on Building Readership by Cory Doctorow

Portrait by Jonathan Worth My most popular post (so far) this year, 5 Free E-Books Every Writer Needs, could’ve benefited from one more addition: The Problem Isn’t Piracy, The Problem Is Obscurity by Cory Doctorow This e-book gathers some of Doctorow’s best essays and rants on why authors should give their work away, stop...

Do You Have a Marketing Support Network?

This month at Writer Unboxed, I discuss one of the invisible aspects of your platform that directly impacts your success: Your relationships. Click here to read “A Critical Marketing Secret: Don’t Go It Alone.” I can confirm, after launching my e-book last month (The Future of Publishing), that I couldn’t have spread the word...

6 Key Components of an Online Author Platform

Next week, on June 2, I’ll be teaching a live, online class on building your author platform. To help make “platform” more understandable and approachable as a topic, I’ve boiled it down into 6 key components. Here they are, briefly. VISIBLE Your website (your hub, or Grand Central Station) Your social media activity or...

8 Things Readers Want From Self-Published Authors

My post last week, The “Self-Pub Is Crap” Debate, has probably generated more comments than any other post in 2011. Reviewing the comments provides an excellent to-do list of how self-published authors can be taken seriously by readers. Hire professionals for editing, proofreading, and design. Put most of your cost toward editing. That means,...

Should You Self-Publish After a Near-Miss?

Writers often ask if it’s wise or helpful to self-publish their work if they have “near-misses” with agents or publishers. There’s no one answer that works for everyone. But I’ll try to help you come to the right conclusion. YES: Go ahead and try self-publishing a book You know how to reach your readers...

Is Email the New Blogging?

The meme these days seems to be that e-mail newsletters (or content marketing through e-mail) is the new blogging. Actually, I lie. It’s a fairly old meme—I can at least trace it back to this blog post by Jason Calacanis, a longtime respected blogger, who decided to start a paid e-mail newsletter instead of...

Midlist Nonfiction Books: Too Much Effort for Too Little Return?

Pictured above: A slide from Margaret Atwood’s marvelous presentation at TOC on the future for authors When it comes to non-narrative nonfiction books, I don’t think of the authors of these books as authors. I think of them as experts, entrepreneurs or business professionals who are interested in authoring a book because of the...

How to Start a Successful Newsletter

Next week, I’m teaching an online class on how to start a successful e-mail newsletter. This is a topic I’ve covered here at No Rules before, but this class will allow me to show you in-depth how to get started, discuss strategies, and go behind the scenes with free services so you see how...

How to Build Your Website Without Knowing Code

Today I sent out the latest issue of my e-mail newsletter, which I call “3 Happy Things.” Each issue has a different theme, and this one focused on how to build a website for free, without knowing code, in less than an hour. Click here to view the newsletter on codeless websites. Also, there’s...

5 Innovative Poets to Watch & Learn From

As everyone knows, you can’t make a living from writing and selling poetry. Or can you? Well, it IS next to impossible to make a living by only writing poems. Sometimes I wonder if that’s why poets seem to be the ones I see most often experimenting and innovating. They know that large-scale publication...

Helpful Insights for Self-Publishing Novelists

I moderated a panel at SXSW called The Self-Publishing Novelist, which included insights from 3 experienced experts: John Sundman. Read an interview with John here, Building an Enthusiastic Fan Base as a Self-Published Author. Carolyn McCray. Read her helpful articles over at Digital Book World, including Best Practices for Amazon E-Book Sales, How to...